Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Three Reasons Audio Ignites the Advertising Mix

Written on
March 31st 2016 | Bret Kinsella

Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into more ... more...

Header Bidding: Don’t Believe the Hype

Written on
March 31st 2016 | Romain Job

Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the sale of unsold inventory left over from guaranteed campaigns and programmatic deals. However, publishers should not ... more...

4 Overlooked Tips That Instantly Increase Landing Page Conversions

Written on
March 30th 2016 | Drew Himel

Landing pages come in a wide variety of forms and formats, some of which flourish and some of which fail. As you develop your landing page, you must deliver a concise user experience or risk losing the attention of the consumer — and any leads you might have gained. For ... more...

Millward Brown Digital: The 2016 State of Search

Written on
March 29th 2016 | Adotas

Millward Brown Digital took a look at the state of search using their 2 million plus clickstream panel. What they found is that search marketing is actually booming. Search visits per person are up 50% from a year ago. Total time spent with search engines each month is also up ... more...

The Eclipse of Online Ads–a ScribbleLive Report

Written on
March 28th 2016 | Adotas

ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on “The Eclipse of Online Ads,” in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report’s Executive Summary With advertising effectiveness on the decline, practitioners are turning to other forms ... more...

What’s the Impact of Google’s Analytics 360 Suite?

Written on
March 25th 2016 | Adotas

Google’s Analytics 360 Suite–according to Google–delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition. It is composed of a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts ... more...

Hook Ups, Blind Dates, or Good Relationships: What’s your dating style when it comes to digital ads on TV?

Written on
March 24th 2016 | Scott Tomlin

Brands, Don’t Let TV Enter the Cheesy Digital Dating Scene. Brands use silly metrics to cobble together “premium” digital media plans because most media buyers are more interested in spending the full budget at a low price. As TV goes digital, there is a big risk that premium placements erode in ... more...

Why Transparency Is Essential in the Online Video Segment

Written on
March 23rd 2016 | Adotas

An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing online video segment? A: It’s a little bit chilling to think about what the industry was debating back in the ... more...

Offline Attribution: A digital marketing boost

Written on
March 22nd 2016 | Adotas

An Adotas Q&A with Duncan McCall, CEO and co-founder of PlaceIQ, explores the role of attribution in the complex inter-relationship of digital advertising and consumer spending in brick and mortar stores. With 95 percent of sales still occurring in brick and mortar locations, it’s important for marketers to understand how their ... more...

Psst! When It Comes to Multi-Channel Marketing, Mobile Makes Everything and Everyone Smarter

Written on
March 21st 2016 | Adotas

An Adotas Q&A with Julie Ginches, CMO, Kahuna, explores the power of mobile to direct multi-channel marketing efforts. And we look at the ever-growing importance of having the right technology to make the most of marketing efforts in this ever-changing marketplace. Q: What are the unique challenges marketers face in sending ... more...


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