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ADOTAS - Having survived a canceled flight back from Vegas and the craziness that ensues after being out of the office for a few days, I have finally had the chance to reflect on my experience this year at Affiliate Summit West hosted this year at the Wynn Hotel...
I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...

The Dark Days Of Yahoo

Yesterday, Yahoo Inc. announced that its fourth quarter profit declined just over 23%, while many of the firm’s competitors experienced growth in the same time period. Company shares declined about 8.7%, or $1.81 to $19, a number that continues to fluctuate, dipping to a 10% drop. These numbers have...
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
ADOTAS - Many major advertisers feel they have more options for video advertising on cable than they do on the internet. Why is that? In an era of virtually limitless online choices, major commercial cyber-buys typically stay in the “safe zone” of ABC, NBC, CBS and Hulu, with perhaps...
Newspapers and magazines are finally beginning to use online processes to sell advertising in the print version of their publications. For Adotas readers immersed in the digital world, this may not seem like a big step. But for the print industry, which has traditionally had difficulty adapting online technology to...
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