The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Online Ad Trends for 2017

Written on
December 21st 2016 | Peter Koeppel

Marketers are constantly trying to predict the next trend so they can be ahead of the game, but there’s no better time for prognosticating than at the end of the year. After all, this is an ideal time for a reset, as we are approaching the end of the holiday ... more...

Experts from AdColony Look to the Future

Written on
December 20th 2016 | Adotas

VERTICAL VIDEO “Look at the top free and top grossing mobile games in the world – they’re now mostly in portrait orientation. It’s more rare today to find horizontally oriented games, and ones that even accept landscape or letterboxed advertising experiences in a portrait app. That alone speaks to the ... more...

Hitting the Mark with Mobile Advertising

Written on
December 15th 2016 | Cristy Ebert

As we approach the tenth anniversary of the first iPhone, arguably the dawn of a new era in communication, mobile advertising has reached new levels of sophistication and prominence. But a close look at statistics on mobile ad effectiveness—and widespread audience frustration evidenced by the fact that ad blockers are ... more...

Conductor Survey: Inside Scoop on Marketing Execs’ 2017 Strategy

Written on
December 13th 2016 | Adotas

After surveying 387 marketing executives, Conductor produced an intriguing report: MARKETING EXECUTIVES REVEAL THEIR 2017 MARKETING STRATEGY • 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies. • “Organic Traffic” was the top performing channel ... more...

The Biggest Challenges in Programmatic Advertising

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December 9th 2016 | Adotas

At the Digiday Programmatic Summit in Palm Beach, Florida, last month, attendees from agencies and brands were asked to jot down their biggest challenges in programmatic advertising. The mind map (below) lays out their major concerns. Among the big programmatic issues for brands and agencies are the number of vendors, ... more...

AI-Based, Self-Optimizing Consumer Marketing: Good for marketers, not for politics

Written on
December 8th 2016 | Pini Yakuel

The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end up happy. (The country as a whole? Not so much.) Maybe I’m overly obsessed with marketing, but I can’t shake the thought that the presidential elections are a lot like ... more...

It’s That Time of Year: A Mobile Ad Guide to Capturing Holiday Dollars

Written on
December 5th 2016 | Adotas

Adotas Special: By Richard Kosinski, President and Chief Revenue Officer of MediaBrix (pictured left). With the holidays fast approaching, two interesting reports highlighted the importance of having a sound mobile ad strategy this holiday season. Facebook reported that consumers continue to make more purchasing decisions on mobile during the holidays, ... more...

Ad Tech’s Next Steps: 7 Intriguing Predictions for 2017

Written on
December 1st 2016 | Adotas

Rob Jonas, SVP Revenue, at Factual (pictured below left) shared with Adotas his predictions about the ad tech industry for the coming year. Programmatic and its inexorable climb to 100 percent. Agencies are saying it openly now: “programmatic will be 100% of media buying in the next three years” and ... more...

Horizontal or Vertical? How branding value is amplified or compromised using different mobile video ad formats

Written on
November 29th 2016 | Adotas

In the world of digital advertising it can seem difficult to know which way is up! But a new study from MediaBrix, Neuro Research – Brand Receptivity in a Mobile Environment, reveals that user engagement is both amplified and more meaningful when the delivery method is a vertical and embedded ... more...

Performance Measurement: How you doin’?

Written on
November 23rd 2016 | Adotas

An Adotas Q&A with Traci Will, Senior Director of Media Sales Analytics at Gamut and CoxReps, part of Cox Media Group, explores the most important metrics on the digital landscape and how campaigns can increase their success rate by evaluating the right metrics from the get-go. Q: What role does data ... more...

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