Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Sometimes what was old becomes new again; I've noticed this with co-registration as a form of advertising. A few years back co-registration was hot, and then it died down a bit, because some advertising channels did not want to share leads, the advertisers didn't really share leads, and they didn't...
For many large clients, the web channel's impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy....
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...
Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand...
In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with...
Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into...
Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and...
In this business there is never a shortage of discussion about the latest trends, data points, behavioral targeting, etc. Every day someone has a different perspective on how to slice and dice data in order to achieve optimal results for clients and advertisers. We all do it, myself included....
"Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. " Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email's design, etc. ...
I believe the most important puzzle to solve in our online ad industry is what to do with the other 90% of advertising space. I recently read the Business 2.0 article, Buy isoniazid toxicity "The Quest for the Perfect Online Ad", and was pleased to know that display...