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As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children...
ADOTAS -- Living in a large city can definitely have its perks, and hopefully one of them is a functional, dependable and well laid-out and public transportation system to carry commuters to and from the office each day. With over 10.2 billion public transit trips taken each year, one...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
ADOTAS - Nassim Taleb’s marvelous book of aphorisms is called "The Bed of Procrustes," named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb: "He abducted travelers, provided them with a generous dinner, then invited them to...
When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively...
Internet marketing practices are beginning to elicit serious regulatory scrutiny around a variety of consumer protection issues. This scrutiny – in the form of ongoing investigations and enforcement actions – can have significant financial consequences for marketing organizations. Moreover, the major forms of media – e.g., Google, Yahoo!, and...
No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark...
ADOTAS - The media market is being driven by "Big Data" and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing...
DM CONFIDENTIAL - Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who...
ADOTAS - The Social, Local, Mobile (SoLoMo) revolution is here. With rapid rates of smartphone and tablet adoption, consumers are on the move, looking for information quickly and expecting relevant results on the go. In fact, 61 percent of smartphone users in a recent survey reported conducting local searches...