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It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
ADOTAS - 2010 is the year online publishing needs to decide what it wants to be when “it's all growns up” (to borrow Vince Vaughn’s grammatically-incorrect but memorable line in “Swingers”). If online publishing (and more specifically, digital advertising) is ever going to be a material part of a media...
With over a billion people logging into Facebook every day, the popular social media platform has become a powerful tool for digital marketers worldwide. Tapping into that rich and diverse audience can spell wonders for your business and allow you to reach KPIs and metrics for your efforts—if you...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...

Publisher, Know Thyself

ADOTAS - Ad sales development professionals are, at a bare minimum, charged with providing research and positioning that sells a given site’s strengths to the right advertisers and advertiser categories, as well as work with designers and engineers to create original, high-performance ad-targeting and custom solutions capabilities. Over the years...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...
With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft's Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don't panic—hope, and...
ADOTAS - Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of...