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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency?...
ADOTAS - Today, Friend2Friend, a company that provides technology and solutions for social media marketing campaigns, launched an updated version of its social media management system, which the company says will allow brands greater control over creating and monitoring activities to engage users, broader opportunities to conduct social commerce,...
ADOTAS - We live in a world of "found" creative. And the sword is double-edged. While it's contributed, certainly, to the efficient execution of our ideas -- a good thing -- it's also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First...
ADOTAS - As branding advertisers, we've perpetuated a never-ending spiral of newfangled gadgets to get consumers to look at our ads. We try so hard to get every single word into a description that we've busted beyond our normal ad constraints and forced spillover through pop-ups, pop-unders, rich media,...
In yet another example of a major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous...
ADOTAS EXCLUSIVE -- Facebook is only the beginning. The online collection and use of personal information will be under an intense beacon of light in the remainder of 2008 and into 2009 with possible FTC action being taken against companies with egregious privacy practices. The industry will begin to improve...
Staying up to date with rapidly evolving technologies in the e-commerce and marketing industries can be a daunting task. RTB House analyzed the top 3 most successful technologies impacting the e-commerce industry today. New Technologies On The Rise: In 2016, total retail sales across the globe reached a whopping...

Mobile to the Rescue

ADOTAS EXCLUSIVE -- The industry is still wary about mobile advertising -- does it work, how significant is the ROI really, etc? Apptera's CMO Randy Haldeman sat down with Adotas to explain how his firm, which bills itself as the voice in mobile advertising, got its start and where...
Our industry has a way of creating messiahs from new models, products or technology. I think it's a natural extension of a young immature industry finding itself and looking for direction or the big score. We're small enough for new concepts and successes to really stand out, but big...
Google’s Analytics 360 Suite--according to Google--delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition. It is composed of a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all...