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It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have...
It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...
ADOTAS - 2010 is the year online publishing needs to decide what it wants to be when “it's all growns up” (to borrow Vince Vaughn’s grammatically-incorrect but memorable line in “Swingers”). If online publishing (and more specifically, digital advertising) is ever going to be a material part of a media...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
ADOTAS EXCLUSIVE -- The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still...
With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft's Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don't panic—hope, and...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...