The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Game, [Data] Set, Match: How Deep Learning Turned Sci-Fi-esque Predictive Intelligence Into Reality

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February 17th 2017 | Daniel Surmacz

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in 1997, has slowly become part of everyday reality. Scientists have since made huge steps towards creating a computing system that emulates ... more...

Growth of Location-Based Mobile Video Ads Is 2016′s Top Mobile Ad Trend

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February 16th 2017 | Adotas

Mobile Video SSP Positive Mobile reveals found interesting trends in political, travel, CPG and home improvement (retail) mobile video ads in 2016. Check out their infographic on Top Mobile Advertising Categories, below. If there is one trend which defined mobile advertising in 2016 is the growth of location-based mobile video ... more...

Hitwise Launches Next-Gen AudienceView

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February 15th 2017 | Adotas

Hitwise has rolled out its next-generation AudienceView platform, which integrates data from its panel of eight million web users, tracking behavior across 20 million websites and 500 million search terms in the US and reports on over 60,000 consumer characteristics. A new Hitwise partnership with Simmons’ 8.5 million person panel ... more...

Social Media Ads: What’s New, What’s Next

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February 14th 2017 | Peter Koeppel

As print media continues a downward spiral and radio and television are having a harder time reaching younger audiences, it’s no surprise that social media ads are on the rise. After all, Millennials have lots of disposable income, they’re a massive demographic, and they carry their mobile devices everywhere, so ... more...

Idomoo: Empowering Dynamic Video Ads on Facebook

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February 9th 2017 | Adotas

To explore ways to effectively use dynamic video ads on Facebook, Adotas talked with Danny Kalish, Founder and CTO (pictured below) of Idomoo. Q: What are the main challenges that advertisers face with video on Facebook? A: It’s becoming increasingly difficult to grab the attention of users online, let alone to ... more...

Want Programmatic to Work for Tech Marketing? Dismiss everything you’ve heard!

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February 7th 2017 | Guy Blackden

Programmatic is undoubtedly important. And the proportion of advertising bought this way will only increase. But most of what’s said about programmatic is simply not relevant to B2B marketers. The most widely touted programmatic approaches won’t work, considering the limited nature of B2B’s target audiences. Most solutions are designed to ... more...

The Road Ahead: Mobile Marketing Resolutions that Industry Leaders Should Keep

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February 2nd 2017 | Arun Pattabhiraman

Last year was a spectacular year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430 percent since 2013, and with more than 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. ... more...

The Top 3 Technologies Revolutionizing E-Commerce

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January 31st 2017 | Adotas

Staying up to date with rapidly evolving technologies in the e-commerce and marketing industries can be a daunting task. RTB House analyzed the top 3 most successful technologies impacting the e-commerce industry today. New Technologies On The Rise: In 2016, total retail sales across the globe reached a whopping $22.049 ... more...

Amazon Go & the Need for Speed

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January 27th 2017 | Steve Newcomb

Surprise, surprise – Amazon has raised the bar again. The company that introduced you to buying things with a single click has once more found a way to fundamentally alter consumer’s expectations for what it means to purchase something. With one-click purchasing, Amazon vanquished the most time-consuming step of the ... more...

Video Header Bidding: The Publishing Industry’s Biggest Buzzword or Misnomer?

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January 25th 2017 | Jayson Dubin

Header tags were arguably the biggest trend to come out of the programmatic space in 2015, and were poised for terrific potential as we entered 2016. Over the course of the past year, the hype did not disappoint. We saw header tags decimate the traditional waterfall-structured auction, allowing all DSPs, ... more...

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