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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Fusicology.com

What they do: Fusicology operates in Los Angeles, New York, Chicago, Toronto, Washington DC, Detroit, Atlanta, SF Bay, and NOLA by providing events and information for the urban and trendsetting demographic, which includes young adults. Through providing information on events, music, entertainment and news, Fusicology.com reaches a range...
For two hours a few weeks ago, major news websites were devoid of advertisements after a software glitch brought down Google’s DoubleClick ad server. Twitter celebrated under #dfpocalypse, and Quartz writer Leo Mirani declared, “This is what the web looks like without ads”. He took screenshots of The Atlantic,...
ADOTAS EXCLUSIVE -- With the demise of a Yahoo/Google paid search deal, Microhoo is officially “off”. One of the driving reasons Yahoo couldn’t come to terms with a transaction with Microsoft was its desire to maintain both a search and display capability as the two converge. There has been...
ADOTAS - The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data... and there is a lot of data out there. How...
The FCC voted last year to repeal net neutrality, however, the debate is resurfacing as California is proposing to keep Net Neutrality in place. The core debate around how ISPs determine the flow of content and information and, in turn, how this development impacts consumers. The trickle-down effect on...
You're an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend...
ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store...
Today ValueClick, Inc. announced that its board of directors has elected Tom A. Vadnais as the Company's new Chief Executive Officer. The change comes on the heals of a troublesome analysts report on the methods driving ValueClick's growth and now an active FTC investigation into lead generation practices. Mr. Vadnais...
ADOTAS EXCLUSIVE -- In a downturn economy, businesses often react by cutting back on spending. The assumption is that revenue is going to diminish so the focus should be on managing expenses. Although there are signs of a slowdown for the ad industry as a whole, eMarketer projects as...
There is much anticipation in the air today as Apple will launch the iPhone this evening. Sales are expected to soar as customers started lining up at stores, and companies continue to put in bids for ground floor partnerships on what they hope to be an iPod-like juggernaut. Much interest...