Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Why Marketers Should Look Beyond Borders, and How To Get There

Written on
September 25th 2014 | Heidi Lorenzen

The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their next ... more...

How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014 | Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Three Ways David Can Beat Goliath Through Small Biz Content Marketing

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September 23rd 2014 | Colby Horton

Small to midsize businesses and startups are strategically poised to take advantage of content marketing. Successful content marketing hinges on uniqueness, and independent companies should have an abundance of originality at their disposal. By nature, small businesses have less red tape and bureaucracy. They are nimble, agile and ripe for maneuvering ... more...

With Connected Devices, Is the Mobile Advertising Future Mobile Or Cross-Screen?

Written on
September 22nd 2014 | Jim Caruso

Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and tablets ... more...

Sizmek Presents Ads of the Week: September 15th – September 19th

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September 19th 2014 | Sizmek

In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click Here This ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014 | Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

Attribution Exposed: What You Need to Know

Written on
September 18th 2014 | Dax Hamman

Like so many terms in digital today, “attribution” has been turned into just another buzzword. That’s a shame. Attribution modeling isn’t a perfect science, but it’s a fundamental and important concept in digital marketing. And, when talked about straightforwardly, the concept is not all that hard to understand. Creating an attribution ... more...

Cracking the Wanamaker Conundrum

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September 17th 2014 | Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Are You Getting the Most Out of Programmatic Mobile Advertising?

Written on
September 16th 2014 | Sigal Bareket

Tools for measuring mobile advertising campaign performance have become so advanced in the last year that it’s only a matter of time before every brand and agency with user-targeting needs will start looking into running performance-based campaigns. Many of today’s leading brands have already started using predictive-targeting models for mobile ad ... more...

Five Things a CMO Should Know, But Often Doesn’t

Written on
September 15th 2014 | Bob Scaglione

You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things like brand identity, brand awareness and corporate marketing, but today’s CMO ... more...


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