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ADOTAS - Abraham Maslow’s hierarchy of needs is a landmark theory in psychology. Picture a pyramid, with the most basic and important needs at the base and the pinnacle of human experience at the top. At ground level, Maslow identified sustenance and safety as the two primary human needs. The...
To help convert potential customers, Google has released Remarketing Lists for Search Ads (RLSA), a way to re-engage consumers that previously clicked on a search or product listing ad. Rakuten Marketing says 'tis the season to use this tool to reach shoppers and sell product. Yuly Gonzalez,...
ADOTAS EXCLUSIVE -- The emergence of online video as a mainstream source of both news and entertainment has been a global phenomenon of immeasurable proportion. From industry pioneers such as YouTube, MySpace and Metacafe to more recently created platforms like HULU, Joost and Bit Torrent, Web surfers from around...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...
ADOTAS - Only four weeks after the Phillips Electronics Company posted its five-part film series "Parallel Lines" on YouTube, the initiative garnered over 1.3 million views and more than 50,000 Facebook fans. A collaboration between Phillips, film director Ridley Scott and a rising generation of creative consumers, "Parallel Lines" signals...
ADOTAS - We live in a world of "found" creative. And the sword is double-edged. While it's contributed, certainly, to the efficient execution of our ideas -- a good thing -- it's also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First...
ADOTAS - Most of the top global brands have Facebook pages, but many are only in English despite having people from all over the world following them. For most people under 20 in the developed world, Facebook is a significant part of their daily routine. As this generation grows up,...
The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. (Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including...
ADOTAS -- The world watched as Twitter executed a near-flawless IPO yesterday, officially becoming a public company on the New York Stock Exchange. Before the first day of trading, witter priced its shares at $26, slightly above the predicted range of $23-$25. By day's end, shares climbed 73 percent to...
ADOTAS - Perhaps the hottest topic in the interactive marketing industry over the last several months is online privacy. A few fairly major developments that have occurred were led by our industry’s foremost trade organizations, and the news media has spent a hefty portion of time and resources covering...