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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

This week’s ads are the REAL deal! Each execution uses a realistic effect to bring the ad to life or take the user into the ad experience. For Acura, it’s an interactive showroom-like trailer, Turkish bank TEB uses a 3-D peelaway page turn pops off the page, and Maybelline...
ADOTAS EXCLUSIVE – It’s no secret that over the past several years the world of advertising has seen a significant move toward interactive and has experienced a tremendous boost in creativity. As a result, most advertisers are moving a lot of their spending from television and print to online,...
Last month, the Recording Industry Association of America (RIAA) announced that streaming music had finally overcome digital downloads in revenue production. Streaming services like Spotify, Pandora and Apple Music now represent over $2 billion in income for record labels and artists, a number that has been steadily growing for...
A Q&A with Rick Erwin, President and General Manager of Audience Solutions at Acxiom Q: What are the benefits of audience targeting for publishers? A: Ultimately, publishers want to maximize the value of their inventory and ensure that their brand values remain intact. The use of targeting data helps...
Mobile is the ever-expanding frontier for interactive campaigns and it is always interesting to see how advertisers utilize wireless capabilities to engage audiences. The Carling campaign in London for example, which we recently covered, integrates a GPS-enabled Bar Finder, which makes perfect sense. People pass all sorts of places...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
MARIN SOFTWARE - Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would...
GRAPHICMAIL - “SoLoMo," the latest online buzzword, is a combination of social, location and mobile marketing, and it's a quickly-emerging trend that everyone should have on their radar screens. Essentially, SoLoMo takes the form of mobile phone applications that combine social networking and location data. The blend of these makes...

Empowering the SSPs

Over the past decade, the ad tech supply chain has become increasingly complex. A growing host of intermediaries that operate in between advertisers and publishers are fighting to extract the highest fees they can as a part of the decision making that drives an ad buy. Over time, this...
Native advertising, on desktop and more recently on mobile, has traditionally been driven by content-rich applications and websites; publishers and apps such as Buzzfeed or Facebook instantly come to mind. These familiar platforms are well understood by brand content marketers and advertisers who are beginning to embrace programmatic buys....
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