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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

As of May 25, 2018, all citizens of the European Economic Area gained the right to have their personal data protected. The General Data Protection Regulation (GDPR) was established in April 2016 by the European Union, and after being implemented in all member states, the regulations ensure personal data...
SEO is a competitive field, so you need to make sure you’re staying up to date with industry trends and best practices. One term you definitely need to know about is mobile-first indexing — and the sooner you learn what it means, the better. Mobile-first indexing represents a near-total...
Running a business? It’s obvious that boosting sales year after year is one of your major priorities when it comes to the overall growth of your business. Several digital marketing strategies exist—that if well-used can lead to increased sales. These include the use of email marketing social media platforms,...
With more than 2 billion active monthly users, Facebook is the largest social media platform today. Marketers across the world have used Facebook for years to attract existing and new audiences, promote their content and establish a brand identity. It is also one of the top places to run pay-per-click...
These statistics prove why you need to optimize your e-commerce website for mobile: More than 15% of all e-commerce sales are made from a mobile device 57% of customers say they won’t recommend a business with a poorly designed mobile site 30% of mobile shoppers will abandon a transaction...
Video isn’t just a useful tool to help your marketing campaign gain traction, create buzz, and generate leads — it’s also a vital educational resource. Whether it’s providing thought leadership, running visual demos in chat, or providing real-time commentary, video-based content provides immediacy and a level of rich visual...
With the technology advancement, social media has become one of the useful platforms to promote your business or app. However, their proper utilization is important for the desired outcomes. Image Source Marketing is no easy task. Do you think flexible, appropriate, yet powerful marketing is possible? Yes, it is. Haven’t you...
It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead...
We all know that the partnership and affiliate spaces are evolving at an incredible pace. As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention...
For your business app to gain international success, it should be in lieu with the local culture, language, etiquettes, and geography. Developing the app in English is a minor part of the whole process. Making it available and accessible in multiple languages for local users is an equally important aspect.  A...