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ADOTAS - Imagine you visit a car dealer. You look at a sporty new red convertible. A salesperson sees you have some interest and starts to follow you around the sales floor. He points out every other car that can come in red, goes fast or has a top...
ADOTAS - If it seems like performance marketing networks have been more selective when choosing affiliate publishing partners and advertising programs, it’s not your imagination. Networks have begun to pull back on programs and brands with sub-par reputations, and with good reason, knowing the impact that inferior programs have had...
ADOTAS - If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment. If you’re on the client side, it’s not your imagination either; superfluous layers of agency bureaucracy...

IOs Are Eternal

ADOTAS - I had the good fortune last week of sitting through one of the better panels I’ve heard in a long time at the IAB day at Connected Marketing Week in San Francisco. The CEOs/presidents/managing directors from Turn, DataXu, The Trading Desk, Triggit, and AppNexus took the...
ADOTAS - It’s good that the FCC has put forward the nation’s first real broadband plan. Having a good plan is an essential first step in bringing high-speed Internet access to all Americans -- and that is an essential first step in achieving the recommendations of the Knight Commission...
From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with...

Insights from Email Opt-Outs

Email Opt-Outs can Provide Great Insights Seasoned and successful email marketers are always looking for ways to learn about campaign performance and ways to optimize future mailings. The email channel provides a wide variety of metrics and performance measures - most focused on positive signals sent by recipients. Think opens,...
Internal Search — search within a site — is probably the single most important component of many sites. For retail sites with a large product mix and ad-based sites with lots of content, Search is absolutely vital to success. It isn't unusual to have more than half of all...
ADOTAS - Social media has provided affiliates with a whole new landscape to promote products and services. It is a fundamental shift in the way people communicate. Whether it is through video product reviews on YouTube, fan pages on Facebook, 140 character messages on Twitter or tags on Flickr,...
ADOTAS EXCLUSIVE -- Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with...