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A FEW STATEMENTS OF FOUNDATION: 1. 38% of online, Gen Y Americans visit social networking sites at least once a week (and the number is increasing) 2. Smart marketers are trying to interact with those consumers — where they are, and on their terms. 3. ...
ADOTAS - These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we've come up with over the last 50 years. We're like sharks -- constantly moving. It's no...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...
ADOTAS - 2010 is the year online publishing needs to decide what it wants to be when “it's all growns up” (to borrow Vince Vaughn’s grammatically-incorrect but memorable line in “Swingers”). If online publishing (and more specifically, digital advertising) is ever going to be a material part of a media...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...

Publisher, Know Thyself

ADOTAS - Ad sales development professionals are, at a bare minimum, charged with providing research and positioning that sells a given site’s strengths to the right advertisers and advertiser categories, as well as work with designers and engineers to create original, high-performance ad-targeting and custom solutions capabilities. Over the years...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
ADOTAS - Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of...
By Ivan Serrano As the heart of most mobile apps, databases are a critical component to the success of an application. Although there are a multitude of different databases to choose from, they all have the same basic function; to collect data. To limit the need of relying on networks, applications...