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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Will 2008 Be Year No. 1 Web Property Makes Turnaround? Yahoo (YHOO) could find more tribulation than tidings of joy ahead as it enters 2008 as the world's most popular destination for Web users — and least popular among investors. Hoping for a continued rebound in online advertising, the Web's top...
ADOTAS - With the constant developments and shifts in the interactive world, there’s often not a lot of attention paid to one of digital marketing’s original heavy hitters: email. However, email is still very much a relevant and driving force in marketing. In fact, the DMA’s recent “The Power of Direct”...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.

Fandango.com

What they do: Rated one of the web's top movie destinations by Nielsen//Net Ratings, users can read movie reviews, view trailers, select a film, plan where to see it, and purchase movie tickets up to 45 days in advance all on one website. VP of Sales & Advertising Dan...
Recently on the AdWords site, Google announced it was sending a new robot out into the world. The name of the robot is Adsbot. Adsbot isn't an ordinary spider like Googlebot, because it doesn't examine your regular website, it examines the landing pages from your AdWords campaign....
ADOTAS -- Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs...
RSS (Really Simple Syndication) has received a lot of attention recently as an additional channel for advertisers to deliver their message. By syndicating what search engine marketers have been singing for years, content more specifically, relevant content is delivered directly to the subscriber's desktops via aggregators like My Yahoo!...
The increasing integration of healthy and fit choices into daily lives has resulted in a multi-billion dollar industry. According to the USDA, the market for organic products exceeds $39 billion in the US. Fitness clubs have surpassed $30 billion in revenue according to IBISWorld. Thanks largely to the popularity...

The Age Of Association

As old media complains, some leaders of the information age are finally starting to realize that another drastic change has occurred, and it's time to adapt…or prepare for the long, languishing walk into extinction. Today is an open source era. Holding proprietary technology, data, information, etc. is counter-productive. Not allowing...
Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought; this...