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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

EDITOR'S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS -- The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of...
ADOTAS - The great thing about Facebook is that almost everyone you know is on Facebook, so it's a great forum to broadcast your message to a huge audience instantly. The downside of Facebook is that almost everyone you know is on Facebook, and more and more of them...
Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know. It's a common problem for companies around the globe: You have a great product, but it's tough to get...
A good online marketer these days monitors ROI by channel and then constantly tunes campaign variables to find the most revenue at the best possible return. But, be careful in how you interpret ROI results — if you execute upon detailed ROI metrics without thinking through purchase decision...
“Brand yourself as a professional, become an authority in your field” this was the greatest advice I ever received. I went about this by stepping up my social networking and starting a blog to become known by other online marketing professionals. I quickly had subscribers to my blog and...
ADOTAS - Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
ADOTAS – More and more companies are starting to implement strategies and systems to leverage customers, employees and 3rd=party influencers to become sales and marketing channels.  And they are doing it with great success. In this blog I will touch on: Why employees make a good sales and marketing channel. What employees...
ADOTAS -- The mobile advertising space is very complicated and fragmented. This Mobile LUMAscape shows exactly what I mean. There are so many specialized vendors, which creates problems as well as opportunities for advertisers, publishers, and marketers in the mobile space. Even for savvy marketers, distinguishing your RTB from...
The mobile revolution is finally paying off for publishers and brands that have made investments in beefing up advertising on smartphones and tablets. According to a new report released by eMarketer, in 2014 the overall advertising market will increase by 5.3 percent to a staggering $180.12 billion, attributable to...