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Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
Back in November, while in a car driving through Chinatown on the way to the airport, I saw four men on the sidewalk. They were busy trying to pull something (my guess is something very heavy) out of the basement of a brownstone building and onto the sidewalk...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
Rupert Murdoch has proven to be a true media mogul with designs on acquiring his way to the top. NewsCorp has been on a spending spree first with MySpace and now the recent$250 Million PhotoBucket acquisition. Much toMr. Murdoch'ssurprise the Bancroft familystunned the media after putting out a report...
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It's always tenuous that you'll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The...
As we all know, TIME Magazine awarded its coveted Person of the Year recognition not to one powerful or famous person, but to the collective "You", meaning Joe Six Pack, Jane Doe, John Q. Public and the rest of us average folks. The editors see the dawning of...
Whether you are brand new to the keyword advertising space or a veteran with your Google Qualified AdWords Professional or Yahoo! Search Marketing Ambassador banner proudly displayed on your homepage, you can benefit from five easy steps to make your campaign a success. 1. Know Your CPA/CPL (Cost Per...