Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook's becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you think this will impact users? A:...
The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting...
The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the...
Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook's ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control....
Adotas had the opportunity to ask Kiyoto Tamura, VP of Marketing at Treasure Data, how marketers can improve their use of data and what is keeping them from doing that. Q: First, what are marketers doing wrong when it comes to data? A: Marketers are always quick to point out...
For too long, clients have demanded that marketers prove ROI. Marketers have responded with the equivalent of grainy photographs of Bigfoot in the wild. It’s time to admit the photos are fakes. Agencies need to stop wasting money and effort chasing a myth and measure marketing success in more...

You Are What You App

To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising...
AppLift's Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, "Mobile Advertising Fraud: The Next Battlegrounds," revealing international fraud distribution data. The e-book is a follow-on report to the company's 2015 fraud study that...
Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven's managing director and co-founder; and John Donahue, Sonobi's chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the...
Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing...