Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Ads Optimized for Mobile: More effective than pop-up & static banner ads

Written on
April 28th 2017 | Adotas

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most effective in a digital environment. Scrolls ads, a newer style of advertisement designed for mobile screens, show signs of being more effective ... more...

Spotlight: The NFL & Advertising

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April 25th 2017 | Peter Koeppel

There’s been a lot of water cooler chat lately about the changes the NFL is contemplating for the 2017-18 football season. In many marketing circles, a favorite topic of conversation has been what’s in this restructuring for marketers. After all, there are a few ways that the NFL’s proposed modifications ... more...

How to Efficiently Execute Header Bidding

Written on
April 20th 2017 | Adotas

Adotas caught up wth Dvir Doron, CMO of Cedato (pictured left), to get his opinion about header bidding and how to maximize the process. Q: How is most of the market approaching header bidding? A: Header bidding–and video header bidding in particular–is more intricate than the market realizes. Many are exploring these ... more...

Media Agencies Under Siege: How to win the war

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April 18th 2017 | Adotas

To explore the media landscape and state of digital marketing today, Adotas caught up with Bob Ray, CEO (pictured below) of DWA Media. Q: What purpose does a media agency serve in in this day and age, especially given the onslaught of media and marketing automation solutions? A: Marketers have ... more...

10 Must-Knows Before You Invest in Data

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April 13th 2017 | Chris Cunningham

I’ve been in the marketing and advertising world for 19 years. In that time I’ve helped to pioneer emerging monetization models for apps, widgets and native ads. But it’s only in the last year that I’ve been embedded in data-as-a-service (DaaS) models. I have to say I am thankful. It has ... more...

How Machine Learning Will Transform Our World of Digital Marketing

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April 11th 2017 | Diaz Nesamoney

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What ... more...

AI Recommendations That Know You Better Than You Know Yourself

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April 6th 2017 | Daniel Surmacz

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. According to the Nielsen Report “Global Trust in Advertising” however, while consumers rely on online opinions or price comparisons, more often than not, it’s word-of-mouth recommendations ... more...

The 30-Second Pre-Roll Must Die. Now what?

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April 3rd 2017 | Gefen Lamdan

Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or ... more...

Programmatic…Native…Mobile: Connecting the Dots

Written on
March 30th 2017 | Adotas

Adotas recently caught up with Robert Wildner, Glispa Global Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile. Q: Programmatic and native are both growing steadily. Why has getting them together on mobile proven so challenging? A: Up until recently, ... more...

Mobile Moments, AdTech & Artificial Intelligence

Written on
March 28th 2017 | Adotas

To explore adtech, mobile moments, and artificial intelligence, Adotas caught up with Scott Swanson, co-founder and CEO (pictured left) of Aki Technologies. Q: Why do you think the adtech space has been the target of so much criticism in the last couple of years? A: Many consumers today have a general understanding ... more...


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