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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

In his March 24th article, "Bid No More: Why an Open Network Outperforms Auction-Based Advertising", Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. He astutely points out that for a solution to be...

eBaum’s World

What they do: eBaum's World is the premier online resource for humor, recreation, and entertainment. With its young, male, tech-savvy audience, your advertising dollars will be sure to go far. The site is the most well known online source for video clips, interactive games, and the latest...
An Adotas Q&A with Antonio Bolfo, co-founder of Verse, explores the expanding influence and power of interactive video. Q: What are some examples of how brands have used interactive video to tell more in-depth, richer stories? A: Even in our beta year (we just launched in July) some of the...
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall...
ADOTAS EXCLUSIVE -- Analysts and pundits have reacted with alarm to the sudden flattening of the online ad market, and with good reason--online was touted to be both the yet-unfulfilled gem of all the major advertising media, and it's been the primary source of revenue for social networks, user-generated...
ADOTAS - Let's say you're a major brand looking to build awareness of what you can offer -- even if your parent company is a household name. What can you do to send a winning message over the millions of user you're capable or reaching? That's the core issue...
ADOTAS - Email marketing continues to be one of the most powerful marketing tools for small businesses. Building a community around your company and keeping it engaged with a consistent supply of valuable content keeps businesses top of mind and leads to reliable repeat business. Email newsletters are easily forwarded...
ADOTAS -- At 3 pm on a Friday,  I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s client. Apparently, a former employee was going to air some dirty laundry...
ADOTAS - While the debate continues about the right metrics to use to prove that online works for branding campaigns, some companies have developed ways to measure just how well consumers are "getting" a brand's message. Vizu Corporation has long maintained that it is important for online advertisers to...
The writer’s strike has officially ended and the first big event since the truce has finally taken place, the 80th Annual Academy Awards. This event is not only a huge night for the film industry, but it is another of the few advertising opportunity juggernauts both off and online...