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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

By Alexandra Reay Video content is an essence of contemporary marketing. Blog posts are important, podcasts, images, and infographics are important as well, but videos have the biggest potential to inspire your audience and encourage them to take the desired action. If you don’t believe us, just take a look at these...
By, Silvia Woolard When Virtual Reality was first introduced, no one could anticipate that it would become such a hype so fast. You can now find it in movies, social media, video games, home automation, websites, and basically, any place that comes to mind. You can visit any equipped technology...
2018 was a year to remember for the ad industry – from major fraud schemes like 3ve to Mark Zuckerberg addressing Congress about fake news. But what's ahead for 2019? Dan Slivjanovski, CMO at DoubleVerify Trust in an Ad-Supported Internet is Eroding “Fake news, digital ad fraud, and data privacy are pressing issues threatening the trust and confidence in...
By, Lilian Chifley When managing a marketing campaign, the first thing you need to do is write a brief. How would we describe a brief? Well, it’s like a written blueprint of a product that your team has to create a campaign for. By knowing all the important goals, characteristics, and...
By, Terence Murray Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help...
By, Becky Holton Website design is perhaps the most important aspect of achieving an increase in conversions. No matter how suggestive, effective or convincing your offer is, customers will abandon their purchases due to bad design. Utilizing the visual aspect of your website is the final touch in making a conversion...
By, Kurt Walker A successful marketer is both creative and aware of all the trends in the industry. 2018 was the year of long-tail keywords. More than 50% of all Google queries were 4 words or longer and marketers altered their strategies to adapt. But what does 2019 hold for...
By, Elizabeth Price Unconventional types of content serve content marketers as an excellent launch pad for boosting SEO profiles of their businesses. Besides promoting custom design elements on multiple social media platforms, one should realize, that high-quality visuals always contribute to user engagement level and increase average on-page time. What...
By Jessica Rovello, CEO, Arkadium Digital media is constantly evolving and reflecting the tastes and habits of its users. Lately, the trend is visual. In our own study of more than 1,000 news consumers, we found that pairing news stories with visual content -- the visualization of data and text in the form of anything from...
By, Patricia Wilson Do you know why all business owners enjoy Christmas? People spend money throughout the holiday season. Whether they like or hate the holidays, one factor is a constant: they buy something for themselves and for the people they love. In October 2018, Gallup launched an interesting report that...