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ADOTAS - Most of the top global brands have Facebook pages, but many are only in English despite having people from all over the world following them. For most people under 20 in the developed world, Facebook is a significant part of their daily routine. As this generation grows up,...
ADOTAS - Last week, Google announced the launch of its most formidable competitor to Facebook yet – The Google+ Project or “Google+.” This comes hot on the heels of their launch, just eight weeks ago of “+1” – a way that users can vote on web content and search...
Here's the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? "Technology is slowly reducing the workforce. More jobs are being eliminated because of...
"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...
Obtaining a single view of the customer has been at the core of marketers’ quests well before the Digital Era. The complete picture of the customer is critical to Marketing’s long-term success, better personalization and segmentation. However, siloed data sources, the ubiquity of mobile devices and the inability to...
Has it already been a year since the ad:tech crew graced New York with their digital marketing extravaganza? With time flying, the interactive ad industry's growth has been almost as equally rapid and staggering. So as ad execs the world over descend upon the Big Apple to discuss, promote...
When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...
ADOTAS - A long time ago, things got mighty comfortable in publishing land. The industry that created the ability to print a trillion newspapers every night and get them into America’s driveways by 5 a.m., got fat and happy on loads of advertising money, and they started building immense...
An Adotas Q&A with Bret Kinsella, CMO, XAPPmedia, explores how audio streaming can dodge the dangers of ad blocking. Q: Why do you believe that ad blocking is getting so much attention right now? A: This is about publisher economics. Two years ago, advertisers started to complain about ad fraud and...