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ADOTAS - There is no longer any doubt about the critical role that content now plays in most marketing strategies. Companies like Adobe, Yankee Group and Novell, among others, have all built sites that leverage original and third-party content to engage customers and prospects—and they are, in many cases,...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS - Mobile commerce is at our fingertips, metaphorically and figuratively. Technologists impatiently clamor for mCommerce to become a reality, while some insist that we’re already there. Maybe we are, at least within our small mobile ecosystem -- but I believe we still have a lot of work to do...
A couple of nights ago, I thought I'd give my email-mad fingers a break and take a few minutes to putt around Golf magazine. But before I could even get to the article that promised to drop my handicap by five strokes, I was struck by the true profundity...
ADOTAS EXCLUSIVE -- With economic uncertainty showing, the financial implications to the brand advertiser, agency and publisher ecosystem are top of mind to many of us. In past times, we had few systematic controls in place to mitigate the financial risks that lay ahead and were forced to accept...
ADOTAS EXCLUSIVE -- Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...
It's that time of year again: Super Bowl. While millions of fans crowd into packed bars and cramped living rooms, each jockeying for the perfect couch position, marketers and ad execs are burning the midnight oil to put the finishing touches on a campaign that will fuel Monday morning...
Stand-out ads go that extra mile, pushing functionality just that little bit further to engage and inspire. These ads of the week all have that added bit of creative or interactive oomph that makes them capture the imagination.   _________________________________________________________________________ Campaign Name: Pitch Perfect 2 Country: ...