Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Social Media Advertising Report from Advertiser Perceptions: Programmatic Making Big Jump

Written on
August 9th 2016 | Adotas

MARKETERS TO EXPAND PROGRAMMATIC ADVERTISING ON SOCIAL MEDIA, WHILE MEASUREMENT GAP WIDENS. Nearly half (47%) of all advertisers will increase social media advertising spending in the next six months, predominantly on sharing networks and buying programmatically. That’s according to the first Social Media Advertising Report from Advertiser Perceptions, the business intelligence ... more...

Clicked Video Bounce Rate Is Huge! Here’s Why and What to Do About It

Written on
August 5th 2016 | Field Garthwaite

Everyone knows video is the fastest growing form of media and from a monetization perspective, demand continues outstrip supply. But, while digital publishers attempt to attract users to watch their content at scale, the average drop off rate on all clicked video views average between 70-90%. That is a very ... more...

3 Ways Unique Domain Names Boost Mobile App Marketing

Written on
August 2nd 2016 | Jeff Sass

As soon as the phrase “There’s an app for that” was coined, many believed apps would replace websites and clever domain names would fade away. But that hasn’t been the case. While it’s true that app usage is increasing, more people are also spending more time on the web via mobile ... more...

Three Marketing Lessons from Pokémon Go (and it’s not about AR)

Written on
July 26th 2016 | Anna Pratskevich

Like many middle schoolers in the 90s, today’s millennials are enraptured by Pokémon – but this time, it’s an augmented-reality iPhone and Android app that allows players to hunt down monsters in real-life locations, or “Pokéstops.” As with any digital distraction that takes over a generation, marketers inevitably strategize how ... more...

Mobile eCommerce: How It’s Changing the World

Written on
July 19th 2016 | Galia Reichenstein

Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year? A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with ... more...

Iab Data Center of Excellence Issues Adaptable Data Maturity Model

Written on
July 12th 2016 | Adotas

New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data ... more...

Real-Time Bidding: Growing Stronger, Improving Programmatic Quality

Written on
July 7th 2016 | Erwin Plomp

Q: We’ve seen the adoption of real-time bidding (RTB) increase dramatically in recent years, where is there still room for growth? A: I would say that there’s still lots of room for growth in programmatic as a whole — which is more than just improvements or movement in RTB. A number ... more...

Ad-Blocking: Yesterday, Today and Tomorrow

Written on
July 5th 2016 | Ari Brandt

Q: eMarketer says that more than 25% of internet users will block ads this year. These new numbers from eMarketer come a year after Apple announced the ability for users to block ads on iOS 9. How has the industry responded in the past year? A: One year later, I ... more...

State of In-App Spending: An AppsFlyer Report

Written on
June 30th 2016 | Adotas

New Report on Global In-App Spending Habits Finds That Asian Consumers Spend 40% More In Apps Than the Rest of the World. AppsFlyer, a global mobile marketing attribution analytics company, announced the results of its State of In-App Spending report, with details from in-app purchase (IAP) behaviors of more than 100 ... more...

Gen Z is Making Waves in the Tech World

Written on
June 28th 2016 | Laura Albert

Just as companies once wanted to know everything about Millennial consumers, some have already begun shifting gears and focusing much of their attention on Gen Z consumers. “So,” writes Laura Albert, Marketing Manager, CivicScience (pictured left), “we compared Millennial (18-34 year olds) and Generation Z (13-18 years old) consumers on ... more...


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