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AppLift's Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, "Mobile Advertising Fraud: The Next Battlegrounds," revealing international fraud distribution data. The e-book is a follow-on report to the company's 2015 fraud study that...
ADOTAS - A little more than 10 years ago, I had a meeting I’ll never forget for the rest of my life. It was me, my boss and my boss’s boss, a C-Level exec at our NYSE-traded company. The pace of growth was insane -- I was hiring people...
ADOTAS -- Recently, this Upworthy video made its way around the web, causing smartphone users to feel a cringe-worthy shame. The satire rather extremely lampoons the damaging effects of technology when not managed properly. While the clip is...
ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected...
ADOTAS - Advertising as we know it is quickly changing. Consumers are no longer viewing traditional mediums in home, leading to a declining rate of effectiveness. As a result, advertising dollars are shifting away from expensive stalwarts like full-page print ads and 30-second TV spots. Recently Outsell demonstrated the decline...
ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on "The Eclipse of Online Ads," in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary With advertising effectiveness on the decline, practitioners are turning to other...
Accounting for more than half of media buys online, programmatic has become the backbone of the digital advertising industry. Yet the largest part of the traded inventory remains the part of lowest quality. Many publishers remain reluctant to put their best asset into the programmatic machine. Some advertisers have...
In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly. This is about to change. The Interactive Advertising Bureau (IAB) recently introduced a...
ADOTAS - The media market is being driven by "Big Data" and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing...
ADOTAS EXCLUSIVE – You simply can’t turn on a television or radio, or surf the net without hearing or seeing the dreaded “R word.” The topic of a recession is everywhere; from being a headline story in the presidential election, to being a major driver of new economic stimulus...