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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Online Ad Trends for 2017

Marketers are constantly trying to predict the next trend so they can be ahead of the game, but there’s no better time for prognosticating than at the end of the year. After all, this is an ideal time for a reset, as we are approaching the end of the...
As digital advertising gains an increasingly large foothold in the marketing world, so does digital advertising fraud. According to the Association of National Advertisers, a staggering $6.3 billion in losses are expected globally in 2015 due to the activity of digital fraudsters. After analyzing 181 campaigns containing over 5.5...
I’ve been in the marketing and advertising world for 19 years. In that time I’ve helped to pioneer emerging monetization models for apps, widgets and native ads. But it’s only in the last year that I’ve been embedded in data-as-a-service (DaaS) models. I have to say I am thankful. It...
ADOTAS -- With the proliferation of smart devices and the shift in how consumers research and buy products, retailers need to think mobile or else they’re missing out on an ever-increasing part of their customers’ lives. This infographic from Sociomantic aims to help to clarify and quantify what’s happening...
Pharmaceutical marketers today are rushing to build mobile apps at a record pace. Since apps are relatively new for pharma, too often they’re merely the shiny, new toy every brand wants. However, a disciplined strategic approach can quickly boost the likelihood of success. App development across all industries...

Demystifying Exchanges

ADOTAS - With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. An exchange is any interactive platform that lets buyers and sellers flexibly...

Your Ads Are Not For You

Here's the puzzling math of advertising, offline and on: • Everybody doesn't read, remember or click on your ads. • Nobody isn't the right answer either. In other words, you don't get 100% attention when you buy an ad. In fact, you don't get 50% attention or even 1%. If you're very very good...
ADOTAS EXCLUSIVE -- I recently heard a presentation by noted Internet technology blogger Michael Arrington where an entrepreneur asks him when in a company’s life cycle should he hire a PR agency, and Arrington replies, without missing a beat, “never.” Though Arrington went on to say that there are good...
ADOTAS - For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries...
ADOTAS - Companies with closely-aligned marketing and sales departments close 38 percent more proposals than non-aligned companies. Wouldn’t we all like those kinds of results? Many companies are working hard to align their sales and marketing efforts. With this comes a whole slew of industry terms such as lead...