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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Sizmek today released its Viewability Benchmark Report, Winter 2015. The study, conducted by Sizmek Research, analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric. Sizmek Research found the IAB’s ‘State of Viewability Transaction 2015’ – specifically...

Yahoo Flogger Slap

DM CONFIDENTIAL -- Walking around Affiliate Summit East last week, we still couldn't shake the two world's colliding feel we get every time we attend the show. In one corner sits the real affiliate world, the ecosystem supporting small to medium retailers and interest sites, the very type of program...
ADOTAS - This week's installment of The Future of Publishing brings together two guys who work as both marketing consultants and content creators: Host Murray Newlands ran into Human Business Works president Chris Brogan at BlogWorld Los Angeles in 2011, and now we're sharing this video of their discussion....
ADOTAS - Last week Google launched Google+ Local, which has automatically transitioned the information from Google Places pages to a new layout in Google+. This new Google+ Local page is integrated into the Google+ social network, which makes it easily accessible to those searching the site. This update...
ADOTAS – We are a connected world. Whether we like it or not, the Internet fuels businesses around the globe with lightning fast payment processing, the availability and convenience of cloud-based software and daily communications through email, instant message and social media. With so many businesses today reliant on...
As online advertising matures, new technologies create greater efficiencies, as well as greater worries. Programmatic buying in particular has been praised for streamlining processes and creating scale, but it has also introduced new challenges in terms of media quality. The quality of the advertising environment and exposure becomes increasingly important...
General Electric is known for products that range from light bulbs to NBC programming. But, who knew GE loved animals so much? This is only apparent in the company's latest cross-promotional online and TV campaign One Second Theater. According to Digital Media Director for GE, Jennifer Walsh,...
For some time, video has been a popular tool for internal corporate communications. However, the use of online video for integrated marketing campaigns is still a relatively new trend. Global 2000 marketing executives are beginning to realize the ROI benefits of using webcasting for creative purposes to deliver consistent...

Del.icio.us Marketing

Anyone who's anyone in the techno-savvy world has heard of social bookmarking service del.icio.us. It's a spartan but full-featured link-sharing service that lets you save your favorite links, categorize them by tags, access them from any computer connected to the Internet, and share them with the world. And in...

The Origins of Web 2.0

Here's a tip: MySpace is old news, as is your newfound enthusiasm for the web. If you want to impress people today, you MUST refer to everything you're planning as "Web 2.0". Web 2.0 is "web services", which generally include bloggers, MySpaces, Flickrs, searchers, and other standard (and old), yet...