Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

People-Based Advertising: The SRAX Guide

Written on
July 20th 2017 | Adotas

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most ... more...

How Mobile Changed Attribution & Marketing Optimization

Written on
July 18th 2017 | Rex Briggs

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the phone ... more...

Facebook Lets Publishers Decide Where to Place Ads: What This Means for You

Written on
July 13th 2017 | Adotas

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control. When ... more...

Why Data Strategies Are Failing Marketers

Written on
July 11th 2017 | Adotas

Adotas had the opportunity to ask Kiyoto Tamura, VP of Marketing at Treasure Data, how marketers can improve their use of data and what is keeping them from doing that. Q: First, what are marketers doing wrong when it comes to data? A: Marketers are always quick to point out that they ... more...

ROI Is a Crapshoot: How Metrics Fail to Tell the Full Story

Written on
July 7th 2017 | Joseph Kuchta

For too long, clients have demanded that marketers prove ROI. Marketers have responded with the equivalent of grainy photographs of Bigfoot in the wild. It’s time to admit the photos are fakes. Agencies need to stop wasting money and effort chasing a myth and measure marketing success in more credible, ... more...

You Are What You App

Written on
July 5th 2017 | Adotas

To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising is the ... more...

Combating Mobile Fraud: An AppLift Report

Written on
June 29th 2017 | Adotas

AppLift’s Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers ... more...

Transparency–Not Yet Clear if It’s Here

Written on
June 27th 2017 | Adotas

Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven’s managing director and co-founder; and John Donahue, Sonobi’s chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the Association ... more...

Is Transparency the Answer to Achieving Accountable and Effective Marketing? The Answer May Surprise You

Written on
June 22nd 2017 | Dilip DaSilva

Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that ... more...

Portrait of an Ad Blocker

Written on
June 20th 2017 | Adotas

According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those ... more...


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