Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Chatter on Snapchat

Written on
June 23rd 2016 | Peter Koeppel

There’s been a lot of talk—and a lot of speculation—about Snapchat’s next precarious steps in its rise to becoming a serious ad revenue-driven social media platform. Instead of prepping for an IPO and an influx of public funds, at least for now Snapchat is just looking to bring in serious ... more...

The Attribution Crystal Ball: How to Create Transparency for Your Ad Spend

Written on
June 17th 2016 | Patrick Hopf

Q: What are common attribution models and why did they become so widely used? A: The majority of attribution models can be split into two categories: single-touch or multi-touch. In a single-touch model, one specific ad event such as last-touch is attributed with 100% of the conversion value regardless of how ... more...

The Wearable Computer & Virtual/Augmented Reality: Game Changers for Marketers and Advertisers?

Written on
June 15th 2016 | Adotas

Virtual reality and augmented reality have captured the attention of Facebook, Samsung, Microsoft and Google, among others. Many are saying that VR and AR will be the next big platform and transform digital advertising. Mihir Shah, co-founder and CEO of Immersv, told Marketing Land,“We expect Q4 to be ... more...

How to Identify Your Secondary Markets Programmatically

Written on
June 14th 2016 | Sean Cotton

When marketers target their display ads only to obvious demographics, they miss out on additional revenue opportunities and risk alienating thousands of potential customers. Consider this example: A video game company launches a campaign for a new game and runs ads only on sites geared toward avid gamers, the clear-cut target ... more...

Ad Blocking From A Streaming Audio POV

Written on
June 9th 2016 | Adotas

An Adotas Q&A with Bret Kinsella, CMO, XAPPmedia, explores how audio streaming can dodge the dangers of ad blocking. Q: Why do you believe that ad blocking is getting so much attention right now? A: This is about publisher economics. Two years ago, advertisers started to complain about ad fraud and whether ... more...

Programmatic Data Deluge: How to Make Sense of the Flood of Info

Written on
June 7th 2016 | Adotas

A new study from Metamarkets, Interactive Analytics: How to unleash the power of programmatic data, reveals that despite the programmatic marketplace boom, with more than 600 billion ad impressions each day, traditional analytics tools are unable to process the growing volume of data.                 * 67% percent of marketers are not ... more...

In Video Ads, Bigger isn’t Better

Written on
June 3rd 2016 | Eyal Hilzenrat

It almost feels like video has gone full-cycle. First, families would gather around the one TV set in the living or family room to experience TV together. Later, in the 1980s and 90s, as the family TV in the living / family room started to get bigger, families increasingly added ... more...

Push Notification Blocking: The Good, the Bad and the Ugly

Written on
June 1st 2016 | Adotas

An Adotas Q&A with Momchil Kyurkchiev, CEO and co-founder of Leanplum, explores the issues surrounding push blocking. Q: Leanplum’s latest report indicates users engage with push notifications on Android 2x more often than on iOS. Why do you think that is? A: It all comes down to design. Android users open push ... more...

The International Language Of Images

Written on
May 26th 2016 | Adotas

Greg Pritchard, SVP, International Development, GumGum, explores the power of visual marketing. When Facebook announced its new chatbot initiative in early April, it was telling that one of its new Messenger partners turned out to be mobile shopping startup Spring. As The New York Times put it, “To browse for a ... more...

3 Reasons Why Publishers Should Be Paying to Distribute Content

Written on
May 24th 2016 | Yaniv Makover

Debunking the Paid Content Myth. Publishers are transitioning from a world in which they own the entire content supply chain – from research to dissemination – to one where the actual touchpoint with the reader happens on a handful of powerful social media platforms. In fact, more than half of Americans ... more...


Next Page »