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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

To look at gender marketing in the online space is to look at a bomb with no fuse. We have all the interactivity and media at our disposal, but it's rarely used to its full capacity in a marketing sense. Sure there's cool animation and flashy graphics, but that's...

CNN.com

What they do: In addition to being the online front-end for CNN, CNN.com is a popular and well-respected online news source in its own right. Based out of CNN's headquarters in Georgia, the site is updated around the clock with news stories, video, and audio content. CNN.com also offers...
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
In the past, Microsoft has run some fantastic viral campaigns. The ilovebees campaign and alternate reality game for the release of Halo 2 had gamers and Halo fans on pins and needles for months before the game was finally released. And the hype they built up around the launch...
If you need proof that the music industry has taken a headfirst plunge into the digital space, visit your nearest record store. The aisles are empty. The pop, rock, and rap sections have collapsed into two aisles of mish-mash under the heading "Popular Music" to make room for a...
The birth of technology has given rise to so much information, and, in its natural life cycle, its marriage to creativity has created opportunities in marketing that couldn't be conceived 10 years ago. A good example of this marriage of technology and creativity is Affiliate Marketing. It is not...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
What they do: The Open Source Technology Group (OSTG), previously known as the Open Source Development Network (OSDN), has been promoting technology, Open Source software development, and Linux and Open Source community since 1996. OSTG sites are geared toward IT managers and developers, as well as technology-minded individuals. They...

Epicurious.com

What they do: Published by CondéNet, Epicurious.com serves double duty as both an online cooking article and recipe listing resource, as well as the internet presence of Condé Nast's Bon Appétit and Gourmet print magazines. Epicurious incorporates more than 20,000 recipes culled from Bon Appétit, Gourmet, House & Garden,...
I'm aware that titling this piece 'the new creativity' sounds a little excessively portentous. What on earth do I mean by that? Surely creativity — one of the most fundamental of human drivers, and one of the most necessary of business applications - is, to quote David Byrne, 'same...