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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year. In the seven years that Flurry has been reporting on mobile app usage, we have seen nothing but growth, and this year continued the trend. In 2015 overall app usage grew by 58%. In this context, we define app usage...
ADOTAS -- We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it...

Social Media for the Masses

ADOTAS EXCLUSIVE -- As the number of social networkers and Twitter-ers continues to grow, advertisers and marketers often find themselves employing tactics such as setting up a “Fan-page” on Facebook, posting tweets on Twitter or developing applications to attract consumers to their brand. But all of these tactics ignore a...
ADOTAS - Push notifications are a messaging medium that allow applications installed on any connected device to actively communicate with an end user, even if the device is inactive.  It’s called “push” because the technology enables a device to listen for messages being "pushed" to it from the application...
ADOTAS EXCLUSIVE -- Since Bill Clinton went from being a pot smoking, draft dodging, womanizing governor of a small state beginning with the letter ‘A’ to becoming the 42nd president of the United States, I have been a believer in and a follower of political marketing. If you think...
Last week, thousands of businesspeople gathered at the CTIA convention in Los Angeles, the semi-annual show where companies unveil the latest and greatest mobile products and services. I was among those wandering the show floor in a state of over-stimulation that is the hallmark effect of a good tradeshow....
Riddle me this: What was the number one, or at least one of the top reasons, that the Internet took off?  (And, no, it’s not porn so think more G-Rated than XXX.) The answer is, of course, standardization. When different vendors’ hardware and software was built in a way it...
A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in...
ADOTAS - When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are...
ADOTAS EXCLUSIVE -- The Facebook Platform celebrated its one year anniversary a few months ago. Never before have I seen the introduction of a new platform, Web site or service so quickly change the marketplace. There are more than 20,000 applications, some with nearly 2 million daily active users...