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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

A record $69 billion was spent by online and mobile shoppers during the 2015 holiday season and for the first time in history, the Wall Street Journal reported that more people shopped online than in stores during Black Friday. With these numbers only projected to increase, brands are faced...
ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply...
ADOTAS EXCLUSIVE -- I have heard several industry insiders and experts who closely follow the progress of ad networks approximate recently that there are “hundreds” of them. 200. 300. I’ve even seen 314, written by one bold blogger daring to somehow pinpoint the exact number. When one considers exchanges,...
New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to...
Tom Wozniak - Executive Director of Marketing - OPTIZMO Technologies, LLC   The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place. There’s good reason that email marketers focus a great deal of their...
ADOTAS -- Nature has many examples of seemingly unlikely symbiotic relationships between animals. But even the most bizarre of these partnerships brings something valuable – and often vital - to both participants. Online Video Advertising needs to take a clue from Mother Nature. The current balance is this: consumers of...
Market Overview Asia is one of the largest digital video markets with some predictions showing that the region will account for over half of the total global digital video content consumption in 2018. Among the major factors contributing to the increased video consumption level are: growing smartphone penetration, greater mobile...
ADOTAS – Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for...
Last year was a spectacular year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430 percent since 2013, and with more than 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is...
Media, Productivity & Emojis Give Mobile Another Stunning Growth Year. In the seven years that Flurry has been reporting on mobile app usage, we have seen nothing but growth, and this year continued the trend. In 2015 overall app usage grew by 58%. In this context, we define app usage...
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