Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Implications of the Meeker Report: The Rising Role of Translation

Written on
July 29th 2014 | Nataly Kelly

At the end of May, Silicon Valley venture capitalist and Internet expert Mary Meeker released her annual Internet trends report. As in years past, the report underscores the increasingly global nature of the Internet. Businesses now understand that by virtue of having a website that can be found by potential ... more...

B2B Marketing Needs More Domain Expertise

Written on
July 28th 2014 | Ben Maitland

There is another death in the industry. According to Russell Glass’s latest post, RIP, Mr. B2B Ad Campaign. He argues that the traditional B2B buyer’s journey is shifting to an ‘always-on,’ multi-channel strategy, describing how, “prospects search on Google, visit vendor websites, consult product review sites, engage on social media, consult ... more...

Bringing Order to Digital Marketing Data Chaos

Written on
July 25th 2014 | Tracy Hansen

Obtaining a single view of the customer has been at the core of marketers’ quests well before the Digital Era. The complete picture of the customer is critical to Marketing’s long-term success, better personalization and segmentation. However, siloed data sources, the ubiquity of mobile devices and the inability to correlate ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Written on
July 24th 2014 | Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

Invest in Mobile Technologies for Increased Customer Loyalty

Written on
July 23rd 2014 | Joey Shevelson

More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making relevant ... more...

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Written on
July 22nd 2014 | Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014 | Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

What is Mobile Ad Mediation and How Does it Work?

Written on
July 21st 2014 | Kathie Green

Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given publisher, ... more...

Three Ways Advertisers Should Leverage Mobile Ad Networks

Written on
July 18th 2014 | Scott Kellstedt

Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors appear in the growing mobile space, mobile ad networks are often perceived to be there to simply fill ... more...

A Peek Into the Future: Where Programmatic TV is Headed

Written on
July 17th 2014 | Jason Burke

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively smaller ... more...


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