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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- I still remember the first time I used Google. It was in early 1998, and I was sitting in my office at Ogilvy & Mather in New York. I hit the page, expecting something Yahoo!-ish, and sat there staring at a word and a box on a...
Innovid releases its mid-year 2015 Interactive Video Benchmarks Report. Results from Innovid's earlier 2015 Benchmarks magnified the contrast between passive video and interactive video content. Their new mid-year Benchmarks continue this narrative, says Scott Clark, VP, head of brand partnerships at Innovid (pictured left), but it also highlight...
ADOTAS - Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could...
ADOTAS EXCLUSIVE -- Effective management can be the catalyst towards business growth, and ineffective management can lead companies down a path towards despair. We are seeing a lot of this with the rash of layoffs that has been occurring as of late, not just in this industry but across...

Salon.com

What they do: Founded in 1995 by David Talbot, Salon.com was created in the spirit of the French salon, in which literary figures, artists and statesmen assembled for lively conversations. Today, Salon.com is a one-stop site for the latest breaking news, insight from respected columnists, and first person essays...
Want to develop a mobile app? As the mobile market is skyrocketing and the apps are becoming a crucial part of every business and industry, everyone is looking forward to embracing this opportunity. All the startups and even established brands are hiring mobile app development companies to enter the...
ADOTAS - The field of audience targeting – also known as audience analytics – has long proven attractive and effective to online marketers. Honing campaigns to focus on specific audiences is not only logical, but it promises to provide a better way to generate return on ad dollars for the...
ADOTAS EXCLUSIVE -- A recent survey of large corporations conducted by Direct Partners found that email is now the most popular form of direct response marketing. Email marketing usage (reportedly used by 35% of companies) topped traditional direct mail (25%) and use of package, statement stuffers/free standing inserts (21%)....
ADOTAS - Once upon a time, people had addresses, jobs, phone numbers, significant others, children, cars, birthdays and, yes, even thoughts that weren’t within 30 seconds’ reach of anyone and everyone through a simple Internet search. Yes, once upon a time, there was a thing called privacy. Fast forward to now…...
ADOTAS - Now that we're all sifting through the data and trying to figure out which of the ads that aired during the Super Bowl really made an impact with viewers, marketing consultant Murray Newlands is back with another episode of his video series, The Future of Engagement, talking about...