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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Media Rating Council (MRC) today issued its Digital Audio Measurement Standards. This first-of-its-kind standard outlines measurement and reporting requirements for digital audio advertising and content in either browser or application environments that require a software-based audio player. The principles noted in these Guidelines apply to digital audio ads and content regardless...
Trusted Media Brands today unveiled results from its newest study with Advertiser Perceptions, exploring the future of digital video, which revealed that marketers plan to increase spending for branded video created by publishers versus traditional formats such as pre-roll, mid-roll and post-roll advertising. According to the survey, Digital Video Outlook, nearly...
Gone are the days when having a video for your website checked the “video needs” box for your brand. A single video is no longer enough, and big brands are demonstrating the value of a constant supply of fresh video content. HubSpot’s Instagram Stories offer a great example, and the...
Last year’s IAB predictions for content marketing and native advertising focused on mobile, native and data as the game changers.  And while this largely holds true for this year, a few new themes have emerged that have changed the tone and outlook for this type of marketing, namely brand...
By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryFor an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market...
The Internet of Trusted Things, a research report co-authored by Jessica Groopman and Jeremiah Owyang (pictured left), Kaleido Insights Analyst and Founding Partner, analyzes the enterprise opportunities and use cases for the convergence of the Internet of Things and Distributed Ledger Technologies (DLT). Despite recent growth of connected devices and networked...
Forensiq, a leader in ad fraud detection and prevention, today, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organizations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic,...
Advertising has become an increasingly data-driven endeavor. When the LUMA State of Digital Media 2017 was released this past summer, it came with a declaration that “data is the new oil.” As the number of touchpoints for reaching consumer grows, so to do the number of data signals a user generates,...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
  As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017.  But what makes native advertising so successful? For a while now, all the credit has been...