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Our industry has a way of creating messiahs from new models, products or technology. I think it's a natural extension of a young immature industry finding itself and looking for direction or the big score. We're small enough for new concepts and successes to really stand out, but big...
There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They've been around for more than thirty years already, but they've only recently been realized as an ad delivery platform. For the...
Introduction The best salespeople know that selling comes down to relationship building, and doing it very quickly. And since just about everybody resents being in a relationship that feels disingenuous, it's crucial that you do NOT sound like stereotypical salesperson. Here are several ways to help you avoid coming off like...
Blogs, podcasts, RSS feeds and their syndicated brethren have crashed the interactive advertising party in true celebrity style. Glamorized on the pages of numerous trade publications, these new delivery channels are helping fuel an already festive market where online ad spending is projected to reach 20 billion in...
Sometimes we forget that the brands we toil over are just the tip of an iceberg; just the small bit of the product or service that's showing above the waves. Beneath the surface, for most brands, is a huge, complex value proposition encompassing all the reasons that make our...
In part 1 of this series, we looked at the value of marketing to avatars in a general sense. Generalities are great, but for something as strange and new as marketing to an artificial entity, real world examples can be extremely valuable in making something so conceptually indistinct...
There has been a lot of buzz about online avatars recently, particular their potential as a new marketing... well, what? Channel? Tool? Demographic? Where do avatars fit into the marketing picture, really? What does it mean to market to an avatar? Is this a...
Frankly, this is an article I had to write. After all the hours spent watching World Cup soccer matches, I must justify it with at least some business learnings. If you, too, find yourself searching for ways to write off those pints and hours, this article will hold a...
There are many industry standards when it comes to prospecting, but three established principles come to mind. In reference to the first step in any sale process, we are not inferring that the prospect contact is the very step. The fact is that engaging the prospect on the...
Last month, I wrote about how Online Retail and Search are two industries that work in unison with the main objective to fulfill the consumer's need; find information on product, compare product, buy product. Search fulfills the need of the consumer at the point in which they are seeking...