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As the online advertising industry battles with GDPR, fraud, transparency issues, and spiraling costs of technology, affiliate marketing is enjoying something of a renaissance. Underpinning this trend are a number of factors that are carving out a new future for affiliate marketing. However, many brands and publishers are failing...
Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potential for innovations due...
Chloe Brown has tough skin, and as a member of the all-female Pandora's Mighty Soldiers (acronym: PMS, formerly known as Psychotic Men Slayerz) gaming clan, she's no stranger to the habits of online gamers. But while learning how to play Halo 2 on Xbox Live, she experienced one of...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...
Times have changed. Today, we do not know how valuable the data that we share with websites is.  Did you know – the value of each WhatsApp user by the time it got acquired by Facebook was $42? So my argument here is whether you tried reaching out to companies...
ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There's so much tension between these two types of mobile ad companies, each is...
Blockchain. If you haven’t heard about it yet, you will. It’s the ingenious technology underlying the success of bitcoin and other cryptocurrencies. Not only that, but it’s now poised to be a game changer for industries across the spectrum. Internet advertising stands to gain massively from blockchain protocols in a...
Pay per click marketing is used by many companies as a way to sell their products or services and target buying customers. It is probably considered one of the quickest ways for a business to get up and running online and is usually used first by individuals or companies...
With multiple channels for marketers and advertisers to pull insightful data from, the industry needs to deliver a safety net that ensures people understand how data is captured, and how it is used. With that in mind, Europe is preparing to implement the largest adjustment in data-protection law in the...
ADOTAS - Last month media giant CBS Interactive announced that it would stop using third-party ad networks to sell inventory across media properties and instead use its own internal ad serving platform, dubbed "Madison." It's not the first time a publisher has openly rejected the use of ad networks, which...