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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...
Like it or not, digital transformation is happening, so keep your wits about you. New tech entrants are bringing solutions to market quickly. Smaller players are outmaneuvering legacy companies, which are acquiring startups to adapt. The increasing pace and scale of change creates significant challenges for tech marketers. Simultaneously,...
ADOTAS - I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame...
Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive...
''The Next Element" is about making it happen. With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active...
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
Propel Media, Inc. (formerly Kitara Holdco Corp.) ("Company"), the parent company of Kitara Media Corp., a digital media and technology company providing video solutions to advertisers, digital marketers and publishers ("Kitara"), and Future Ads LLC, an Irvine, California based company in the advertising tech industry focused on performance marketing...
A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers. The truth is, jumping on every new...
Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...
AdExchanger runs a column called "The Sell Sider” and recently Lorne Brown, CEO at Operative, weighed in on this important topic. Highlights from his opinion piece follow... Is Programmatic Advertising Economically Advantageous? There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading...