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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Google Guillotine

ADOTAS - I can't stop grinning about Gavin Dunaway's truth-sharing post, "Google Stands Up For Its Search"; no doubt bloggers like us "are giving big G a headache." I applaud him for having the courage to write the truth as he sees it. (There is only ever what truth...
ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...
A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country:...
ADOTAS - The world of social media is maturing. And as it does, so too do the techniques that make it perhaps the most advanced tool for relationship-building the world has ever seen. Trouble is, for a long time now, auto dealerships didn’t engage social media in that game-changing light....
Last year’s IAB predictions for content marketing and native advertising focused on mobile, native and data as the game changers.  And while this largely holds true for this year, a few new themes have emerged that have changed the tone and outlook for this type of marketing, namely brand...
As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
As the online advertising industry battles with GDPR, fraud, transparency issues, and spiraling costs of technology, affiliate marketing is enjoying something of a renaissance. Underpinning this trend are a number of factors that are carving out a new future for affiliate marketing. However, many brands and publishers are failing...
So-called SDK Spoofing Fraud accesses users' devices and fakes app installations. Fraud experts at Adjust, the world's leading app measurement company, have launched a solution to eradicate a completely new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...