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This week Innotech Capitals, an international private equity and venture capital fund, is expected to announce it has made a seed investment in Glever.com,  a company that uses AI technology to make resume writing simple and effective. Nothing is more important - or painful - as writing a compelling resume. Fortunately, after...
With multiple channels for marketers and advertisers to pull insightful data from, the industry needs to deliver a safety net that ensures people understand how data is captured, and how it is used. With that in mind, Europe is preparing to implement the largest adjustment in data-protection law in the...
Market Overview Asia is one of the largest digital video markets with some predictions showing that the region will account for over half of the total global digital video content consumption in 2018. Among the major factors contributing to the increased video consumption level are: growing smartphone penetration, greater mobile...
Heads up for the JavaScript Web Development Revolution! Are apps always the answer? Not anymore. Thanks to tech advancements, websites are not only poised to rival apps, but ultimately, be a better choice. The momentum of new technologies like ReactJS – the innovative JavaScript library backed by Facebook – is...
According to Adform, the Ads.txt adoption has moved rapidly from 30% in October 2017 to above 75% in January 2018. In October Adform shared preliminary figures on ads.txt adoption among the world’s top 1,000 publishers across global markets. At the time, adoption was just beginning to ramp up.  Since then,...
So-called SDK Spoofing Fraud accesses users' devices and fakes app installations. Fraud experts at Adjust, the world's leading app measurement company, have launched a solution to eradicate a completely new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...
The Media Rating Council (MRC) today issued its Digital Audio Measurement Standards. This first-of-its-kind standard outlines measurement and reporting requirements for digital audio advertising and content in either browser or application environments that require a software-based audio player. The principles noted in these Guidelines apply to digital audio ads and content regardless...