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ADOTAS - Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based...
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
ADOTAS - You may have seen the recent New York Times article about the Federal Trade Commission's just-released report outlining its recommendations for protecting consumer privacy. Within that report is a warning issued to technology and advertising companies regarding a “Do Not Track” mechanism that allows consumers to opt out of...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
ADOTAS - The volume of media-buying has dropped off sharply, due to the recession, in every advertising venue from television to newspaper. But online advertising, to the contrary, has been seeing a slow but steady increase. So far online advertising has been focused on SEM, SEO, acquisition email and banner...
ADOTAS - With the evolution of digital technology, advertisers continue to find innovative ways to engage and connect with consumers. Display advertising is one of the most popular forms of digital advertising. While display continues to prove its value, there are many critics who question its effectiveness and claim...
ADOTAS - If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it's that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’...
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As...
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To many marketers, it’s nothing more than a quick, easy way to advertise low-value inventory. Consequently, premium brands...
Aaaah, summer! This week’s picks offer up fun and refreshing ideas for engaging, interactive ads with a summertime vibe. Sharing with friends, getting outside and off the beaten path, and treating yourself to a little playtime – these cool ads will add a little sunshine in your...