Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Android Wear: Where Mobile is Headed

Written on
August 21st 2014 | Robert Cordray

Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today’s offerings ... more...

What’s New With Facebook?

Written on
August 20th 2014 | Peter Koeppel

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose 61% ... more...

The Myth of Flawed Retargeting

Written on
August 19th 2014 | Sam Barnett

A few days ago I read a piece entitled ‘Retargeting is Flawed; The Future is Pretargeting’, it suggested that the targeting of the future will be based on what we are about to do, not what we’ve just done. When this is widely used it will be a great addition ... more...

Automotive Ad Industry’s Challenge: Amplifying Long Form Native Ads

Written on
August 18th 2014 | Helen Mussard

One of the greatest native ads ever – voted as The Greatest Ad Of All Time in 1945 – ran just once, in an American bi-weekly magazine, The Saturday Evening Post, in 1915. Most closely fitting within the “advertorial” category of native advertising, but appearing before that term had ... more...

Wearables 2.0: The Key to Real-Time Personalized Healthcare

Written on
August 15th 2014 | Marylee George

The Wearables-era is coming…and it’s sure to be huge. How huge? The personal-wearable technology market is expected to exceed $6 billion by 2016. Increasingly, however, this growth will be driven not by consumer-demand for entertainment but the insatiable human need to control body and health. Start-ups such as Fitbit and Jawbone ... more...

Seven eCommerce Tips to Pass the Back to School Marketing Test

Written on
August 14th 2014 | Paras Chopra

It might seem early, but the back to school marketing blitz is already gearing up. There’s a reason it comes so early: some estimates suggest back to school season accounts for more than $72 billion in consumer spending. Backpacks, calculators, sneakers and staplers are on the list of must-haves for millions ... more...

How Social Networks Could Help Brands (and make a lot of money in the process)

Written on
August 13th 2014 | Rick Liebling

As social networks like Twitter and Facebook evolve into advertising platforms, they also have a unique opportunity to help brands by providing them with information they can use to target a number of very important cohorts. In doing so, I believe they could increase their ad revenue as well, by ... more...

Ken Willner, CEO of Zumobi, Talks Understanding Successful Content Branding

Written on
August 12th 2014 | Ken Willner

As Chief Executive Officer, Ken Willner leads an experienced team in the development and growth of Zumobi’s mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content ... more...

A Solution to the Attribution Riddle Perplexing Today’s Digital Marketer

Written on
August 11th 2014 | Sean MacMannis

Consumers are inundated with information and exposed to a brand from countless angles — mobile ads, online banners, email, and social media, just to name a few. With so many digital points of contact, it is hard for marketers to tell which efforts are truly driving sales. Attribution, the process by ... more...

Creative Destruction and The Hype Cycle

Written on
August 8th 2014 | Doug Knepper

Joseph Schumpeter, the 1940’s Austrian-American Economist, borrowed and retooled the idea of creative destruction from Karl Marx in which he states: And so it is with advertising.  For those who have cut their teeth in big company marketing or agency work starting as little as 10 years ago, today must seem ... more...


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