The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Tick, Tick, Tick, Tech–Time’s Up! Why there must be more women execs

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May 25th 2017 | Deborah Kilpatrick

Q: Why is it important to have women executives in tech? A: It’s no secret that the tech industry is extremely male-dominated. And according to a recent Comparably survey, one in four women who work in the tech industry has been sexually harassed. These statistics should prove to be alarming, ... more...

Accurate Multiple-Vendor Programmatic Reporting: Fantasy or Reality?

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May 23rd 2017 | Dan Lawton

The biggest challenge to true programmatic reporting has been normalizing data from multiple vendors, because there is tremendous disparity from vendor to vendor in what they support and what dimensions they provide. In trying to get all the data aggregated in one place, you’re not even talking the same ... more...

Second-party vs Third-party Data: Which Should You Add to Your Data Mix?

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May 18th 2017 | Staisey Divorski

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? First-party data is the most used source of information, reported by 81 percent of organizations, followed by second-party data (77 percent), and ... more...

The New IAB Dynamic Content Ad Standard: How It Improves What You Deliver

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May 16th 2017 | Diaz Nesamoney

Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has ... more...

Man AND Machine: The Role of Demand Facilitation in Programmatic Selling

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May 11th 2017 | Dovid Katz

Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines was seen as inevitable. But this concern ignored a simple ... more...

Mobile Ad Fraud: A Revealing TUNE Report

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May 9th 2017 | Adotas

John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud–What 24 Billion Clicks on 700 Ad Networks Reveal. “There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it,” says Koetsier (pictured ... more...

The Programmatic Explosion–What’s The Story Behind the Boom

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May 4th 2017 | George Levin

eMarketer has released their latest estimates delving into the percentage increase and overall spending (nearly $33 billion) that advertisers will allocate for programmatic ads during 2017. George Levin, co-founder and CEO of GetIntent looks at the programmatic ecosystem and why programmatic, especially video, is growing at such an astonishing ... more...

3 Ways to Achieve Premium ROI From Programmatic Display

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May 1st 2017 | Sean Cotton

ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To many marketers, it’s nothing more than a quick, easy way to advertise low-value inventory. Consequently, premium brands opt ... more...

Ads Optimized for Mobile: More effective than pop-up & static banner ads

Written on
April 28th 2017 | Adotas

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most effective in a digital environment. Scrolls ads, a newer style of advertisement designed for mobile screens, show signs of being more effective ... more...

Spotlight: The NFL & Advertising

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April 25th 2017 | Peter Koeppel

There’s been a lot of water cooler chat lately about the changes the NFL is contemplating for the 2017-18 football season. In many marketing circles, a favorite topic of conversation has been what’s in this restructuring for marketers. After all, there are a few ways that the NFL’s proposed modifications ... more...

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