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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
ADOTAS -- The psychologist Carl Jung described the concept of synchronicity in the 1920s and Sting wrote a pretty good song by the same name in the 1980s. Synchronicity suggests that seemingly unrelated events are sometimes connected via a kind of karmic parallel. I...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt discusses how recent changes Google has made to Gmail and how they have been beneficial to companies like his.
Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week,...

Is Twitter Worth $3 Billion?

ADOTAS - As widely reported in the other week, investors rushed to pump cash into Twitter at a hefty $3.7 bilion valuation. To many pundits this is bubbly. Revenues are a closely guarded secret, so we can’t assess whether this valuation is justified on the numbers. However, as a...
Despite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. To deal with the limitations of scale inherent in traditional keyword management, it's no surprise that SEMs regularly employ coping mechanisms to make their jobs a...
ADOTAS – As brands and publishers come to grips with the recent proliferation of Real-Time Bidding (RTB) for digital and mobile advertising, many in the business are left wondering what the benefits and concerns are for both brands and publishers. Traditionally, advertisers committed to budgets based on assumptions – how...
Did you know that more than 3,500 years of new video footage (according to Trends magazine) is created every single year? Now, that's a lot of video! Clearly, people make videos for all sorts of reasons, but I want to focus on videos created for one of two reasons: fame...
ADOTAS EXCLUSIVE -- A recent survey of large corporations conducted by Direct Partners found that email is now the most popular form of direct response marketing. Email marketing usage (reportedly used by 35% of companies) topped traditional direct mail (25%) and use of package, statement stuffers/free standing inserts (21%)....

When Boomers, Gen Y Collide

ADOTAS EXCLUSIVE -- As we continue to evolve as a digital world, rapidly adapting new technology, the way people interact is also changing. Verbal communication is becoming a long lost art, as is people’s comfort level with it. Sending an email, text message, or IM is quick and painless...