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Have you ever stopped to think about why the social media hashtag “Throwback Thursday” became so popular? Or why Mad Men was such an instant smash hit? It’s not out of sheer luck. Both the social media craze and successful show utilize the power of nostalgia to pique the...
By Kenneth Sytian When you're on the process of designing and redesigning your website, it's easy to be caught up with the entire process especially when it comes to the aesthetics. But keep in mind that if you want to accomplish something, if you're going to boost your brand awareness or you...
According to the latest statistics by Statista, there are currently 3.5 billion social media users, out of 4.4 billion active Internet users. That’s too great of a number to even consider not seizing social media opportunities. Social media can help you grow your business on a global scale, but you...
By Smith Willas Many new developments have taken place in the last five year in digital marketing. In addition to helping businesses achieve their goals, digital marketing has a great impact on how we do business. From running a website and making that website visible on search engines to increase...
By Lauren McGrath, VP Studio & Strategy, ACTIVATE A closer look at the power of niche followings If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
The world of business has been changing lately. Some methods that used to demonstrate good results are no longer effective. According to statistics, only 10% of marketers consider their methods of lead and sales generation effective. The reason is that too many marketers have relied on the same methods...
Brace for impact! The company wants a website overhaul. Even worse, you are in dire need to redesign your own website – the one you’ve built for years. What should you do? There are plenty of factors to worry about especially on the SEO department. It’s not like redesigning a room...
By Ariba Niaz Manual lead generation is difficult for startup companies! there are different ways of lead generation for different companies. You can get a pipeline of qualified leads from best lead generation companies. One should Focus on Quality over Quantity when we talk about choosing lead generation company. Here is the...
By Kamy Anderson Social media platforms have become very attractive to brands. And why wouldn’t they? There are more than 2 billion social media users around the globe. They use it to stay in touch with friends and read or watch a variety of content. Brands see social media as an...
By Jeff Jones Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in the recent past, increasing your...