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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - Why is Facebook on its way to become a $100 billion dollar enterprise? Because the corporate world is very comfortable with "predictability driven marketing" surrounded by "search based social mediums," and it expects "click-based" returns on investments and believes in 247/365 multidirectional expansion, while the rest of...

Tracking vs. Sharing

ADOTAS - Almost six months ago, The Wall Street Journal published an article titled, “The Web’s New Gold Mine: Your Secrets.” They prefaced the piece by saying, “A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a...
ADOTAS - Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based...
ADOTAS - When there was just a network or two and those networks had 50-100 sites in their site list, it was easy to police and make sure ads didn’t run where they weren’t supposed to. Now with 50 or more third-party networks, some claiming 20,000 sites (really?), it's...
Data-driven targeting is old hat in many corners of the advertising world. Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way. Yet RTB has still not fully shaken off its dubious...
ADOTAS - After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That's the goal. But what we're finding is that people...
ADOTAS -- Few would deny that contextual advertising has completely revolutionized the online marketing landscape. However, is this form of targeting really all that it can be? The concept is very simple: Analyze the content of a webpage and extract from within the text, the keywords against which advertisers have...
ADOTAS - I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending the Dallas Ad League’s Magazine Day event at the Fairmont Hotel, I feel as though I journeyed to 1995 and back again. Not that I have anything against attractive, skirt-suited Southwestern...
ADOTAS - Whether it’s because companies are hungry for new business, or because people need to reconnect with their clients and associates, or because Punxsutawney Phil saw his shadow on February 2 and decreed six more weeks of cold winter and it’s finally warming up, or because Urban Meyer...
Many marketers consider a branded video that has “gone viral” to be a major accomplishment, and rightly so. Who could possibly resist the prospect of a brand’s content shared by millions? By the traditional measure of digital advertising - impressions - a viral video is about as close to...