Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

By Ajay Gupta, CEO of Stirista Holiday marketing is a year-round sport. The exceedingly profitable shopping rush for Black Friday, Cyber Monday and the holidays — spanning from early November to early January — is over for now. But it’s not like marketers aren’t still thinking about actionable next steps to glean...
Are you in the field of marketing and looking at some of the best marketing strategies? Or are you an unemployed individual looking out for your options to make some bucks? In both cases, you need to know that email marketing is one of the most effective strategies in...
Branding is both an art and a skill. A brand is mostly defined by the image it projects to the minds of the prospects and customers, yet a brand can never thrive unless that image is actually discovered by the prospective customers. That’s where brand awareness comes into play. How to...
Many email marketers are skeptical about using email marketing in the social media age. Marketers are not sure if they should invest in email marketing or focus on building their social media presence. As far as the debate on “social media versus email marketing’ is concerned, you should certainly continue to...
By Erica Sunarjo Digital marketing is changing incredibly fast, making it more difficult for online businesses to create and optimize promotional content that corresponds to the latest industry requirements. The first two months of 2019 showed that some of the digital marketing strategies that were effective last year might not be...
By Patty Parobek More than ever before, customers are doing the work salespeople once did. They search, they seek information — they research on their own. Too often, companies make their customers work too hard to find the information they need. Despite the constant chatter about user-friendly content, many websites...
By Carol Duke Negative online reviews are a bane in today’s e-commerce retailers and business owners. However, just ignoring them is no longer an option. In fact, doing so can only make matters worse for your business. According to a 2018 local consumer review survey, 57% of consumers said that they...
By Robert Jordan Video content has long been the center of attraction for the online audience. As a marketer, you would have even promoted much online video content, but the key here is to develop content which can resonate and connect with the audience. With the enormous number of video content...
Marketing psychology in your email campaign is a determinant to increase people’s engagement and curiosity, make them read and respond to the newsletters they get. In this article, you’ll learn about the main keys to your audience’s heart that enhance your email marketing tools. When getting a newsletter we usually...
By Amelie Blanche Gmail is one of the most popular email providing services, due to the reputation and possibilities that Google as a company can provide. The powerful Google offers a bunch of different features in the Google account in addition to email. As for email, it is stated to...