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When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
In an interview with James Lamberti, the SVP for comScore Marketing Solutions, details of the newly released study on the local/yellow page search market were discussed. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first...
Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars,...
ADOTAS - This is the third article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here and the second article here. As the Internet has grown, so have the responsibilities of companies that engage in online business. At the heart of these responsibilities...
ADOTAS - One of the most interesting television viewership statistics I’ve recently read is Nielsen’s report that this season’s new comedies are showing a significant uptick in viewer engagement, as measured by recall of details within an episode, with a 5% increase over last year. Programmers should be proud of...
ADOTAS - Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. Now, 70% to 85% of media buys have a mobile component –- from interactive and video to full-screen interstitials. Advertisers cannot afford to wait for the iPad to hit store...
ADOTAS EXCLUSIVE -- A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently...
ADOTAS - You may remember in the early days of “Saturday Night Live,” the comedy classic spoofed a real commercial showing two cast members arguing over whether the canned product they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling...
DM CONFIDENTIAL - If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the...

Google Tax

DM CONFIDENTIAL - The performance marketing world has generally relied upon a fairly straightforward approach. Find/build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic piece has been a key component and changes in traffic have dramatically altered the nature of performance marketing to date. In the earlier...