Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Data Relationship Makeover: What’s Mobile Got To Do With It?

Written on
June 6th 2017 | Stephan Schambach

“In a couple of years, retail will be a smartphone-only business. Seems like a radical statement, but look at the facts. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. From progressive web to native ... more...

5 Ways to Get Better ROI

Written on
June 1st 2017 | Rex Briggs

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need to understand the “message-level” ROI and other dynamics that can dramatically alter your ROI. Years ago, there was a person at Procter & Gamble who carried ... more...

Performance Marketing Goes Mainstream: What You Need to Know

Written on
May 30th 2017 | Jill Hara

It used to be that the terms “performance marketing” and “affiliate marketing” were interchangeable. Affiliate programs, after all, are the original pay-for-performance model, since affiliate publishing partners are paid a commission in exchange for driving impressions and conversions on behalf of an advertiser. But while affiliate advertisers may have been the ... more...

Tick, Tick, Tick, Tech–Time’s Up! Why there must be more women execs

Written on
May 25th 2017 | Deborah Kilpatrick

Q: Why is it important to have women executives in tech? A: It’s no secret that the tech industry is extremely male-dominated. And according to a recent Comparably survey, one in four women who work in the tech industry has been sexually harassed. These statistics should prove to be alarming, ... more...

Accurate Multiple-Vendor Programmatic Reporting: Fantasy or Reality?

Written on
May 23rd 2017 | Dan Lawton

The biggest challenge to true programmatic reporting has been normalizing data from multiple vendors, because there is tremendous disparity from vendor to vendor in what they support and what dimensions they provide. In trying to get all the data aggregated in one place, you’re not even talking the same ... more...

Second-party vs Third-party Data: Which Should You Add to Your Data Mix?

Written on
May 18th 2017 | Staisey Divorski

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? First-party data is the most used source of information, reported by 81 percent of organizations, followed by second-party data (77 percent), and ... more...

The New IAB Dynamic Content Ad Standard: How It Improves What You Deliver

Written on
May 16th 2017 | Diaz Nesamoney

Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has ... more...

Man AND Machine: The Role of Demand Facilitation in Programmatic Selling

Written on
May 11th 2017 | Dovid Katz

Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines was seen as inevitable. But this concern ignored a simple ... more...

Mobile Ad Fraud: A Revealing TUNE Report

Written on
May 9th 2017 | Adotas

John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud–What 24 Billion Clicks on 700 Ad Networks Reveal. “There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it,” says Koetsier (pictured ... more...

The Programmatic Explosion–What’s The Story Behind the Boom

Written on
May 4th 2017 | George Levin

eMarketer has released their latest estimates delving into the percentage increase and overall spending (nearly $33 billion) that advertisers will allocate for programmatic ads during 2017. George Levin, co-founder and CEO of GetIntent looks at the programmatic ecosystem and why programmatic, especially video, is growing at such an astonishing ... more...


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