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The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...

Mobile for the holidays

ADOTAS - American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season. Households continue to...
Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...
ADOTAS EXCLUSIVE -- A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently...
ADOTAS - Newspapers, television, billboards, magazines -- key mediums for businesses the world over. But the thing with these traditional mass communication mediums is they are generally reserved for big companies with big budgets. Conversely, the rise of digital media has opened up new avenues for business, and the opportunities...
No, this is not 'yet another' article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I'm such a tease....) What initially triggered the following thoughts was a discussion that...
ADOTAS - Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will...
Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...

Stockapalooza

by the Editor of DM Confidential Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second quarter over (April through June) and earnings reports...