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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

DIGITAL DUE DILIGENCE - VCs don’t like SEO-dependent companies, because SEO isn’t the competitive advantage it used to be. Wall Street doesn’t like SEO because it’s too much of a black box. They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the...
ADOTAS - We like to think of ourselves as a progressive species, and in our defense, at times we certainly can be. What we don’t like to admit, however, is that while we are always moving forward, we sometimes struggle to break away from the training wheels of outdated...
Everyone's talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they "get new media." IPG opens an Emerging Media Lab with Al Gore to make the point that they "get it." The irony of this pairing notwithstanding, the central...
Retail marketing reaches a fever pitch in the fourth quarter, with huge importance placed on the final conversion to sale and maximum topline sales volume. But in 2015, it was evident that an online conversion was not the only thing that mattered for digital marketing campaigns, especially as consumer...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing —...
ADOTAS - It’s no accident that Google, Microsoft and Facebook are developing ad tools and services for SMBs (small and medium businesses). A recent Fast Company post reports that 82 percent of small businesses now have websites, up from 54 percent three years ago, and all three companies have made significant...
The search for more and more data about our customers was the ad-tech industry's primary focus for many years, but these days, data quantity is not our problem; that was last year's buzzword and has become this years "issue." Now it's time to figure out how to ensure the...
Welcome to ADOTAS' first podcast! For those who don't want to forget or can barely remember, we've included video and audio snippets recorded on the floor of ad:tech NY, November 2006, courtesy of our roving reporter, Joseph Matheny. Within the broadcasts linked below, Joseph gets a firsthand view of...
ADOTAS -- Over the last few weeks, Google has undoubtedly been on the war path with many affiliate marketers. They have shut down a huge number of pay per click marketing campaigns without any explanation or reason given. Since affiliate marketers rely upon traffic generation strategies for their livelihood,...
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