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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop –...
AdYouLike is one of world's largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech...
As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. Often used as the foundation for cross-device tracking,...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
One of the more memorable characters in A&E’s Mad Men was not a man, but a room-sized IBM mainframe, installed at Sterling Cooper as a symbol of the computer age. The agency believed, as many firms did in the early 1970s, that information technology would revolutionize worker productivity. Yet...
Recently Adotas caught up with Scott Galit is the CEO of Payoneer (pictured left), to discuss how fintech can help affiliates, publishers and advertisers master the challenges of the global online marketplace. Q: What are the global opportunities for affiliates, publishers and advertisers? And what role do ad networks play? A:...
There was no more obvious takeaway from recent second quarter 2017’s earnings reports than that Google and Facebook are giant players in the digital ad space—and are only getting bigger. Facebook trumpeted $9.3 billion in earnings during last quarter, an increase of 45 percent year over year, and Google’s parent...
Recent headlines have forced advertisers and agencies to give ad verification a second look. With $16 billion set to be lost to fraud this year, it’s not surprising that marketers now want more reassurance that their digital media buys are actually being seen by their intended audience. While it’s long...
Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scientists run very similar (though more statistically significant) analyses when determining how best to match the right...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...