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The following is the first in a series detailing steps online publishers can take to monetize content. This is a relevant issue because everybody is becoming an online publisher. From outlets on music to food and investing, there are millions of sites with original content and many get...
Last month, I wrote about how email marketing didn't have to be boring, so this time round I figured I'd pick up where I left off and talk about some of the rules we need to follow as we take advantage of this most effective and sometimes underappreciated of...
With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006...
Whether you are brand new to the keyword advertising space or a veteran with your Google Qualified AdWords Professional or Yahoo! Search Marketing Ambassador banner proudly displayed on your homepage, you can benefit from five easy steps to make your campaign a success. 1. Know Your CPA/CPL (Cost Per...
By now, the concept of "the Long Tail" has been beaten directly into the skull of everyone in the marketing department. Chris Anderson's book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it's time to...
I look forward to a world where consumer data is harvested with permission, where the consumer has the option of assigning permission levels to their day, habits and data segments and look forward to the fair practice of compensating consumers for their attention data. I look forward to Attention...
"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...
"Markets are conversations. Trade routes pave the story lines." -The Cluetrain Manifesto The Rise of "Consumer Conversation" In 2006, the phenomenon of "consumer conversation" became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of "10 words or phrases that are so 2006."...
Technology is constantly shaping the marketing and advertising world. Not surprisingly, the sports sector consistently proves to be fertile ground for its growth and advancement. In a marketplace where gaining the fan dollar is the end game, one platform, digital advertising displays, is emerging in arenas and...
Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message...