Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

To help convert potential customers, Google has released Remarketing Lists for Search Ads (RLSA), a way to re-engage consumers that previously clicked on a search or product listing ad. Rakuten Marketing says 'tis the season to use this tool to reach shoppers and sell product. Yuly Gonzalez,...

Nobody Knows Nothin’

Every place you go, everybody is quacking the same story. Everything's up for grabs. Nobody knows anything. Pundits are claiming that as broadband enables new forms of entertainment and new ways to consume and manage media we will begin to see a mondoradical transformation in the movie and television industries....
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers. GroupM, a media investment group, has published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on the number of consumers online, the...
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high, but the game gets much more intense every year around the holidays as more brands compete for a dwindling share of audience attention. Your marketing can gain an...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
Successful e-businesses know that consumers are increasingly shopping on global sites, and they want to shop in their own language. As the holiday season is quickly approaching, many organizations are asking themselves, “How can we maximize our international exposure and meet our global customer’s demands?” During the holiday shopping season,...
Netscape Navigator, the world's first commercial Web browser and the launch pad of the Internet boom, will be pulled off life support Feb. 1 after a 13-year run. Its current caretakers, Time Warner Inc.'s AOL, decided to kill further development and technical support to focus on growing the company as...
Frankly, this is an article I had to write. After all the hours spent watching World Cup soccer matches, I must justify it with at least some business learnings. If you, too, find yourself searching for ways to write off those pints and hours, this article will hold a...
For many large clients, the web channel's impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy....
Pixalate, Inc., the leader in fraud protection and data intelligence, today introduced Pixalate Security Threat Intelligence Dome, the industry’s first hardware appliance that prevents fraud from reaching programmatic advertising systems. Security Dome, part of the Pixalate Fraud Intelligence Platform, connects to the Pixalate Global Fraud Threat Intelligence Cloud to...