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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
ADOTAS - On Black Friday, 2011, after researching online, consumers flooded midnight store openings, mobile devices in hand, while 50 million shopped online in their pajamas. The frenzy continued the following Cyber Monday -- the biggest day ever for online retailing -- with shoppers racking up an expected $1.2...
ADOTAS - When there was just a network or two and those networks had 50-100 sites in their site list, it was easy to police and make sure ads didn’t run where they weren’t supposed to. Now with 50 or more third-party networks, some claiming 20,000 sites (really?), it's...
Let's get right to the point. You want to reach people online to promote your product/services or your advertiser's products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as...
More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending...

Buying Loyalty

DM CONFIDENTIAL -- Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players and their payouts. Along comes True.com who had no...
*Case Study* The Challenge Versa Management Systems, Inc. had not redesigned its Web site in 10 years. Computer programmers had to make all content changes, and search engines could not find the site. The Solution The Versasys.com relaunch took less than six weeks using Hot Banana's SaaS Web CMS solution. The new site...
ADOTAS - Now that we're all sifting through the data and trying to figure out which of the ads that aired during the Super Bowl really made an impact with viewers, marketing consultant Murray Newlands is back with another episode of his video series, The Future of Engagement, talking about...
I recently got into an argument with one of my friends about the differing experiences offered in holding a physical piece of content in my hands over reading words off of a screen – how physical books, newspapers and print magazines provide a satisfying reading experience that digital editions...
The notion that racial disparities still linger within advertising is very real. In an industry that continues to see its target markets grow, including those of multicultural audiences, it seems a bit ironic that the advertising sector has neglected to nurture its own ethnic diversity. The Human Rights Commission...