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2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing,...
ADOTAS - Although there are some really exciting innovations in the targeting and dynamic optimization of display and text ads, the online audience is blind to banner ads due to years of ignoring those prized positions above the fold. Audiences go to sites to engage with content, particularly regular...
Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...
By Patty Parobek More than ever before, customers are doing the work salespeople once did. They search, they seek information — they research on their own. Too often, companies make their customers work too hard to find the information they need. Despite the constant chatter about user-friendly content, many websites...
Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys - but, at a time when over 20 percent of US...
ADOTAS -- In the film "Memento," the protagonist, an ex-insurance agent named Leonard, can no longer create new memories. The last thing he remembers is the murder of his wife. He wakes up each day and relies on an imperfect combination of tattoos and notes to figure out what he...