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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since 2004. The company has created an awareness of mobile marketing that has helped legitimize this portion of the industry. CEO of HipCricket, Ivan Braiker spoke with Adotas about the...
ADOTAS -- Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The...
ADOTAS - This summer, Forrester Research released an independent report on Data Management Platforms, “The DMP Is The Audience Intelligence Engine For Interactive Marketers." In the report, Forrester defines a DMP as: “… a unified technology platform that intakes disparate first-, second-, and third-party data sets, provides normalization and...

A Crash Course in DMPs

ADOTAS - DMP: What is it? Why does it matter? And why should you care? There has been a lot of ink spilled about Data Management Platforms (DMP) this year, mostly coming from the technology and vendor perspective. Coming from a digital agency to the wild world of data and...
ADOTAS -- Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions -- but to what degree? Fractional attribution models are useless unless...
ADOTAS - In 2011, U.S. advertisers spent more than $32 billion for online advertising -- yet average online conversion rates were below 3 percent and bounce rates up to 85 percent. Why is this? Spending thousands or millions of dollars to drive traffic to your website, only to have a very...
ADOTAS – Snapchat has transformed the concept of photographs on social media from perfected and permanent timestamps to brief and impulsive acts of sharing and remains the purest form of a one-to-one real-time interaction on social media. The app is moving away from its negative reputation and will continue...
ADOTAS -- Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile...
ADOTAS -- In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer...
Skyword's A Study in Brand Transformation examines how marketers are handling the shift from interrupt advertising. The rapid decline of interrupt advertising has forced marketers to begin looking for other ways to reach and connect with consumers. Many brands are turning to sustained storytelling as the primary way to engage...