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New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in...
After years of disappointing performances--and two separate dips in stock performance since mid 2015--Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as...
At this moment in the digital landscape, technology plays a far greater role than ever before.  On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers.  On the B2C side, consumer technologies shift us to a new mix of consumption...
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways...
ADOTAS - Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based...
ADOTAS - The maturity model is usually applied in the context of the stages of business growth. However, one of the best times to use a maturity model is when you explore new ideas. A maturity model creates a framework or self-diagnostic to determine new idea progression and decide...

Social Is the New Black

ADOTAS - Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a...
ADOTAS – People know Comcast as a cable company that brings television, Internet and phone services to households around the country. What they don’t often realize is that Comcast is actually a major infrastructure player that has built a robust and expansive national communications network for the delivery of...
ADOTAS -- Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first. In the article, I'll present you...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...