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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- Whether you are a small Internet business, a larger corporation or a venture capital firm, experiencing exponential revenue growth is a priority. So, what are the character traits of highly successful companies that achieve $1 Billion in sales? Allow me to introduce you to David G Thomson,...

IAB: Digital Audio 2017

Do you hear what I hear? If you’re anything like me and many brand marketers, you’re increasingly noticing the connection consumers are making with a medium we all love: digital audio. Audio is becoming more and more relevant to the digital media marketer. You don’t have to look further than...
Adotas talks with Shereta Williams, president of Videa, about the sometimes-confusing world of programmatic advertising sales on TV. Q: How does programmatic advertising for TV differ from video and digital display? A: Programmatic TV advertising is done through the automated buying and selling of linear TV ads that leverage...
By now we've all heard (many times) that performance-based advertising is hot, local search is hotter, and the two disciplines together finally offer the promise of making online advertising pay for millions of small to mid-sized businesses — whether or not they have a website. I use the phrase "offer...
Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what...
In recent weeks, both Google and Yahoo have come under public scrutiny for profiting from a practice known as typosquatting. A clever way for publishers and advertisers to capitalize on spelling-impaired web users, typosquatting is the parking of a domain name spelled a few characters differently than a major...
ADOTAS EXCLUSIVE -- In a dimming economy, promotional budgets are a bean counter’s favorite target. These budget crunchers have been eagerly waiting to put the kibosh on marketing’s endless string of spendy events and exorbitant promotions, along with their nebulous “results.” Marketers rationalize the absence of metrics with responses...
ADOTAS -- As Webtrends wraps up its 20th successful year in the digital marketing business, the company reflects on its history, innovation and momentum moving into 2014. Since launching into website analytics in 1993, Webtrends has evolved into a full-service digital measurement and marketing optimization solutions provider. Two decades...
Okay, so if you're desperate to attract viewers to watch a golf tournament, what do you do? Well, if you are the folks at Carat Fusion in charge of designing an online device that will appeal to golf enthusiasts as well as the apathetic (like myself), you design...
The data at our disposal enables us to transform increasingly pervasive tools into highly persuasive consumer experiences. The more these data-driven experiences serve the individual, the better they will serve the brand. By 2025, there’ll be 180 trillion gigabytes of data, and data monetization will become a major source of...