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Today, Microsoft reportedly lost an antitrust case after the European Union court agreed with a prior ruling that the software giant abused its position in the market to squash any potential rivals. The court upheld the decision that was made in 2004 against the company and will fine them $689.9...
Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of...
ADOTAS - Newspapers, television, billboards, magazines -- key mediums for businesses the world over. But the thing with these traditional mass communication mediums is they are generally reserved for big companies with big budgets. Conversely, the rise of digital media has opened up new avenues for business, and the opportunities...
Last month, I wrote about how Online Retail and Search are two industries that work in unison with the main objective to fulfill the consumer's need; find information on product, compare product, buy product. Search fulfills the need of the consumer at the point in which they are seeking...
ADOTAS - Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow...
ADOTAS EXCLUSIVE -- We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently...
Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network’s existing contract runs out. Apple is said to be in talks with News Corp....
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
ADOTAS - Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of...
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