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We have all had it happen. A friend tells you about a great new restaurant, promising unbelievable food, atmosphere and service. The place is so hot you can't get in for four weeks. You finally show up breathless with anticipation and it falls so short of expectations; you vow...
It's late February 2006 and so far you haven't had to give a "Why Online Advertising?" presentation to any of your clients. You've gotten a hefty increase in budget and have even been present at the "adult table" during communication strategy discussions. You're feeling pretty grown up,...
In what appears to be a coordinated move, new hire John Nicol seeks "to bring out the soul of MSN". Search Engine Watch notes the choreography of the new management: David Cole, Senior Vice President, MSN and Personal Services Group, will be leaving MSN at the end of April...It is...
As an industry, marketing often looks to itself and to history for clues about the coming evolution of our field. We have not generally looked to broader business solutions for insight into coming trends that marketers will have to wrestle with. Yet much can be learned from the ways...
If you know what the words 'panic attack', 'sleepless nights' and 'slow days' mean and you have ever found yourself throwing a child-sized tantrum because you just opened up the frig and found there is no more Pepsi, then you are most certainly a small business owner. I'm sure...
Step aside, TV Traditionally, the television commercial has been the benchmark for effective advertising that creates an emotional response from the recipient and generates the most awareness for a product, brand or service. TV commercials are what most people discuss around the water cooler the day after the SuperBowl. Commercials have...
Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For...
The controversy of the day in Washington revolves around the White House ordering the National Security Agency to step up tapping of communications among persons and organizations suspected of involvement in attacks on the United States. Critics claim the tapping to be an unconstitutional violation of citizens' protections against...