Features
The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.
Fuel Social Conversation with Web Content
ADOTAS – In today’s world of the social web, brands often seek to engage customers in conversations through social media outlets, be it Facebook, Twitter or message boards on their own sites. The desired outcome is to build deeper relationships while leveraging the customers’ social networks to generate greater brand [...] more...
Sponsormob Leads the Way Into RTB for Mobile
ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob created the first CPA network for mobile, and now the company has rebranded itself, with [...] more...
Video: Social Media Monitoring Comes to “The Future of Engagement”
ADOTAS – In the latest episode of The Future of Engagement, marketing consultant and Influence People chief Murray Newlands’ video interview series, we meet Kimling Lam, marketing and communications director of SaaS company Meltwater Group. Lam talks about how brands can work with social media to find their audience, interact with them [...] more...
Facebook’s Timeline: Meant for Brands All Along?
ADOTAS -Facebook launched Timeline at f8 last September. Like Keystone Kops on a chase, marketers instantly clamored to conjure up and share ideas on how they could take advantage of it. Then Facebook played the wily criminal foiling the chase. They made it clear that Timeline wasn’t for companies and [...] more...
Taking Social Media Analytics to Fashion Week
ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – [...] more...
Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt
ADOTAS - Who really clicks on ads anymore? That’s not necessarily a rhetorical question — it’s one of several mediaFORGE poses in this white paper, released earlier this week. mediaFORGE provides technology that aims to determine post-engagement attribution, which the company insists is a much better way to measure a [...] more...
How Can Online Tendencies and Interests Find the Right Voters?
ADOTAS – When you only mount a political campaign every four years on a national level or two on a local level, you probably haven’t kept up on the explosive growth of data-driven targeting that makes traditional contextual buys — such as FoxNews.com for Republicans and Huffington Post for the Democrats — [...] more...
Google’s “Good to Know” May Not Be Good for Me
ADOTAS - As I stepped onto the Metro-North train the other day, I spotted a series of ads from Google near the doorways. The one that really captured my attention is below. It left me asking why Google (and others) are releasing these ads. The short-term answer is, as Marc [...] more...
Tablets, HTML5, Big Creative Point to Mobile’s Future
ADOTAS - Mobile marketing made tremendous strides in 2011. Exciting developments gave a glimpse into what we can expect from mobile advertising in 2012. Among clients, partners and peers, we see three major trends that will ensure that the mobile advertising world keeps the ball rolling in the right direction, driving [...] more...
Video: Facebook IPO Comes to “The Future of Engagement”
ADOTAS – In the latest edition of his video series, The Future of Engagement, marketing consultant Murray Newlands (head of Influence People) offers a commentary about Facebook’s IPO, which is expected… well, pretty much any second now. In this video, Newlands evaluates what drove interest in the Facebook IPO across [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
