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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

No, this is not 'yet another' article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I'm such a tease....) What initially triggered the following thoughts was a discussion that...
Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative...

Social Signals in Search

ADOTAS - No doubt brands have had to think more critically this year about social and its role in online marketing. While measurement and analytics in social continue to be great fodder for industry panels and quarterly business reviews, we all know for a fact that consumers are indeed...
To explore the media landscape and state of digital marketing today, Adotas caught up with Bob Ray, CEO (pictured below) of DWA Media. Q: What purpose does a media agency serve in in this day and age, especially given the onslaught of media and marketing automation solutions? A: Marketers...
ADOTAS EXCLUSIVE -- Sometimes you experience a new product online, and the penny drops on a whole new understanding of how media is changing. I recently had just such an experience, and you should have it too. The product is called “Feedly,” and it’s available right here for that shiny...
Open Letter to Adblockers: We Can Carry the Industry Forward by Roy Rosenfeld, CEO of Stands. Stands is the provider of Fair Ad Blocker. Fair Ad Blocker allows users to choose a charity to whom money will be paid--and that encourages more than 90% of those who use...
ADOTAS - I ran into marketing expert and frequent Adotas contributor Murray Newlands at the ad:tech conference in San Francisco two weeks ago (he's as unmistakable in real life as he is on camera -- I've never met anyone else in the online ad industry with the same hairstyle...
ADOTAS -- Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico,...
In 2006, not-so-coincidentally the year that Twitter was invented, the Advertising Research Foundation defined engagement as “turning on a prospect to a brand idea enhanced by the surrounding context.” We all know the brands we represent need to engage with their customer base – but we also need to be...
DM Confidential - I think we have all heard the expression the customer is always right. It's a saying that somehow the majority of American consumers have internalized, acting with a growing sense of entitlement. As consumers, we don't mind such coddling, but when on the other side of...