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True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers understand and leverage this growing trend, Yahoo has released a new study The Migration to Mobile Video that looks at mobile video landscape, mobile...
For a $2500 admission fee, you'd think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they're spending online and how. It should come as no surprise to anyone familiar with...
Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS - Wouldn't it be wonderful to have a say in just how gummy the next generation of gummy bears candy should be? Or how about helping shape a new sports car that's being polished for the production line or tailor-make a fresh range of garments alongside your favorite...
In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, "Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand...
It seems that Google’s troubles are far from over. The search behemoth has removed advertisements from its social network Orkut, an especially popular site in India and Brazil. The ads running were on 1% of the site according to Google Inc. and were part of a testing phase to see...
ADOTAS EXCLUSIVE -- Since Bill Clinton went from being a pot smoking, draft dodging, womanizing governor of a small state beginning with the letter ‘A’ to becoming the 42nd president of the United States, I have been a believer in and a follower of political marketing. If you think...
It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date! Today, most of us are probably filling in empty slots...
ADOTAS - There is nothing abstract about the concept of Agency 3.0. It’s all about strategy and performance required for an advertising agency to be competitive and productive while staying cost-effective in the rapidly changing digital environment. Its purpose is to respond to the opportunities created by the rise of...
ADOTAS - Email marketing and deliverability have changed dramatically as the result of ISPs, ESPs and legislation. These changes have resulted in plummeting deliverability rates for many email marketers who fail to understand the new landscape and the number one determining factor of email legitimacy: sender reputation. A good reputation...