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Call them alterna-yuppies or yupsters, but lurking just beyond the miasma of New York City hipsterdom is a relatively new adult target audience that should undoubtedly be raising marketers' eyebrows. Barely removed from the coveted 18-34 set, yet treading ever so lightly towards middle age, this peculiar demographic of successful...
From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with...
ADOTAS - As more and more parts of our lives are made public on the Internet by means of search engines, social networks, e-mail and even mobile devices, the debate over how to control the access to and use of that private information is heating up. When web publishers and...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...

Google Tax

DM CONFIDENTIAL - The performance marketing world has generally relied upon a fairly straightforward approach. Find/build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic piece has been a key component and changes in traffic have dramatically altered the nature of performance marketing to date. In the earlier...
According to statistics, the global sales of Smart TVs have tripled during the last decade. Over 168.1 million people in the U.S. were using internet-driven television in 2017 which is 10.1% higher than in 2016. Furthermore, with 10 million new devices purchased every quarter, it appears the trend will...
ADOTAS -- One of the year’s most anticipated films, “Ender’s Game,” received promotional help from mobile digital content provider Mobiquity to deliver movie trailers and calendar reminders to fans who signed up to receive the content. Mobiquity recently signed a two-movie deal with Lionsgate to help promote both “Ender’s...
ADOTAS - It’s good that the FCC has put forward the nation’s first real broadband plan. Having a good plan is an essential first step in bringing high-speed Internet access to all Americans -- and that is an essential first step in achieving the recommendations of the Knight Commission...
"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...
ADOTAS - If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment. If you’re on the client side, it’s not your imagination either; superfluous layers of agency bureaucracy...