Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

GlobalSpec Launches Contest to Media Buyers to Generate Leads

Written on: May 9th 2008 | Editor

Sweepstakes and contests that generate leads are certainly nothing new in online marketing. Ironically it’s not so common as a means of generating leads from online marketers and media buyers. GlobalSpec, established as a vertical search engine for many years, faces the challenge like many publishers of matching specific advertisers [...] more...

Marketing & Tech: Bring Back That Lovin’ Feeling!

Written on: May 9th 2008 | Mike Sprouse

ADOTAS EXCLUSIVE — If you work in the online marketing industry, or anywhere in the digital media environment, you’ve undoubtedly been exposed to the inner workings of technology departments as well as your very own marketing department. In the old days, the dynamic between the groups was push-pull or pull-push. [...] more...

SEO Doesn’t Have To Garner JUNK Leads

Written on: May 8th 2008 | Kathleen Brush

ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] more...

Don’t Let Consumers Run YOUR Campaign

Written on: May 7th 2008 | Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Social Networking: More Than Pokes and Games

Written on: May 6th 2008 | Uriah Av-Ron

ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...

What’s Next: Microol? MiSpace? MiClick?

Written on: May 6th 2008 | Kathleen

ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached [...] more...

Is Microsoft On the Road to Nowhere?

Written on: May 5th 2008 | Jim Meyer

“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE — Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other: the [...] more...

How To Balance Scale, Granularity On the Vertical Tightrope

Written on: May 2nd 2008 | Roy Shkedi

ADOTAS EXCLUSIVE – Among the many passing industry trends, “verticalization” remains a key term in the online advertising industry. Whether it’s the promotion of vertical networks, vertical pay-per-click campaigns, or generally speaking — the verticalization of search — the terms’ use is ubiquitous. However, one key area in which we have [...] more...

Psst! Your Skills Require an Upgrade

Written on: May 1st 2008 | Kathleen Brush

ADOTAS EXCLUSIVE – The proliferation of the World Wide Web (WWW), the fall of the Berlin Wall and technological innovations that are driving network, processing and storage capacities have unleashed an unending cascade of changes that have dramatically altered the skills a successful marketer requires to really stand out from [...] more...

Epic Advertising: From Cowboys to Sheriffs

Written on: April 30th 2008 | Kathleen

ADOTAS – Epic Advertising has been no stranger to controversy. Like most interactive advertising companies getting a foothold in the Wild West — er, online world pre-2004 or so — pretty much anything went at Epic (then AzoogleAds). Until it didn’t. As Michael Sprouse, the company’s chief marketing office, told ADOTAS from [...] more...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...