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ADOTAS - As media planners head into fall, where they will decide how to strategically divvy up nearly 80% of their clients’ marketing budgets for 2011, many will take the proven path of taking a close look at how each of their client’s channels performed during the past year...
ADOTAS - Most people agree that our technology is getting smarter, but most don’t realize just how smart. Sure, they know their smart phones have GPS capability and their smart appliances are capable of improving efficiency, but that’s just the tip of the iceberg. In reality, smart technology is around us every...
ADOTAS - Ever since streaming video became a possibility online, industry leaders in both the internet and entertainment fields have had their collective eye on merging TV and online audiences. YouTube broke ground with user-created videos, and were soon followed by Hulu, Netflix andAmazon Digital Services, respectively. And now, almost simultaneously,...
Combining the data from various ad management and analytics platforms is a necessity to prove the efficacy of your respective marketing programs in today’s results-driven marketing ecosystem. You spend your days (and occasionally nights) thinking about how you can engage with consumers to get your message across so more...
The power of a click can surprise you…it can be a key that opens up a cool experience, unexpected interaction, or new storyline for a consumer to engage with. Here we showcase ads that truly make the most of that first click. _________________________________________________________________________ Campaign Name: Toyota 4Runner Country: US Advertiser:...
ADOTAS - There are a large number of successful Facebook applications in terms of number of installs and monthly active users (MAU), a statistic that Facebook provides to track application engagement. Applications such as Mafia Wars or Farmville have high MAU numbers. However, successful commercial Facebook applications (called business applications...
The massively multiplayer world Second Life, a creation of 3D software developer Linden Labs, represents a bold new trend in online marketing. Auto manufacturer Toyota set up a virtual city in Second Life so users could test drive an electronic version of the Scion xB compact hatchback. Clothing manufacturer...
ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
Recent advances in campaign analytics – especially in cross-media conversion path tracking - provide fresh insights into elusive conversion trends and the effect of rich media has on them. New campaign data analysis is raising questions about the traditional rich media – standard banner mix. It's becoming clear that...