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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- Whole Food’s CEO John Mackey has returned to blogging after a long hiatus following the exposure of his anonymous posting about a rival company that Whole Foods later acquired. Over a period of years, Mackey posted on Yahoo finance boards under a pseudonym, at times discrediting...

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
As a follow up to the recent article written by Kiran Aditham entitled, "Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression," it is interesting to note that CPA is also gaining ground in other advertising mediums such as television. While...
ADOTAS EXCLUSIVE -- The recent release of the 3G iPhone, and similar devices such as the BlackBerry Bold, come at a time when the interest in mobile advertising is at an all time high. At a recent Mobile Ad Degree educational seminar in Los Angeles, Stephanie Bauer Marshall, manager...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
I'm not celebrating... simply stating a fact. This morning the Washington Post reported that the Israeli anti-spamming service Blue Security has thrown in the towel. Blue Security's approach was unique to say the least: they spammed the spammers. When a spammer sent emails to a Blue Security customer, Blue...

SavvyMiss.com

What they do: Miss Savvy was created in response to the void in online communities for young women, and the rise of celebrity gossip websites. Servicing the 18-35 age range Miss Savvy's content focuses on real life, and real people, which readers can relate to. Go confidently...
It's absolutely amazing just how quickly some of these new technologies (and new advertising mediums) are developing. It was only a little more than a year ago that RSS popped onto the scene. Most people in the mainstream, including myself, didn't think much of it then beyond a way...
Recent decisions by large metrics companies have made it clear that measuring the web is not about pageviews but about users. Engagement of new and veteran users has become the holy grail of the media world online or offline. Executives at print, broadcast and interactive media companies have been looking...