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As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a...
Just four years ago, when people thought about affiliate marketing conferences, it wasn't generally considered to be a "must-see" event and tended to encompass a fringe part of the industry. At the time, the reigning conference was Affiliate Force, an annual cruise around the Caribbean. Both Shawn Collins and Missy...
By Peter Koeppel Digital advertising has been simultaneously the best and worst thing to happen to a lot of brands. On one hand, the reach that can be achieved would be absolutely impossible by pre-digital standards, but with that, marketers end up having to try to tease out how many of...
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