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ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it's just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, "Love"

Google Cleans House

Major developements took place at Google last week which will arguably bring about changes at the search engine monolith that are comparable to the choice they made to introduce paid advertising in 2002. Its greatest weakness is the ghost of click fraud. News based on a leaked story from Fair...
ADOTAS - While attending a recent trade show, I provided “live” SEO site assessments for a number of companies. A typical live SEO site assessment involves a brief Q&A about the goals of the site with the company followed by 10-15 minutes of targeted SEO research and analysis. My...
ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...
ADOTAS -- Online retailing is an extremely competitive industry, especially if you happen to be fighting for customers with the likes of Amazon.com, PotteryBarn.com and others. Despite the challenges, CSN Stores is thriving in the home furnishings and housewares business, so much so that it is currently the "Top...
ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack...
ADOTAS - Online display advertising is making a comeback. Only a short time ago, display was considered unusable by many in the industry due to poor performance and lack of accountability. But now, recognizing the enormous reach and potential of display, several companies have been popping up and gaining momentum...
Conspicuous consumption is over, and "ethical consumerism" is shaping up as a major force in the marketing industry. People of all types are choosing products and brands that support their values. This means social responsibility is more important to a company's success than ever — and that goes double...
ADOTAS -- With revenue climbing to $2.02 billion from $1.26 billion just a year ago, Facebook is finally gaining a firm foothold, roughly six quarters after its IPO in May of last year. The social network’s Q3 2013 numbers surged past Wall Street’s projections, revealing a 60-percent increase in...