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Featured post on the front page given top billing

Recently, The New York Times, in bold headlines, reported the blindingly obvious: New York's Times Square is a remarkable place. Of course, marketers have known this for years, which is why they invest millions in blinking billboards and lunatic street stunts. Consumers know it too, which is why so...
In the world of ecommerce, a publisher's primary value to an advertiser is their ability to attract a specific target audience or demographic. Additionally, a publisher gains value from advertisers by connecting their users with related services. There are several online marketing avenues for advertisers and publishers from direct...

Up against the pay wall

ADOTAS - Surfing free news and opinion sites is like strolling through public parks in the 60s: Unrestrained commentary and arresting images abound, replete with those killjoys brandishing their crudely-lettered signs: THE END IS NEAR!It’s unnerving to read about the potential demise of free content on free content websites,...
ADOTAS - Like a lot of things in life, email marketing used to be simple. It was only text; subscribers would read it mostly on their computers; it would create awareness of your brand/product and influence enough to make the program reasonably profitable. Of course, some darn overachiever had to...
This morning Microsoft announced its aquisition of aQuantive Inc. for $6 billion.As of 10 a.m. EST, aQuantive stock had increased nearly 80% from the closing price Thursday evening of $35.87. Investor confidence obviously reflecting excitement over the news. This acquisition comes in the wake of the well publicised $3.1 billion...
Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...

Surveying Before You Dive In

ADOTAS - Digital media marketing and advertising affords new opportunities to reach consumers on-the-go in less expensive and more targeted ways that were heretofore possible. Even though mobile and digital advertising has the potential for a better ROI than traditional media, metrics are the true key to success. Not...
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
Mobile: Ready, Set, Go The mobile ad opportunity has everyone standing up and paying attention. According to some projections, worldwide revenue from the consumer consumption of mobile content will be worth approximately $92 billion by 2009 (Informa Telecoms & Media Sept 2006). Data services, in particular, are also becoming more...
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