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By Chris Wallace, president and co-founder of InnerView In a world flush with marketing data, it can be hard for businesses to tell what information is meaningful and what’s noise. While few metrics are truly meaningless, many of the most popular KPIs do not have a strong connection with value. Impressions,...
By Alex Levitov, tech and web development writer.  Small business owners cannot compete against other major players in the industry with their limited resources, manpower, and products. However, a business website does help level the playing field. This has now become a prerequisite for the most basic of services. Not only...
By Ragnar Kruse, Chief Executive Officer and Co-Founder at Smaato   China is on course to become the world’s biggest economy by 2030, and as of today, it’s already the world’s largest app market. Putting two and two together, it quickly becomes obvious that in-app advertising represents a significant opportunity for...

3 Ways PQLs Help Power Growth

By Tyler Bench, Lucidchart Marketing qualified leads (MQLs) have long been a staple for B2B companies as they try to identify customers with real buying intent. But lately, there’s a new kid on the block offering a relevant metric that drives success: product qualified leads (PQLs). PQLs are generated by customers...
By: Daniel Avital, Chief Strategy Officer, CHEQ In times when brands are judged less by their offerings and more by the values they stand for, the importance of brand safety is much greater than you could possibly imagine. Brands used to be about image and status, today they’re about values and...
Data and psychology say you were attracted to the headline of this post. Are you wondering why? It clearly addresses a problem you have: you don’t know how to handle headlines. Plus, it indicates a list of actionable steps that will help you solve this problem. The headline is straightforward...
Every business has a goal to increase its sales and revenues every year. Sales and revenues only increase if there is an increase in customers buying goods and services produced by the organization regularly. And that is why the sales and marketing department exists in the majority of the...
In today’s world, it is pretty much impossible to avoid advertising, no matter where you go. In fact, it is estimated that an average person is exposed to as much as 10,000 advertising messages a day. Even though that number sounds pretty dramatic, it’s not exactly impossible, especially when...

Start Your CRO Strategy Here

You need people to visit your website and you need them to take action when they are there. This is where conversion rate optimization (CRO) comes into play. There are numerous strategies and tools that can benefit you in this area, however, with so many choices, it can seem...
The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb....