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Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
In today's market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising...
Two nights ago may have been the end of negotiations for the Dow Jones as the Bancroft Family and News Corp. owner Rupert Murdoch have come close to an agreement. The main concern of the family is to keep the independence of the newsroom should they accept Murdoch's bid...
When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also...
Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...
For some time, video has been a popular tool for internal corporate communications. However, the use of online video for integrated marketing campaigns is still a relatively new trend. Global 2000 marketing executives are beginning to realize the ROI benefits of using webcasting for creative purposes to deliver consistent...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...