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When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...
When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also...
A recent study by Ocean Consulting revealed that between 2000 and 2004, the number of people who rated ad-avoidance as a "hot topic" more than doubled. Today's consumer is more empowered than ever to edit out their marketing messages, be it through the use of DVRs (digital video recorders),...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
Whether you are brand new to the keyword advertising space or a veteran with your Google Qualified AdWords Professional or Yahoo! Search Marketing Ambassador banner proudly displayed on your homepage, you can benefit from five easy steps to make your campaign a success. 1. Know Your CPA/CPL (Cost Per...
As we all know, TIME Magazine awarded its coveted Person of the Year recognition not to one powerful or famous person, but to the collective "You", meaning Joe Six Pack, Jane Doe, John Q. Public and the rest of us average folks. The editors see the dawning of...
Rupert Murdoch has proven to be a true media mogul with designs on acquiring his way to the top. NewsCorp has been on a spending spree first with MySpace and now the recent$250 Million PhotoBucket acquisition. Much toMr. Murdoch'ssurprise the Bancroft familystunned the media after putting out a report...
Ebay Inc. has pulled its advertising from Google Inc.'s AdWords network in the United States, an eBay spokesman said on Wednesday. "This is part of an ongoing experiment to look at how we market across all media channels," said eBay spokesman Hani Durzy. But a trade publication Computerworld, which originally...
Two U.S. Senators have just introduced a new bill, the Cyber Safety for Kids Act, intended to protect children from harmful material. As with prior laws regulating adult content online, the new bill from Sen. Max Baucus and Sen. Mark Pryor raises interesting questions about the regulation of speech...
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