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Movie credits are a lesson in lucidity — the name of every person who worked on the movie is up there, with a nice neat description of the role they played in the film's production. Actors acted. Script writers wrote the script. The Editors edited. The Casting Director directed...
Even in the era of agency consolidation, search continues to be sold as a stand alone service. Is it possible to put together a decent performing search campaign in a vacuum? Sure. Does it deliver the best possible results? Definitely not! As powerful as a carefully orchestrated search initiative...
On June 22nd, at the trendy Anu bar in San Francisco, digg.com founder and architect Kevin Rose revealed digg version 3. I've been a digg user for about a year now, and I know a lot of you out there aren't. So to give you a little background, digg...
The MORE THINGS CHANGE... (...a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet,...
"Our is the best out there!!" exhorted the CEO of this entertainment company in his gruff South African accent. "Our is so good that I'm confident no one's even close to touching it!" In light of such beaming confidence, what did I say?...
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It's a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you've no doubt mastered — and apply it in...
In the past 18 months, many companies have become much more interested in finding the right balance between their Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) programs. No doubt, this is at least partially due to a resurgence in emphasis on SEO as companies...
When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
Newspapers have put themselves into a pickle. For the past decade they have made their content available online for free, while serving up the same content to their print subscribers, the next morning, for a fee. What has this business model reaped? Plummeting print circulation. Over 6% loss on average over...
The goal of any advertiser is to reach the right viewer at the right price. In the online world today, advertisers are too often shooting in the dark, wasting bullets and missing their mark. The problem is that the online advertising market, especially the market for display advertising, is...