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The Next Ad Generation

ADOTAS EXCLUSIVE -- We have seen titanic shifts in advertising over the last few years, from traditional display in print publications, to online banner ads to search engine marketing. So what’s next? One only has to look at the some of the hottest mediums to answer this question: online...
ADOTAS -- In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to...
Which would you rather read: USA Today or the phone book?I’m going to bet nearly 100 percent of people would take the first choice and flip through the newspaper with colorful charts and graphs over a brick of monotonous listings. The paper is just easier to read and process....
  As programmatic has exploded, data is more important than ever. But with it now so vital, what about pricing? Are we utilizing the right pricing models for data-driven, programmatic campaigns? I would argue -- most often -- that we’re not.  With this in mind, here’s a look at what makes...
Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven's managing director and co-founder; and John Donahue, Sonobi's chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the...
The Web has certainly created new opportunities for word of mouth (WOM) marketing initiatives. Memorable examples of online WOM programs include Burger King's viral "Subservient Chicken", LonelyGirl15, and New Line Cinema's Snakes on a Plane. All three generated buzz and awareness for their creators...
The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their...
Adotas is pleased to offer a Q&A with Tony Chen, VP of Product at PlaceIQ, on coping with ad blocking. Adotas: Exactly what is ad blocking? Chen: Ad blocking, regardless of whether it's desktop or mobile, usually comes in the form of an add-on which sits on the device as...
Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced audience segmentation that has for years made online advertising so attractive. Yet many agencies hesitate to start reaping these rewards. For some,...
ADOTAS - When asked what online publications are the most influential, most mass-market brands would draw upon a smattering of “old media” sites with an established presence and seemingly broad appeal (e.g., The Washington Post, ABC News, etc). While many advertisers would agree with this interpretation of what it...