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In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
ADOTAS - I’ve said before that there isn’t one sure-fire way to make your social campaign a success. There are, however, a lot of ways to be successful. In my last article I showed you some examples of how you can put social media to good use. Although it’s ultimately...
ADOTAS - Tomorrow, Thursday, Jan. 28, at the University of California Berkeley School of Law, the Federal Trade Commission kicks off the second of its three-part roundtable series, "Exploring Privacy" -- a tutorial on where the agency stands on enforcement of privacy matters that should be of high...

Fraud 2.0

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it cheating. In our industry, they call it fraud,...
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....
By nature, sales people are pushy. We're not afraid to negotiate, and we're not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree....
ADOTAS - Standing out against the competition in the advertising world can seem like a daunting task for brands. A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe’s Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage...
ADOTAS - Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow...
It's long been known that effective landing pages hold the key for generating revenue through pay-per-click search marketing efforts. But with recent changes to the AdWords Quality Score algorithm, if search engine marketers want to improve their conversions and keep their costs-per-click down, it's more important now than ever...