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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Yahoo Goes TV

Yahoo, always thinking ahead, announced Friday a brand new product to bring the internet and TV together. The company revealed plans to launch Yahoo! Go TV, which will work with PC-connected television screens to allow users to view content. Basically, with this new program, users can bring all of their...
ADOTAS - With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily...
ADOTAS -- Digital ad dollars are expected to reach $50 billion in the U.S., and spending on real-time bidding is expected to increase 43.4 percent in 2014. But with the recent study from the Interactive Advertising Bureau (IAB) stating that 36 percent of all Web traffic is fraudulent, advertisers...
ADOTAS - Most social media posts are inherently local. Friends post a photo of themselves on Facebook at a new local restaurant, another social connection checks-in to a nearby retail store via Foursquare and so on. All of these online social interactions present tremendous market potential for businesses trying to...
1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled "Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue...
With the promises of driving engagement of mobile apps, notifications have been around for years. While there are certainly success stories and a reinvigorated excitement with new interaction features with iOS8 (I’ll get to this in a minute), mobile notifications are at risk of going the way of email,...
ADOTAS -- The marketer, with his marketer-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without spammy gimmicks. It came without misleading subject lines. It came without excessive punctuation, red text and incomplete information. And the marketer puzzled and puzzled until...

The Dark Days Of Yahoo

Yesterday, Yahoo Inc. announced that its fourth quarter profit declined just over 23%, while many of the firm’s competitors experienced growth in the same time period. Company shares declined about 8.7%, or $1.81 to $19, a number that continues to fluctuate, dipping to a 10% drop. These numbers have...
Adotas had the opportunity to ask Kiyoto Tamura, VP of Marketing at Treasure Data, how marketers can improve their use of data and what is keeping them from doing that. Q: First, what are marketers doing wrong when it comes to data? A: Marketers are always quick to point out...
ADOTAS - The online community has just about run the notion of "engagement" into the ground, don't you think? Trying to move beyond eyeballs and click-throughs as proof points that ads are seen and make an impact, lots of companies have tossed around the amorphous notion of "engagement," since...
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