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When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
ADOTAS - Do you remember how exciting that first day of school was -- and how nerve-racking? To make sure that your new school year is successful, we’ve put together this email marketing back to school basics advice to help you get over the hurdles. Your email marketing efforts should...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...
Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of...
ADOTAS - Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun or adjective that describes the product. Usually when brand bidding, an affiliate is bidding on a trademarked name and is often therefore “competing” directly...
Did you know that more than 3,500 years of new video footage (according to Trends magazine) is created every single year? Now, that's a lot of video! Clearly, people make videos for all sorts of reasons, but I want to focus on videos created for one of two reasons: fame...
In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network’s existing contract runs out. Apple is said to be in talks with News Corp....
ADOTAS - Neil Swidley, a Globe Magazine staff writer, recently published a great article titled, “Inside the Mind of the Anonymous Online Poster.” I found this article intriguing because the author does a great job of reaching beyond the physical confines of the digital world by going right into...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...
The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it's more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more...
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