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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact,...
ADOTAS EXCLUSIVE -- The iPhone 3G has opened up what would appear to be a revolution in mobile computing. Since its debut, the device has dominated coverage in the mobile and technology press—day-to-day, it’s not hard to spot iPhone news: from iPhone apps, to iPhone clones, to iPhone...
EDITOR'S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS -- Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual...
ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS...

Adware Kills People

There's new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users'...
ADOTAS -- Yesterday, Google announced several new AdWords updates which will become available in the coming months. Vice President of Product Management Jerry Dischler made the reveal during the AdWords Performance Forum, where he reiterated Google’s mission to help advertisers “turn signals into stories,” and emphasized that “it’s no longer...
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways...
A picture may be worth a thousand words, but, according to Liz Miller (pictured left), Senior Vice President of Marketing for the Chief Marketing Officer (CMO) Council, marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing...
ADOTAS - Based on the rules of naming and corporate nomenclature, my company, ABC Namebank, has applied its Name Evaluation Process to the entire list of 1,930 proposed ICAAN (Internet Corporation for Assigned Names and Numbers) generic top-level domain (gTLD) names. Today, the finding on 542 English dictionary-based generic names,...
DM CONFIDENTIAL - The CPA (cost per action) network space has started the year off with a bang -- the trouble being that it isn’t necessarily a good bang. One storied network has fallen, and the buzzards are swirling around another. On the surface, their troubles seem so simple....