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Grow Your Own Mobile Apps

ADOTAS - Mobile applications are being added to interactive advertising campaigns every day. Your clients are looking to you to help them navigate this new channel. These applications require very specific skills to build the rich and engaging social, local, and media-packed experiences that consumers demand in mobile applications...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had...
ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have...

The Dark Days Of Yahoo

Yesterday, Yahoo Inc. announced that its fourth quarter profit declined just over 23%, while many of the firm’s competitors experienced growth in the same time period. Company shares declined about 8.7%, or $1.81 to $19, a number that continues to fluctuate, dipping to a 10% drop. These numbers have...
In yet another example of a major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous...
Just how sinister click fraud really is has been a topic of conversation that, up until now, has been a dialog between advertisers, search engines marketing firms, auditing firms, and of course, the courts. Who we have not heard from in any real detail have been the search engines...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
Newspapers and magazines are finally beginning to use online processes to sell advertising in the print version of their publications. For Adotas readers immersed in the digital world, this may not seem like a big step. But for the print industry, which has traditionally had difficulty adapting online technology to...
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