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Everyone's talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they "get new media." IPG opens an Emerging Media Lab with Al Gore to make the point that they "get it." The irony of this pairing notwithstanding, the central...
ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on "The Eclipse of Online Ads," in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary With advertising effectiveness on the decline, practitioners are turning to other...
Data-driven targeting is old hat in many corners of the advertising world. Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way. Yet RTB has still not fully shaken off its dubious...
ADOTAS – It's been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we've sifted through to find the top five ads of the week for your viewing pleasure, and this week's round-up is all about family (aww). Read on for...
True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers understand and leverage this growing trend, Yahoo has released a new study The Migration to Mobile Video that looks at mobile video landscape, mobile...
Cyndi Knapic, Animoto Q: Why has video become even more important for businesses this holiday season? A: According to a Google Consumer Study, one in four shoppers (26%) say online videos are their go-to source for gift ideas, and 32% of shoppers say they plan to use online video more this...
ADOTAS -- Eight companies are set to present at this year’s Startup Spotlight at ad:tech New York, ready to wow the judges with their technologies that aim to disrupt the advertising ecosystem. We interviewed seven of the eight finalists -- Buzztala, Sensegon Technologies, OneSpot, Shillster, Jana, Curalate, and Plink -- to give...
An Adotas Q&A with Andrew Gerhart, COO of AerServ, examines the frustrations and solutions surrounding SDKs. Q: Why do you believe app developers are tired of installing SDKs? A: There are multiple reasons why app developers have grown weary of SDKs, but in general it comes down to work and risk....
Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems...
ADOTAS (via Covario) -- As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social...