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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Since the Cambridge Analytica scandal in the spring, there’s been a marked upsurge in interest from businesses and individuals for more control over what happens to their information online. Perhaps inevitably, the bulk of the concern is over social media platforms and how advertisers and influencers are manipulating the hearts...
By Andrey Golomoz, Head of Traffic Quality Department at Admitad Scams and fraudulent activities are not a new phenomenon, nor are efforts to combat fraud. While companies create new tech and methods to fight fraud, culprits are constantly coming up with new strategies to steal money from unsuspecting victims. Ad fraud...
By: Mark Gorman, CEO, Matrix Solutions Programmatic advertising still remains a key facet of brands’ ad strategy, but the ways in which they carry out programmatic is rapidly changing. Where agencies have historically handled this tactic, we’re seeing brands increasingly opting to handle it on their own. Below are some...
By Michael Burke, Brand Manager at SelfMade It’s no secret that social media is changing quicker than most of us can comprehend, but 2018 stands to live long in social media folklore as the year that saw Instagram establish itself as the number 1 social media platform. In the past year, Instagram...
Supporting a social or political cause can be a powerful way for brands to connect with consumers emotionally. It can also infuriate them, disgust them, and drive them away. Should your brand try it?   The Kaepernick campaign was a risky maneuver. To some casual observers, the campaign looked like a gratuitous...
  Top three ways of re-enhancing marketing campaign to improve ROI Businesses spend months crafting and building marketing strategies to promote their products and services. Sometimes, you may get everything right, but get disappointing results after every marketing campaign. This is a common problem most startups face. Some small businesses find...
These mistakes are guaranteed to result in your website’s failure. Copyright: Antonio Guillem There are many things you can do to optimize your website. At the same time, there are things you should avoid as they can contribute to the failure of your site. The following are five of the worst...
What comes to mind when you think about brand safe marketing? Probably what a big challenge it has become over the years. For all the incredible potential provided by digital marketing, it comes with a host of challenges, with brand safety being one of the most significant. A brand...
The following piece was written by Lindsey Guenther, Executive Vice President, Strategy & Partnerships for Remedy Health Media. Advertising Week 2018 was earlier this month in New York. Like every year, the annual event brought together advertisers, marketers and vendors from around the world to discuss the latest industry trends, as...
Creating content for your business or organization can be hard work, especially when you’re trying to think of what’s right for your business and what’s going to take you in the right direction. Planning ahead with a content strategy is one of the best ways to stay organized and...