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Growth capitalizes on $33B programmatic marketplace The Moneytizer, a French advertising platform aiming to optimize the ad revenues of small- and medium-sized businesses, recently eclipsed 12,000 worldwide publishers of the company’s free, turnkey platform for programmatic advertising. This rapid growth represents a 50% increase in the company’s user base since...
In the infographic below, crafted by 16Best.net, you can see many different business applications of AI. It presents the diverse approaches of 28 leading companies like Disney, Google, Netflix, and Amazon.   Despite their different needs and business models, each one of them has found a very useful application of artificial intelligence...
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a (belated and collective) response to these same publishers giving control over to agencies and ad tech companies that judge performance...
When Special Prosecutor Robert Mueller indicted the Internet Research Agency for creating false personas that interfered with U.S. politics, he probably didn’t realize that American political consultants were engaged in the same activities. But as Brian Blumenthal describes in a HuffPost article, How a Twitter Fight over Bernie Sanders Revealed a...
Adotas sat down with Jennette MacLachlan (pictured below), recently hired as Executive Producer at Big Block, the creative agency and experiential marketing company, to explore how video commercials are made and how the process can be improved. Q: What would you like to improve about the way commercial projects get created...
   96 Percent of Marketers to Increase Video Ad Spend; Issue Call for Stronger Viewability Standards.  ViralGains, a digital video advertising journey platform, in conjunction with the Chief Marketing Officer (CMO) Council today released a study that investigated how digital video advertising is utilized throughout the customer journey. The CMO Council surveyed...
New “Maximum Impact Report” finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher...
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
It’s a challenge any business without a multi-million dollar marketing budget faces: How can you get your customers to pay attention to me online when they’re being bombarded by content on Facebook, Twitter, Instagram, Snapchat, Email, Push notifications, and endless other new apps? Just send your audience content they want. Easier...
  Adotas is pleased to present a Q&A with Daina Middleton (pictured left), CEO of Ansira. Q: Where do you see marketing/advertising going in 2018? Are there any notable trends in the industry? A: Social Participation Sophistication: 2018 may well signal the decline of the overall influence of social media as a passive...