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Step into an interactive agency these days and you'll undoubtedly fall over people spouting off about the wondrous powers of behavioral targeting. That is, if you manage to dodge the crowd still going on and on about search marketing (sorry guys, that is so last year). No, 2006 it...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
Today ValueClick, Inc. announced that its board of directors has elected Tom A. Vadnais as the Company's new Chief Executive Officer. The change comes on the heals of a troublesome analysts report on the methods driving ValueClick's growth and now an active FTC investigation into lead generation practices. Mr. Vadnais...
Two nights ago may have been the end of negotiations for the Dow Jones as the Bancroft Family and News Corp. owner Rupert Murdoch have come close to an agreement. The main concern of the family is to keep the independence of the newsroom should they accept Murdoch's bid...
ADOTAS - Like a lot of things in life, email marketing used to be simple. It was only text; subscribers would read it mostly on their computers; it would create awareness of your brand/product and influence enough to make the program reasonably profitable. Of course, some darn overachiever had to...
Recently, The New York Times, in bold headlines, reported the blindingly obvious: New York's Times Square is a remarkable place. Of course, marketers have known this for years, which is why they invest millions in blinking billboards and lunatic street stunts. Consumers know it too, which is why so...
Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...
In today's market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising...
Yesterday it was reported that Microsoft Corp. is currently in discussions with Facebook Inc. to invest in the social network. The investment could be upwards of $10 billion. According to the Wall Street Journal, Google Inc. has also been approaching Facebook regarding a potential investment. Should Facebook agree to an...