The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The International Language Of Images

Written on
May 26th 2016 | Adotas

Greg Pritchard, SVP, International Development, GumGum, explores the power of visual marketing. When Facebook announced its new chatbot initiative in early April, it was telling that one of its new Messenger partners turned out to be mobile shopping startup Spring. As The New York Times put it, “To browse for a ... more...

3 Reasons Why Publishers Should Be Paying to Distribute Content

Written on
May 24th 2016 | Yaniv Makover

Debunking the Paid Content Myth. Publishers are transitioning from a world in which they own the entire content supply chain – from research to dissemination – to one where the actual touchpoint with the reader happens on a handful of powerful social media platforms. In fact, more than half of Americans ... more...

When 10 Milliseconds Matter: Mastering Mobile Advertising

Written on
May 18th 2016 | Adotas

Mobile ad spend will account for 72% of total digital ad spend and a $65B global market by 2019 (up from $28B and 49% last year). More than any other industry, its viability hinges on the ability to make critical decisions in just 10 milliseconds. Here’s an Adotas Q&A with ... more...

Programmatic is Key to Keeping NewFronts Relevant

Written on
May 16th 2016 | Ariane Gut

Marketers and agencies have loved the TV Upfronts for decades because they showcase new content for brands, and allow them to buy commercial time to reach their target. They’re easy, and ratings allow buyers to validate whether or not those buys were successful. Digital has tried to capture this magic ... more...

Sentiment in Marketing: Harnessing the Power

Written on
May 12th 2016 | Adotas

An Adotas Q&A with Joshua Keller, President and Founder of Union Square Media Group, looks at how targeting, bolstered by sentiment, can increase reach and brand loyalty. Q: How do you measure personal sentiment with a brand, and how does this affect targeting? A: Personal sentiment of a brand can be very ... more...

POV: What It’s Like to Be A Female CEO in Tech

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May 9th 2016 | Adotas

Kathy Leake, CEO of Qualia, (pictured left) answers Adotas’ questions about her experiences and shares her observations about what women face as they climb the ladder (or don’t) in Techworld. Q: What’s it like to be a female executive in the tech space? Are there certain characteristics that ... more...

Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace with Caution

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May 5th 2016 | Meghan Grienenberger

Meghan Grienenberger, Vice President, Media Operations, MBuy, offers sharp insights and advice. When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals. This is an understandable expectation, but the reality is that the market is ... more...

Meeting the 3 Challenges of Cross-Device Targeting

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May 3rd 2016 | Adotas

An Adotas Q&A with Pete LaFond, Vice President of Marketing at TruSignal. Q: Why is cross-device targeting so important for marketers today? A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize impact in this new reality, ... more...

Overcoming Ad Blocking with Influencer Marketing

Written on
April 29th 2016 | Adotas

Insights from Brendan Lattrell, Co-founder and CEO of Grapevine According to a recent report from Adobe and PageFair, there are currently 198 million active ad blocker users around the world, and usage of ad blockers has grown by an astonishing 41 percent just in the past 12 months. I, like many ... more...

OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat

Written on
April 28th 2016 | Adotas

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact, when ... more...

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