Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014 | Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

Weekend Before Thanksgiving Sees Greater Percentage Of New Devices

Written on
December 3rd 2014 | Dave Hoch

Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their deals a full week early on November 21st, the traditional appeal of Black Friday has lost its mojo. More and ... more...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014 | Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora ... more...

Huddle or Punt? A Formation for Determining Super Bowl Return On Ad Spend

Written on
December 2nd 2014 | Katrin Ribant

As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event of ... more...

The Next Generation of Mobile Notification-Driven Interfaces Require a New Strategy

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December 1st 2014 | Puneet Mehta

With the promises of driving engagement of mobile apps, notifications have been around for years. While there are certainly success stories and a reinvigorated excitement with new interaction features with iOS8 (I’ll get to this in a minute), mobile notifications are at risk of going the way of email, or ... more...

Overcoming The Marketing Challenge of Onboarding Audiences Online

Written on
November 26th 2014 | Lucinda Goucher

As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children are ... more...

Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

Written on
November 26th 2014 | Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, ... more...

What Publishers Need to Know About Optimizing for Mobile Video Revenue

Written on
November 25th 2014 | Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

Where is PPC Advertising Going?

Written on
November 24th 2014 | Robert Cordray

Pay per click marketing is used by many companies as a way to sell their products or services and target buying customers. It is probably considered one of the quickest ways for a business to get up and running online and is usually used first by individuals or companies who ... more...

Sizmek Presents Ads of the Week: November 17th – November 21st

Written on
November 21st 2014 | Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...


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