Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Publishers: How to Protect Your Users’ Experience from Software Development Snafus

Written on
April 29th 2015 | Jaron Rubenstein

As the pace of technology evolution accelerates and the complexity of software development increases, the value of “getting it right” for your firm goes up, too. Your team is probably capable of defining a digital marketing strategy, business objectives, and a brand voice for your firm or clients, but what ... more...

Managing Audience Targeting Across Multiple Channels

Written on
April 28th 2015 | Katrin Ribant

This week we’ll look at the landscape of audience targeting across channels. We’ll start by looking at the main players and areas of opportunity in audience targeting: 1) Display New targeting capabilities have evolved most rapidly in the arena of performance display. The targeting techniques that have developed the fastest include: • Site retargeting: ... more...

Sizmek Presents: Ads of the Week April 20th-24th

Written on
April 27th 2015 | Sizmek

Wherever your audience likes to spend time – you need to be there. So, this week’s lineup is made up of a truly multi-channel selection of winning ads that connect at just the right moment.   Campaign Name: Microsoft Outlook Calendar Reminder – Moe’s Southwest Grill Country: USA Advertiser: ... more...

Quick Guide to Net Neutrality: What Does It Mean to Your Company?

Written on
April 24th 2015 | Adotas

Here’s an Infographic about net neutrality from Adadyn that you don’t want to miss. Who is Adadyn? “We offer access to programmatic media at a budget,” says founder and CEO Kiran Gopinath (pictured left), “plus audience segmentation and data management functionality, so all brands can control and maximize the ... more...

Marketing as You Know It Just Went Agile…Oops, Don’t Miss the Opportunities Going By

Written on
April 22nd 2015 | Bob Egner

One of the hallmarks of an agile software team is a continuous, transparent feedback loop across development and operation — a concept known as DevOps. When it comes to Agile Marketing, well you’ll want a similar collaborative culture — MarkOps — to identify and solve problems. In its simplest form ... more...

Wirewax Offers New Data on How Consumers Interact With Video

Written on
April 22nd 2015 | Callanan

Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There’s no doubt that real, tangible data is part of the everyday in the modern digital world. It’s universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and the ... more...

Vindico Unveils Video Ad Trends: Shorter, Smarter

Written on
April 21st 2015 | Adotas

Vindico®, a Viant company and digital video advertising platform, unveiled the results of its 2014 Annual Report that evaluates significant metrics and trends in the digital video advertising ecosystem. Data indicates that the industry is still adapting to the concept of viewability – what the Media Rating Council defines as ... more...

Sizmek Picks: Ads of the Week–April 13th – 17th

Written on
April 19th 2015 | Sizmek

In any language, interactive video spells engagement. This week we travel the globe with ads in French, English and Turkish that showcase the universal appeal of great video and rich interactive options. So, haydi gidelim/allons-y/let’s go!   Campaign Name: Leroy Merlin DIY Country: France Advertiser: Leroy Merlin Media ... more...

What You Need to Know About the Amended Yahoo / Microsoft Deal

Written on
April 17th 2015 | Adotas

Adotas is pleased to present a Q&A with adMarketplace’s President and Chief Operating Officer Adam Epstein about what the amended Yahoo/Microsoft deal means to online advertisers, ad networks, and publishers. Microsoft Corp and Yahoo have amended a 2009 search partnership. The result is that Yahoo now has more control over how ... more...

Viral Video Ads: What it takes to capture 18 million views

Written on
April 16th 2015 | Adotas

Every week Visible Measures compiles a viral video chart–and AdAge publishes it. Nothing could make it clearer that you have to tell a compelling story with can’t-take-my-eyes-off-it visuals if you are going to capture the nation’s–heck, the world’s–attention. Here are two that topped the chart this week. They are vivid ... more...


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