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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - A headhunter recently asked me if she could help me recruit some new salespeople to our organization, and asked me what qualities I was looking for. I told her, “Find me a great writer, and I’ll make a salesperson out of him.” Why a writer? Look around. I’m...
ADOTAS - Welcome back to the office, everyone who spent last week at South by Southwest (or, as we at Adotas might call those folks, "lucky jerks").  We'd ask what we missed, but the thing is, through the wonders of social media, we already know. And in this new...
ADOTAS -- The Internet is an open book that most people never learn how to read. In the days before the Internet, we all found our information in the card catalog at the local library. Why is it then, that none of us have ever heard of a “library card...
ADOTAS -- Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According...
Adotas recently caught up with Robert Wildner, Glispa Global Group's VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile. Q: Programmatic and native are both growing steadily. Why has getting them together on mobile proven so challenging? A: Up until...
ADOTAS - A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with...
ADOTAS -- Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content...
In the future, search engines will be able to read your mind – or at least your past conversations. On Tuesday at SXSW in Austin, Texas, several emerging companies presented their innovations to the crowd and in front of a panel of judges as part of the Interactive Accelerator...
ADOTAS - In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence...
EDITOR'S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS -- For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab...