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The MORE THINGS CHANGE... (...a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet,...
"Our is the best out there!!" exhorted the CEO of this entertainment company in his gruff South African accent. "Our is so good that I'm confident no one's even close to touching it!" In light of such beaming confidence, what did I say?...
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It's a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you've no doubt mastered — and apply it in...
In the past 18 months, many companies have become much more interested in finding the right balance between their Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) programs. No doubt, this is at least partially due to a resurgence in emphasis on SEO as companies...
When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
Newspapers have put themselves into a pickle. For the past decade they have made their content available online for free, while serving up the same content to their print subscribers, the next morning, for a fee. What has this business model reaped? Plummeting print circulation. Over 6% loss on average over...
The goal of any advertiser is to reach the right viewer at the right price. In the online world today, advertisers are too often shooting in the dark, wasting bullets and missing their mark. The problem is that the online advertising market, especially the market for display advertising, is...
So where is at, and what's new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out...
Battling it out in the world of paid search is tough enough without knowing your average sales cycle. If it takes a month for your visitor to convert into a sale, your campaign cannot really establish its true profitability until that cycle is complete. By assuming that a...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...