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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Advertising can be such a hit or miss game. Sure, the old-school method would be to make up for lack of context through VOLUME. One to 3 percent of 100 people is not nearly as profitable as 1 to 3 percent of one million people. However, the economy of...
While the horrors of 9/11 will be forever etched in our memories, the idea of rebuilding and renewing the depleted World Trade Center plaza has been a priority for many in the ensuing years. Today, the online space joins the effort as Agency.com has been elected to help drive all...
Sure, that hilarious viral video made its way all around the office, passed through the inbox of your cousin on the other side of the country, and found its way onto your kid's computer by the time you got home. Sure, it had everyone in hysterics, and it even...
The Internet is both a place that connects people and stands between them. While your MySpace account may have brought you back in touch with those random high school and college pals that you somehow lost touch with all these years later, you're really the same distance away from...
The Federal Trade Commission recently released their first assessment of the CAN-SPAM Act of 2003. The 2-year-old effort has given legitimate email marketers a set of guidelines to live by, detailing what should not be done when sending commercial email, such as using false header information, using open relays...
If you know what the words 'panic attack', 'sleepless nights' and 'slow days' mean and you have ever found yourself throwing a child-sized tantrum because you just opened up the frig and found there is no more Pepsi, then you are most certainly a small business owner. I'm sure...
Popular opinion would dictate that in recent years, Valentine's Day has served as little more than a corporate knife-twist/marketing bonanza to lonely souls and hopeless romantics. But multi-channel specialty gift retailer Red Envelope is taking a spirited, unconventional, less-sappy approach to peddling gifts for February 14th. The company's enlisted the...
MySpace may have been displeased to hear of Playboy's upcoming plans for a "Girls of MySpace" photo spread on Playboy.com, but they are doing little to stop it. The pictorial will feature up to 30 young women and will draw on the now iconic brand image of the popular...

Citysearch

What they do: As one of the many successful properties owned by IAC/InterActiveCorp., Citysearch provides up-to-date information on businesses including restaurants, professional services, travel organizations, and retail stores. Northeast Regional Sales Director Robert Cullen describes the site as having three purposes: "The largest buyers guide on the web, secondarily...
Want to see the ugliest viral on the web? Even better, what to turn your best pal into a hideous beast and then pass their picture around to your friends? Helping to make this beautiful concept an ugly reality Universal Pictures has teamed up with the UK's leading digital...