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Two nights ago may have been the end of negotiations for the Dow Jones as the Bancroft Family and News Corp. owner Rupert Murdoch have come close to an agreement. The main concern of the family is to keep the independence of the newsroom should they accept Murdoch's bid...
Step into an interactive agency these days and you'll undoubtedly fall over people spouting off about the wondrous powers of behavioral targeting. That is, if you manage to dodge the crowd still going on and on about search marketing (sorry guys, that is so last year). No, 2006 it...
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...
ADOTAS - While the development of CRM (customer relationship management) systems signaled a transition to customer orientation in businesses, these early systems tended to try to put the focus on the "M" in CRM, aiming to help businesses better manage their customers. With the emergence of customer power through...
In today's market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising...
Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...
ADOTAS - Like a lot of things in life, email marketing used to be simple. It was only text; subscribers would read it mostly on their computers; it would create awareness of your brand/product and influence enough to make the program reasonably profitable. Of course, some darn overachiever had to...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...