Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

A record $69 billion was spent by online and mobile shoppers during the 2015 holiday season and for the first time in history, the Wall Street Journal reported that more people shopped online than in stores during Black Friday. With these numbers only projected to increase, brands are faced...
ADOTAS - Beware of the Big Red Button. That’s something we learned from one of our customers, AdCloud.com, an independent advertising technology company handling billions of ads a month. “One of the big publishers we work with has within their content management system a big red button they can press...
The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. (Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including...
These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both...
ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while...
As part of Adotas' ongoing exploration of Online Advertising: Life After Mobile Ad Blocking, Pete Borum, Chief Executive Officer and co-founder of Reelio, a company bringing together You Tubers and brands, offers his perspective on the issue. Q: How devastating do you think ad-blocking technology on mobile will be...
Reality: People Don't Like Mobile Video Ads Much. Below is data that shows that--and that's followed by TabMo's new video format offering, which TabMo's founder, Renaud Biet (pictured left) hopes helps solve the problem. Take a look. Fact: Google has found that, "when people have a negative brand experience on...
ADOTAS EXCLUSIVE -- There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google's...
We all know that the partnership and affiliate spaces are evolving at an incredible pace. As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention...
Few will recall another time in American history when a presidential election cycle presented such differing political opinions. And these days, part of the credit for that presentation is surely owed to the political strategists who continually find new and brilliant ways to remind the country of just what...