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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Here's an exciting figure for you: according to a May study of New Estimates of Online Real Estate Advertising by Borrell Associates Inc., online real estate advertising spending is on its way up, from roughly $116 million in 1999 to a projected $3 billion plus in 2009. Good news,...
The stats are in: industry groups are now claiming that one-in-five clicks on Pay-Per-Click campaigns are fraudulent. In response to this growing problem, some advertisers are now moving towards including the cost of fraud in their budgets upfront. With the click fraud dilemma growing at such a rapid pace,...
The Hispanic population-and its buying power-is booming. Marketers should be seeking new ways to tap this growing market, and perhaps the best way to do so is through the Internet. The successful marketer will learn about the different segments of the Hispanic market and develop a plan for reaching...
At the Search Engine Strategies 2005 conference this past August in San Jose, CA, search advertisers pleaded with Google to reveal more demographic and geographic information about the people using their search engine. While the company acknowledged advertisers' desire for such data, their representative denied the request, suggesting that...
All too often, media planners and their clients are more impatient than they should be when rolling out direct marketing campaigns. They launch with heavy buys across various media types and vehicles from day one. Perhaps this is a habit that formed over years of planning and buying for...

Semantic Solutions to Search

I am often asked, as a linguist, to comment on the notions of relevance, coherence, and accuracy, which are commonly cited as desiderata in contextual advertising. Indeed, a widespread criticism of this domain is that, notwithstanding the emphasis on context, pages still manifest huge numbers of irrelevant results. So...
Believe it or not, we're still in the first phase of Behavioral Targeting in online advertising. While there were some early attempts at targeting in 1999 and 2000 by Engage and DoubleClick, Behavioral Targeting as we know it didn't really take off until 2002 and 2003, when vertical publishers...
What do professional hockey and brand marketing have in common? Call it desperation. In a frantic bid to win back fans, the National Hockey League announced a number of changes in 2005—changes that they hoped would make the game more competitive, more memorable and ultimately more engaging for consumers. They...

The In-Game Envelope

When an 18-34 year old comes home after work, it's primetime. But these days, instead of flipping on the TV like they would've done a decade ago, they're firing up their next-gen gaming console or supercharged gaming PC, and fragging wise guys into the wee hours of the night. Given...
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from "click-fraud." With thousands of plaintiffs potentially involved in these suits, the search engines could now...