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The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb....
Putting together marketing campaigns that reach their goals is becoming more difficult each year – as more businesses are becoming adept at using advanced lead nurturing strategies, standing out and grabbing the attention of your target audience requires a constant influx of fresh ideas. In order to achieve consistent success,...
There is only slot available on Google that matters – the first. Being top of the results pages increases your business’ visibility and is incredibly valuable for generating more leads and acquiring authority in the field. If you are not at the top of the results pages, then your competitors are. They...
According to statistics, the global sales of Smart TVs have tripled during the last decade. Over 168.1 million people in the U.S. were using internet-driven television in 2017 which is 10.1% higher than in 2016. Furthermore, with 10 million new devices purchased every quarter, it appears the trend will...
Email marketing still plays a vital role in business. Even though the advent of email dates back to the early 1970s, the direct nature of emails can make them stand out from other marketing efforts. In fact, in 2015, a study conducted by the UK's Direct Marketing Association estimated...
Online advertising is the new way to generate new customers. Many people are familiar with Google Adwords, and it’s a common system to use for online advertising. However, Facebook ads are now taking over as a popular online tool. The problem most people have with Facebook ads is that...
Who doesn’t love fresh flowers? I sure do. But I may not enjoy them all equally. Some are more fragrant. Others are more resplendent. Even identical flowers can evoke a range of feelings, from indifference to joy. For example, walking past the local florist, I might barely notice the bouquet...

Your business guide to IIoT

According to research from IndustryARC, the industrial internet of things market is likely to reach 123.89 billion dollars by 2021. The new phase of the global transformation of industries will be led by various technological inventions that will improve the operation efficiency of the enterprises. The research also suggests...
By Dennis Dayman, Chief Privacy and Security Officer at Return Path   There is no doubt that the proliferation of consumer data has grown exponentially in the last decade, and no sector of the online world has remained untouched by this phenomenon. Technology has crept into every home and business arena, becoming...
Since the Cambridge Analytica scandal in the spring, there’s been a marked upsurge in interest from businesses and individuals for more control over what happens to their information online. Perhaps inevitably, the bulk of the concern is over social media platforms and how advertisers and influencers are manipulating the hearts...