Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Focus on the Human Element to Fix Ad Fraud

Written on
August 17th 2017 | Marco Ricci

Recent headlines have forced advertisers and agencies to give ad verification a second look. With $16 billion set to be lost to fraud this year, it’s not surprising that marketers now want more reassurance that their digital media buys are actually being seen by their intended audience. While it’s long overdue ... more...

Betting for Better Mobile Ad Performance

Written on
August 15th 2017 | Matan Cohen

Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scientists run very similar (though more statistically significant) analyses when determining how best to match the right mobile ... more...

The 6 Major Cyber Security Risks to Cloud Computing

Written on
August 10th 2017 | Mauricio Prinzlau

The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to data ... more...

How AI Will Make Brands’ Content Safer

Written on
August 8th 2017 | Brunno Attorre

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual process, conducted solely in print publications and on billboards and television screens, this wasn’t so much of an issue: brands dictated where their ads would go, and ... more...

Now is the Time to Reunite Media & Creative

Written on
August 3rd 2017 | Renaud Biet

Cannes is possibly the only time of year when advertising creative gets its due, with words like “brilliant” bandied about in headlines. This year’s event even came on the heels of recent announcements that major holding companies will merge creative and media together under one P&L. But post-Cannes, that’s all ... more...

What’s Wrong with Header Bidding and How Holistic Yield Management Solves the Problems

Written on
August 1st 2017 | Benoit Sanchez

Header bidding is a relatively new, unified auction that publishers conduct outside of their primary ad server. Because it enables advertisers to cherry-pick high-priority impressions using programmatic ad platforms, it does a decent job of increasing ad revenue. Header bidding has proven itself useful in organizing competition between SSPs, increasing publishers’ ... more...

Facebook–the next big search engine?

Written on
July 27th 2017 | Adotas

Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook’s becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you think this will impact users? A: Facebook ... more...

People-Based Advertising: The SRAX Guide

Written on
July 20th 2017 | Adotas

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most ... more...

How Mobile Changed Attribution & Marketing Optimization

Written on
July 18th 2017 | Rex Briggs

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the phone ... more...

Facebook Lets Publishers Decide Where to Place Ads: What This Means for You

Written on
July 13th 2017 | Adotas

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control. When ... more...


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