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Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there's a pretty good chance that you're getting a partial...

Grow Your Own Mobile Apps

ADOTAS - Mobile applications are being added to interactive advertising campaigns every day. Your clients are looking to you to help them navigate this new channel. These applications require very specific skills to build the rich and engaging social, local, and media-packed experiences that consumers demand in mobile applications...

The Dark Days Of Yahoo

Yesterday, Yahoo Inc. announced that its fourth quarter profit declined just over 23%, while many of the firm’s competitors experienced growth in the same time period. Company shares declined about 8.7%, or $1.81 to $19, a number that continues to fluctuate, dipping to a 10% drop. These numbers have...
It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
ADOTAS - One of the most interesting television viewership statistics I’ve recently read is Nielsen’s report that this season’s new comedies are showing a significant uptick in viewer engagement, as measured by recall of details within an episode, with a 5% increase over last year. Programmers should be proud of...
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
ValueClick is being investigated by the Federal Trade Commision (FTC) for possible CAN-SPAM act violations concerning its lead generation practices. "We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...
ADOTAS - You may remember in the early days of “Saturday Night Live,” the comedy classic spoofed a real commercial showing two cast members arguing over whether the canned product they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...