Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Top 100 B2B Advertisers Spend ~$5 Billion on B2B Ads

Written on
September 2nd 2015 | Adotas

Ad Age’s Datacenter analysis reveals that the 100 largest business-to-business advertisers spent $4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013. The top 100 B2B advertisers accounted for nearly half of all b-to-b spending last year across TV, internet (display ads only), magazines (including business publications), newspapers, radio ... more...

Seems Lasting Marketing Marriages Need A Solid Engagment

Written on
September 1st 2015 | Adotas

Exponential Interactive has released their whitepaper,“Engagement: Not Just a Buzzword, The Art of Driving Active Attention with Your Next Consumer.” It discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. “Our industry has used the ... more...

The SMB Foolproof Guide to Digital Advertising Part 1: SOLOMO

Written on
September 1st 2015 | Adotas

The SMB Foolproof Guide to Digital Advertising from MyAcxiomPartner aims to help you develop stronger, faster and more effective digital advertising. Focusing on new advertising opportunities available through social media, local search and mobile marketing, it helps marketers learn how to reach prospects in different ways, at lower cost and ... more...

Marketing Automation Gone Wild: Lessons from LinkedIn

Written on
August 31st 2015 | Mike Westgate

Michael Westgate, VP, Marketing at RealMassive, takes on automated networking. I will preface this entire post with the fact that I am a card-carrying LinkedIn advocate. Playing both job- and talent-seeker at various points in my career, it has become my sole networking tool and a comprehensive resume replacement. My profile ... more...

Does Your Company Have a Chief Localization Officer?

Written on
August 28th 2015 | Scott Yancey

Does your company have a Chief Localization Officer? Scott Yancey, CEO and co-founder of Cloudwords (pictured below), says you might consider whether your competition already does. A company’s success overseas is directly related to the number of languages the company ‘speaks,’ and how well its marketing team is able to localize ... more...

Q&A: Cross Device Video Advertising…How, When, Where

Written on
August 25th 2015 | Adotas

A Q&A with Kate O’Loughlin, VP/GM, Media Busines at Tapad Q: What are the essentials for marketers to consider when it comes to cross-device video advertising? A: As with all advertising, it’s crucial to look at campaigns holistically, focusing on consumers instead of just creative types or devices. With ... more...

Sizmek’s Picks: Ads of the Week Aug. 17th to 21st

Written on
August 24th 2015 | Sizmek

How do you make a big splash for big summer events? Make sure your campaigns are personalized, targeted and engaging like these cool summer ads of the week! Campaign Name: beIN Sports Copa America Country: USA Advertiser: BeIN Sports Media Agency: ... more...

Charting a Course: How Digital Marketing Agencies Can Prove Their Value to Clients

Written on
August 21st 2015 | Kelli Simpson

A Q&A with DataHero’s marketing manager Kelli Simpson about challenges digital marketing professionals experience when communicating performance metrics to clients. Q: What are the most common challenges digital marketing agencies face when collaborating with clients and communicating their value-add? A: With more and more advanced analytics tools available, marketers are being held ... more...

It’s Official: Mobile Dusts Desktop

Written on
August 20th 2015 | Marla Schimke

Market experts including Google have been predicting this transition, and now it’s finally here: Mobile use has surpassed desktop in the United States, Canada and Britain, according to a recent study by comScore. And for many brands in the U.S., they’re discovering that mobile is not only the first, but ... more...

What Standards Mean For Programmatic TV

Written on
August 19th 2015 | Matt Feodoroff

Earlier this month, the Programmatic TV Standards Group— an organization made up of industry vets, agencies, third-party measurers and vendors formed to bring enforceable standards to programmatic TV— announced that they were setting baseline parameters for national and locally distributed inventory. This has the potential to have an impact far ... more...


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