The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Measuring Mobile Ads and Apps: What Are You Missing?

Written on
August 23rd 2016 | Adotas

An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns and marketing activities has come of age, and a number of the challenges that ... more...

Verizon’s $4.8 B Purchase: What’s Next for Yahoo!?

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August 19th 2016 | Peter Koeppel

After years of disappointing performances–and two separate dips in stock performance since mid 2015–Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as well ... more...

Viewability: An In-Depth Review and Overview

Written on
August 16th 2016 | Adotas

An Adotas Q&A with Sublime Skinz‘s Co-Founder, Jerem Febvre (pictured left). Q: How are marketers increasingly taking viewability into account in their campaign planning and measures for success? A: A focus on viewability—and now on viewability measurement—has definitely evolved into the mainstream. A recent study that we co-authored with Theorem revealed that ... more...

What Does Walmart’s Purchase of Jet.com Mean for Online Retail Traffic?

Written on
August 15th 2016 | Adotas

By Scott Shamberg, U.S. President of Performics, the performance marketing arm of Publicis Media. Walmart’s acquisition of Jet.com is validation that Walmart has opened the war chest to compete against Amazon. Amazon has been pushing itself into offline channels more successfully than Walmart has through online channels, and now Walmart ... more...

Getting Smarter about Smart Devices: What It Means For Tech Marketers

Written on
August 12th 2016 | Adotas

By Scott Kelliher, Vice President and Industry Lead, Tech/Telco, Yahoo. It wasn’t long ago that the ability to drive to your local video store to rent a movie changed entertainment. Watch any movie you want, whenever you want?! Awesome! But smartphones have changed that even further: now it’s watch what you ... more...

Data Drives Digital and Targeted TV–Grows Ticket Sales by 18.8% for Pro Bull Riders

Written on
August 10th 2016 | Rich Kaufman

Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. did it all. With the help ... more...

Social Media Advertising Report from Advertiser Perceptions: Programmatic Making Big Jump

Written on
August 9th 2016 | Adotas

MARKETERS TO EXPAND PROGRAMMATIC ADVERTISING ON SOCIAL MEDIA, WHILE MEASUREMENT GAP WIDENS. Nearly half (47%) of all advertisers will increase social media advertising spending in the next six months, predominantly on sharing networks and buying programmatically. That’s according to the first Social Media Advertising Report from Advertiser Perceptions, the business intelligence ... more...

Clicked Video Bounce Rate Is Huge! Here’s Why and What to Do About It

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August 5th 2016 | Field Garthwaite

Everyone knows video is the fastest growing form of media and from a monetization perspective, demand continues outstrip supply. But, while digital publishers attempt to attract users to watch their content at scale, the average drop off rate on all clicked video views average between 70-90%. That is a very ... more...

3 Ways Unique Domain Names Boost Mobile App Marketing

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August 2nd 2016 | Jeff Sass

As soon as the phrase “There’s an app for that” was coined, many believed apps would replace websites and clever domain names would fade away. But that hasn’t been the case. While it’s true that app usage is increasing, more people are also spending more time on the web via mobile ... more...

Three Marketing Lessons from Pokémon Go (and it’s not about AR)

Written on
July 26th 2016 | Anna Pratskevich

Like many middle schoolers in the 90s, today’s millennials are enraptured by Pokémon – but this time, it’s an augmented-reality iPhone and Android app that allows players to hunt down monsters in real-life locations, or “Pokéstops.” As with any digital distraction that takes over a generation, marketers inevitably strategize how ... more...

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