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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Since the beginning of modern science fiction, Western culture has been obsessed with the idea of creating a machine that could behave, and even think, like a human without actually being one. From Isaac Asimov’s “Three Laws of Robotics” to Arthur C. Clarke’s HAL 9000, we imagined a need...
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have...
Why your most powerful influencers might not be online. A recent study reveals what all marketers already know: only four percent of consumers trust traditional advertising and marketers. Forward thinking marketers pivoted away from traditional methods, and many found an influencer network to work with, filled with individuals who possess...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
Leveraging data from more than 74.5 billion native ad impressions across its extensive network of more than 3,400 publisher properties, Yahoo’s The State of Native report provides marketers and advertisers with a unique look at the market and offers insights to help them get the most out of...
A Digital Twin stands for a virtual copy of a physical asset, a digital copy of either a product or a machine. They are deployed in order to configure digitally the asset’s qualities. For a product, this might include properties such as shape, colour, design and other physical attributes;...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...