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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The world of business has been changing lately. Some methods that used to demonstrate good results are no longer effective. According to statistics, only 10% of marketers consider their methods of lead and sales generation effective. The reason is that too many marketers have relied on the same methods...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...

Facebook’s New Look

Facebook has launched a new platform to give advertisers another level of free access to its 24 million users. This is going to be done by providing them with the ability to write applications that can be shared from person to person on the network. 3 of the 65 new...
By Gary Stevens, front-end developer.  Blockchain technology is what powers all of the cryptocurrencies, like Bitcoin and Ether, that you've been hearing about in the news. It's kicked off a major revolution in the financial sector and may very well change how monetary transactions are processed online. Banks, credit card...
Over the last two years, RSS feeds have been adopted by content publishers of all shapes and sizes — from individual bloggers to established media giants. RSS is being used by the online properties for media publishers in every segment — all of the top ten daily...
ADOTAS - For quite some time now, the folks from TagMan has been vocal about the importance of their stock in trade, tag management, often underplayed or misunderstood by online retailers and marketers. (For some background, read up on what TagMan execs have told Adotas about why businesses should...
ADOTAS – Danes get saucy on holiday, Google goes Pokemon for April Fools, and construction workers offer a pleasant surprise to female passersby. Yes, it's just another week in AdLand. These are the ads that have been setting pulses racing this week. Enjoy! 5. Nike Football, “Risk Everything”
ADOTAS -- Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their...
When the FCC approved new Net Neutrality rules earlier this year, it paved the way for a fully “open internet” and equality across content. But in the digital advertising world, neutrality—at least with respect to measurement and analytics—is a concept we’re still working on getting right. Currently, many so-called...