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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

MySpace Censorship?

According to the UK's Independent, it appears that MySpacers near and far are beginning to see glitches appearing in their favorite social networking site. Ask some users and they'll tell you that the News Corp-owned site recently has been guilty of not only censoring postings but blocking access to...
Intel made a big splash at Friday's Consumer Electronics Show by introducing its new Viiv technology, which will give consumers a broad choice of infotainment from across the globe. In accordance with the launch, Intel announced its first Viiv-based partnership with DIRECTV, who in the latter part of 2006...
It was a busy Friday at the Consumer Electronics Show in Las Vegas. While Yahoo and Google did battle with their new and improved respective online services, plenty of upstarts arrived ready to snatch a piece of Apple's digital music monopoly. Apple, though, did not attend the event. While the...

Yahoo Goes TV

Yahoo, always thinking ahead, announced Friday a brand new product to bring the internet and TV together. The company revealed plans to launch Yahoo! Go TV, which will work with PC-connected television screens to allow users to view content. Basically, with this new program, users can bring all of their...
Just when you think it's safe to shop online for your favorite DVD, something offensive happens. The Associated Press repoted on Friday that Walmart.com has shut down its system that provides movie recommendations for usersof its shopping Web site. This tool, which is meant to help consumers find similar films...
After kicking off the offline portion of its massive $500 million re-branding campaign through TV and outdoor display ads last week, the newly merged AT&T/SBC Communications is now getting their online component underway. This is the second half of an ambitious promotion—based around the company's new tagline, "Your World....

Mediabistro.com

What they do: Founded in 1993 by freelance writer Laurel Touby, Mediabistro.com is a news, classified, education, collaboration and community site that caters to professionals in the periodical, print, broadcast, publishing, advertising, online, and PR industries. They provide job listings, classes, classifieds, and media parties. Ads encompass the...
In just ten short years, Interactive advertising has surpassed the growth track record of every other media by tenfold. The unprecedented success of internet advertising has been powered by its unique ability to precisely track and measure results like virtually no other venue can. As increasingly sophisticated user-based identification...
To better understand the dynamics of the online advertising business, in 2002 my firm decided to staple together a "network" of online publishers. To capitalize on the Hispanic "craze", the core of the network consisted of independent publishers with very niche audiences; at its peak, this network reached over...
In the past decade, the term "outsourcing" has gained enormous currency—a fact that is due as much to the growth of the digital marketplace as to anything else. It's a phrase that's become synonymous with employing workers in foreign countries at great savings to businesses here at home; for...