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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

News

ADOTAS -- A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around...
Compliments of DM Confidential Every so often we like to highlight certain aspects of direct marketing. We've done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today leads me to think that Google does indeed use behavioral targeting....

Facebook’s New Look

Facebook has launched a new platform to give advertisers another level of free access to its 24 million users. This is going to be done by providing them with the ability to write applications that can be shared from person to person on the network. 3 of the 65 new...
No question about it—today video games are bigger than Hollywood. And most players (65%) are the prime age, 18 to 34, and evenly split between males and females. They're on the go and ready for your promotion, coupon, and giveaway. Hey, and don't forget that they are playing games...
I'm not celebrating... simply stating a fact. This morning the Washington Post reported that the Israeli anti-spamming service Blue Security has thrown in the towel. Blue Security's approach was unique to say the least: they spammed the spammers. When a spammer sent emails to a Blue Security customer, Blue...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...

About.com

What they do: Founded in 1997 (as The Mining Company) by Scott Kurnit and a dedicated group of entrepreneurs. In 2001, About, Inc. was acquired by PRIMEDIA Inc. and in 2005 About, Inc. was acquired by The New York Times Company. Their Guides, which are nationally respected, have...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
Three weeks ago, I wrote an article questioning the merits of Senator Ron Wyden's Internet Non-Discrimination Act and Net neutrality. On Monday, March 27, Texas Republican Representative Joe Barton introduced a network neutrality bill that addresses neutrality issues specifically for broadband providers, which can be read at this PDF...
A good online marketer these days monitors ROI by channel and then constantly tunes campaign variables to find the most revenue at the best possible return. But, be careful in how you interpret ROI results — if you execute upon detailed ROI metrics without thinking through purchase decision...