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Open Letter to Adblockers: We Can Carry the Industry Forward by Roy Rosenfeld, CEO of Stands. Stands is the provider of Fair Ad Blocker. Fair Ad Blocker allows users to choose a charity to whom money will be paid--and that encourages more than 90% of those who use...
ADOTAS -- Tablets, smartphones, laptops are all competing for people’s attention these days, and the industry is embracing video as the ad format of choice across screens. Today, Facebook’s Atlas Solutions announced has enlisted the help of video ad company Innovid to provide agencies with the tools and insights...
With the promises of driving engagement of mobile apps, notifications have been around for years. While there are certainly success stories and a reinvigorated excitement with new interaction features with iOS8 (I’ll get to this in a minute), mobile notifications are at risk of going the way of email,...
It is an amazing thing that the world we live in has been so transformed by the adoption of Smartphones and other mobile devices. Not only do these technological wonders give us unprecedented access to information that we can use immediately in our daily lives, but they have also...
Brands know their audiences; there’s no contesting that. The services and products that they sell are designed in the very first place to meet the needs of a core customer group that is well defined by a few common attributes. While the most digital advertising campaigns often involve a...
According to statistics, the global sales of Smart TVs have tripled during the last decade. Over 168.1 million people in the U.S. were using internet-driven television in 2017 which is 10.1% higher than in 2016. Furthermore, with 10 million new devices purchased every quarter, it appears the trend will...
ADOTAS - This past year was a trying one for many -- I don’t know how many times I’ve heard someone say “I’m glad 2009 is over.” Well, this month we ushered in a new decade. It doesn’t seem like it’s been 10 years since all those crazy millennium parties,...
The last Crossing the Channel column discussed the framework for the collecting digital KPIs, highlighting Web analytics, ad servers and tag-management systems. Today we will look at each of those in greater depth, including the steps you should take as you implement each. Web Analytics at the Center Typically, companies will...
Say goodbye to Knight Ridder, which just got acquired for billions. What does it mean for the industry? In sum, the sale, the price of which was far below expectations, reflects the increasingly tough position of traditional publishers at the hand of a powerful new breed of...

Who Owns the Brand?

ADOTAS EXCLUSIVE -- It happened again. Another super-popular app has been excommunicated from our existence because of a battle over brand. The most recent brouhaha is around the fabulous Scrabulous (I must say I was an addict), an application found on Facebook that mimicked the game Scrabble®. After months of...