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Featured Top Post

Featured post on the front page given top billing

ADOTAS - Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday -- email volumes hit all-time new heights. Even as bad as the sales numbers...

Up against the pay wall

ADOTAS - Surfing free news and opinion sites is like strolling through public parks in the 60s: Unrestrained commentary and arresting images abound, replete with those killjoys brandishing their crudely-lettered signs: THE END IS NEAR!It’s unnerving to read about the potential demise of free content on free content websites,...
ADOTAS – If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated.
As we approach the tenth anniversary of the first iPhone, arguably the dawn of a new era in communication, mobile advertising has reached new levels of sophistication and prominence. But a close look at statistics on mobile ad effectiveness—and widespread audience frustration evidenced by the fact that ad blockers...
ADOTAS -- You’ve seen them on the Internet – those pesky ads that seem to follow you across websites for that Moncler down vest you’ve been coveting, or that red coffee pot you viewed once on an online retail site. It’s these ads that give the retargeting industry a...
ADOTAS - I’ve heard and read mobile disappointed a lot of marketers last year, where more hype was generated than results. So, I admit, even I was a little surprised at some of the results our team uncovered while conducting a year-end review of campaign metrics for one of...
ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as being something nobody would openly acknowledge or asked jokingly if I thought of myself...
ADOTAS - The guerrilla marketing movement started in the 90’s when traditional forms of advertising and marketing got, well, boring. It’s an umbrella term that refers to any kind of untraditional marketing that is unexpected and unique. Wikipedia defines guerrilla marketing as, “…an unconventional system of promotions that relies on...

Blocker’s Remorse

As part of Adotas' ongoing exploration of Online Advertising: Life After Mobile Ad Blocking, here's a look at one blocker's remorse. Marco Arment (pictured left), an iOS and Web developer, co-founder of Tumblr and creator of Instapaper, has pulled his newly launched ad-blocking app, Peace, from the AppStore, saying...
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As...