Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015 | Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

Build, Buy or Partner? A Difficult Question For A Rapidly Evolving Industry

Written on
January 2nd 2015 | Mike Seiman

The digital media space has experienced some dramatic paradigm shifts in the last several years, including the emergence of several game-changing technologies. Keeping pace with the sudden and rapid ascent of each new tool or technique puts competitors in the challenging position of feeling they must meet or better the ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015 | Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

XAPPmedia Predicts 50 Million Voice Click Conversions Will Occur in 2015

Written on
December 31st 2014 | Pat Higbie

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Pat Higbie, CEO of XAPPmedia, shares his thoughts on the new year ahead. Pat Higbie’s Internet Radio Predictions for 2015 Total listening hours on Internet Radio will grow by at least 50 percent in ... more...

Verve, Engagement Labs, and Yieldbot Share Their 2015 Predictions: “Clicks Are More Important Than Ever”

Written on
December 30th 2014 | Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. John Haake, CMO of Verve, Engagement Labs CMO and CSO, Eli Singer, and Yieldbot CEO Jonathan Mendez share their thoughts on the new year ahead. John Haake, CMO of Verve The shift from targeting ... more...

Jamie Hill, CEO & Founder of adMarketplace, Shares His 2015 Predictions: It’s Time To Mind the App Gap

Written on
December 30th 2014 | Jamie Hill

2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing, and ... more...

James McDermott, Co-founder and CEO of Lytics, Shares What’s Next in Digital Marketing in 2015

Written on
December 29th 2014 | James McDermott

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. James McDermott, Co-founder and CEO of Lytics, shares his thoughts on the new year ahead. Six Digital Marketing Predictions for 2015: Data orchestration – gathering data together to orchestrate meaningful, relevant campaigns to consumers ... more...

Christopher Hansen, President of Netmining, Shares His 2015 Predictions: “Popular Industry Concepts Become Industry Standard”

Written on
December 29th 2014 | Christopher Hansen

In many ways, 2015 is the year we have been anticipating. Newer concepts that have grabbed our attention and our piloting budgets will become standard operating procedure. Metrics that measure more meaningful aspects of our performance will become more standard. From where my team sits, we see several critical shifts. ... more...

MediaMath Shares Their 2015 Predictions: “Marketers Will Continue to Leverage Viewability”

Written on
December 26th 2014 | Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability as ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014 | Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...


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