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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out...
Uh-oh a patch that can disable flash ads, released by Microsoft? How could they do such a thing? Did you know Firefox has the same issue? And last question, is it really going to be that bad? After all the "oh no's," and a bit of chaos that I'm...
The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday,...
More and more TV networks are releasing their video content online for free. AOL's In2TV is showing a ton of vintage Warner Bros. TV shows, and CBS is showing on-demand episodes of Survivor. And while I give them all my heartiest golf clap for their efforts, it still seems...
ADOTAS -- Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and...
Step aside, TV Traditionally, the television commercial has been the benchmark for effective advertising that creates an emotional response from the recipient and generates the most awareness for a product, brand or service. TV commercials are what most people discuss around the water cooler the day after the SuperBowl. Commercials have...
Intel made a big splash at Friday's Consumer Electronics Show by introducing its new Viiv technology, which will give consumers a broad choice of infotainment from across the globe. In accordance with the launch, Intel announced its first Viiv-based partnership with DIRECTV, who in the latter part of 2006...
Despite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. To deal with the limitations of scale inherent in traditional keyword management, it's no surprise that SEMs regularly employ coping mechanisms to make their jobs a...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
Mobile marketing is a hot topic at the moment, dominating conversations amongst marketers and venture capitalists alike. And yet, while it can be argued that the US leads the way when it comes to online innovation, in mobile marketing it's the Far East and to a lesser extent Europe...