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According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word "blog" still just a whispered word in the industry? For the first time I've noticed we as Online...
If you're a Google AdWords advertiser, you should've received notice of settlement for click fraud claims. If you haven't received this, check your spam filter--the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you've received and read the settlement notice, and perhaps even some...
All it takes is a quick glance at ADOTAS's "Most Popular" and "Most Commented" sections to see that the conversation regarding the major online social networks' deficient safety standards and advertising's relationship to this problem remains a serious, unsolved issue. Everyone seems to have an opinion about how...
Things used to be pretty straightforward. You had a product you wanted to sell, some folks to sell it to, and some well-defined media through which to tell people about it. A planner knew what they had to do — some customer research, a focus group or two, sometimes...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
Online retail and search are two industries that work in unison with the main objective to fulfill the consumers' need. Paired together, they help consumers research, locate, and eventually purchase products and services, whether online or cross-channel. The dynamic nature of the retail industry is almost as fluid as...
Behavioral marketing, with its ability to truly segment and target your audience by past online behavior, is not only for banners or networks. Using this method in your email campaigns can significantly change the way you send your emails for the better. By collecting information about your lists, you can...
Everyone's talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they "get new media." IPG opens an Emerging Media Lab with Al Gore to make the point that they "get it." The irony of this pairing notwithstanding, the central...
One of the (in my view) most talented young artists working today doesn't create the kind of art that you can hang on your wall or place on display in the real world. He creates art on the Internet — but in a way that enables the viewer to...