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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
GRAPHICMAIL - There's lots of hype surrounding email engagement, yet everyone has a different opinion on what that really means. In practice, we can only influence people while they're engaged with us, but engagement doesn’t happen automatically or overnight. It takes time and work, and it's a slightly different...
Last week, thousands of businesspeople gathered at the CTIA convention in Los Angeles, the semi-annual show where companies unveil the latest and greatest mobile products and services. I was among those wandering the show floor in a state of over-stimulation that is the hallmark effect of a good tradeshow....

Display Ad Networks at Risk?

DM CONFIDENTIAL -- The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s other new release Google Lively. Both Google Chrome...
How do you measure the effectiveness of your web marketing efforts? By conversion rates, of course. But it turns out that conversion may only be a part of the story. High conversion rates may mask channel cannibalization. And low conversion rates are sometimes the result of that same cannibalization...

TheOnion.com

What they do: TheOnion.com is the number one internet source for humorous, outlandishly fake news articles and opinions, as well as real reviews and interviews. Covering traditional topics such as local and international news, politics, science, business, entertainment, and sports from a deadpan satirical perspective, The Onion forever changes...
Online retail and search are two industries that work in unison with the main objective to fulfill the consumers' need. Paired together, they help consumers research, locate, and eventually purchase products and services, whether online or cross-channel. The dynamic nature of the retail industry is almost as fluid as...
As a follow up to the recent article written by Kiran Aditham entitled, "Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression," it is interesting to note that CPA is also gaining ground in other advertising mediums such as television. While...
ADOTAS - In the latest edition of his video series, The Future of Engagement, marketing consultant Murray Newlands (head of Influence People) offers a commentary about Facebook's IPO, which is expected... well, pretty much any second now. In this video, Newlands evaluates what drove interest in the Facebook IPO...
Now that the first CNN/YouTube sponsored debate is over, the results are in and it seems that the debate may have helped increase the hits on the official campaign sites for the participants of the Democratic debate. Even though Hillary Clinton has been leading the recent polls, it seems that...