The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year

Written on
January 14th 2016 | Simon Khalaf

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year. In the seven years that Flurry has been reporting on mobile app usage, we have seen nothing but growth, and this year continued the trend. In 2015 overall app usage grew by 58%. In this context, we define app usage as ... more...

HookLogic’s Most Popular Search Terms of 2015

Written on
January 13th 2016 | Adotas

HookLogic, headed by CEO Jonathan Opdyke (pictured left), has released an overview of the most searched terms on its network of ecommerce sites in 2015. This is in contrast to Google’s most searched lists that don’t mention the household consumer products–or even computers–that are on the HL list. In ... more...

Kantar Media’s Super Bowl Ad Analysis–Past, Present, Future

Written on
January 12th 2016 | Adotas

Super Bowl Ad Pricing Has Increased 76% Over Past Decade, Generating $2.38 Billion in Total Network Ad Sales. The Super Bowl’s golden anniversary is almost here, providing advertisers with coveted access to an expected audience of over 100 million people. Competition during the commercial breaks rivals that seen on the field, ... more...

Sizmek’s Picks: Ads of the Week Jan. 4th-8th

Written on
January 11th 2016 | Sizmek

From stylishly simple to feature-packed, this week’s top ads get top marks for matching format to brand. For Tiffany, video alone tells the story, while Samsung layers on interactive genius, and Braun brings us a complete multi-dimensional ad experience. ____________________________________________________________________________ Campaign Name: Tiffany Fashion Holiday 2015 Country: ... more...

Disappearing Apps: Yahoo! Explores When, Why & How Users Are Deleting and Ignoring Apps

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January 8th 2016 | Adotas

As the app ecosystem continues to grow exponentially, app replacement has become a huge issue for developers looking to increase retention rates. In fact, according to Yahoo, apps are replaced by nearly half of all smartphone dominant users each week. To help developers and app marketers understand how they can avoid ... more...

Q&A: Why Authenticity Will Help Brands Rise Above Content Clutter in 2016

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January 7th 2016 | Adotas

Matthew Scott, SVP of Business Development & Strategy at Crowdtap, answers our questions about the future of content marketing and how brands are finding success by viewing their customers beyond the impression. Q: What will change specific to digital content in 2016? How can brands with limited budgets keep up with ... more...

Q&A: What Brands Can Do to Integrate Users’ Online Experiences

Written on
January 6th 2016 | Adotas

Noah Jessop, Head of Data for Liquid, a digital ad targeting platform powered by Publishers Clearing House, looks at mobile showrooming, how the CRM and media worlds will collide, deeplinking and more. Q: Where should marketers focus their mobile strategy in 2016? Jessop: 2015 marked a tipping point. Numerous companies, from small ... more...

Data: The TV Planner’s Champion

Written on
January 4th 2016 | Shelley Stansfield

Whether it’s winning at poker, sports or a negotiation, keeping your information and strategy secure is crucially important. When entering a basketball court, tennis match or even a game of monopoly, it would be unheard of to let your opponent know what tactics you will use to win and where ... more...

Bizrate Insights Survey: Big growth projected for mCommerce in 2016

Written on
December 30th 2015 | Adotas

The Bizrate Insights Mobile Tracker uses device data collected via the Bizrate Insights survey platform. To collect data for their survey on the future of mCommerce, Bizrate gave invitations to online buyers immediately after they purchased something from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US ... more...

10 Things You Should Know About Music for Advertising

Written on
December 29th 2015 | Sally House

Before an audience gets the chance to watch and hear an ad agency’s latest brilliant creation, there must first, of course, be the idea. That idea needs to be clearly conveyed to the music composer and music production company by ad agencies well in advance of production, through a creative ... more...

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