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ADOTAS - Social media is different from marketing channels whose purpose and capabilities are limited to broadcasting or simply publishing marketing messages. Rather, social media is about generating conversations around topics important to a specific user group or audience. This means social media is not about promoting a specific marketing...
It's a sad but familiar tale: The marketing team at a global company works for months on the launch of a new product, only to find out after the fact that phishers and fraudsters are pulling their customers away, their profits down, and their reputation into the gutter. It happens...
ADOTAS - Shoppers today are making more of their brick and mortar shopping decisions online. A recent study from Forrester shows that 33% of consumers in America will research online for the best prices before making a final purchase. The study also shows that 22% of consumers use search...
ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. Even in a time when content production far outpaces our collective capacity to consume it,...
ADOTAS - Colorado affiliates are feeling a chill. . . and it’s not the snow. It’s from Amazon.com’s drastic, seemingly unnecessary, decision to terminate all relationships with affiliates in the state of Colorado. It all started as Colorado Democrats, led by Governor Bill Ritter, attempted to push through a...
I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this...
ADOTAS - If I had to pick “bravest guy in this business,” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8½ by 11 document and give it some order. Ever...
ADOTAS -- The online advertising industry is constantly searching for ways to make advertising more effective and more efficient. Essentially, we always want to find ways to make more money while investing fewer resources on the front end. As such, we have sought to improve delivery methods, relevance, flexibility,...
Shereta Williams, President at Videa, shares her insights into the way that major technological changes in the industry are reshaping how TV advertisements are bought and sold. She feels that everything from what it means to drive that actual change within your organization to the way in which artificial intelligence (AI) will...
At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than 'Datran Media Party') was 'CPA' or 'Cost Per Acquisition'. The CPA auction model is a natural response to advertiser's fear of click fraud in addition...
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