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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and...
ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search more expensive. At the same time, Real Time Bidding (RTB) display advertising systems give you the ability to “peek into” who you’re buying. The result is that display advertising can be bought and measured as...
As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with...
The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component...
DM CONFIDENTIAL - The CPA (cost per action) network space has started the year off with a bang -- the trouble being that it isn’t necessarily a good bang. One storied network has fallen, and the buzzards are swirling around another. On the surface, their troubles seem so simple....
Vice Media's founder Shane Smith participated in a talk hosted by MediaLink, at the Pinterest Porch, a pop-up base for the company at the Cannes Lions International Festival of Creativity. And the big news, says Smith: The coming together of content creators, tech and brands is shaking up the...
The people are empowered. Consumer is king. The power equation has shifted. You are no longer in charge of your own brand. The town crier moves through the marketplace shouting the above. Everyone in marketing nods and yawns. None of this is news to anyone at this point. And everyone...
Recently, I set out to more concretely take the pulse of agencies and marketers on RSS. I've talked with a number of interesting, innovative thinkers and practitioners, and combined with reflections on my own experience in the RSS trenches, I've learned a number of things about this new medium and...
MySpace may have been displeased to hear of Playboy's upcoming plans for a "Girls of MySpace" photo spread on Playboy.com, but they are doing little to stop it. The pictorial will feature up to 30 young women and will draw on the now iconic brand image of the popular...

Big Data: Hype or Hope?

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient...