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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their...
DM CONFIDENTIAL - At some point in the future, October 5 will be called Steve Jobs Day, and millions around the world will go to work in jeans and a black turtleneck in memory of a man that less than 0.0000001% of the population ever met but seemingly 99%...
ADOTAS - Gilt Groupe may have given online flash sales sites widespread notoriety, but now a whole ecosystem of similar, niche-based sites has cropped up. While these may seem like merely deep discount sites for consumers, they can also be marketing tools for online businesses seeking greater exposure. Take,...
Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. did it all. With the...
EDITOR'S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t...
ADOTAS -- When names are borrowed from the Atlas, things happen. Use of Geographic names have always caused some problems for two reasons; one they are in public domain so anyone can use and two they suggest that business is confined to just that geographic area. Like Paris Bakery,...
At times I've wondered if Yahoo! should consider replacing the exclamation point at the end of their name with a question mark. In light of some of their decisions and actions over the years, it seems that Yahoo? would be more fitting, as in Ya who do they want...
By, Amalia Khokhar Money making has become a common phenomenon through in-app advertising. The method is quite simple, advertisers pay you for marketing their product or services. Apart from in-app advertising, most of the mobile apps generate money from Pay per download, subscriptions, e-commerce sale (physical and digital), contract work and...
Modern brands want more control over their advertising — and they deserve it. In a recent Infectious Media study, 84 percent of surveyed brands expressed a desire to tighten the reins over their programmatic advertising, with 63 percent saying their current situations did not provide adequate data transparency. Combined with brands’ reported...

Buying Loyalty

DM CONFIDENTIAL -- Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players and their payouts. Along comes True.com who had no...
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