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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Wherever your audience likes to spend time – you need to be there. So, this week’s lineup is made up of a truly multi-channel selection of winning ads that connect at just the right moment.   Campaign Name: Microsoft Outlook Calendar Reminder - Moe’s Southwest Grill Country: USA Advertiser: ...
In a scene from the movie Capote, Truman Capote sits backstage with William Shawn, his friend and editor at the New York Times. It is immediately after the first public reading from his yet-to-be released book, In Cold Blood. The two are engaged in a conversation about...
ADOTAS – With renewed consumer confidence, Americans are again traveling at record levels. This means that flights are often nearly full or oversold, and the average hotel price has increased more than seven percent year-over-year. Some major urban cities, like New York, are even recording annual hotel occupancy rates...
My last ADOTAS piece examined a cycle of consolidation in the rich media and digital marketing industries. If you read it, and you've followed our arena long enough, you would logically jump to two, sensible questions: 1. Wasn't PointRoll purchased? and/or 2. Isn't PointRoll an...
ADOTAS - If I had to pick “bravest guy in this business,” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8½ by 11 document and give it some order. Ever...
The Powerball jackpot is a phenomenon unto itself. While state lotteries are a dime-a-dozen nowadays, it's the regional Powerball drawings and their mega-bucks giveaways that seems to rouse the money-hungry beast in all of us. In fact, Powerball has a 99% brand awareness rating, making it the most recognized...
Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality. On one side you have artists and music labels that have experienced a decade...
By Kamran Khosravi, President of American Guardian Home Loans Is now the right time to be in the mortgage or real estate industry? It depends on your point of view. Every day, lenders and brokers are going out of business or downsizing due to the market slow down. The increasing numbers...
ADOTAS EXCLUSIVE – The proliferation of the World Wide Web (WWW), the fall of the Berlin Wall and technological innovations that are driving network, processing and storage capacities have unleashed an unending cascade of changes that have dramatically altered the skills a successful marketer requires to really stand out...
An Internet of Anonymity Almost since the inception of the Internet, personal data has been the golden stockpile of the e-commerce infrastructure. What would the Internet look like if every user was entirely anonymous? How would search giants like Google, who rely on huge pools of user-specific data, effectively reshape...