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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

DM CONFIDENTIAL -- March, a month that New Yorkers say enters like a lion and leaves like a lamb, entered like a full den of lions who hadn't eaten in days. Judging by the recent stock market rally, where had you bet on the index as a whole at its...
So where is at, and what's new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out...
Two nights ago may have been the end of negotiations for the Dow Jones as the Bancroft Family and News Corp. owner Rupert Murdoch have come close to an agreement. The main concern of the family is to keep the independence of the newsroom should they accept Murdoch's bid...

The Widget Gold Rush

Gaze across the Web 2.0 landscape of networked identities, communities, data models and interface mash-ups and everyone is building widgets. Why?   Some background before we set out to answer the question. Web Widgets and/or Gadgets are small portable micro-user experiences that users can embed into their web pages employed to...

Imaginova.com

What they do: The Imaginova Network publishes several science websites, including Space.com and LiveScience.com, which include science-related news, streaming media, podcasts, blogs and message boards. Imaginova also syndicates much of its content to other main stream sites like MSN, Yahoo, FoxNews and CNN. Space.com offers space exploration, technology and astronomy...
Getting People to Opt In Thoughtfully planned and well executed email programs can drive significant traffic to websites or stores, boost sales, increase brand affinity, and ultimately result in long-term customer loyalty. Email is a high-touch channel capable of delivering a combination of graphics and copy more cost-effectively than any...
An Adotas Q&A with Mike Andrews, Chief Scientist and CTO at Forensiq, explores the impact of real-time technology on ad fraud detection...and more. Q: What impact will real-time detection technology have on finding and stopping bots and ad fraud? A: Real-time detection allows us to catch new bots much faster,...
ADOTAS – Mobile has transformed the way the world sees and consumes media. When you walk into your local coffee shop, you’ll find the ratio of consumers reading The New York Times on their tablet or iPhone significantly outweigh that of the laptop, or better yet, the actual print...
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage...
Market experts including Google have been predicting this transition, and now it’s finally here: Mobile use has surpassed desktop in the United States, Canada and Britain, according to a recent study by comScore. And for many brands in the U.S., they’re discovering that mobile is not only the first,...