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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...
ADOTAS - Last year, when I blogged about the 2011 Super Bowl Commercials, I thought it was a fresh take on one of the biggest days for brand advertisers at the time. However, while the digital world continues to evolve at breakneck speed, many of the big brands seem...
App marketing is one of the most competitive and rapidly changing fields that marketers can get into in this day and age. It requires a skillset that includes both creative strategy and data-driven methodology, as well as the curiosity to ask questions that others might not even think of....
ADOTAS -- Affiliate marketing is a relatively new industry, having started just over a decade ago. In that short period of time, it has become a major source of global revenue, continuing to grow at a rapid rate compared to other slumping industries. Describing the way companies work with third...
ADOTAS -- With the proliferation of smart devices and the shift in how consumers research and buy products, retailers need to think mobile or else they’re missing out on an ever-increasing part of their customers’ lives. This infographic from Sociomantic aims to help to clarify and quantify what’s happening...
ADOTAS - This is the second article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here. The Online Trust Alliance (OTA) is hosting the Online Trust and Brand Protection Summit on Oct. 29 in Philadelphia in collaboration with organizations like the Council of...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
ADOTAS - Last month I was the best man for my brother’s wedding in San Diego. It was a beautiful ceremony along the coast in Solana Beach. Although the bride and groom shed tears of joy during their wedding vows, it wasn't too long after the ceremony when a...
ADOTAS - Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy with everyday tasks often need a little help – a blueprint leading them to results they’d define as “successful.” Here are several suggestions...
ADOTAS EXCLUSIVE -- Unlike traditional media, anyone can quickly and easily create content on the Internet. One side effect is that the Internet expands at a rate unlike any medium before it. But its vast and rapidly expanding “Long Tail” makes the challenge of buying online media extremely difficult,...
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