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Tonight is a historic evening as the very first of two Presidential debates sponsored by CNN and YouTube are scheduled to air. The questions that will be asked are all from user submissions on YouTube.com. The debate tonight is for the Democrats and will air for two hours starting at...
ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. Even in a time when content production far outpaces our collective capacity to consume it,...
Peter Koeppel, Founder and President of Koeppel Direct, takes a look at the problems and promise of location-driven data. From an information standpoint, it is certainly an amazing time to be in marketing, and especially in direct response marketing. Omnichannel has opened up marketing options that we could have...
ADOTAS - Metasearch engines have always appealed to search marketers. To appreciate the relationship between metasearch and search marketing, it is important to first define and understand what a metasearch engine is all about. Metasearch engines have interested me for a long time. I have not only studied metasearch technology,...
As everyone in advertising knows, September 25th through 29th marks the weeklong celebration of the industry, cleverly known as Advertising Week, here in New York City. The days are filled will events, seminars, and conferences that feature an array of topics and a number of activities. But while the day's...
ADOTAS - Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies,...
ADOTAS - Last month I was the best man for my brother’s wedding in San Diego. It was a beautiful ceremony along the coast in Solana Beach. Although the bride and groom shed tears of joy during their wedding vows, it wasn't too long after the ceremony when a...
Yahoo has been in a constant state of reorganization lately with the entrance of Jerry Yang and the still not filled exit of CTO Farzad Nazem as well as other positions being shuffled around. Being thrown into the mix is position of CFO for Yahoo’s Network division as current holder...
ADOTAS - Many sci-fi films portray a world where computers take control over mankind. It’s a scary concept and yet, in the near future, we may find even within our own industry, a world where computers make creative decisions for us. But there’s no need to fear or panic. Unlike...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....