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Video isn’t just a useful tool to help your marketing campaign gain traction, create buzz, and generate leads — it’s also a vital educational resource. Whether it’s providing thought leadership, running visual demos in chat, or providing real-time commentary, video-based content provides immediacy and a level of rich visual...
With the technology advancement, social media has become one of the useful platforms to promote your business or app. However, their proper utilization is important for the desired outcomes. Image Source Marketing is no easy task. Do you think flexible, appropriate, yet powerful marketing is possible? Yes, it is. Haven’t you...
It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead...
We all know that the partnership and affiliate spaces are evolving at an incredible pace. As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention...
For your business app to gain international success, it should be in lieu with the local culture, language, etiquettes, and geography. Developing the app in English is a minor part of the whole process. Making it available and accessible in multiple languages for local users is an equally important aspect.  A...
Analytics is all about enhancement. It’s about taking what is known, turning it into what is unknown, and using those insights to drive improvement and innovation. Analytics is being applied to everything from accounting and finance to manufacturing and logistics with impressive results. That begs the question, what if...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
Conceptualizing and developing a good mobile application is the basis for successfully marketing it to the target market. However, since the app will compete against millions of competitors in the Google Play Store or Apple App Store, marketing it properly is just as important as any other aspect of...
Email Opt-Out Behavior Infographic by Geography Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time and handling them properly is vital to remaining compliant with email marketing regulations around the world. Based...
Social media is challenging. No doubt. With a range of social platforms from Facebook, Twitter, Pinterest to Snapchat and Google Plus, ever-changing algorithms to the dynamically changing ad space, it is tough to feel you've got it all. In between this chaos, businesses tend to make a few mistakes...