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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

After kicking off the offline portion of its massive $500 million re-branding campaign through TV and outdoor display ads last week, the newly merged AT&T/SBC Communications is now getting their online component underway. This is the second half of an ambitious promotion—based around the company's new tagline, "Your World....

Mediabistro.com

What they do: Founded in 1993 by freelance writer Laurel Touby, Mediabistro.com is a news, classified, education, collaboration and community site that caters to professionals in the periodical, print, broadcast, publishing, advertising, online, and PR industries. They provide job listings, classes, classifieds, and media parties. Ads encompass the...
In just ten short years, Interactive advertising has surpassed the growth track record of every other media by tenfold. The unprecedented success of internet advertising has been powered by its unique ability to precisely track and measure results like virtually no other venue can. As increasingly sophisticated user-based identification...
To better understand the dynamics of the online advertising business, in 2002 my firm decided to staple together a "network" of online publishers. To capitalize on the Hispanic "craze", the core of the network consisted of independent publishers with very niche audiences; at its peak, this network reached over...
In the past decade, the term "outsourcing" has gained enormous currency—a fact that is due as much to the growth of the digital marketplace as to anything else. It's a phrase that's become synonymous with employing workers in foreign countries at great savings to businesses here at home; for...
After angst-ridden grunge rock practically eradicated the hair metal movement in the early 90s, we thought we'd seen the last of those frivolous, spandex-clad, Aquanet-abusing shenanigans. Not so, says The Darkness. Sure, the genre has been somewhat resurrected (and lampooned) by VH1 specials, but the aforementioned UK act has taken it...
I was perusing the latest headlines from my company's RSS feeds today and noticed that Google appeared in over 28 articles. Yahoo had 11 mentions, MSN only two. (Must have been a slow day...maybe they're working on adCenter?) If you're like me, you've taken to blissfully glazing over every Google...
It's the second week after the holidays and admit it: you're still playing catch up. Between recovering from the New Year's shenanigans, returning calls from frantic clients and trying to sort out your boss's requests, it's been impossible to find the time to restock those much needed office supplies,...

Adware Kills People

There's new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users'...

DrudgeReport.com

What they do: Founded in 1994 by Matt Drudge as an email weekly, DrudgeReport.com, a member of The Intermarkets News Channel, is now a world-renowned news source providing several, daily-updated links to breaking news stories. The Drudge Report focuses on hard-hitting stories that often go overlooked by traditional...