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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

One of the biggest challenges out there for any small business is a lack of resources, at least if they’re new to the market. As a small business owner, you’ll often find that your employees and yourself are spread too thin. And while this hands-on approach does have some...
By Mary Walton A startup is a relatively new company that is still in a phase of developing. Generally, startups are small and are financed by one or more people that are also working in a startup company. Often, these types of companies offer something new on the market. The...
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
By, Terence Murray Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help...
ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s latest data, 38% of all U.S. mobile phone owners now have a smart phone, with Apple’s iPhone showing the most growth in recent months. Given...
MySpace may have been displeased to hear of Playboy's upcoming plans for a "Girls of MySpace" photo spread on Playboy.com, but they are doing little to stop it. The pictorial will feature up to 30 young women and will draw on the now iconic brand image of the popular...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...