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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Remember those "Books, Check 'Em Out!" TV spots? You know, the ones where the California Raisins flexed their rhyming skills in the name of literacy? The ads were so catchy and feel-good that even the National Association of Librarians dug 'em. Well, times have certainly changed. Flash-forward twenty years, and...

eDiets

What they do: Founded in 1996, eDiets.com, Inc. has become a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. As of June 30, 2005, over 2 million consumers worldwide have become eDiets.com members....

Gothamist, LLC

What they do: Founded in 2002, owned & operated by Jake Dobkin and edited by Jen Chung, Gothamist is the most popular network of city blogs on the Internet today. Gothamist.com offers daily updated news, blogs, forums, event listings, weather forecasts, RSS/podcast feeds as well as the Gothamist Interview...
The controversy of the day in Washington revolves around the White House ordering the National Security Agency to step up tapping of communications among persons and organizations suspected of involvement in attacks on the United States. Critics claim the tapping to be an unconstitutional violation of citizens' protections against...

Sizing up Small Networks

Buying and selling ads is a tricky business, and often enough the field of network options can feel limited to just a few major players. With all of the DoubleClicks and Advertising.coms out there hogging the network pie, sometimes the little guys seem to get lost in the mix....
What topical chatter has been setting our Web universe ablaze recently? The buzz about China. Right now everyone wants a piece of that action, and action is exactly what we're seeing. Acquisitions are taking place left and right; China's ecommerce, search, gaming and wireless industries have exploded; and investment...
Now that our industry seems to be picking up some serious steam in terms of reputability, with major and minor offline companies alike finally—and quickly—building an online presence, online advertisers may increasingly find themselves scrambling to provide the magic word: content. As the recent OMMA panel which took as...
Build your own or build off of someone else: This is the dialectic facing any innovative company operating in today's post-modern marketplace. The iPods and Google Maps of the world, whose adoption has been nothing short of amazing, clearly represent the first category; companies like Poddater.com, a site for...
I heart MySpace. It's addicting, it's a home base and, so far, it's done a pretty good job of keeping close to its grassroots bent. So what if founder Tom Anderson recently walked off with a sweet $580 million from News Corp? It's not like Rupert Murdoch is on...
Here's an exciting figure for you: according to a May study of New Estimates of Online Real Estate Advertising by Borrell Associates Inc., online real estate advertising spending is on its way up, from roughly $116 million in 1999 to a projected $3 billion plus in 2009. Good news,...