Features
The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.
Sponsormob Leads the Way Into RTB for Mobile
ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob created the first CPA network for mobile, and now the company has rebranded itself, with [...] more...
Video: Social Media Monitoring Comes to “The Future of Engagement”
ADOTAS – In the latest episode of The Future of Engagement, marketing consultant and Influence People chief Murray Newlands’ video interview series, we meet meet Kimling Lam, marketing and communications director of SaaS company Meltwater Group. Lam talks about how brands can work with social media to find their audience, interact with [...] more...
Facebook’s Timeline: Meant for Brands All Along?
ADOTAS -Facebook launched Timeline at f8 last September. Like Keystone Kops on a chase, marketers instantly clamored to conjure up and share ideas on how they could take advantage of it. Then Facebook played the wily criminal foiling the chase. They made it clear that Timeline wasn’t for companies and [...] more...
Taking Social Media Analytics to Fashion Week
ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – [...] more...
Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt
ADOTAS - Who really clicks on ads anymore? That’s not necessarily a rhetorical question — it’s one of several mediaFORGE poses in this white paper, released earlier this week. mediaFORGE provides technology that aims to determine post-engagement attribution, which the company insists is a much better way to measure a [...] more...
How Can Online Tendencies and Interests Find the Right Voters?
ADOTAS – When you only mount a political campaign every four years on a national level or two on a local level, you probably haven’t kept up on the explosive growth of data-driven targeting that makes traditional contextual buys — such as FoxNews.com for Republicans and Huffington Post for the Democrats — [...] more...
Google’s “Good to Know” May Not Be Good for Me
ADOTAS - As I stepped onto the Metro-North train the other day, I spotted a series of ads from Google near the doorways. The one that really captured my attention is below. It left me asking why Google (and others) are releasing these ads. The short-term answer is, as Marc [...] more...
Tablets, HTML5, Big Creative Point to Mobile’s Future
ADOTAS - Mobile marketing made tremendous strides in 2011. Exciting developments gave a glimpse into what we can expect from mobile advertising in 2012. Among clients, partners and peers, we see three major trends that will ensure that the mobile advertising world keeps the ball rolling in the right direction, driving [...] more...
Video: Facebook IPO Comes to “The Future of Engagement”
ADOTAS – In the latest edition of his video series, The Future of Engagement, marketing consultant Murray Newlands (head of Influence People) offers a commentary about Facebook’s IPO, which is expected… well, pretty much any second now. In this video, Newlands evaluates what drove interest in the Facebook IPO across [...] more...
Managing Your Privacy in a Public Digital World
ADOTAS – Believe it or not, there was a time when privacy was revered. One’s innermost thoughts remained under lock and key (literally) in a diary, not played out online in excruciating detail. Now, private lives are led in public. While older generations struggle with the lack of anonymity this new world engenders, [...] more...
-
Loading ...
Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
- Site Producer
Recent Comments
- Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
- Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
- Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
- Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to
