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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS (via Digital Trends) -- After much ado, Twitter finally rolled out two-factor authentication. The AP hack that gave Wall Street a good scare may have been the final straw; unfortunately as much as you’d like this two-factor authentication update to keep your accounts secure and safe from hackers, there...
ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook,...
If you were anywhere near a television during last year's Super Bowl, there's no doubt you would've caught a glimpse of one of CareerBuilder.com's havoc-wreaking office monkeys. In fact, you probably noticed an odd familiarity to your own workplace colleagues and, no doubt, your boss. Well, according to a...
DM CONFIDENTIAL -- Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change instead of necessarily knowing about it in advance. There's another that...
ADOTAS EXCLUSIVE -- In these rocky economic times, marketers need to get the most out of every penny spent on search advertising. One way to do that is to make sure “negative keywords” aren’t sabotaging your marketing ROI. Negative keywords are the unrelated search terms that mistakenly trigger your ad....
Ryan Sullivan, SVP, Performance Services of Performics, explores the impact of Google's AMP. Q: What does the future of mobile sites look like with the rollout of Google AMP (Accelerated Mobile Pages Project)? A: Mobile sites that are slow-to-load or frustrating to users will not be able to measure up (or...
Creating content for your business or organization can be hard work, especially when you’re trying to think of what’s right for your business and what’s going to take you in the right direction. Planning ahead with a content strategy is one of the best ways to stay organized and...
An Adotas Q&A with Dynamic Yield CEO Liad Agmon explores the increasing emphasis on personaliztion in online marketing and where it's headed...and where it should not go. Q: How has “personalization” changed in recent years? A: Personalization — that is, intelligently leveraging consumer data to suit each visitor’s unique needs...
Before you think about planning for SXSW 2017, read these takeaways from John McCarus, Chief Strategy Officer, at Federated Media. Q: What were some of the biggest trends at SXSW Interactive this year? A: VR is actually here! Samsung drew major lines and encouraging reviews for their new entry-level headsets starting...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....