The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Big Budgets Can’t Buy Trust: The New Rules of Influence

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October 29th 2015 | Inga Johnson

According to recent research, just four percent of Americans believe marketers and advertisers act with integrity. (Four percent!) Trust is a scarce resource, consumers are smart, and brands are always looking for a better understanding of what and who is really affecting their sales. Answering the question of “what” works ... more...

Concept Testing Mistakes & How to Avoid Them

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October 28th 2015 | Anil Kaul

Three concept testing pitfalls that can render this powerful tool completely valueless. Over the years, many products launched by gigantic brands have been brutally slain by consumers. Why? Because the potential acceptance of a new product was not measured correctly. Companies spend thousands of dollars in development, launch, and promotion; despite ... more...

Staying in the Cloud: Does It Make Sense for Your Company?

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October 27th 2015 | Vaibhav Puranik

The allure of cloud services is something most startups can understand. When you have big ideas and little capital, you need the technology that will enable you to move fast. One of the most effective tools for this is Amazon Web Services. When you don’t have to reinvent the infrastructure ... more...

3 Video Formats Beyond Pre-roll: Expanding Publishers’ Opportunities

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October 26th 2015 | Jeremy Ostermiller

Digital video advertising is rapidly expanding beyond 15- and 30-second pre-roll video ads. While pre-roll is still the most popular format, publishers and advertisers now have a much wider array of options as the video market swells to $7.77 billion this year. To tap into this growing revenue stream and meet ... more...

Sizmek’s Picks: Ads of the Week Oct. 19th-23rd

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October 23rd 2015 | Sizmek

Get ready for some visually rich, stunningly colorful ad experiences! This week’s ad picks are a feast for the eyes ranging from expandables to overlays and from gothic to festive. Enjoy the show! Campaign Name: Universal Crimson Peak Country: UK Advertiser: Universal Publisher: Telegraph Built Using: ... more...

Another Perspective on Ad-Blocking: How publishers can persuade and protect

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October 22nd 2015 | Romain Job

What can publishers do about ad blocking? What should they do? Those are the questions that are haunting millions of site owners. The increasing use of ad-blocking software poses a greater problem for publishers than for advertisers. Advertisers, after all, can send their ads elsewhere, while each publisher can only ... more...

Bits & Bots: Three Clever Ways to Fight Bot Fraud

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October 21st 2015 | Peter Koeppel

As digital advertising gains an increasingly large foothold in the marketing world, so does digital advertising fraud. According to the Association of National Advertisers, a staggering $6.3 billion in losses are expected globally in 2015 due to the activity of digital fraudsters. After analyzing 181 campaigns containing over 5.5 million ... more...

Q&A: How to Handle the Big 3–Viewability, fraud & programmatic quality

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October 20th 2015 | Adotas

A probing Q&A with Dwight Ringdahl, CTO of RhythmOne. Q: What are the biggest shortcomings in the industry’s efforts to ensure viewability? A: Put simply, they are all retroactive. Most viewability and verification technology is forensic, meaning that it can only confirm when an ad was viewed after it has ... more...

Sizmek’s Picks: Ads of the Week Oct. 12th-16th

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October 19th 2015 | Sizmek

Get ready for a world tour, because this week’s star ads hail from countries on three continents, each with its own masterful take on interactive engagement. You don’t have to speak the language to appreciate this kind of great creative! Campaign Name: Garnier for Men Icy ... more...

Smart Ways to Make Ad-Blockers Irrelevant

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October 16th 2015 | Alex Yoder

A Q&A with Alex Yoder, CEO at Trueffect Q: Studies show consumers’ increased adoption of ad blocking. Why do you think that’s the case, and do you foresee that ad blocking will continue to accelerate? A: We know that consumers are using ad blockers at the rate they are because publishers—intentionally ... more...

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