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The growing consumption of media among consumers coupled with the increasing availability of newer platforms is changing the way marketers and advertisers look at and adapt to the industry. Despite these changes over the last 15 years, ad-supported media is still far more dominant and successful than perception may indicate.   KEY...
  Ashwin Navin of Samba TV (pictured left) discusses viewership trends – especially as relates to streaming and live viewing. Q: We’ve already seen this year tentpole events like the Oscars and Super Bowl experience heavy declines in TV viewership, is there anything TV can do to stop the bleeding? A: There’s several factors contributing...
  Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts – per Ooyala’s newly released Q4 2017 Global Video Index Report. Geographically, Europe/Middle East/Africa (EMEA) had the greatest level of engagement at 63.5%. North America lagged...
   Limited by-invitation-only, Alpha users are to be the original participants in building the first consumer-powered data marketplace where people will own, verify and sell access to their data. For a complete Whitepaper on the technology and its application, click here. Social Reality, Inc.'s  blockchain identification graph platform, BIG,  announced the release of the...
  Justin Kennedy, COO at Sonobi As Chief Operating Officer of Sonobi, Justin is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the executive team to reality. With over 10 years of operational management experience, Justin identifies and develops key partnerships and...
  Advertisers that simply repurpose TV ads for social media and online video instead of custom tailoring for each platform are missing a huge opportunity, says Kantar Millward Brown.  Kantar Millward Brown AdReaction study shows that video creative that is both integrated and customized for each platform – online or linear...
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand safety are just a few of the concerns that have driven the desire for greater transparency in the ecosystem. The industry still has...
  This is not another ad tech prediction article declaring the year of mobile (every year is the year of mobile now) or the year that the entire industry transacts on viewable impressions (2014-2017). This is also not the year the block chain fixes the fraud problems in digital marketing (sorry). But...
There’s no question that today’s marketers are inundated with data. Despite this, many still struggle to understand the full customer journey – especially all the marketing interactions a consumer may have before they take a conversion-type action like make a purchase, fill out a form or download an app. Getting insights into...

Oscars Buzz & Business

As The Oscars Approach Get Out, Dunkirk, and Ladybird Generate the Most Search Buzz.  Special Spotlight: Black Panther Hitwise charted consumer searches for the best picture nominees over the last year, and Get Out, Dunkirk and Ladybird were the big winners in terms of generating online interest. “Most of the best picture...