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Get ready for some visually rich, stunningly colorful ad experiences! This week’s ad picks are a feast for the eyes ranging from expandables to overlays and from gothic to festive. Enjoy the show! Campaign Name: Universal Crimson Peak Country: UK Advertiser: Universal Publisher: Telegraph Built...
ADOTAS - This is the final article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here, the second article here and the third article here. During last week's Online Trust Alliance's Online Trust & Brand Protection Summit in Philadelphia, Maneesha Mithal, assistant director...
The Impact of Native Mobile Video Advertising on Key Brand Metrics. Native, in-feed video that auto-plays is one of the fastest growing sources of new, premium mobile video inventory. Popularized by social platforms, this inventory has been aggressively adopted by premium publishers within news, entertainment, sports & music categories....
ADOTAS - Many sci-fi films portray a world where computers take control over mankind. It’s a scary concept and yet, in the near future, we may find even within our own industry, a world where computers make creative decisions for us. But there’s no need to fear or panic. Unlike...
ADOTAS - Social media is different from marketing channels whose purpose and capabilities are limited to broadcasting or simply publishing marketing messages. Rather, social media is about generating conversations around topics important to a specific user group or audience. This means social media is not about promoting a specific marketing...
ADOTAS - I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending the Dallas Ad League’s Magazine Day event at the Fairmont Hotel, I feel as though I journeyed to 1995 and back again. Not that I have anything against attractive, skirt-suited Southwestern...
Many marketing professionals are used to significant marketing campaigns. From full page ads to online micro-sties, integrated marketing approaches can burn through your budget very quickly. With advances in online marketing, effective campaigns don't have to break the bank. In fact, you can accomplish many of your sales and...
Today, Google is facing a Senate hearing that will determine whether or not the company is allowed to acquire DoubleClick for $3.1 billion. The witnesses that will be appearing in front of the panel include analysts, company officials and consumer privacy experts that sit on both sides of the fence...

Reach out and touch a blog

ADOTAS - Why would you want to do blog outreach and what are you missing out on? “Social media marketing” is all a buzz, but can it deliver sales ROI? Yes -- here is why and how. Simply put, blog outreach is connecting to specified audiences through the medium of bloggers...
ADOTAS - Measurability can be one of the biggest advantages of online advertising; however, it can also be one of the greatest disadvantages -- if not used effectively. The online advertising industry notoriously relies on “the click” to determine display advertising effectiveness. Unfortunately, recent research shows that not only are...