Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

ADOTAS EXCLUSIVE -- We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...
ADOTAS - Ready to find out why some advertisers have moved up to 25% of their search budget into pay-for-call? Looking for an alternative to search per-click bidding and online lead generation? Advertising veterans often say that if you’re not spending at least 15% of your marketing budget testing new...
ADOTAS - Many major advertisers feel they have more options for video advertising on cable than they do on the internet. Why is that? In an era of virtually limitless online choices, major commercial cyber-buys typically stay in the “safe zone” of ABC, NBC, CBS and Hulu, with perhaps...
Frederic Joseph, CEO of US S4M (Success for Mobile) and Global COO, S4M, explores the possibility that attaining 100% viewability on mobile can become an industry standard. Q: How is 100% mobile viewablity possible and why is it important? A: 100% viewability on mobile is reachable when you can asses...
When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
ADOTAS EXCLUSIVE -- A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently...
Sometimes we forget that the brands we toil over are just the tip of an iceberg; just the small bit of the product or service that's showing above the waves. Beneath the surface, for most brands, is a huge, complex value proposition encompassing all the reasons that make our...
Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars,...
ADOTAS - Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. Now, 70% to 85% of media buys have a mobile component –- from interactive and video to full-screen interstitials. Advertisers cannot afford to wait for the iPad to hit store...