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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The writer’s strike has officially ended and the first big event since the truce has finally taken place, the 80th Annual Academy Awards. This event is not only a huge night for the film industry, but it is another of the few advertising opportunity juggernauts both off and online...
ADOTAS - Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or “I want to build a social presence.” Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract...

NewYorkMetro.com

What they do: NewYorkmetro.com, the online home of New York Magazine, is the one stop destination for a young, affluent, educated, professional audience who want to keep up with the latest events, reviews, and trends in the Big Apple. Who should buy: With 1.1 million unique users per month and...
ADOTAS -- Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful, it requires an understanding of the basics. This checklist is not a definitive list, but outlines the core elements that small...
ADOTAS - It’s known for its Biblical depiction of good, evil and great cinematography. But there’s a scene in the Coen brothers’ 2009 Academy Award-winning film “No Country for Old Men” that parallels digital marketing. It’s near the beginning. The villain, Anton Chigurh (Javier Bardem) walks into a deserted South...
ADOTAS - When I told several of my colleagues in the security arena nine months ago that I was resigning my position as the director of security enforcement for MySpace to take on a security role for the online advertising firm Epic Advertising, their first statement was, “Security for...
ADOTAS -- Naming rules originated from common sense, transformed into common laws, and later created the trademark philosophy to govern "naming" as a prime and civil component of businesses across the globe.  This centuries-old thinking is almost like what electricity is to the Internet. Basically without the core component...
To better understand the dynamics of the online advertising business, in 2002 my firm decided to staple together a "network" of online publishers. To capitalize on the Hispanic "craze", the core of the network consisted of independent publishers with very niche audiences; at its peak, this network reached over...
While mashups are now the norm amongst DJs and producers in the music world, it's only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount's new movie trailer mashup campaign...
For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover...