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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...
Reality: People Don't Like Mobile Video Ads Much. Below is data that shows that--and that's followed by TabMo's new video format offering, which TabMo's founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, "when people have a negative brand experience on...
A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers. The truth is, jumping on every new...
More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending...
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV...
A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,”...
An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop –...
AdYouLike is one of world's largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech...