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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS...
Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however,...

Fashionista.com

What they do: Although new to the online scene, Fashionista.com is already known for being all about fashion. The tagline 'Style like you mean it' is descriptive of this fashion forward website's content. The fashion tabloid covers more than just a look, personalities, companies, events and...
GRAPHICMAIL - Smart email marketers are not afraid to try new things and analyze their campaigns to look for ways to improve. The turn of the calendar is a good time to toss that tired old email template or rework it to begin the new year with a refreshed look...
DIGITAL DUE DILIGENCE - VCs don’t like SEO-dependent companies, because SEO isn’t the competitive advantage it used to be. Wall Street doesn’t like SEO because it’s too much of a black box. They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the...
ADOTAS EXCLUSIVE -- Business publications, analyst reports, and the blogosphere in recent weeks and months have cited a slight weakening trend, compared to previous forecasts, in the U.S. online advertising industry. The key word here is “slight”; compared to overall ad spending, online advertising appears quite robust and...
DM CONFIDENTIAL - While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and...
Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth...
Sounds and looks familiar, huh? It seems these days you can't get through a day without reading about an upgrade or launch of a new Paid Search Program from the likes of Google, MSN or Ask (Yahoo, where are you?). As an advertiser, especially in interactive, change has become...
Adotas is pleased to present a Q&A with Justin Kennedy (pictured left), COO at Sonobi   Q: In a nutshell, what is coming when GDPR comes into effect next month and how will it impact the industry? A: When GDPR is put into effect next on May 25, users will have the ability to provide...