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ADOTAS - So we’ve all seen the reports that social networks are dominating the mobile web. But what exactly are we learning from them? And what implications are there for advertising? Last week, we here at MocoSpace released our first Mobile Social Graph, a quarterly report looking at the changing...
ADOTAS – Ad targeting is in a state of transition these days, with browsers like Firefox ending support for third-party cookies. A new study released on Monday at the IAB Annual Leadership meeting by the Digital Advertising Alliance is stoking the debate a bit more, revealing that advertisers will...
As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a...
Now that we’re right in the thick of holiday shopping season, online advertisers have to bring it to compete for attention. This week’s ads are up to the task, with slick product showcases, full-screen expansions and big ideas! ____________________________________________________________________________ Campaign Name: S2015-10-14 Branding Multiscreen Mini Clubman Country: ...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...
"Houston.... we have a buzzword." No doubt you've been hearing and reading about "employer branding". Let's dial in a little and see what all the excitement is about. Traditional branding is focused on customers and shareholders. Great minds and considerable resources are deployed to make sure...
ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers...
ADOTAS - All week, it's been more or less impossible to avoid the discussion around the "Kony 2012" video, produced and shared by the nonprofit organization Invisible Children. The 30-minute documentary, detailing the war crimes perpetrated upon the people -- and particularly the children, in the case of countless...
As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it...
If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM - at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules. The law is...