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In a recent survey, we found that a majority of senior level brand marketers are not confident that their interactive marketing dollars are spent effectively. Of the marketers surveyed, 85% said their ability to measure interactive needs improvement. The bottom line: marketers are underutilizing the interactive medium, and...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
ADOTAS EXCLUSIVE -- We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently...
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and...
Sizmek today released its Viewability Benchmark Report, Winter 2015. The study, conducted by Sizmek Research, analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric. Sizmek Research found the IAB’s ‘State of Viewability Transaction 2015’ – specifically...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...
ADOTAS - Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will...
From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...
ADOTAS - Many major advertisers feel they have more options for video advertising on cable than they do on the internet. Why is that? In an era of virtually limitless online choices, major commercial cyber-buys typically stay in the “safe zone” of ABC, NBC, CBS and Hulu, with perhaps...