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Signal, a cross-channel marketing technology company, today launched the industry's first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. "Marketers' ability to deliver true one-on-one marketing is limited to their...
Michael Westgate, VP, Marketing at RealMassive, takes on automated networking. I will preface this entire post with the fact that I am a card-carrying LinkedIn advocate. Playing both job- and talent-seeker at various points in my career, it has become my sole networking tool and a comprehensive resume replacement....
DM CONFIDENTIAL - Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who...
ADOTAS -- With revenue climbing to $2.02 billion from $1.26 billion just a year ago, Facebook is finally gaining a firm foothold, roughly six quarters after its IPO in May of last year. The social network’s Q3 2013 numbers surged past Wall Street’s projections, revealing a 60-percent increase in...
ADOTAS - Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based...
While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these...
In June 2012, Interactive Media in Retail Group (IMRG) released some compelling numbers that serve as a wake-up call to any retailers that still operate under the belief that they don’t need to invest in international e-commerce strategies. The report predicts that global business-to-consumer e-commerce sales will pass the...
Okay, okay, I get it, it’s not always easy. True omnichannel marketing requires a top-down approach with a profound dedication to leveraging the best strategies and overseeing complex details to develop a personalized experience with your audience across every channel. It’s also true that many companies are divided into...
ADOTAS -- Our mobile-first world is creating opportunities to reach consumers hyper-targeted like never before, but all too often, actual ads on mobile are still far from their full potential. Consider a special e-mail offer from your favorite airline: If you happen to see it while casually checking e-mail...

Dial R for Revenue

ADOTAS - One of the easiest ways to boost the performance of an ad is also one of the simplest: include a phone number. It might be surprising that doing something as apparently minor as dropping 10 digits and a couple of dashes into an ad makes such a difference...