Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Adjust Says: Click Injection Fraud To Become Dominant Woe for Mobile Marketers

Written on
January 19th 2017 | Adotas

Adjust, the mobile attribution and analytics company and a specialist in fraud prevention tools, today announced their forecast that so-called “click injection” fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. (See Click Injection Explained infographic, below.) This new approach allows fraudulent app ... more...

The Consumers Have Spoken: How Brands Can Survive Crises

Written on
January 19th 2017 | Phil Ahad

In this digital age, news travels fast and consumers have easy access to information about their favorite brands and companies; but depending on the circumstances, this increased visibility can be both a blessing and a curse for brands. Each generation of consumers presents a set of unique challenges, preferences, and ... more...

The Right to Digital Sovereignty

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January 17th 2017 | Michael Becker

What is your definition of ‘digital sovereignty’ and what is driving its relevance? A: I define ‘digital sovereignty’ as an individual’s authority and autonomy over the digital representation of themselves in society. Digital sovereignty should afford every individual a legal, commercial and human right to their personal information, their data, and ... more...

Programmatic Television in 2017

Written on
January 13th 2017 | Shereta Williams

2016 was an exciting year for programmatic TV. The space is quickly maturing and money continues to flow in the television industry from the investment community. What originally was a buzz word has now turned into $21.9 billion industry according research firm, BIA/Kelsey. Programmatic TV is an especially interesting topic ... more...

Programmatic Advertising: Where’s It Headed?

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January 10th 2017 | Daniel Surmacz

Top 3 Trends of Programmatic in 2017. Programmatic is a game-changing technology in the advertising industry. According to Zenith Optimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is ... more...

IAB: Digital Audio 2017

Written on
January 9th 2017 | Anna Bager

Do you hear what I hear? If you’re anything like me and many brand marketers, you’re increasingly noticing the connection consumers are making with a medium we all love: digital audio. Audio is becoming more and more relevant to the digital media marketer. You don’t have to look further than the ... more...

Adaptly Asks: Are you ready to adapt to 2017′s biggest trends?

Written on
January 9th 2017 | Adotas

What to expected may be unexpected… The Rise of Social Disruptors and Importance of Differentiation ● “New platforms like Snapchat are changing the way we talk to friends and share content. Snapchat has altered the user experience and disrupted the social sphere by changing the way users relate to each other on social, ... more...

Video Marketing That Goes Down the Funnel, Not Down the Drain

Written on
December 29th 2016 | Lisa Bennett

No marketer is going to be surprised by the power of video. Video brings personality, authenticity, warmth, layered information, and immediacy that text and even still images can’t match. That’s why, in Kaltura‘s “The State of Video in the Enterprise 2016” survey, we found that 72% of businesses use video ... more...

SDKs: Software Development Kits — or — Such Dumb Know-how?

Written on
December 27th 2016 | Adotas

An Adotas Q&A with Andrew Gerhart, COO of AerServ, examines the frustrations and solutions surrounding SDKs. Q: Why do you believe app developers are tired of installing SDKs? A: There are multiple reasons why app developers have grown weary of SDKs, but in general it comes down to work and risk. Working ... more...

Mobile Advertising’s Dawn of The “Big Boys”

Written on
December 22nd 2016 | Maor Sadra

Is it déjà vu all over again? The mobile advertising industry is consolidating in much the same way that desktop did. We are on the fast track to a few dominant mobile players, coupled with a second layer of hyper-niche businesses that usually piggyback off the “big boys’” services, just ... more...


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