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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

DM CONFIDENTIAL - Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but...
Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out....
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country:...
MySpace may have been displeased to hear of Playboy's upcoming plans for a "Girls of MySpace" photo spread on Playboy.com, but they are doing little to stop it. The pictorial will feature up to 30 young women and will draw on the now iconic brand image of the popular...
Last year’s IAB predictions for content marketing and native advertising focused on mobile, native and data as the game changers.  And while this largely holds true for this year, a few new themes have emerged that have changed the tone and outlook for this type of marketing, namely brand...
Since the beginning of modern science fiction, Western culture has been obsessed with the idea of creating a machine that could behave, and even think, like a human without actually being one. From Isaac Asimov’s “Three Laws of Robotics” to Arthur C. Clarke’s HAL 9000, we imagined a need...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep,...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...