Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Overcoming The Marketing Challenge of Onboarding Audiences Online

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November 26th 2014 | Lucinda Goucher

As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children are ... more...

Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

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November 26th 2014 | Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, ... more...

What Publishers Need to Know About Optimizing for Mobile Video Revenue

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November 25th 2014 | Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

Where is PPC Advertising Going?

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November 24th 2014 | Robert Cordray

Pay per click marketing is used by many companies as a way to sell their products or services and target buying customers. It is probably considered one of the quickest ways for a business to get up and running online and is usually used first by individuals or companies who ... more...

Sizmek Presents Ads of the Week: November 17th – November 21st

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November 21st 2014 | Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...

Why 2015 Will Be The Year of Big Data for B2B Marketers

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November 20th 2014 | Erik Matlick

These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both the ... more...

Programmatic Advertising Surges Even as Challenges Remain

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November 19th 2014 | Dax Hamman

That programmatic advertising is now a booming industry is no longer in dispute. Forrester and eMarketer both predict massive gains for programmatic in the years ahead. BI Intelligence, for its part, anticipates that digital media buying through real-time bidding platforms will rise to over $18.2 billion in 2018. The question is no longer whether programmatic will become ... more...

Video Syndication Then and Now: An Industry Legacy By Default

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November 18th 2014 | Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

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November 18th 2014 | Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Beyond the Unified Ad Buy: Why Digital Video and Linear TV Must Coexist

Written on
November 17th 2014 | Lorne Brown

With more TV buyers snapping up premium digital inventory, more dollars are shifting to digital, which is disrupting traditional ad sales operating models. Last week, Forrester predicted that digital ad sales will overtake TV for the first time in 2016. Convergence isn’t coming — for many, it’s already here. So, how ... more...


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