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Today, Google is facing a Senate hearing that will determine whether or not the company is allowed to acquire DoubleClick for $3.1 billion. The witnesses that will be appearing in front of the panel include analysts, company officials and consumer privacy experts that sit on both sides of the fence...
According to numerous reports, online ad revenues in Q3 of this year have increased by over 25% to an industry astounding $5.2 billion according to a report by the Interactive Advertising Bureau. This is an increase of $1.1 billion over the third quarter last year, and revenues were almost a...
Before you present a consumer with your viral marketing program, you have to consider your impact on their social capital and craft your strategy accordingly. You need to understand what's going to motivate people to spread the word, and use the right tactics for your situation. Failing to do...
ADOTAS - This is the first in a three-part series on the non-proprietary search market. When most people think of search advertising, they think first (and many times only) of the dominant market players -– Google, Yahoo! and Microsoft. They’re the 800-pound gorillas in the room, no question. Outside of the...
ADOTAS - We live in a world of "found" creative. And the sword is double-edged. While it's contributed, certainly, to the efficient execution of our ideas -- a good thing -- it's also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First...
ADOTAS - People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However, people today are wired in a different way, preferring to connect more and more via online communications. Companies – and successful marketers...
The Impact of Native Mobile Video Advertising on Key Brand Metrics. Native, in-feed video that auto-plays is one of the fastest growing sources of new, premium mobile video inventory. Popularized by social platforms, this inventory has been aggressively adopted by premium publishers within news, entertainment, sports & music categories....
ADOTAS - I know I’m not alone in saying good riddance to 2009. It was a year full of economic slumps, a depressing job market and a decline in advertising almost everywhere you looked. So how is 2010 going to be any different? Instead of going over a forecast, I...
ADOTAS - Everyone is jumping on the "quit Facebook" bandwagon. But you know what? Accept for a few cases, it won’t happen because there is no real Facebook alternative. We’ve seen this scenario before. Facebook launches some privacy-threatening implementation. Users scream "How dare they!" And then Facebook does some minor adjustments...
ADOTAS -- The world watched as Twitter executed a near-flawless IPO yesterday, officially becoming a public company on the New York Stock Exchange. Before the first day of trading, witter priced its shares at $26, slightly above the predicted range of $23-$25. By day's end, shares climbed 73 percent to...