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Eder Holguin (pictured left) is the CEO of OneQube.com and co-founder of LiveVote.com. Eder talks about the intersection of content, community and commerce.  As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
Times have changed. Today, we do not know how valuable the data that we share with websites is.  Did you know – the value of each WhatsApp user by the time it got acquired by Facebook was $42? So my argument here is whether you tried reaching out to companies...
So-called SDK Spoofing Fraud accesses users' devices and fakes app installations. Fraud experts at Adjust, the world's leading app measurement company, have launched a solution to eradicate a completely new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or...
The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary...
Chloe Brown has tough skin, and as a member of the all-female Pandora's Mighty Soldiers (acronym: PMS, formerly known as Psychotic Men Slayerz) gaming clan, she's no stranger to the habits of online gamers. But while learning how to play Halo 2 on Xbox Live, she experienced one of...
Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potential for innovations due...
ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There's so much tension between these two types of mobile ad companies, each is...
Email marketing still plays a vital role in business. Even though the advent of email dates back to the early 1970s, the direct nature of emails can make them stand out from other marketing efforts. In fact, in 2015, a study conducted by the UK's Direct Marketing Association estimated...
Consumer Power Social media has given consumers a whole new level of power. It is now possible for a review of a product or service, cleverly written and coupled with an entertaining video, to go viral, resulting in either windfall profits, or huge losses. In addition to social media sites...