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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - The recent Tiger Woods scandal has presented somewhat of an advertising nightmare for many brands with an online presence, particularly golf brands. No matter where you look, whether it is on sports, entertainment or even general news sites and blogs, Tiger's woes are front and center. Common technologies...
EDITOR'S NOTE: This article, originally published on March 7, 2013, placed at No. 8 in our 20 most popular articles of the year. ADOTAS -- With all the news about the trouble that Groupon is having in the marketplace, Amazon has stepped up its strategy to provide local deals to...
ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event...
Market experts including Google have been predicting this transition, and now it’s finally here: Mobile use has surpassed desktop in the United States, Canada and Britain, according to a recent study by comScore. And for many brands in the U.S., they’re discovering that mobile is not only the first,...
ADOTAS - How much is a fan worth? A real “fan” of your brand is worth his weight in gold. These influencers, who spread the love about your products or services to thousands of others in their social networks, have a huge impact on brand building and bottom-line sales....

Sell Ad Space on Google Base

On their blog, Google's Google Base team has announced they will be adding support for Google's robust payment system into Google Base. Right now, they're testing it with a few select sellers. In case you haven't heard of Google Base, it's a Google service introduced several months ago...
JAYWEINTRAUB - Last week, Facebook made a rather unexpected announcement - that it was killing off its daily deal business. The easy and more salacious conclusion suggested a fault with the deal model. If it was a good business (model), then Facebook would have stuck to it. Right? Maybe, but probably...

The New Savior … Is Behavior

ADOTAS EXCLUSIVE -- Advertiser Behavior Is Shifting to Behavioral Targeting The online advertising industry has changed dramatically since its early days in 1996, showing spectacular growth in recent years. About $7.2billlion dollars of online advertising were sold in the U.S. alone in Q1 2008, according to the IAB. While this...
People inside and outside of the internet industry  have been predicting the end of online incentive marketing sites for years. In spite of these predictions, the business has continued to grow. However, the last few months have seen a number of changes in the space. Many advertisers and affiliate...