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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

In the world of e-commerce retargeting, performance is all that matters. When approached by a second retargeting provider, marketers are often fearful that the second retargeter will lead to worse results, cannibalization, or higher prices for each campaign. However, competition between providers has shown to have a positive impact...
A lot of successful marketers are optimistic by nature, focusing on the positive.  This positivity shows up in marketing performance analysis and optimization as well.  By the nature of the word ‘optimize’ there is a tendency to think about metrics that we want to increase, enhance, boost, lift, and...
To stand out in today's cut-throat business world, companies have to employ increasingly ingenious methods to either woo new clients, keep existing customers, or reactivate old customers. With the advent of internet marketing and the digital age, it has become even easier to lose relevance and sink into oblivion...
Consumers are spending more time with audio than ever before. Mobile phones, smart speakers, and connected devices in the car and home offer many ways to listen. These technologies have put digital audio front and center for marketers looking to connect with today’s consumers. Advertisers are also investing more...
Websites live and die by the effectiveness of the traffic they receive. Whether it’s readers that generate ad revenue or visitors that become customers, the traffic a website receives makes all the difference. Some websites need more traffic to be productive than others, but all sites are trying to...
With Facebook dominating most of the social media landscape, it's unsurprising that the platform has become every marketer's go-to resource. Consequently, Facebook's legendary status has led brand marketers to forget about the tool that almost everyone uses to navigate the internet: Google. Whether it’s AdWords, Display Network, or YouTube, Google...
Affiliate marketing is currently one of the most popular business models. Often described as a win-win situation, it allows online retailers to encourage entrepreneurs or marketers to promote products on their behalf in exchange for a commission. For the retailers, expensive and often inefficient marketing budgets are eradicated in...
Branding is like oxygen for business; if branding stops, the business stops growing. For example, if there is a small shop in town and nobody knows what it sells or its purpose, it is unlikely that the business will be successful. Great branding can help your business generate more revenue...
For the last few years, there has been a big automation push in search advertising, with Google leading the way. Since Google rolled out AdWords, it has looked for ways to streamline operations. They’ve had great success at weaving automation into the search ad workflow. This push has continued with the announcement that...
Marketers may soon find their brands measured by heartbeats as much as by online surveys and social media engagement. New technology allows companies to study facial responses, vocal inflections, and other emotional cues that reveal how consumers truly feel about brands and experiences.   As the tools for brand measurement evolve,...