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In his March 24th article, "Bid No More: Why an Open Network Outperforms Auction-Based Advertising", Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. He astutely points out that for a solution to be...
Say goodbye to Knight Ridder, which just got acquired for billions. What does it mean for the industry? In sum, the sale, the price of which was far below expectations, reflects the increasingly tough position of traditional publishers at the hand of a powerful new breed of...
As slow as the adoption of RSS and RSS advertising has been, it's certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it's cheap and available and has become one of the...
Getting People to Opt In Thoughtfully planned and well executed email programs can drive significant traffic to websites or stores, boost sales, increase brand affinity, and ultimately result in long-term customer loyalty. Email is a high-touch channel capable of delivering a combination of graphics and copy more cost-effectively than any...
In the last piece I wrote for ADOTAS, I identified user-generated content as a key part of what I termed 'The New Creativity'. So here are six entirely subjective points about what is rapidly becoming the possibly most over-used buzzphrase of the moment (147 million results when Googled)...
Branded desktop applications (BDAs) have been around since the dawn of Internet marketing. Back then they were often amusing windowless animated characters that people passed around as attachments. It's hard to imagine now, but in that era pass-along rates routinely exceeded 150 percent. Today's BDAs have moved from being...
We've all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it's natural that...
Bounce is doing it; Cottonelle is doing it too. What are these brands doing? They're harnessing the power of the Internet to engage with their customers and to connect with them on a level far beyond their everyday usage. According to eMarketer, the consumer packaged goods (CPG) industry is projected...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...
Approaching the ripe old age of 75, William Shatner (of all people) is as busy as any celebrity half his age. Why? Single-handedly, Tila Tequila has become a huge celebrity (with 902,111 buddies and over 30 million visitors) on MySpace, recently appearing on the cover of Stuff...