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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Jonathan Tatlow SVP, Connections Planning at DigitasLBi, took a few minutes to chat with us at ad:tech New York, just after he participated in a panel discussion called "Measuring Content Marketing Distribution and Performance." DigitasLBi is a global marketing and technology agency, blending strategic, creative, media and technical expertise...
ADOTAS - How many ads do you see in a day? The answer is up for grabs, with estimates ranging from 200 to 5,000. If you’ve ever seen the Million Dollar Homepage, where 1 million advertisers have their ads on a single page, you know how hard it is...
Ken Cho, CEO of People Pattern, says social networks have closed off their data to third parties, but brands can still find out everything they need to know from unstructured public data. Pop Quiz: Social networks make it easy for my brand to: A. ...
New Line Cinema has set the bar for online movie promotion with its newest release "Take the Lead", which opened last Friday. The film centers on a dance teacher (Antonio Banderas) who touches the lives of a group of New York City high school students by bringing ballroom dancing...
ADOTAS - As more and more parts of our lives are made public on the Internet by means of search engines, social networks, e-mail and even mobile devices, the debate over how to control the access to and use of that private information is heating up. When web publishers and...
ADOTAS - Grovo.com, the website devoted to educating users about online issues and providing tutorials on how to make the most of the web, has shared with ADOTAS another chapter in its Grovo Expert Series. This time, ReTargeter CEO Arjun Dev Arora takes a couple minutes to explain strategies for, appropriately...
ADOTAS -- Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference. ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent,...
ADOTAS -- People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got...
Yahoo was recently overrun with "malvertisments" that took advantage of Flash software vulnerability. But they aren't the only site that should be worried about such incursions. The problem is spreading: RiskIQ, a cyber security company, says the number of malvertisements skyrocketed by 260% in Q1 2015 compared to...
If anyone asks me about biggest trend in affiliate marketing, I say that it's "globalize or die!" That may sound like a dramatic statement, but I believe it's true. Global consolidation is happening in almost every industry you can imagine — and the business of online advertising...