Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Sizmek Presents Ads of the Week: December 15th – December 19th

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December 19th 2014 | Sizmek

We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad: Click ... more...

Online Retailers Countdown to Super Saturday

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December 19th 2014 | Katrin Ribant

Online retailers are in an enviable position as positive Cyber Week numbers continue to be reported. In fact, Cyber Monday continued its 10-year trend of being the biggest shopping day of the year with sales growth of 8.5 percent year-over-year, according to IBM Digital Analytics. With the National Retail Federation (NRF) anticipating holiday ... more...

Understanding What Is Behind The Rise of Big Data

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December 18th 2014 | Peter Koeppel

As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this burgeoning ... more...

Seasonality Hurts Metrics: The Impact of the Holiday Season on B2B Marketers

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December 17th 2014 | Robert Cordray

The holiday season impacts business of different types in a variety of different ways. Of course, as the holiday season approaches, the media focuses on the impact seasonal shoppers are having on retail stores. Despite the focus on the retail industry during the holiday season, other types of businesses also ... more...

Why Accuracy is Inaccurate in Cross-Device Identification

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December 16th 2014 | Jonathan Seidner

From the onset, digital advertising was the one advertising channel which would provide marketers and agencies with accuracy. Marketers didn’t necessarily know who / how many saw their ad on TV, in a magazine or a newspaper, but with digital advertising, they had an indication of who / how many ... more...

Why Musicians and Advertisers Need Streaming Internet Radio

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December 15th 2014 | Bret Kinsella

Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality. On one side you have artists and music labels that have experienced a decade long ... more...

Sizmek Presents Ads of the Week: December 8th – December 12th

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December 12th 2014 | Sizmek

To help you shake the winter blahs, we hunted down the edgiest, funkiest and freshest ad formats and concepts for this week’s picks. BMW breaks out the Bubble, NYTimes transports us to exotic travel destinations for 36 hours, McDonald’s debuts Wasabi Boy, and as for what’s coming to a theatre ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

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December 12th 2014 | Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

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December 11th 2014 | Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

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December 11th 2014 | Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...


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