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Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...
A Q&A with Pete Doe, Chief Research Officer, clypd. Q: What are the challenges facing advertisers when it comes to planning a campaign on TV and other media so that it will target viewers who are actually potential customers? A: Defining the potential customers is the first challenge –...
ADOTAS - Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for...
ADOTAS EXCLUSIVE -- With economic uncertainty showing, the financial implications to the brand advertiser, agency and publisher ecosystem are top of mind to many of us. In past times, we had few systematic controls in place to mitigate the financial risks that lay ahead and were forced to accept...
ADOTAS - Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to...
ADOTAS -The equivalent of eviction notices were nailed to the door of small publishers and second- and third-tier ad networks as Yahoo! announced it was shutting down the Direct Media Exchange (DMX) segment of Right Media. As of Jan. 31, 2010, the DMX platform will no longer serve ads...
ADOTAS - Online display advertising is making a comeback. Only a short time ago, display was considered unusable by many in the industry due to poor performance and lack of accountability. But now, recognizing the enormous reach and potential of display, several companies have been popping up and gaining momentum...
Let's get right to the point. You want to reach people online to promote your product/services or your advertiser's products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as...
ADOTAS - Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great--sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...