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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
By Rilind Elezaj, experienced Digital Marketing Specialist Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on...
DM CONFIDENTIAL - Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
ADOTAS - It has become ever-more apparent in recent months, with the launch of Google’s own social network and the epic battle that it inaugurated among all the major platforms, that social media has become an important part of our daily lives. It’s where we connect with peers, business...
By, Terence Murray Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they're seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who...
Dan Larden, Global Strategic Partnerships Director, Infectious Media (pictured below), an international programmatic agency, shares his insights on Whiltelisting. With all the recent talk around ad fraud and viewability, it’s no surprise that whitelisting has started to enter into many conversations around brand safety. While it seems smart to reduce...
ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...