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ADOTAS - The founders of Google have come under criticism in the press for limited use of their Google+ product -- “Google Management Doesn’t Use Google+" --  and that management should be using the social network more. This is certainly a great observation, but even if the founders of...
ADOTAS - Digital signage has always held the promise of dynamic, customizable, interactive campaigns. But the implementation of that promise lags behind. Technology exists today that can allow major brands to engage their customers and enhance their experience through interactivity. By actively engaging viewers, digital signage network operators and venue owners increase tolerance...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability...
ADOTAS EXCLUSIVE – There are a lot of numbers to follow, so resist the urge to let your eyes glaze over -- these are important figures to note when taking stock of your future in Internet marketing. I continually hear and read in the news that the U.S. economy is...
True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers understand and leverage this growing trend, Yahoo has released a new study The Migration to Mobile Video that looks at mobile video landscape, mobile...
ADOTAS - It’s known for its Biblical depiction of good, evil and great cinematography. But there’s a scene in the Coen brothers’ 2009 Academy Award-winning film “No Country for Old Men” that parallels digital marketing. It’s near the beginning. The villain, Anton Chigurh (Javier Bardem) walks into a deserted South...
ADOTAS - Few marketers know of the mountainous treasure trove of data available to them via the use of web analytics. Many are surprised when, having deployed an analytics tool, data comes at them in a gusher. It often seems too much, too fast, and is more often than...
For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads...

Forget Off-Target Ads

ADOTAS - Behavioral, geographic and demographic targeting have been taboo for too long. You’ve most likely heard that the IAB has created the “Privacy Matters” campaign to educate consumers on targeted ads and quell the fears of privacy groups that have misunderstood the methods behind ad targeting. The banners proclaim...
By Dennis Dayman, Chief Privacy and Security Officer at Return Path   There is no doubt that the proliferation of consumer data has grown exponentially in the last decade, and no sector of the online world has remained untouched by this phenomenon. Technology has crept into every home and business arena, becoming...