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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact,...
Recent decisions by large metrics companies have made it clear that measuring the web is not about pageviews but about users. Engagement of new and veteran users has become the holy grail of the media world online or offline. Executives at print, broadcast and interactive media companies have been looking...
As highly and rapidly measurable as online performance is, "optimization" signals the process involved in gradually improving a campaign to make both publisher and advertiser happy with performance. It has become a buzzword for campaign management that receives so many verbal hits per day it is often difficult to...
It's absolutely amazing just how quickly some of these new technologies (and new advertising mediums) are developing. It was only a little more than a year ago that RSS popped onto the scene. Most people in the mainstream, including myself, didn't think much of it then beyond a way...

Who’s Afraid Of Google?

The world's internet superpower faces testing times RARELY if ever has a company risen so fast in so many ways as Google, the world's most popular search engine. This is true by just about any measure: the growth in its market value and revenues; the number of people clicking in...

O’ Reilly Network

What they do: The O'Reilly Network publishes 13 websites for software developers and technology professionals designed to pass along ideas, tools and new IT innovations. Readers learn how to develop software using the latest hardware and networking protocols, programming languages and techniques. O'Reilly Network's parent company, O'Reilly Media has published...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
ADOTAS EXCLUSIVE -- With the demise of a Yahoo/Google paid search deal, Microhoo is officially “off”. One of the driving reasons Yahoo couldn’t come to terms with a transaction with Microsoft was its desire to maintain both a search and display capability as the two converge. There has been...
ADOTAS EXCLUSIVE -- Over the past 10 years, the shift from traditional advertising channels to online has become increasingly apparent. While the inherent ability to track the performance of a campaign was what first attracted sponsors to online ads, the online market has consistently proven itself as the no....