Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Digital Twins & IoT Are the Real Enablers of Smart Products & Smart Services

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October 17th 2017 | Christina Patsioura

A Digital Twin stands for a virtual copy of a physical asset, a digital copy of either a product or a machine. They are deployed in order to configure digitally the asset’s qualities. For a product, this might include properties such as shape, colour, design and other physical attributes; for ... more...

An Adotas Special Feature–Branding A Disease Nobody Has Ever Heard of: Can You Help?

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October 12th 2017 | Adotas

A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of ... more...

The Impact of Interactive Video Ads Across Tablets, Desktop and Mobile

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October 12th 2017 | Adotas

Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby’s, FCA and MillerCoors.   Their report, “The Interactive Effect: A Key to ... more...

Social Advertising: Making creative work across all platforms

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October 10th 2017 | Adotas

Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started from ... more...

Why Brands Should Pay Attention to Social Affinity

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October 5th 2017 | Adotas

Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is very ... more...

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

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October 3rd 2017 | Adotas

by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased ... more...

New Mobile Video Ad Format from TabMo: Can It Change User Response?

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September 28th 2017 | Adotas

Reality: People Don’t Like Mobile Video Ads Much. Below is data that shows that–and that’s followed by TabMo’s new video format offering, which TabMo‘s founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, “when people have a negative brand experience on ... more...

Do You Suffer From FOMO? 3 Ways to Optimize Your Budget With Test-Driven Marketing

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September 26th 2017 | Jon Brody

A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers. The truth is, jumping on every new network, ... more...

Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues

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September 21st 2017 | Adotas

More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending the ... more...

How CPG Brands Can Harness Personalization to Engage Consumers

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September 19th 2017 | Diaz Nesamoney

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and ... more...


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