Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Q2 2015 State of Mobile Advertising: Opera Mediaworks’ Report

Written on
July 31st 2015 | Adotas

Quick Quiz: What is most people’s first app of the day? What’s the last? Answer: Social Media is the first “App of the Day;” Entertainment dominates evening hours. However…the app category with the highest loyalty, or frequent and consistent use, is news & information. That’s just part of the ... more...

Programmatic TV Ad Sales: It’s a Different World Than Digital Display & Video

Written on
July 30th 2015 | Adotas

Adotas talks with Shereta Williams, president of Videa, about the sometimes-confusing world of programmatic advertising sales on TV. Q: How does programmatic advertising for TV differ from video and digital display? A: Programmatic TV advertising is done through the automated buying and selling of linear TV ads that leverage audience data, ... more...

The True Impact of Flash Bashing

Written on
July 29th 2015 | Andy Kahl

Recently we wrote about the new feature in Google’s Chrome browser that will automatically pause Flash advertisements to save battery life. Since then, Facebook’s security chief called for the end-of-life for Flash, and Firefox temporarily blocked Flash completely, citing security concerns. We thought we’d more closely examine how blocking or ... more...

Don’t be Dated When it Comes to Data: 8 Types You Should Understand

Written on
July 28th 2015 | Diaz Nesamoney

Today, we have more data sources than ever before, so it’s critical for marketers to familiarize themselves with the ones that are most valuable and most relevant for their brand. Whether these terms are new to you, or you just need a quick refresher course, the list below is a ... more...

Sizmek Picks: Ads of the Week July 20-24th

Written on
July 27th 2015 | Sizmek

This week, it’s video FX galore in our best-of lineup. These advertisers are using video in super-creative ways, to deliver product info, drive emotion and engage interaction. Enjoy the show! Campaign Name: Vodafone Smart 6 Country: Turkey Advertiser: Vodafone Media Agency: Mindshare Built Using: Ad Builder for Flash Link to ad: Dazzling ... more...

Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015 | Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

“Mobile Device Hijacking”–A New Ad Fraud Tactic: Forensiq Reports

Written on
July 23rd 2015 | Adotas

FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app pre-bid ... more...

Do More Programmatic Ads Mean Less Viewability?

Written on
July 23rd 2015 | Adotas

A study, by ad verification company Meetrics, recently looked at the intersection of programmatic ads and viewability in Germany, France and the U.K. What they found was not good news for programmatic ad-vocates. In the U.K.: 45% of ads were bought programmatically in 2014–but in Q2 only 49% were “viewable.” That’s ... more...

Mapping ROI Through the Video Ad Sales Funnel

Written on
July 22nd 2015 | Hillel Scheinfeld

A buyer’s journey is complex. When we consider purchases, there are a number of factors that ultimately contribute to the purchase itself. Brands and marketers are still trying to figure out which strategies can help influence the purchase path by driving intent and moving consumers through the sales funnel. We’ve seen ... more...

Have Pirates Stolen Your Apps or Ads & Revenue? A Q&A with Arxan CMO Patrick Kehoe

Written on
July 21st 2015 | Adotas

Arxan has released a report: The State of Application Security/The State of Piracy Arxan provides application protection for companies deploying high-value applications with sensitive information, digital assets or IP on mobile, desktop, and embedded server platforms — including those connected as part of the Internet of Things (IoT). Arxan is currently ... more...


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