Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Bringing in the Big Guns: Helping the C-Suite Go Programmatic

Written on
October 22nd 2014 | Dax Hamman

Many marketers have become huge proponents of programmatic advertising. But not everyone recognizes the benefits of going programmatic at first. C-suite executives often have to be convinced to make changes to traditional protocol, especially when it comes to adopting new advertising strategies and investing in new. Taking the time to let senior ... more...

iPhone 6: What’s New and What Matters

Written on
October 21st 2014 | Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will ... more...

Predictive Personalization: How Far is too Far?

Written on
October 20th 2014 | Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

Sizmek Presents Ads of the Week: October 13th – October 17th

Written on
October 17th 2014 | Sizmek

This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every ad ... more...

The Shocking Truth About B2B Marketing

Written on
October 16th 2014 | Robert Cordray

You have probably heard many tout B2B marketing as the easiest strategy for bringing loads of clientele to a business. These individuals say that this tactic is effortless and will work in almost any circumstance. To these people, B2B marketing is just as easy as going up to random people ... more...

Finding Guarantees for Native Inventory

Written on
October 15th 2014 | Kevin Van Lenten

When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with the ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014 | Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

The Five Biggest Myths of Website Personalization

Written on
October 13th 2014 | Noah Logan

Done right, website personalization can significantly accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.  The good news is that with the right platform, website personalization is not complicated, and marketers can even accomplish this as part of their typical publishing workflow ... more...

Sizmek Presents Ads of the Week: October 6th – October 10th

Written on
October 10th 2014 | Sizmek

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to boost ... more...

Nine Lies PPC Managers Tell Themselves (And How to Avoid Them)

Written on
October 9th 2014 | Robert Cordray

When it comes to online advertising, creating a PPC campaign is often one of the biggest initial investments.  Business owners will often see their budget pushed to the limit and may be unsure if they are getting results. While a PPC manager is often one of the best options to make ... more...


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