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If anyone asks me about biggest trend in affiliate marketing, I say that it's "globalize or die!" That may sound like a dramatic statement, but I believe it's true. Global consolidation is happening in almost every industry you can imagine — and the business of online advertising...
ADOTAS - Newspapers, television, billboards, magazines -- key mediums for businesses the world over. But the thing with these traditional mass communication mediums is they are generally reserved for big companies with big budgets. Conversely, the rise of digital media has opened up new avenues for business, and the opportunities...

Stockapalooza

by the Editor of DM Confidential Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second quarter over (April through June) and earnings reports...

Surveying Before You Dive In

ADOTAS - Digital media marketing and advertising affords new opportunities to reach consumers on-the-go in less expensive and more targeted ways that were heretofore possible. Even though mobile and digital advertising has the potential for a better ROI than traditional media, metrics are the true key to success. Not...
In today's market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising...
Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there's a pretty good chance that you're getting a partial...
It's long been known that effective landing pages hold the key for generating revenue through pay-per-click search marketing efforts. But with recent changes to the AdWords Quality Score algorithm, if search engine marketers want to improve their conversions and keep their costs-per-click down, it's more important now than ever...
Two nights ago may have been the end of negotiations for the Dow Jones as the Bancroft Family and News Corp. owner Rupert Murdoch have come close to an agreement. The main concern of the family is to keep the independence of the newsroom should they accept Murdoch's bid...
ADOTAS - Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will...
ADOTAS EXCLUSIVE -- A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently...