Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Yahoo! announced today that Terry Semel's position as the CEO of the Internet titan will now be in the hands of Jerry Yang. Yang was an original founder of the company and currently serves as a Board Member. Susan Decker, the current EVP and Head of the Advertiser and Publisher...

Greetings, iPad!

ADOTAS - Apple announced its widely anticipated iPad device last week. I arrived in San Francisco yesterday just as Steve Jobs kicked off his presentation, so I wasn’t able to make it to the event. But like most of you, I was excited to see this long-rumored mobile device...
For a $2500 admission fee, you'd think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they're spending online and how. It should come as no surprise to anyone familiar with...
Rick Erwin, President-Audience Solutions at Acxiom, looks at the future of TV advertising. Q: Will Comcast merchandising of its data actually help TV advertisers target consumers more effectively? A: While “addressable TV” advertising has grown significantly in the past few years, it is only offered by cable and satellite operators...

Greenwash Backlash

ADOTAS - With the 40th Anniversary of Earth Day close in the rearview mirror, we all heard lots of companies pitching themselves as “green.” And just in time, Ogilvy & Mather have published a new guide to help with managing your brand: "From Greenwash to Great: A Practical Guide...
ADOTAS - Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...
ADOTAS - Email marketing and deliverability have changed dramatically as the result of ISPs, ESPs and legislation. These changes have resulted in plummeting deliverability rates for many email marketers who fail to understand the new landscape and the number one determining factor of email legitimacy: sender reputation. A good reputation...

Targeting a Moving User

ADOTAS - Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a...
ADOTAS - There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is...
popup close button