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Janrain and the Altimeter Group issued a white paper, Marketing’s New Imperative: Customer Identity Management. Andrew Jones, former analyst for the Altimeter Group, has created a three-part series highlighting the main points in the paper. This is PART  TWO: ROI OF CUSTOMER IDENTITY MANAGEMENT Consolidating customer identity makes insights actionable...
ADOTAS - Picture for a moment the glory days of advertising. Usually this conjures images of men with skinny ties and women with beehive hairdos, three martini lunches and unlimited expense accounts. Imagine a time when David Ogilvy, Leo Burnett and J. Walter Thompson were people, not just agencies,...
ADOTAS (Last of 5 parts) -- Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a...
ADOTAS - When I first heard that mobile advertising spending is projected to top $1 billion in 2011 (according to eMarketer), I became excited – but not necessarily surprised. I’ve talked to you before about the need for local advertisers to leverage mobile marketing. Then I started wondering how...
ADOTAS -- For website publishers, Google Analytics is a boon --  one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in...
Get ready for some visually rich, stunningly colorful ad experiences! This week’s ad picks are a feast for the eyes ranging from expandables to overlays and from gothic to festive. Enjoy the show! Campaign Name: Universal Crimson Peak Country: UK Advertiser: Universal Publisher: Telegraph Built...
After surveying 387 marketing executives, Conductor produced an intriguing report: MARKETING EXECUTIVES REVEAL THEIR 2017 MARKETING STRATEGY • 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies. • “Organic Traffic” was the top performing...

Advocate for the User

ADOTAS - Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: "The director is the ultimate advocate for the audience." Made perfect sense when he said...
ADOTAS - If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it's that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’...
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a (belated and collective) response to these same publishers giving control over to agencies and ad tech companies that judge performance...