Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Return Path partners with Demand Metric to study marketers’ understanding of subscriber engagement, the tactics they use to improve engagement, and how these things impact email deliverability and overall effectiveness. In partnership with global research firm Demand Metric, leading email solutions provider Return Path today released a new research report, The...
Shopify has previously highlighted the need for dynamic ads and has offered advice on how to automate it to help boost your brand. However, in 2019, it’s not just enough that you know when to post on Facebook to get the most engagement: it’s important that you find a...
Competitive analysis is the single most important step to generate better creative for your user acquisition ads.   Whenever we start work with a new client, we begin by evaluating the ads of their top competitors. Why? Because creating a winning ad is very hard - and only one in twenty...
By Mary Walton A startup is a relatively new company that is still in a phase of developing. Generally, startups are small and are financed by one or more people that are also working in a startup company. Often, these types of companies offer something new on the market. The...

Does Privacy Exist?

By Peter Koeppel The last couple of years have brought the concept of digital privacy into the spotlight. It’s not that this wasn’t an issue of some concern in the past, but recent scandals such as that of Cambridge Analytica/Facebook really forced everyone to take a look at the nasty...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
Email marketing is that form of marketing where the businesses are interacting with the clients on a one-on-one basis. The data gathered through the online activity of a user gives businesses an idea about their target audience. With the help of engaging emails, the marketers try to convert these...
By Inbar Chap, Chief Business Officer, Appreciate Though there were many efforts to clean up the programmatic media buying ecosystem in 2018, most notably the growing adoption of Ads.txt, there is still work which needs to be done. Issues like bid caching and the continued concerns about supply chain transparency, including...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
Image by Kevin Phillips from Pixabay Search engine optimization has evolved across the years. The level of competition on search engines has necessitated websites to compete at a whole new level. Businesses that fail to compete actively are often left behind to watch as their competitors grow with search engines. A majority of today's...