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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The recent Stop Funding Hate Twitter campaign is designed to expose examples of advertising alongside hate campaigns in mainstream media. Currently, the campaign has 92,000 followers highlighting the growing dissatisfaction among consumers. Consumers tend to react to these exposés with swift boycotts of products. One recent example highlighted EE’s continued...
Summertime and the Viewing is Easy While watercooler TV shows are on hiatus, networks are still churning out programming for their summer lineups – after all, TV is still a priority for them, no matter the season. But are viewers tuning in during the summer months? Turns out, with people looking...
When it comes to the retail industry, well-executed email marketing strategies can work wonders. It is undoubtedly the ideal medium for advertising and promotions as it brings the best value for money. For the current marketplace, it can be said that subscribers are looking for novelty. You cannot afford to...
You might know your product or service like the back of your hand. You can talk the talk and say all the right words. You know the process, you know the reasons why it makes sense—you can sell and you can market it. But do you know what your...
Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potential for innovations due...
It’s spring. You know what that means: The sun is shining, the birds are chirping and your e-commerce website could use a yearly refresh. Just like many people use this time to clean out their homes after winter, you can use ‘spring cleaning’ as a motivator to audit your website....
Everything in life is negotiable. Children learn this very early on. Here’s an example that might sound very familiar to some of you…   “Shaun, it’s time for bed.” “But Mommy, I want to finish watching Ask the Storybots!” “Now Shaun!” “Please Mommy? It’s just five more minutes.” “OK Shaun, but you’ll have to...
A high-quality app presents real value to the users. It is much more than a mobile-friendly website. It can be a place where things happen the way you want them to. To create such an app, you should conceptualize it first and see what its purpose it will serve....
Google rebranding AdWords & DoubleClick to Google Ads should come as no surprise to anyone and it’s shocking that it has taken them this long to do so. AdWords / DoubleClick has long been a barrier of entry for newcomers, smaller businesses, and less digitally savvy folks due to...
As mobile devices become more ubiquitous in modern society, it only makes sense that app usage is also on the rise. By some estimates, mobile users in the U.S. spend more than 2 hours and 15 minutes in apps daily on average. In other areas of the world, this...