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ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands...
For most of its existence, advertising has been priced around the notion of X dollars per 1,000 impressions (CPM). Considering the relative consistency of the media landscape over the past 100 years (or so), this has worked well and generally been appropriate. We adjust up/down based on...
ADOTAS - Consumers remain skittish. Despite recent positive economic signs, the latest Gallup U.S. consumer spending report shows that routine daily expenditures at restaurants, gas stations and online stores are still down from their 2008 highs, falling to $58 per day in January 2011 versus $97 for the same...
   Limited by-invitation-only, Alpha users are to be the original participants in building the first consumer-powered data marketplace where people will own, verify and sell access to their data. For a complete Whitepaper on the technology and its application, click here. Social Reality, Inc.'s  blockchain identification graph platform, BIG,  announced the release of the...
Over the last two years, RSS feeds have been adopted by content publishers of all shapes and sizes — from individual bloggers to established media giants. RSS is being used by the online properties for media publishers in every segment — all of the top ten daily...
One of the biggest trends this year is that marketers are deciding to take their programmatic operations in house. To paraphrase Ross Perot, this is a giant sucking sound that can be heard all across Madison Avenue. A survey this year by the Association of National Advertisers found...
These statistics prove why you need to optimize your e-commerce website for mobile: More than 15% of all e-commerce sales are made from a mobile device 57% of customers say they won’t recommend a business with a poorly designed mobile site 30% of mobile shoppers will abandon a transaction...
ADOTAS -- Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs...
ADOTAS -- So you’re a small-to-mid size business owner, or maybe you work in the Internet marketing department for such a company and you’ve noticed your website is not appearing in the search results like many of your competitors. You’ve created fresh content for your website, built a few...
Ozone Media, a leading global advertising technology company, today announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform. Geared toward simplifying the marketing technology ecosystem for mid-size advertisers and agencies, Adadyn removes the barriers of entry into programmatic and works with...
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