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Ed Brew – Head of Strategic Partnerships, PostForRent As the nineteenth century came to be defined by the Industrial Revolution, and the twentieth by social revolution, this century has so far been characterized by the digital revolution. There are now more than four billion people connected to the internet globally,...
By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms. Facebook is the most popular and influential social networking platform out...
Instagram marketing techniques and trends are always changing as an increasing number of brands try to capture the attention of their target audiences. Marketers need to be aware of what their audiences are taking a liking to so that they can leverage the opportunity for driving engagement and boosting...
By Aditya Kathotia Sometimes as lifestyle marketers, it’s highly significant that we think from the customers’ shoes. After all, everything starting from branding techniques to customer needs is evolving today at the rate of knots. To know what makes a customer tick, we need to think like one first. The...
With over a billion people logging into Facebook every day, the popular social media platform has become a powerful tool for digital marketers worldwide. Tapping into that rich and diverse audience can spell wonders for your business and allow you to reach KPIs and metrics for your efforts—if you...
By Clara Beck No matter how good your content is, at some point, you might have strived to get your eyes on your blog to drive more traffic. Why does this happen even after spending hours together to create one good eye-catchy content? There is more, a lot more to go...
By Elaine Bennett Source: Pixabay Research says that 46% of Google searches are local. Moreover, 88% of local searchers call or visit the business they found online within 24 hours. However, to get your small business noticed in the overcrowded SERPs, you need to optimize your website for local search. Local...
As the mobile app industry steps into 2019, the post-dividend era signifies that mobile market has already reached a saturation point. Everyday, there are thousands of new apps listed on app stores, the competitiveness has become even fiercer. The whole industry is consistently looking for new marketing and product...
By Emily Wilson As a small business, you have to do everything in your power to get ahead. You are, after all, facing conglomerates, multinational corporations, they are all vying for the attention of your customers. That’s why you need to utilize your strengths. You have flexibility, you can focus...
By Chester Avey In order for a local business to garner the type of success that they want to see come to fruition, they must adopt the best possible marketing practices. It is thanks to marketing that your audience knows who you are and what you do. In fact, even if...