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ADOTAS - Imagine you visit a car dealer. You look at a sporty new red convertible. A salesperson sees you have some interest and starts to follow you around the sales floor. He points out every other car that can come in red, goes fast or has a top...
ADOTAS - Newspapers, television, billboards, magazines -- key mediums for businesses the world over. But the thing with these traditional mass communication mediums is they are generally reserved for big companies with big budgets. Conversely, the rise of digital media has opened up new avenues for business, and the opportunities...
ADOTAS - If it seems like performance marketing networks have been more selective when choosing affiliate publishing partners and advertising programs, it’s not your imagination. Networks have begun to pull back on programs and brands with sub-par reputations, and with good reason, knowing the impact that inferior programs have had...
Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there's a pretty good chance that you're getting a partial...
ADOTAS - Standing out against the competition in the advertising world can seem like a daunting task for brands. A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe’s Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage...
DM CONFIDENTIAL - Those who build offers have a special talent. It’s not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have an ability to create the vehicle by which to monetize it. As they do so, a...
ADOTAS - Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will...
ADOTAS EXCLUSIVE -- A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently...
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...