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The writer’s strike has officially ended and the first big event since the truce has finally taken place, the 80th Annual Academy Awards. This event is not only a huge night for the film industry, but it is another of the few advertising opportunity juggernauts both off and online...
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
In yet another example of a major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous...
No, this is not 'yet another' article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I'm such a tease....) What initially triggered the following thoughts was a discussion that...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
A FEW STATEMENTS OF FOUNDATION: 1. 38% of online, Gen Y Americans visit social networking sites at least once a week (and the number is increasing) 2. Smart marketers are trying to interact with those consumers — where they are, and on their terms. 3. ...
ValueClick is being investigated by the Federal Trade Commision (FTC) for possible CAN-SPAM act violations concerning its lead generation practices. "We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the...
It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
ADOTAS - As more and more parts of our lives are made public on the Internet by means of search engines, social networks, e-mail and even mobile devices, the debate over how to control the access to and use of that private information is heating up. When web publishers and...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...