Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Taking Online Video Beyond YouTube

Written on: April 29th 2008 | Marc Wymar

ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?” My initial [...] more...

Chameleons Reach People Where Live Online

Written on: April 28th 2008 | Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...

Want a 1,200% ROI Improvement? Read on …

Written on: April 25th 2008 | Kathleen Brush

ADOTAS EXCLUSIVE — In a dimming economy, promotional budgets are a bean counter’s favorite target. These budget crunchers have been eagerly waiting to put the kibosh on marketing’s endless string of spendy events and exorbitant promotions, along with their nebulous “results.” Marketers rationalize the absence of metrics with responses like, [...] more...

Safely Building Your Brand on UGC

Written on: April 24th 2008 | Reggie Bradford

ADOTAS EXCLUSIVE – News flash: the much-hyped Web 2.0 is here. When it arrived may still be up for debate but for the savvy company and interactive marketer, the discussion that’s really worth having is what to do with it now that it’s here. How can companies effectively engage their [...] more...

Money Can’t Buy LOVE (Or Conversions)

Written on: April 23rd 2008 | Mike Troiano

ADOTAS EXCLUSIVE — “Predictable Irrationality,” a book by M.I.T. Economist and Federal Reserve researcher Dan Ariely, has been the talk of the geekerati in recent weeks. The book, in its seventh week on The New York Times best seller list, has been the subject of commentary in professional media from [...] more...

Amp Up Quality Traffic With Comparison Shopping Engines

Written on: April 22nd 2008 | Ziv Gonen

ADOTAS EXCLUSIVE — Increasing traffic to an online store can be done in any number of ways. One of the best – and strangely overlooked — methods is utilizing comparison shopping engines. Joining a merchant program of one of the big price comparison engines is one of the least resource-consuming [...] more...

To Thine Own Customer Be True

Written on: April 21st 2008 | Scott Nelson

ADOTAS EXCLUSIVE — Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with which [...] more...

Want Her Business? Find Her on Blogs

Written on: April 18th 2008 | Yvonne DiVita

ADOTAS EXCLUSIVE — I recently wrote a blog post about what women do online and I thought I’d delve a bit further in to the subject here. First of all, as I mentioned in my post women do just about everything online. We research, we shop, we (yes) blog, we [...] more...

When a Recession Gives You Lemons, Make Lemonade

Written on: April 17th 2008 | Mike Sprouse

ADOTAS EXCLUSIVE – You simply can’t turn on a television or radio, or surf the net without hearing or seeing the dreaded “R word.” The topic of a recession is everywhere; from being a headline story in the presidential election, to being a major driver of new economic stimulus packages, [...] more...

How To Get Used, Really Used … Online

Written on: April 16th 2008 | Ernie Mosteller

ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] more...

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Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...