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"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...
It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
A FEW STATEMENTS OF FOUNDATION: 1. 38% of online, Gen Y Americans visit social networking sites at least once a week (and the number is increasing) 2. Smart marketers are trying to interact with those consumers — where they are, and on their terms. 3. ...
In yet another example of a major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...
ValueClick is being investigated by the Federal Trade Commision (FTC) for possible CAN-SPAM act violations concerning its lead generation practices. "We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the...
DM CONFIDENTIAL - If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the...
Here's a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that's not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the...
In 2020, Americans will go to the polls to vote for president in what could be the most anticipated, and hotly contested election of all-time. The same election cycle will also see 34 Senate seats up for grabs. In a divided nation, how can candidates win the trust of...
How important are search engines when it comes to brand marketing? 73% of the adult population report they are using the internet today and the number increases every day. Of those people, 87% are using search engines as their primary method of finding websites. My point — ignoring search...