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When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also...
Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...
If there was one word to describe the changing expectations of online advertising in 2006, it's transparency Best price on claritin . Dictionary.com, who was displaying an ad for AT&T at the time, says transparency means, 'The full, accurate, and timely disclosure of information.' In keeping with the reference,...
For some time, video has been a popular tool for internal corporate communications. However, the use of online video for integrated marketing campaigns is still a relatively new trend. Global 2000 marketing executives are beginning to realize the ROI benefits of using webcasting for creative purposes to deliver consistent...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
Ebay Inc. has pulled its advertising from Google Inc.'s AdWords network in the United States, an eBay spokesman said on Wednesday. "This is part of an ongoing experiment to look at how we market across all media channels," said eBay spokesman Hani Durzy. But a trade publication Computerworld, which originally...
As we all know, TIME Magazine awarded its coveted Person of the Year recognition not to one powerful or famous person, but to the collective "You", meaning Joe Six Pack, Jane Doe, John Q. Public and the rest of us average folks. The editors see the dawning of...
Rupert Murdoch has proven to be a true media mogul with designs on acquiring his way to the top. NewsCorp has been on a spending spree first with MySpace and now the recent$250 Million PhotoBucket acquisition. Much toMr. Murdoch'ssurprise the Bancroft familystunned the media after putting out a report...