Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Yahoo has been in a constant state of reorganization lately with the entrance of Jerry Yang and the still not filled exit of CTO Farzad Nazem as well as other positions being shuffled around. Being thrown into the mix is position of CFO for Yahoo’s Network division as current holder...
ADOTAS - Neil Swidley, a Globe Magazine staff writer, recently published a great article titled, “Inside the Mind of the Anonymous Online Poster.” I found this article intriguing because the author does a great job of reaching beyond the physical confines of the digital world by going right into...
Media, Productivity & Emojis Give Mobile Another Stunning Growth Year. In the seven years that Flurry has been reporting on mobile app usage, we have seen nothing but growth, and this year continued the trend. In 2015 overall app usage grew by 58%. In this context, we define app usage...
The SMB Foolproof Guide to Digital Advertising from MyAcxiomPartner aims to help you develop stronger, faster and more effective digital advertising. Focusing on new advertising opportunities available through social media, local search and mobile marketing, it helps marketers learn how to reach prospects in different ways, at lower cost...
Did you know that more than 3,500 years of new video footage (according to Trends magazine) is created every single year? Now, that's a lot of video! Clearly, people make videos for all sorts of reasons, but I want to focus on videos created for one of two reasons: fame...
ADOTAS - Many sci-fi films portray a world where computers take control over mankind. It’s a scary concept and yet, in the near future, we may find even within our own industry, a world where computers make creative decisions for us. But there’s no need to fear or panic. Unlike...
Sizmek today released its Viewability Benchmark Report, Winter 2015. The study, conducted by Sizmek Research, analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric. Sizmek Research found the IAB’s ‘State of Viewability Transaction 2015’ – specifically...

It’s the Engagement, Stupid

ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO's office this afternoon: Data: it's all about picking the right audience Efficiency: buying and optimizing media...
Yahoo has announced the clearance of its acquisition of Right Media for $650 million. This leaves the Google/DoubleClick deal for last to be cleared in the dealings made this past spring. This clearance adds Yahoo to the approved club with Microsoft and WPP. These companies have passed through the Hart-Scott-Rodino...

Blue Is The New Black

Pretend for a second that you just got back from vacation and didn't happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won't come quite as easily. Even if you do know, see if this doesn't show...