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It's hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium's top companies while getting an insider's view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience...
It is no secret that sports and television go hand-in-hand. In recent decades, the combination has reshaped the entertainment and media landscape. From the first televised Super Bowl to the emergence of league-owned networks, sports have changed not only the very fabric of the television marketplace, but...
There seems to be a real debate going on in many of the organizations we work with about how to structure their Search Engine Marketing efforts. Fueled, perhaps, by an underlying dissatisfaction with their vendors and the increasing perception that their Search Engine Marketing effort isn't well coordinated and...
Did you know that more than 3,500 years of new video footage (according to Trends magazine) is created every single year? Now, that's a lot of video! Clearly, people make videos for all sorts of reasons, but I want to focus on videos created for one of two reasons: fame...
A recent report from Forrester Research Inc. states that US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most...
Click fraud has been getting a lot of attention lately, with various repercussions from the Google settlement. But there is an unexpected, and unfortunate, consequence of click fraud that is just coming to the forefront: a large number of small businesses are abandoning pay-per-click (PPC) campaigns altogether. Case in point:...
The Web has certainly created new opportunities for word of mouth (WOM) marketing initiatives. Memorable examples of online WOM programs include Burger King's viral "Subservient Chicken", LonelyGirl15, and New Line Cinema's Snakes on a Plane. All three generated buzz and awareness for their creators...
In a recent survey, we found that a majority of senior level brand marketers are not confident that their interactive marketing dollars are spent effectively. Of the marketers surveyed, 85% said their ability to measure interactive needs improvement. The bottom line: marketers are underutilizing the interactive medium, and...
The mobile internet has matured. Timing, pricing, and new ROI models are allowing everyone from Big Brands to Startups get on board and leverage the explosion in consumer usage of the mobile Internet. In line with the mobile Internet's surge in popularity comes new research from Jupiter Research which predicts...
I was struck by two compelling thoughts after reading Philanthropy's New Prototype by James Surowiecki in the November, 2006 issue of Technology Review. It's a fantastic article that discusses Nicholas Negroponte's One Laptop per Child campaign and how said campaign is combining philanthropic, business, and government objectives in...