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Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

How Can Marketing Automation Work Best for You?

Written on
May 10th 2012 | Ellen Valentine

ADOTAS - Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. For one, it means we must be more personal. Social media has clearly made marketing a one-to-one game. It also means we must be everywhere customers are, increasing [...] more...

Redefining the Consumer Engagement Path

Written on
May 9th 2012 | Daniel Laury

ADOTAS - Last week I was in the grocery store when I saw a young woman busily typing on her iPhone. As I reached over to grab a new roll of Saran wrap, she asked, “Do you think waxed paper or parchment paper is better for Rice Krispie treats?” She had the [...] more...

Video: “Future of Publishing” Asks How Brands Can Enter Product Conversations

Written on
May 9th 2012 | Brian LaRue

ADOTAS - In the latest installment of video series The Future of Publishing, we’re down with OPC (other people’s content). It’s about content monetization: How can brands enter the discussion with potential customers around the web, not just on their own brand and social media sites, and profit from those [...] more...

How to Choose the Right Keyword-Bidding Approach

Written on
May 8th 2012 | Rob Cooley

ADOTAS – Keyword bidding techniques are not created equal. With four incredibly different types of approaches, understanding their differences is a challenge in and of itself. But knowing the differences and applying the correct approach to your paid search program and campaign goals can translate into significant performance gains. Now the question is when and [...] more...

Video: “Future of Engagement” Explains Google Hangouts on Air

Written on
May 8th 2012 | Brian LaRue

ADOTAS – You’ve already seen how Google+ Hangouts allow you to have a live video chat with a select number of people. But how about Hangouts on Air? That feature, explains Murray Newlands in this new episode of The Future of Engagement, allows you to broadcast live events out over [...] more...

Four Tips to Improve Your Email Newsletter Readability

Written on
May 8th 2012 | Wikus Engelbrecht

GRAPHICMAIL – An email newsletter is a great way for a business to communicate with its customers. However, it’s always tempting just to dump a lot of content into the body of an email. After all, this way the message may appear to be more substantial and more authoritative. What marketers need to grasp [...] more...

Infographic: “Display Drives Search”

Written on
May 7th 2012 | Brian LaRue

ADOTAS - In this new infographic, contextual/behavioral ad targeting software company Pretarget suggests search and display — often seen as performing entirely different functions and occupying two dissimilar sections of the online ad ecosystem — go hand in hand more comfortably than you might think. While the term “banner blindness” gets [...] more...

Mind Your Own eBusiness

Written on
May 7th 2012 | Angus Glover Wilson

ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are long gone, and many consumers are not happy about it. The Information [...] more...

When Will Lead Generation Have Its Turn?

Written on
May 7th 2012 | DM Confidential

DM CONFIDENTIAL – It’s hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven’t been around that long. Since that first banner ad, though, there has sprouted an entirely new, multi-billion-dollar industry. It is an [...] more...

Premium Inventory: The Real Philosopher’s Stone

Written on
May 4th 2012 | Ash Nashed

ADOTAS – There’s a serious problem in the interactive advertising industry that springs from a misconception about inventory quality. Like ancient alchemists, some in the industry claim they can use behavioral and social clues to generate brand ROI from substandard inventory. But the fact is, just as it’s impossible to [...] more...

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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