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The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at rapid pace with over 14 million US Hispanics online. Yet the...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
On Tuesday, March 7, New York Times published an article entitled "Wal-Mart Enlists Bloggers in PR Campaign." Times business reporter Michael Barbaro, a documentedwhistleblower on some of Wal-Mart's potentially questionable business practices, happened upon the story idea while reading a number of conservative blogs which appeared to use very...
We hear a lot about the growth of online advertising in North America, but it's easy to overlook the tremendous growth from a more global perspective. In fact, according to eMarketer's February 2006 report on the topic, Internet ad spending in the five largest nations in the EU reached...
For several decades now, professional sports teams have employed scouts to watch and report on the activities of their opponents. The scouts help a coach and players to understand their opponents' strengths and weaknesses, which players pose the largest threat, and where the weakest links exist. Armed with this...
To look at gender marketing in the online space is to look at a bomb with no fuse. We have all the interactivity and media at our disposal, but it's rarely used to its full capacity in a marketing sense. Sure there's cool animation and flashy graphics, but that's...
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
I'm aware that titling this piece 'the new creativity' sounds a little excessively portentous. What on earth do I mean by that? Surely creativity — one of the most fundamental of human drivers, and one of the most necessary of business applications - is, to quote David Byrne, 'same...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...