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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - The rites of spring: St. Patty’s Day, the vernal equinox, March Madness – they all fall around the third week of March. Many weeks ago, Punxsutawney Phil predicted an early spring – but was he correct? Snow continued to fall all around the U.S. – even on April...
ADOTAS — Picture a modern advertising agency. What do you see? Organized, dependable account executives? Quick-witted copywriters? Maybe an artistic, dedicated chef or a fun-loving professional skier? I’m guessing the last two didn’t match up with your vision. In marketing, it’s become increasingly important to be a generalist in most things...
The company plans to extend its new advertising platform beyond News Corp websites such as MySpace
ADOTAS - Web analytics, when gathered and used properly, can be a pot of gold for email marketers. Analytics provide a better understanding of the intentions of a company’s website visitors that allow marketers to create targeted campaigns and content that directly takes those intentions into account. While marketers...
ADOTAS EXCLUSIVE -- A new report was recently released by Borrell Associates which states that the online promotions category is expected to nearly triple over the next five years from $8 billion last year to $22.8 billion, surpassing all other online advertising categories (paid search, banners, e-mail, audio/video advertising)....
ADOTAS - Facebook’s finances are growing by leaps and bounds. According to an inside source (and published widely), the first six months of 2011 have brought in $500 million in net income to Facebook. As a private company, Facebook does not have to publically disclose its earnings, yet for a...
Online retailers are in an enviable position as positive Cyber Week numbers continue to be reported. In fact, Cyber Monday continued its 10-year trend of being the biggest shopping day of the year with sales growth of 8.5 percent year-over-year, according to IBM Digital Analytics. With the National Retail Federation (NRF) anticipating...
Reality: People Don't Like Mobile Video Ads Much. Below is data that shows that--and that's followed by TabMo's new video format offering, which TabMo's founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, "when people have a negative brand experience on...
Today, we have more data sources than ever before, so it’s critical for marketers to familiarize themselves with the ones that are most valuable and most relevant for their brand. Whether these terms are new to you, or you just need a quick refresher course, the list below is...
ADOTAS -- A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around...