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Analytics is all about enhancement. It’s about taking what is known, turning it into what is unknown, and using those insights to drive improvement and innovation. Analytics is being applied to everything from accounting and finance to manufacturing and logistics with impressive results. That begs the question, what if...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
Conceptualizing and developing a good mobile application is the basis for successfully marketing it to the target market. However, since the app will compete against millions of competitors in the Google Play Store or Apple App Store, marketing it properly is just as important as any other aspect of...
Email Opt-Out Behavior Infographic by Geography Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time and handling them properly is vital to remaining compliant with email marketing regulations around the world. Based...
Social media is challenging. No doubt. With a range of social platforms from Facebook, Twitter, Pinterest to Snapchat and Google Plus, ever-changing algorithms to the dynamically changing ad space, it is tough to feel you've got it all. In between this chaos, businesses tend to make a few mistakes...
As the online advertising industry battles with GDPR, fraud, transparency issues, and spiraling costs of technology, affiliate marketing is enjoying something of a renaissance. Underpinning this trend are a number of factors that are carving out a new future for affiliate marketing. However, many brands and publishers are failing...
Relationship Between Website and Localization The digital world has created exceptional conditions and opportunities for business growth and expansion. Whether your business is big or small, having an excellent website that represents your brand is one of the key factors in having a wider reach. A website is the center...

Blockchain Disruptions

Blockchain is a general label for a decentralized ledger of all transactions across a P2P network. The entire process takes place without being controlled by a particular entity. Instead, the ledger is distributed among millions of users around the globe. The network is robust, flexible and unhackable. BitFortune claims that...
Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts. With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed...
The recent Stop Funding Hate Twitter campaign is designed to expose examples of advertising alongside hate campaigns in mainstream media. Currently, the campaign has 92,000 followers highlighting the growing dissatisfaction among consumers. Consumers tend to react to these exposés with swift boycotts of products. One recent example highlighted EE’s continued...