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ADOTAS - You can’t help but notice the rapidly increasing number of brand protection vendors, but why do we need these companies? We didn’t have them before so why do we need them now? Writing on behalf of the pioneer in this space (we delivered the first brand-safe network...
As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a...
An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns and marketing activities has come of age, and a number of the challenges...
Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed...
ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006...
ADOTAS - With the rapid growth of the smartphone market and the iPads 2010 kickstart to the lackluster tablet market, what is the impact to marketing? For starters, the overall proliferation of these devices means that your ability to reach your audience increases. But in order to leverage the...
  The need for speed, innovation and agility is expanding the market for outsourcing, explains a new ISG Research report. Digital transformation contributed to a revival in large contracts with a single service provider, the report said, but noted the overall trend of shorter, limited-scope contract awards continued in 2017 as...
Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and...
ADOTAS – One of the dangers posited regarding artificial intelligence (AI) in pop culture is that it destroys humanity. Either it becomes self-aware and resolves to exterminate humanity (“The Terminator”), or it integrates so seamlessly with humanity that it becomes almost indistinguishable from it (“Her”).