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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success...
Dan Larden, Global Strategic Partnerships Director, Infectious Media (pictured below), an international programmatic agency, shares his insights on Whiltelisting. With all the recent talk around ad fraud and viewability, it’s no surprise that whitelisting has started to enter into many conversations around brand safety. While it seems smart to reduce...
ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...
ADOTAS -- It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or...

The Google Guillotine

ADOTAS - I can't stop grinning about Gavin Dunaway's truth-sharing post, "Google Stands Up For Its Search"; no doubt bloggers like us "are giving big G a headache." I applaud him for having the courage to write the truth as he sees it. (There is only ever what truth...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...
Email marketing still plays a vital role in business. Even though the advent of email dates back to the early 1970s, the direct nature of emails can make them stand out from other marketing efforts. In fact, in 2015, a study conducted by the UK's Direct Marketing Association estimated...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...
As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
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