Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Publisher Trends: Letting Go of the Link

Written on
March 25th 2015 | Christian Jorg

Since the dawn of digital, publishers have been challenged to reinvent content strategies, and then reinvent them again, in order to stay competitive in the dynamic landscape. Throughout, the success of the publisher has centered around a consistent question: How does one drive more, longer visits to an online destination? ... more...

Adadyn Launches Platform to Open Programmatic to Mid-Size Advertisers

Written on
March 24th 2015 | Adotas

Ozone Media, a leading global advertising technology company, today announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform. Geared toward simplifying the marketing technology ecosystem for mid-size advertisers and agencies, Adadyn removes the barriers of entry into programmatic and works with all ... more...

Sizmek Presents: Ads of the Week March 16th-20th

Written on
March 23rd 2015 | Sizmek

Engagement is all about storytelling, they say. And this week’s ads cover all the genres. HBO presents a compelling montage of dramas, Ariston immerses us in cozy family life, and both KDDI and Paramount take the comic route, complete with unique formats and goofy characters. Creative like this guarantees a ... more...

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015 | Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

ROI OF CUSTOMER IDENTITY MANAGEMENT: Personalized Engagement for Short- and Long-Term Gains

Written on
March 19th 2015 | Adotas

Janrain and the Altimeter Group issued a white paper, Marketing’s New Imperative: Customer Identity Management. Andrew Jones, former analyst for the Altimeter Group, has created a three-part series highlighting the main points in the paper. This is PART  TWO: ROI OF CUSTOMER IDENTITY MANAGEMENT Consolidating customer identity makes insights actionable across ... more...

Condé Nast Entertainment Partners with Rapt Media to Create Interactive Video Experiences

Written on
March 18th 2015 | Adotas

Rapt Media today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ’s original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video ... more...

In-Image Advertising Increases Viewability Measurement Accuracy

Written on
March 17th 2015 | Gail Gardner

Nothing works as well as an image for attracting attention. SocialBakers study of 5000 brand pages showed that Photos Make Up 93% of The Most Engaging Posts on Facebook. Engagement increases conversions and turning images into in-image advertising offers unequaled opportunities for increased ROI. As Dennis Clerke, president of monetization, NetSeer ... more...

Sizmek Presents: Ads of the Week March 9th-13th

Written on
March 16th 2015 | Sizmek

What’s your hook for user engagement? Maybe it’s with gorgeous photography and a choice of tempting vehicles or eye-catching animation to create immediate intrigue? Perhaps it’s the relevance of providing real-time, localized pollen count in the banner creative? These smart ads offer great inspiration for your next campaign! Campaign Name: ... more...

MARKETING’S NEW IMPERATIVE: Customer Identity Management

Written on
March 13th 2015 | Adotas

Janrain and the Altimeter Group issued a white paper, Marketing’s New Imperative: Customer Identity Management. Andrew Jones, former analyst for the Altimeter Group, has created a three-part series highlighting the main points in the paper. Part 1: Marketing to Today’s Quirky Consumers Marketing today is different because consumers behave differently than ... more...

Crossing the Channel Part 4: KPI Monitoring Across Digital Ad Platforms

Written on
March 12th 2015 | Katrin Ribant

Combining the data from various ad management and analytics platforms is a necessity to prove the efficacy of your respective marketing programs in today’s results-driven marketing ecosystem. You spend your days (and occasionally nights) thinking about how you can engage with consumers to get your message across so more people ... more...


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