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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Your Ad Where?

ADOTAS - When running a large-scale search engine marketing (SEM) campaign, there are some things that marketers typically assume. For instance, it’s natural to assume that search ads appear in search and content ads appear in content. Constantly policing this would be far too time-consuming to be worthwhile. That...
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It's a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you've no doubt mastered — and apply it in...

Steve Jobs Won’t Apologize

To all iPhone customers: I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions. First, I am sure that we...

Much Love for AOL

Is it just me or is everyone all of a sudden fawning over AOL? Frequently written off, AOL has recently crept out of the woodworks to become a courted partner in Google/Comcast and MSN's battle for Search dominance. The Search stakes have risen, and a Google/AOL merger would put Google...

Toys or Tools?

ADOTAS - I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department -- if you...
ADOTAS - October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% -- the latter’s banner didn’t even...

Butter Side Up

When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong....
Internet, ho! The great migration of traditional media to the online space is well underway. As evidenced by countless consumer studies over the past few years, TV and newspaper audiences are spending more and more time on the web, and content providers are in a mad scramble to keep...
ADOTAS EXCLUSIVE -- Based on recent statistics, up to 96% of all email is considered spam. Every message you send competes with a very small “deliverability opportunity” to reach the inbox. As there are no industry standards pertaining to deliverability, your message is not guaranteed to be delivered at...