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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - It has become ever-more apparent in recent months, with the launch of Google’s own social network and the epic battle that it inaugurated among all the major platforms, that social media has become an important part of our daily lives. It’s where we connect with peers, business...
DM CONFIDENTIAL - Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they're seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who...
Dan Larden, Global Strategic Partnerships Director, Infectious Media (pictured below), an international programmatic agency, shares his insights on Whiltelisting. With all the recent talk around ad fraud and viewability, it’s no surprise that whitelisting has started to enter into many conversations around brand safety. While it seems smart to reduce...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
Growth capitalizes on $33B programmatic marketplace The Moneytizer, a French advertising platform aiming to optimize the ad revenues of small- and medium-sized businesses, recently eclipsed 12,000 worldwide publishers of the company’s free, turnkey platform for programmatic advertising. This rapid growth represents a 50% increase in the company’s user base since...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...