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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Marketers Now Able to Spend the Same, Drive More. RTB House, a company providing retargeting technology for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI. Deep learning, or the subfield of...
Dan Larden, Global Strategic Partnerships Director, Infectious Media (pictured below), an international programmatic agency, shares his insights on Whiltelisting. With all the recent talk around ad fraud and viewability, it’s no surprise that whitelisting has started to enter into many conversations around brand safety. While it seems smart to reduce...
Blockchain. If you haven’t heard about it yet, you will. It’s the ingenious technology underlying the success of bitcoin and other cryptocurrencies. Not only that, but it’s now poised to be a game changer for industries across the spectrum. Internet advertising stands to gain massively from blockchain protocols in a...
Since the beginning of modern science fiction, Western culture has been obsessed with the idea of creating a machine that could behave, and even think, like a human without actually being one. From Isaac Asimov’s “Three Laws of Robotics” to Arthur C. Clarke’s HAL 9000, we imagined a need...
A Digital Twin stands for a virtual copy of a physical asset, a digital copy of either a product or a machine. They are deployed in order to configure digitally the asset’s qualities. For a product, this might include properties such as shape, colour, design and other physical attributes;...
A call for support and advice, from George H. Simpson. When my daughter Anna (pictured left) was 9 years old she had surgery to lengthen the Achilles tendons on both legs. The only part of the operation she liked was that she got to pick pink for the color of...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is...