Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

10 Must-Knows Before You Invest in Data

Written on
April 13th 2017 | Chris Cunningham

I’ve been in the marketing and advertising world for 19 years. In that time I’ve helped to pioneer emerging monetization models for apps, widgets and native ads. But it’s only in the last year that I’ve been embedded in data-as-a-service (DaaS) models. I have to say I am thankful. It has ... more...

How Machine Learning Will Transform Our World of Digital Marketing

Written on
April 11th 2017 | Diaz Nesamoney

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What ... more...

AI Recommendations That Know You Better Than You Know Yourself

Written on
April 6th 2017 | Daniel Surmacz

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. According to the Nielsen Report “Global Trust in Advertising” however, while consumers rely on online opinions or price comparisons, more often than not, it’s word-of-mouth recommendations ... more...

The 30-Second Pre-Roll Must Die. Now what?

Written on
April 3rd 2017 | Gefen Lamdan

Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or ... more...

Programmatic…Native…Mobile: Connecting the Dots

Written on
March 30th 2017 | Adotas

Adotas recently caught up with Robert Wildner, Glispa Global Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile. Q: Programmatic and native are both growing steadily. Why has getting them together on mobile proven so challenging? A: Up until recently, ... more...

Mobile Moments, AdTech & Artificial Intelligence

Written on
March 28th 2017 | Adotas

To explore adtech, mobile moments, and artificial intelligence, Adotas caught up with Scott Swanson, co-founder and CEO (pictured left) of Aki Technologies. Q: Why do you think the adtech space has been the target of so much criticism in the last couple of years? A: Many consumers today have a general understanding ... more...

They’re Here! SMS, Chatbots & a Halo of AI

Written on
March 23rd 2017 | Oisin Lunny

Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year ... more...

How Blockchain Will Affect Programmatic Advertising

Written on
March 21st 2017 | Shereta Williams

What is blockchain? This is a question that many executives involved with programmatic advertising may soon ask as blockchain emerges as a technology with the potential to be disruptive. Similarly to how programmatic is changing the way TV advertising is bought and sold, blockchain may revolutionize programmatic by opening it ... more...

The New Age of Transparency

Written on
March 16th 2017 | Adotas

Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive 40 ... more...

How Foreign Advertisers Can Tap Into the Chinese Mobile Market

Written on
March 14th 2017 | Adotas

Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country’s mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of: obviously ... more...


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