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ADOTAS - Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to...
With over a billion people logging into Facebook every day, the popular social media platform has become a powerful tool for digital marketers worldwide. Tapping into that rich and diverse audience can spell wonders for your business and allow you to reach KPIs and metrics for your efforts—if you...
ADOTAS - Online display advertising is making a comeback. Only a short time ago, display was considered unusable by many in the industry due to poor performance and lack of accountability. But now, recognizing the enormous reach and potential of display, several companies have been popping up and gaining momentum...
ADOTAS - As media planners head into fall, where they will decide how to strategically divvy up nearly 80% of their clients’ marketing budgets for 2011, many will take the proven path of taking a close look at how each of their client’s channels performed during the past year...
Visible Measures, a content marketing and measurement/analysis company, has put together info on the top watched (if not loved) Super Bowl ads: These are all campaigns that aired in game, and views are all time from when the campaign was first released through this morning. The Top Five ...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....
ADOTAS - Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great--sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad...

Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...
A new study from Metamarkets, Interactive Analytics: How to unleash the power of programmatic data, reveals that despite the programmatic marketplace boom, with more than 600 billion ad impressions each day, traditional analytics tools are unable to process the growing volume of data.                 * 67% percent of marketers are...
ADOTAS - Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for...