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Reality: People Don't Like Mobile Video Ads Much. Below is data that shows that--and that's followed by TabMo's new video format offering, which TabMo's founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, "when people have a negative brand experience on...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
Adotas talks with Sree Nagarajan, CEO, AffinityAnswers (pictured left) about how analyzing social behavior predicts brand engagement. Q: You’ve said that social affinity indicates that there is some kind of relationship between one brand and another. What specifically is behind it? A: It’s actually an indication that a relationship is...
Pay per click marketing is used by many companies as a way to sell their products or services and target buying customers. It is probably considered one of the quickest ways for a business to get up and running online and is usually used first by individuals or companies...
ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...
The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...
As slow as the adoption of RSS and RSS advertising has been, it's certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it's cheap and available and has become one of the...
AdYouLike is one of world's largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...