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ADOTAS - We've all seen examples of a brilliantly designed app that has spread like wildfire, taking in $0.99 a pop. However, seldom do you hear about apps that have made an immediate killing solely from ad revenue. Sure, the big players like Angry Birds, Pandora, Fruit Ninja, etc. can...
Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. did it all. With the...

Toys or Tools?

ADOTAS - I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department -- if you...
Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year? A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage...
As we all know, TIME Magazine awarded its coveted Person of the Year recognition not to one powerful or famous person, but to the collective "You", meaning Joe Six Pack, Jane Doe, John Q. Public and the rest of us average folks. The editors see the dawning of...
Rapt Media today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital...
In this business there is never a shortage of discussion about the latest trends, data points, behavioral targeting, etc. Every day someone has a different perspective on how to slice and dice data in order to achieve optimal results for clients and advertisers. We all do it, myself included....