Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Though it is making great strides every day, today's online marketing world is plagued with challenges. Fraught with sluggish manual processes and a lack of automated tools to help marketers be more strategic, it's an industry that's still feeling some growing pains, beginning with tracking the effectiveness of online...
The AOL Search blunder has turned into a three-ring circus lately. Can you count how many articles that have been published over the past two weeks that discuss the ins and outs of what people search for? Those of us that have a twinge of voyeuristic behavior in our...
If there were Oscars for the most overused business and marketing related terms, the nominating committee would have a tough time narrowing them down to the finalists. Businesspeople, media, consultants and others use these terms so ubiquitously that they have come to mean many things and nothing at all....
ADOTAS - The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network...
ADOTAS - In support of this last area of innovation, purpose-driven marketing, I recently attended two of the key trade shows related to cause marketing, sustainability, and corporate social responsibility (CSR). While the "Dark Greens" preached the gospel of sustainability, over the past several years, early thought leading companies...
No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?” Brooks Barnes’ recent article in the New York Times, “NBC Making a Clean Start in a House of Mixed Media” is an excellent case study of the learning curve associated...
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To many marketers, it’s nothing more than a quick, easy way to advertise low-value inventory. Consequently, premium brands...
ADOTAS - Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear...
ADOTAS - Reading this article on your smartphone? You are not alone. With the advent and further enhancements of the iPhone, Blackberry, Droid and HTC devices to name a few, there is now a growing mobile market that offers consumers a wide range of well-designed, efficient and just plain...
Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the...