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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

IGN.com

What they do: Founded in 1996, IGN Entertainment and its network of websites covers nearly all aspects of digital entertainment from video games to movies to lifestyle, and provides interactive and community-building services. IGN focuses on the 18-34 year-old demographic. Their holdings include gaming and technology site IGN.com, multiplayer...
ADOTAS – One of the dangers posited regarding artificial intelligence (AI) in pop culture is that it destroys humanity. Either it becomes self-aware and resolves to exterminate humanity (“The Terminator”), or it integrates so seamlessly with humanity that it becomes almost indistinguishable from it (“Her”).
ADOTAS EXCLUSIVE -- Have you seen the latest statistics on Internet usage? The results should be no surprise, and if your clients aren’t online then they’re definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it. The...
ADOTAS - It’s no secret that the world of retail is in the midst of extensive changes. Most of these changes are a result of the newly claimed power that consumers now hold in the buying process. Gone are the days when branding executives create positioning for their products...
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye view. This time, we’ll take a deeper look into the world of ad viewability – an area of particular concern for our industry as of late. First, let’s address a...
Whether you are running a small local business or a large corporate conglomerate, your marketing efforts should the result of a carefully planned and implemented marketing strategy. However, a lot of companies and their marketing departments fail to realize the importance of integrating email marketing campaigns into their strategy,...
ADOTAS – Snapchat has transformed the concept of photographs on social media from perfected and permanent timestamps to brief and impulsive acts of sharing and remains the purest form of a one-to-one real-time interaction on social media. The app is moving away from its negative reputation and will continue...
ADOTAS - Crowdsourcing. Social. User-Generated. Influence. Sphere. Empowerment. Google’s +1 has all of that and more. It reads like the business plan of some wild startup. +1 is integrating search and social in ways that we predicted and hoped for in real and powerful ways. But most interestingly, and the...
"Customer-centric" is the marketing buzzword on everyone's lips. Coupled with an increased emphasis on customized communications, it means we need to understand consumer attitudes and motivation in greater depth than ever before. This gives account planners a central role in the new marketing paradigm, but only if they —...
ADOTAS - Companies continuously evaluate their paid search agency and the list of criteria with which to do so is quite easy to develop. But have you ever thought about reversing those roles? If agencies evaluated their clients, who would be the shining stars? What would the criteria be? As...
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