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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Creating content for your business or organization can be hard work, especially when you’re trying to think of what’s right for your business and what’s going to take you in the right direction. Planning ahead with a content strategy is one of the best ways to stay organized and...
Domain spoofing has been around for a long time and there is still a large number of sites being affected by unauthorized sites pretending to be authorized and premium. Since there is a noticeable growth in marketing revenue being accumulated online, domain spoofing has become a more than profitable activity...
Once the lynchpin of every marketer’s digital strategy, email had fallen a bit out of favor for a while as the novelty and new opportunity of social media and other channels gained traction. Now, this mainstay of audience interaction is making a big comeback, forming the basis of a...
Having a mobile content strategy is crucial for any business, no matter what it is. People no longer rely on their laptops to read content - they now use mobile devices to consume content. This means that your content needs to be optimized for mobile devices. This has several...
Color truly is a language of its own. Through its use in flags, symbols, logos or art, color is used to convey meaning and nuance our understanding of messages and metaphors. It can be used to signal danger, help organize traffic, and so much more. Web design isn’t immune...
Today, more than ever, marketers are faced with a paradox: consumers want hyper-tailored content but also don’t want to share the very information that allows digital marketers to deliver that personalization. Thirty-three percent of respondents to a recent 7,000-person consumer study indicate that they expect brands to anticipate needs before...
1. Make sure you’re reaching your audience across all verticals Programmatic technology allows advertisers to reach consumers in a 1:1 way that was not possible before, so advertisers should focus more on the consumer and less on the particular environment, putting aside any preconceived notions about what types of apps...
As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission...
Marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Most advertisers will tell you this is still an ongoing issue today. While marketers are familiar with the concept of cost-per-engagement -- or CPE, cost-per-impression or cost-per-click...

Insights from Email Opt-Outs

Email Opt-Outs can Provide Great Insights Seasoned and successful email marketers are always looking for ways to learn about campaign performance and ways to optimize future mailings. The email channel provides a wide variety of metrics and performance measures - most focused on positive signals sent by recipients. Think opens,...