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ADOTAS - The social media industry is at a crossroads. On the one hand we’ve got staggering growth and incredible valuations for some of the platforms making the headlines, driven by ever larger advertising and marketing spend. But on the flip side, despite all the buzz, the commercial payoff...
ADOTAS - Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater...
In a recent survey, we found that a majority of senior level brand marketers are not confident that their interactive marketing dollars are spent effectively. Of the marketers surveyed, 85% said their ability to measure interactive needs improvement. The bottom line: marketers are underutilizing the interactive medium, and...
ADOTAS - About 10 years ago, around the time that the dot.com bubble burst, many advertising agencies and holding companies made wise investments in research and technology groups. These research groups embraced a new financial structure within the agency, focusing on becoming a profit center rather than simply an...
ADOTAS EXCLUSIVE -- Since Bill Clinton went from being a pot smoking, draft dodging, womanizing governor of a small state beginning with the letter ‘A’ to becoming the 42nd president of the United States, I have been a believer in and a follower of political marketing. If you think...
From stylishly simple to feature-packed, this week’s top ads get top marks for matching format to brand. For Tiffany, video alone tells the story, while Samsung layers on interactive genius, and Braun brings us a complete multi-dimensional ad experience. ____________________________________________________________________________ Campaign Name: Tiffany Fashion Holiday 2015 Country: ...
The interactive marketing agency and ad server licencing industry is consolidating, with Google's $3.1 Billion acquisition of DoubleClick, Microsoft's $6 billion acquisition of aQuantive andWPP acquisition of 24/7 Real Media. Almost forgotten, Accipiter the up and coming ad server company was acquired by aQuantive two months ago and its...

The Evolving Power of Email

Adotas talks with Eric Wanta, CMO, Zive about the power of email in 2018 to help brands personalize their marketing efforts.  Q: Email is always evolving, what do you see being a major change or innovation that will alter how we email in 2018?  A: In a nutshell, I think it will be...
ADOTAS - What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as "set it and forget it." But, the industry is still finding itself and the term “revenue performance management”...
Let's get right to the point. You want to reach people online to promote your product/services or your advertiser's products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as...