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Advertising has become an increasingly data-driven endeavor. When the LUMA State of Digital Media 2017 was released this past summer, it came with a declaration that “data is the new oil.” As the number of touchpoints for reaching consumer grows, so to do the number of data signals a user generates,...

The Evolving Power of Email

Adotas talks with Eric Wanta, CMO, Zive about the power of email in 2018 to help brands personalize their marketing efforts.  Q: Email is always evolving, what do you see being a major change or innovation that will alter how we email in 2018?  A: In a nutshell, I think it will be...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
  As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017.  But what makes native advertising so successful? For a while now, all the credit has been...
The IAB internet advertising revenue report 2017 first six months results Conducted by PwC Advisory Services LLC (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC from companies...
The data at our disposal enables us to transform increasingly pervasive tools into highly persuasive consumer experiences. The more these data-driven experiences serve the individual, the better they will serve the brand. By 2025, there’ll be 180 trillion gigabytes of data, and data monetization will become a major source of...
Consumers’ attention is spread across increasingly more channels every year — in 2012 people had an average of 3 social media accounts, in 2016 they have an average of 7. Additionally, a recent Microsoft report showcases user action is down to 8 seconds — yikes! No wonder brands face an...
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video. This represents the sixth...
In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove...
AdTrader, an online ad agency, has accused Google of failing to repay monies collected for invalid traffic, either made invalid through fraud or mistakes. In a legal brief filed in a US district court in San Jose, CA, this week, AdTrader asserts that Google failed to refund almost $500,000 paid to...