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ADOTAS - There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is...

Nobody Knows Nothin’

Every place you go, everybody is quacking the same story. Everything's up for grabs. Nobody knows anything. Pundits are claiming that as broadband enables new forms of entertainment and new ways to consume and manage media we will begin to see a mondoradical transformation in the movie and television industries....
ADOTAS - The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the...
ADOTAS - We love guest blogging. Catch us in the elevator here at Movable Media and we might casually tell you that we are, at our core, "an agency for guest bloggers." It doesn't sound that impressive, does it? Guest blogging has been around for a while, and it typically has...
ADOTAS -- Twitter announced its final price per share last night: $26, putting its value at $14.2 billion. Its stock begin trading on the NYSE this morning. As they did ahead of the Facebook IPO, IG set up a grey market as soon as Twitter filed its S-1, enabling its...
A good online marketer these days monitors ROI by channel and then constantly tunes campaign variables to find the most revenue at the best possible return. But, be careful in how you interpret ROI results — if you execute upon detailed ROI metrics without thinking through purchase decision...
ADOTAS - Since the announcement of Steve Jobs' departure from Apple, many stories have done the rounds analysing Tim Cook's skill set and suitability as leader of one of the highest-profile companies of the century. While nobody would deny that Apple has an incredible design and product team in place,...
ADOTAS – You may have noticed that Facebook’s News Feed has gotten a lot more animated recently. As users scroll down the social site on their mobile devices, certain videos uploaded by friends start playing automatically without sound to grab their online attention. Facebook’s video auto-play feature is priming...
ADOTAS - When I first heard that mobile advertising spending is projected to top $1 billion in 2011 (according to eMarketer), I became excited – but not necessarily surprised. I’ve talked to you before about the need for local advertisers to leverage mobile marketing. Then I started wondering how...
All it takes is a quick glance at ADOTAS's "Most Popular" and "Most Commented" sections to see that the conversation regarding the major online social networks' deficient safety standards and advertising's relationship to this problem remains a serious, unsolved issue. Everyone seems to have an opinion about how...