Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

POV: What It’s Like to Be A Female CEO in Tech

Written on
May 9th 2016 | Adotas

Kathy Leake, CEO of Qualia, (pictured left) answers Adotas’ questions about her experiences and shares her observations about what women face as they climb the ladder (or don’t) in Techworld. Q: What’s it like to be a female executive in the tech space? Are there certain characteristics that ... more...

Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace with Caution

Written on
May 5th 2016 | Meghan Grienenberger

Meghan Grienenberger, Vice President, Media Operations, MBuy, offers sharp insights and advice. When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals. This is an understandable expectation, but the reality is that the market is ... more...

Meeting the 3 Challenges of Cross-Device Targeting

Written on
May 3rd 2016 | Adotas

An Adotas Q&A with Pete LaFond, Vice President of Marketing at TruSignal. Q: Why is cross-device targeting so important for marketers today? A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize impact in this new reality, ... more...

Overcoming Ad Blocking with Influencer Marketing

Written on
April 29th 2016 | Adotas

Insights from Brendan Lattrell, Co-founder and CEO of Grapevine According to a recent report from Adobe and PageFair, there are currently 198 million active ad blocker users around the world, and usage of ad blockers has grown by an astonishing 41 percent just in the past 12 months. I, like many ... more...

OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat

Written on
April 28th 2016 | Adotas

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact, when ... more...

The Triple Threat of Ad Blocking, Viewability & Fraud

Written on
April 27th 2016 | Tim Sleath

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. ... more...

How Fallout Shelter Schooled App Marketers on Native, In-App Experiences

Written on
April 26th 2016 | Cara Scharf

The mobile industry is in a race to develop technologies and techniques that will deliver a new generation of native, in-app experiences, with millennials and Gen Z’ers as prize targets. Using fresh, first-person data from in-app behavioral signals to create experience-enhancing content and calls to action is where the magic ... more...

Interaction 2016: Online Consumer Behavior Globally

Written on
April 25th 2016 | Adotas

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers. GroupM, a media investment group, has published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on the number of consumers online, the amount ... more...

Up Close & Personalized: How, Why, When, Who

Written on
April 22nd 2016 | Adotas

An Adotas Q&A with Dynamic Yield CEO Liad Agmon explores the increasing emphasis on personaliztion in online marketing and where it’s headed…and where it should not go. Q: How has “personalization” changed in recent years? A: Personalization — that is, intelligently leveraging consumer data to suit each visitor’s unique needs and ... more...

You Can Achieve 100% Viewability on Mobile–Really!

Written on
April 21st 2016 | Adotas

Frederic Joseph, CEO of US S4M (Success for Mobile) and Global COO, S4M, explores the possibility that attaining 100% viewability on mobile can become an industry standard. Q: How is 100% mobile viewablity possible and why is it important? A: 100% viewability on mobile is reachable when you can asses that 100% ... more...


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