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ADOTAS - The search engine marketing discipline has never been easy. Now with Google’s algorithm changes, marketers have a new challenge to meet. And we will. Search marketing is certainly the brainiest, most scientific marketing approach in history. With all due respect to its evolving complexities, I would like to...
ADOTAS EXCLUSIVE -- Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with...
To help convert potential customers, Google has released Remarketing Lists for Search Ads (RLSA), a way to re-engage consumers that previously clicked on a search or product listing ad. Rakuten Marketing says 'tis the season to use this tool to reach shoppers and sell product. Yuly Gonzalez,...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...
ADOTAS EXCLUSIVE -- The emergence of online video as a mainstream source of both news and entertainment has been a global phenomenon of immeasurable proportion. From industry pioneers such as YouTube, MySpace and Metacafe to more recently created platforms like HULU, Joost and Bit Torrent, Web surfers from around...
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers. GroupM, a media investment group, has published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on the number of consumers online, the...
"Houston.... we have a buzzword." No doubt you've been hearing and reading about "employer branding". Let's dial in a little and see what all the excitement is about. Traditional branding is focused on customers and shareholders. Great minds and considerable resources are deployed to make sure...
ADOTAS - The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something from ad operations professionals that publishers could use to bring value to their companies. The majority of the innovation in...
My last ADOTAS piece examined a cycle of consolidation in the rich media and digital marketing industries. If you read it, and you've followed our arena long enough, you would logically jump to two, sensible questions: 1. Wasn't PointRoll purchased? and/or 2. Isn't PointRoll an...
ADOTAS - We live in a world of "found" creative. And the sword is double-edged. While it's contributed, certainly, to the efficient execution of our ideas -- a good thing -- it's also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First...