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ADOTAS -- Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a...
ADOTAS - It’s 2011 and consumers are faced with more potential choices than ever. Throughout their average purchase cycle, intent waivers and focus on the product can diminish. Utilizing retargeting for your business can help steer consumers back to you and increase purchase intent. When it comes to reselling and...
As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
Way back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger put together cluetrain.com (the contents of which were published as The Cluetrain Manifesto in 2001). Their list of 95 theses begins "1. Markets are conversations". The authors built a convincing argument that the...
I will bet you a million dollars that you’re wasting even more than that on display ad units that have no hope of engaging your audiences and turning a profit. Why? Because traditional ad units have been shown to be wildly ineffective due to the banner blindness phenomenon. Just like...
ADOTAS – Google recently announced that its product listing ads (PLAs) are now viewable on smartphones in all markets, given that the ad campaigns are upgraded to “enhanced” on the platform. PLAs are a popular advertising format for retailers and brands, offering them a prominent and seamless way to...
Forensiq, a leader in ad fraud detection and prevention, today, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organizations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic,...
ADOTAS -- Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as...
ADOTAS -- People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got...
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