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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
Interactive firms are finding their incoming orders increasing and are revving up their hiring engines to take advantage of the overwhelming demand for Human Capital (talent) that have come with the Internet advertising boom. The search for qualified talent in digital media jobs is quickly going white-hot. After a...

ESPN.com

What they do: ESPN.com is the online presence for the ABC affiliate sports network ESPN, and is currently the forerunning online source for sports industry news. The site offers round-the-clock breaking coverage on nearly all professional and collegiate-level sports, including schedules, scores, and exclusive news reporting and opinion writing....

Lycos.com

What they do: Lycos is one of the largest general interest portals on the web, providing quick access to news, entertainment, multimedia, shopping, yellow pages, weather, e-mail, blogs, job finding, and a comprehensive search engine. Lycos.com's many affiliate sites offer users the latest in technology/media news through Wired.com, advanced...

Microsoft Will Win Online

Over the past few months, Microsoft has produced several in-house memos detailing their strategic interest in web services. In November 2005, Gates himself issued a memo in which he declared the birth of Microsoft's new Live strategy and began restructuring Microsoft to run leaner and meaner, and lean towards...
On Tuesday, March 7, New York Times published an article entitled "Wal-Mart Enlists Bloggers in PR Campaign." Times business reporter Michael Barbaro, a documentedwhistleblower on some of Wal-Mart's potentially questionable business practices, happened upon the story idea while reading a number of conservative blogs which appeared to use very...
If there were Oscars for the most overused business and marketing related terms, the nominating committee would have a tough time narrowing them down to the finalists. Businesspeople, media, consultants and others use these terms so ubiquitously that they have come to mean many things and nothing at all....
We hear a lot about the growth of online advertising in North America, but it's easy to overlook the tremendous growth from a more global perspective. In fact, according to eMarketer's February 2006 report on the topic, Internet ad spending in the five largest nations in the EU reached...
Uh-oh a patch that can disable flash ads, released by Microsoft? How could they do such a thing? Did you know Firefox has the same issue? And last question, is it really going to be that bad? After all the "oh no's," and a bit of chaos that I'm...

Orbitz.com

What they do: A subsidiary of Cendant Corporation and part of Cendant Travel Distribution Services division, Orbitz.com is one of the leading online travel companies offering business and leisure travelers a huge selection of low airfares as well as deals on hotels, car rentals, cruises, and vacation packages. Who should...