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Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

That Online Ad Bubble Is Back

Written on
August 18th 2008 | Uriah Av-Ron

ADOTAS EXLUSIVE — Over the last 18 months, there has been a lot of talk about a bubble in online advertising. Fueled by (what was then) Google’s unstoppable growth in stock price, followed by the high valuations of social networking Web sites. Now it’s official. There is a bubble in online [...] more...

Economy Down, Online Brand Marketing Up!

Written on
August 15th 2008 | Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies.  According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets.  But [...] more...

VoodooVox: We’re the DoubleClick of Voice 2.0

Written on
August 14th 2008 | Kathleen

ADOTAS EXCLUSIVE — Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with its [...] more...

Is Lead Generation a Panacea for Media Fragmentation?

Written on
August 14th 2008 | Jere Doyle

ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] more...

Leverage Videoactive Ads To Boost Purchases 300%

Written on
August 13th 2008 | Timothy Hawthorne

ADOTAS EXCLUSIVE — Reading the tea leaves of advertising’s future gets more difficult each day. As technological advances enable new options, we experiment enthusiastically. Yet in critical ways, our innovations look strangely familiar. Both the Internet and our portable media devices increasingly resemble interactive variations of television. It’s tempting to dust [...] more...

The iPhone: The Holy Grail of Mobile Advertising

Written on
August 12th 2008 | Brian Cowley

ADOTAS EXCLUSIVE — The recent release of the 3G iPhone, and similar devices such as the BlackBerry Bold, come at a time when the interest in mobile advertising is at an all time high. At a recent Mobile Ad Degree educational seminar in Los Angeles, Stephanie Bauer Marshall, manager of [...] more...

The Ad Revenue Waterfall

Written on
August 12th 2008 | Heather Luttrell

ADOTAS EXCLUSIVE — In a perfect world, you get what you pay for. For online advertisers, that is especially true. Typically, ad inventory is sold through multiple outlets in the marketplace. My company calls this publisher ad inventory monetization structure the “Ad Revenue Waterfall.” Successful media properties generally have a sales structure [...] more...

Mochila: A Marketplace That Delivers

Written on
August 11th 2008 | Editor

ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS some [...] more...

In The Time Of Recession, Is Branding Really Enough?

Written on
August 11th 2008 | Jen Sangbush

ADOTAS — In a downward market, does a positive correlation between brand awareness and customer acquisition still exist? This is a realistic concern addressed by advertisers who choose to allocate their budget towards a Branded or CPM-based model. Recession worries only continue to rise for understandingly anxious and apprehensive Americans, [...] more...

Mobile Drive To Web

Written on
August 11th 2008 | Steven Siegel

ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] more...

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Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

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