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Is your budget an afterthought or a well constructed recommendation? In the scheme of traditional media, online budgets are increasing tremendously, but how much is enough? When a client asks you how much they should spend online it sometimes feels like a shady exchange with a redneck...
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...
ADOTAS - Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
ADOTAS - As advertisers are peppered with daily pitches for the latest array of media options, determining a company’s ideal marketing mix has become a significant feat with multiple what-if scenarios. However, it is clear that advertisers—SMBs and national brands alike—are now demanding lead quality reporting to prove the...
DM CONFIDENTIAL - Those who build offers have a special talent. It’s not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have an ability to create the vehicle by which to monetize it. As they do so, a...
This morning Microsoft announced its aquisition of aQuantive Inc. for $6 billion.As of 10 a.m. EST, aQuantive stock had increased nearly 80% from the closing price Thursday evening of $35.87. Investor confidence obviously reflecting excitement over the news. This acquisition comes in the wake of the well publicised $3.1 billion...

Publisher, Know Thyself

ADOTAS - Ad sales development professionals are, at a bare minimum, charged with providing research and positioning that sells a given site’s strengths to the right advertisers and advertiser categories, as well as work with designers and engineers to create original, high-performance ad-targeting and custom solutions capabilities. Over the years...
ADOTAS - As this year's industry events cycle draws to a close, I've been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I've listened to the debate (a...