The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

How to Bridge the Gap Between Mobile Programmatic and In-App Advertising

Written on
July 3rd 2015 | Eddie de Guia

Native advertising, on desktop and more recently on mobile, has traditionally been driven by content-rich applications and websites; publishers and apps such as Buzzfeed or Facebook instantly come to mind. These familiar platforms are well understood by brand content marketers and advertisers who are beginning to embrace programmatic buys. On ... more...

Q&A: Apple Music & Ad-Supported Internet Radio

Written on
July 2nd 2015 | Adotas

Adotas Q&A with Pat Higbie, CEO, XAPPmedia Q: What does the entrance of Apple Music in the market mean for Internet radio companies like Spotify and Pandora? A: XAPPmedia expects Apple Music to expose new listeners to streaming music services. A little over 50 percent of U.S. consumers are already using ... more...

Cannes You Believe It? Vice Partners with Pintrest and BOA; Xaxis Touts Self-Assembling Programmatic Ads

Written on
July 1st 2015 | Adotas

Vice Media’s founder Shane Smith participated in a talk hosted by MediaLink, at the Pinterest Porch, a pop-up base for the company at the Cannes Lions International Festival of Creativity. And the big news, says Smith: The coming together of content creators, tech and brands is shaking up the industry. ... more...

Going Global in Mobile Video: 8 Factors to Consider

Written on
June 30th 2015 | Si Crowhurst

“Audiences around the world are overwhelmingly open to mobile video advertisements that relate to their context and viewing patterns,” said Joe Laszlo, senior director of the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, upon last month’s release of a comprehensive IAB study of smartphone video viewers in 24 countries. ... more...

How Digital Campaigns Created the One-Person Focus Group

Written on
June 29th 2015 | Ashley Eckel

The traditional focus group is on the marketing endangered species list. Struggling to recruit participants or spending exorbitant amounts of money on lengthy studies is a practice quickly being replaced by digital access to mass amounts of data. And unlike traditional focus groups, the insights emerging from digital campaigns are ... more...

Sizmek’s Picks: Ads of the Week for June 22nd-26th

Written on
June 26th 2015 | Sizmek

The power of a click can surprise you…it can be a key that opens up a cool experience, unexpected interaction, or new storyline for a consumer to engage with. Here we showcase ads that truly make the most of that first click. _________________________________________________________________________ Campaign Name: Toyota 4Runner Country: US Advertiser: ... more...

Why Content Marketing Will Look Radically Different In 12 Months

Written on
June 25th 2015 | Adam Weinroth

Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has essentially carved out a role as the substance of digital marketing. Whether delivered via social media, email, mobile or splashy media campaigns, there ... more...

The Art of Advertising Via the Internet of Things

Written on
June 24th 2015 | Folke Lemaitre

This year marks the 50th anniversary of Moore’s Law, which accurately forecasted that computer power doubles every two years—perhaps one of the most famous predictions of our time. When it comes to the rapid expansion of the Internet of Things (IoT), could there be a similar pattern? And, given the ... more...

Under The Dome: Pixalate Launches Security Threat Intelligence Dome

Written on
June 23rd 2015 | Adotas

Pixalate, Inc., the leader in fraud protection and data intelligence, today introduced Pixalate Security Threat Intelligence Dome, the industry’s first hardware appliance that prevents fraud from reaching programmatic advertising systems. Security Dome, part of the Pixalate Fraud Intelligence Platform, connects to the Pixalate Global Fraud Threat Intelligence Cloud to identify ... more...

Sizmek Picks: Ads of the Week for June 15th – 19th

Written on
June 22nd 2015 | Adotas

Stand-out ads go that extra mile, pushing functionality just that little bit further to engage and inspire. These ads of the week all have that added bit of creative or interactive oomph that makes them capture the imagination.   _________________________________________________________________________ Campaign Name: Pitch Perfect 2 Country: Germany Advertiser: ... more...

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