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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...

Topix.net

What they do: Topix.net is an online news site, containing more than 360,000 pages of news aggregated from local, national and international news sources like Knight Ridder, Gannett, the Tribune Co., the New York Times, and the Associated Press. The Topix.net founders helped create the Open Directory Project, an online...
YouTube has announced a new technology that it will test out using Time Warner Inc. and Walt Disney Co. The video identification technology was developed by a team of engineers at Google Inc., YouTube's parent company. The new technology will help TV and movie studios as well as other content owners...
Virtual reality and augmented reality have captured the attention of Facebook, Samsung, Microsoft and Google, among others. Many are saying that VR and AR will be the next big platform and transform digital advertising. Mihir Shah, co-founder and CEO of Immersv, told Marketing Land,“We expect Q4 to...
ADOTAS - In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out...
ADOTAS (via DomainSkate) -- With the acquisition of the Louisiana Purchase in 1803, the US doubled in size. Lewis and Clark, led by their guide Sacagawea, struck out on an expedition to map this new, great-unknown area. Two hundred and ten years later, the Internet is on the cusp...

Is Influence Dead?

ADOTAS — There’s been a lot of talk about social media influence and its role in the new consumer decision journey.  Big brands are not only buying into the concept of leveraging people with influence, but are serious money. From Polaroid actually hiring Lady Gaga(pictured) to a study showing that...
By Diana Smith If you want your business to succeed, promoting your product or service is a must. However, no longer do you have to rely on TV commercials and newspaper ads. We now live in the age of social media and platforms like Facebook, Instagram and Twitter are a...

Your business guide to IIoT

According to research from IndustryARC, the industrial internet of things market is likely to reach 123.89 billion dollars by 2021. The new phase of the global transformation of industries will be led by various technological inventions that will improve the operation efficiency of the enterprises. The research also suggests...
ADOTAS -- Ah yes, Google Glass, introduced as the future of personal computing as the first wearable piece of technology to integrate the online world and the physical world. As geeky as this piece of eyewear looks (oh Scoble!), its introduction into the marketplace lends itself to a much...