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From the onset, digital advertising was the one advertising channel which would provide marketers and agencies with accuracy. Marketers didn’t necessarily know who / how many saw their ad on TV, in a magazine or a newspaper, but with digital advertising, they had an indication of who / how...
ADOTAS - In today’s market, choosing the right partner to execute your PPC search program is critical. But how do you know you’re selecting a true partner — one that will examine your needs and put a plan in place to achieve your full potential — versus a service...
My mom is 64. On those rare occasions when I send her an email, with, say, my flight information, I have to call her first to let her know to "check the computer". Her PC sits in the far part of the house, under a plastic cover, and...
While tablet commerce is still an emerging market, it’s predicted to continue to grow over the coming years. Consider these facts: In the last year alone, tablet traffic increased by 348 percent while smartphones grew by 117 percent. There will be 90.8 million iPad users by 2015. Tablet devices will generate more Web...
During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media...
Adotas recently caught up with Nikhil Sethi, co-founder and CEO of Adaptly (pictured left), to discuss the evolving social ad landscape, how advertisers can optimize creative at scale, and the future of marketing. Q: How have you seen the social ad landscape evolve and where are we today? A: We started...
ADOTAS - With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily...
ADOTAS - In the interest of providing consumers a higher level of confidence in the online advertising industry, the Self-Regulatory Principles for Online Behavioral Advertising aim to provide web consumers a mechanism for opting out of behavioral tracking services. In what might seem like a counter-intuitive move, many third-party data providers...
As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this...
ADOTAS - Things are changing with Super Bowl TV advertising. In the last few years we’ve seen big name players like Doritos and Pepsi refocus their efforts to leverage a different kind of consumer -- a consumer excited to be engaged and empowered; a consumer with access to a...