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Choosing the Right DSP

ADOTAS - 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many...
One campaign, many channels. Marketers are lectured to about this all the time, but is it actually happening? According to senior marketers the answer is no; 46% admit campaigns tend to run in isolation, while nearly a third (30%) say their campaigns are not designed for multichannel. Rebecca Honeyman, VP...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...
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