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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
ADOTAS -- Once upon a time we lived in a world of “Broad-cast”. But those days are over. The world of “Broad-cast” was followed by “Narrow-cast” with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was. The new mantra for...
ADOTAS (Last of 5 parts) -- Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a...
Judging by their latest ad campaign, it's safe to say that Volvo is not very big on the idea of simplicity. First, there's news of the Volvo Ocean Race, then we hear of something called the Volvo X-Sea Challenge, then of course there's the Volvo Ocean Race Edition cars....
ADOTAS -- One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More...
Remember all those dire warnings a few years back about the Internet running out of IP addresses? Experts said a connectivity crisis was looming unless companies quickly adopted IPv6, a new Internet protocol with a capacity of no less than 340 undecillion addresses. Today, the headlines on IPv6 have died...
ADOTAS  -- Native advertising and programmatic buying were all the rage in 2013 — and for good reason. According to eMarketer, native ad spending will exceed $3 billion in just three years. Publishers are trying to take advantage, of course, with nearly 75% now offering online native ads across their sites. Any...
ADOTAS (via Digital Trends) -- After much ado, Twitter finally rolled out two-factor authentication. The AP hack that gave Wall Street a good scare may have been the final straw; unfortunately as much as you’d like this two-factor authentication update to keep your accounts secure and safe from hackers, there...
ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the...
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