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Recently, I received an excellent piece of email marketing from the Oakland Raiders. Admittedly the only good thing the team has done all year, but a good thing nevertheless. It was a very simple email announcing the appointment of Lane Kiffin as their head coach. Nothing too...
Depending on your perspective, the expanding roster of companies using the Internet to sell various forms of media is either blood-pumping exciting or brain-scrambling confusing. For me, there's never been a better time to be in radio. But then, I'm not the one who has to sort...
Are you confused about Mobile? Who can blame you? The lingo alone is enough to make your head spin: on-deck, off-deck, short codes—but what does it all mean? I've got a secret to share and it might surprise you: Mobile marketing is not as difficult as it sounds. Seriously, it...
There's been a lot of recent talk about ethics in word-of-mouth marketing. As stealth marketers and shills get more negative press, the calls for transparency and honesty are coming from an unlikely source: marketers themselves. Few advocates give concrete reasons to practice ethical marketing beyond the fact that "it's the...
In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, "Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand...
Have you noticed how, in any new sector, marketplace or trend, pioneering rapidly creates followers, innovation normalizes and conventions form relatively quickly? That's why marketing textbooks advising brands how to stand out from the competition regularly champion the war-cry, 'Break all the rules!' Because, somehow, there...
With the rise of the digital era and the growth of interactive usage and advertising, it's become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the "astronomical growth" it's experienced. Upon speaking with consultant...
Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of...
Mobile: Ready, Set, Go The mobile ad opportunity has everyone standing up and paying attention. According to some projections, worldwide revenue from the consumer consumption of mobile content will be worth approximately $92 billion by 2009 (Informa Telecoms & Media Sept 2006). Data services, in particular, are also becoming more...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...