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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Growth capitalizes on $33B programmatic marketplace The Moneytizer, a French advertising platform aiming to optimize the ad revenues of small- and medium-sized businesses, recently eclipsed 12,000 worldwide publishers of the company’s free, turnkey platform for programmatic advertising. This rapid growth represents a 50% increase in the company’s user base since...
In the infographic below, crafted by 16Best.net, you can see many different business applications of AI. It presents the diverse approaches of 28 leading companies like Disney, Google, Netflix, and Amazon.   Despite their different needs and business models, each one of them has found a very useful application of artificial intelligence...
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a (belated and collective) response to these same publishers giving control over to agencies and ad tech companies that judge performance...
When Special Prosecutor Robert Mueller indicted the Internet Research Agency for creating false personas that interfered with U.S. politics, he probably didn’t realize that American political consultants were engaged in the same activities. But as Brian Blumenthal describes in a HuffPost article, How a Twitter Fight over Bernie Sanders Revealed a...
Adotas sat down with Jennette MacLachlan (pictured below), recently hired as Executive Producer at Big Block, the creative agency and experiential marketing company, to explore how video commercials are made and how the process can be improved. Q: What would you like to improve about the way commercial projects get created...
   96 Percent of Marketers to Increase Video Ad Spend; Issue Call for Stronger Viewability Standards.  ViralGains, a digital video advertising journey platform, in conjunction with the Chief Marketing Officer (CMO) Council today released a study that investigated how digital video advertising is utilized throughout the customer journey. The CMO Council surveyed...
New “Maximum Impact Report” finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher...
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
Anyone who hasn’t been living in a cave on a remote island with absolutely no cellular signal has heard that Facebook is in trouble right now. The Cambridge Analytica data security scandal and closely-related, election-related activities and allegations have shone a spotlight on the data collection and usage practices of...
  As many as 800 million jobs could be lost to automation by the year 2030, according to a recent report by McKinsey and Co. In this massive workforce shift, only companies that learn how to blend the mechanized world with the human touch will survive. That’s especially true for marketers:...