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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- If you look up the word “reputation” in the dictionary you will see the following definition; the estimation in which a person or thing is held up. Having a good personal reputation is a goal which we all strive to achieve and is also a direct...
GRAPHICMAIL - Today, you may still be wondering why a company that has built its communications program on email should move its resources into social and also mobile marketing. For starters, just ask yourself the following question: Is everyone you want to reach already on your email list? And if they are,...
The Hispanic population-and its buying power-is booming. Marketers should be seeking new ways to tap this growing market, and perhaps the best way to do so is through the Internet. The successful marketer will learn about the different segments of the Hispanic market and develop a plan for reaching...
ADOTAS EXCLUSIVE -- MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for...
ADOTAS - We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the internet. Although cloud-based services afford us maximum flexibility and ease...
''The Next Element" is about making it happen. With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active...
ADOTAS -- In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from...
Yahoo was recently overrun with "malvertisments" that took advantage of Flash software vulnerability. But they aren't the only site that should be worried about such incursions. The problem is spreading: RiskIQ, a cyber security company, says the number of malvertisements skyrocketed by 260% in Q1 2015 compared to...
ADOTAS - The traditional marketing funnel has developed into a sieve; gone are the days of the linear sales and marketing progression. Consumers now start the sales process from a multitude of entry points including category awareness, brand preference, local availability to point of purchase promotion, and exposure to...
DM CONFIDENTIAL -- Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser's point of view, one that has worked on bringing a continuity product to market from scratch as opposed to one brought to market in...