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Synopsis: Laura Aldridge - Director, Consumer & Market Intelligence Solutions at RAPP discusses last month's GDPR implementation. She examines how these changes are a chance for brands/marketers "to shine" with their audiences and work to build long-term relationships with those audiences and customers, using examples from brands already taking steps to build those...
It's 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It's an archaic practice in an age where a reputable video appearing on an inappropriate website (or next...
All week long, the Republican National Committee was playing a wild card close to its Brooks Bros. vest: There would be a surprise guest speaker at its 2012 convention in Tampa. In the ensuing hours leading up to the promised event, the news leaked that the speaker would be...
ADOTAS - Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text...
With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006...
A Q&A with analyst Rebecca Lieb and Jeff Fagel, CMO of Cofactor, on a new Altimeter Study: From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales. Q: What companies provided information for this report? REBECCA LIEB (RL): From Web Traffic...
ADOTAS - Today through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers...
The Web analytics industry has come on in leaps and bounds over the last few years. The rise in prominence of relatively easily deployable tag based systems has catapulted the industry into the mainstream and everyone from the smallest mom & pop operation, right up to giants like Comcast...
The MORE THINGS CHANGE... (...a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet,...
In his March 24th article, "Bid No More: Why an Open Network Outperforms Auction-Based Advertising", Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. He astutely points out that for a solution to be...