Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Five Things a DSP Should Look For In a Mobile Ad Exchange

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October 29th 2014 | Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

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October 28th 2014 | Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

The Wrong Way to Describe the Difference between Apples and Orangutans

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October 27th 2014 | Kurt Heinemann

‘What’s your mobile strategy’ is not the right question Lumping smartphones and tablets together in the same category is hazardous. Marketers need to stop thinking of these two as as twin siblings. Rather, we should consider them what they are: second cousins once removed. Yes, they belong to the extended mobile ... more...

Sizmek Presents Ads of the Week: October 20th – October 24th

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October 24th 2014 | Sizmek

Ready for an emotional roller coaster? This week’s ads take you from thrills to chills to the comforts of home, showcasing the various kinds of emotional connections you can make with the magic of rich media. WBPI’s film release is all about mayhem, while Universal’s delivers terror on the creepy end ... more...

The CMO Club’s Pete Krainik Talks 2014 CMO Awards and Qualities of Successful Marketing Leaders

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October 23rd 2014 | Caroline Albanese

This week, The CMO Club presented the winners for the 2014 CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, Content Engagement, Creativity, Customer Experience, Social Responsibility and President’s Circle. The CMO Club will host a CMO Awards dinner in NYC Tuesday, Nov. 18 at ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

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October 22nd 2014 | Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

Bringing in the Big Guns: Helping the C-Suite Go Programmatic

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October 22nd 2014 | Dax Hamman

Many marketers have become huge proponents of programmatic advertising. But not everyone recognizes the benefits of going programmatic at first. C-suite executives often have to be convinced to make changes to traditional protocol, especially when it comes to adopting new advertising strategies and investing in new. Taking the time to let senior ... more...

iPhone 6: What’s New and What Matters

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October 21st 2014 | Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will ... more...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

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October 20th 2014 | Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

Predictive Personalization: How Far is too Far?

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October 20th 2014 | Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...


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