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As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...
ADOTAS - The world of social media is maturing. And as it does, so too do the techniques that make it perhaps the most advanced tool for relationship-building the world has ever seen. Trouble is, for a long time now, auto dealerships didn’t engage social media in that game-changing light....
  As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017.  But what makes native advertising so successful? For a while now, all the credit has been...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...
ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
There’s been a lot of talk about video ad fraud since this Buzzfeed story back in October, but there seems to still be a lot of confusion about what actually constitutes video ad fraud and why it really matters in the grand scheme of things. So what if some other...
Why your most powerful influencers might not be online. A recent study reveals what all marketers already know: only four percent of consumers trust traditional advertising and marketers. Forward thinking marketers pivoted away from traditional methods, and many found an influencer network to work with, filled with individuals who possess...
The Internet of Trusted Things, a research report co-authored by Jessica Groopman and Jeremiah Owyang (pictured left), Kaleido Insights Analyst and Founding Partner, analyzes the enterprise opportunities and use cases for the convergence of the Internet of Things and Distributed Ledger Technologies (DLT). Despite recent growth of connected devices and networked...