The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Using Competitor Data To Dust ‘Em: Insights From Hitwise Whitepaper

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October 27th 2016 | Adotas

Last December Connexity acquired Hitwise, which records behavioral and media consumption patterns from 20 million websites and 500 million web searches. This is integrated with Connexity’s own data that tracks retail purchase behavior from over 100 million shoppers interacting with 175 million products. While in the past companies have been ... more...

Ad-Blockers: Let’s Call Them What They Are!

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October 25th 2016 | Adotas

Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for ... more...

What the 2016 Election Can Teach Marketers About Using Digital Media

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October 20th 2016 | Peter Koeppel

Few will recall another time in American history when a presidential election cycle presented such differing political opinions. And these days, part of the credit for that presentation is surely owed to the political strategists who continually find new and brilliant ways to remind the country of just what is ... more...

7 Digital Advertising Trends to Achieve Record Results This Holiday Season

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October 18th 2016 | Zack Brown

A record $69 billion was spent by online and mobile shoppers during the 2015 holiday season and for the first time in history, the Wall Street Journal reported that more people shopped online than in stores during Black Friday. With these numbers only projected to increase, brands are faced with the ... more...

“Limit Ad Tracking” Grows to 20% of iOS 10 Users: An adjust Report

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October 14th 2016 | Adotas

After Apple’s release of iOS 10 with stronger Limit Ad Tracking (LAT) settings, 20% of US users have explicitly opted out of targeted advertising, representing almost 18 million people, according to a report on 2016 Limit Ad Tracking Opt-out Ratios released today by adjust. This number rose steadily throughout ... more...

Trust Influencers To Power Your Video Content

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October 10th 2016 | Chuck Moran

Many marketers consider a branded video that has “gone viral” to be a major accomplishment, and rightly so. Who could possibly resist the prospect of a brand’s content shared by millions? By the traditional measure of digital advertising – impressions – a viral video is about as close to a ... more...

Cutting the Cord: What It Means For Advertisers & Broadcast and Cable TV

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October 6th 2016 | Peter Gold

An Adotas Q&A with Peter Gold, CEO, VeraQuest, explores the migration away from cable and broadcast TV and on advertisers. From July 19 to July 21, 2016 VeraQuest surveyed 3,002 Americans to ask how they received programming, how satisfied they were with cable and satellite, and streaming, and how likely ... more...

How to Manage Mobile Latency

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October 4th 2016 | Adotas

An Adotas Q&A with Kai Sung, CTO at Manage, explores the variables that impact mobile latency: ad size, connection speed, format, caching, server proximity and downstream click experience. Q: What are some of the challenges unique to mobile when it comes to ad viewability? A: While it’s taken for granted that consumers ... more...

If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital

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September 29th 2016 | Mark Hassin

According to IAB, the share of performance-based advertising as a percentage of US online advertising revenues increased from 41 percent in 2005 to 66 percent in 2015. In performance-based campaigns, marketers must predefine key performance indicators (KPIs) based on customer goals, then plan media spend accordingly and design creative assets ... more...

What is value exchange and how is it an answer to ad blocking and fraud?

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September 27th 2016 | Adotas

An Adotas Q&A with Mitchell Reichgut, CEO of Jun Group, explores this way marketers may be able to cope with ad blocking and reduce fraud. Q: What is value exchange and how is it an answer to ad blocking and fraud? A: Value exchange advertising puts people in ... more...

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