Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

By nature, sales people are pushy. We're not afraid to negotiate, and we're not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree....
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
ADOTAS – Epic Advertising has been no stranger to controversy. Like most interactive advertising companies getting a foothold in the Wild West -- er, online world pre-2004 or so -- pretty much anything went at Epic (then AzoogleAds). Until it didn’t. As Michael Sprouse, the company’s chief marketing office, told ADOTAS...
DM Confidential - I think we have all heard the expression the customer is always right. It's a saying that somehow the majority of American consumers have internalized, acting with a growing sense of entitlement. As consumers, we don't mind such coddling, but when on the other side of...
ADOTAS - In past years, having a “mobile plan” meant running a text-to-win contest or developing an iPhone application because the CEO thought it could get mentioned in The Wall Street Journal. Any mobile element was enough for agencies to claim, “Yes, we can do mobile!” However, the industry hit...

Fraud 2.0

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it cheating. In our industry, they call it fraud,...
Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of...
ADOTAS - For those of us in the digital advertising space -- either as advertisers, publishers or providers -- we’re the first to publicly promote the growth and importance of mobile as the next great advertising platform. We’ve seen the dollars Apple, Google and others are throwing at mobile...
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global...
ADOTAS - Tomorrow, Thursday, Jan. 28, at the University of California Berkeley School of Law, the Federal Trade Commission kicks off the second of its three-part roundtable series, "Exploring Privacy" -- a tutorial on where the agency stands on enforcement of privacy matters that should be of high...