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Frankly, this is an article I had to write. After all the hours spent watching World Cup soccer matches, I must justify it with at least some business learnings. If you, too, find yourself searching for ways to write off those pints and hours, this article will hold a...
There are many industry standards when it comes to prospecting, but three established principles come to mind. In reference to the first step in any sale process, we are not inferring that the prospect contact is the very step. The fact is that engaging the prospect on the...
Last month, I wrote about how Online Retail and Search are two industries that work in unison with the main objective to fulfill the consumer's need; find information on product, compare product, buy product. Search fulfills the need of the consumer at the point in which they are seeking...
Movie credits are a lesson in lucidity — the name of every person who worked on the movie is up there, with a nice neat description of the role they played in the film's production. Actors acted. Script writers wrote the script. The Editors edited. The Casting Director directed...
Even in the era of agency consolidation, search continues to be sold as a stand alone service. Is it possible to put together a decent performing search campaign in a vacuum? Sure. Does it deliver the best possible results? Definitely not! As powerful as a carefully orchestrated search initiative...
On June 22nd, at the trendy Anu bar in San Francisco, digg.com founder and architect Kevin Rose revealed digg version 3. I've been a digg user for about a year now, and I know a lot of you out there aren't. So to give you a little background, digg...
The MORE THINGS CHANGE... (...a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet,...
"Our is the best out there!!" exhorted the CEO of this entertainment company in his gruff South African accent. "Our is so good that I'm confident no one's even close to touching it!" In light of such beaming confidence, what did I say?...
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It's a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you've no doubt mastered — and apply it in...
In the past 18 months, many companies have become much more interested in finding the right balance between their Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) programs. No doubt, this is at least partially due to a resurgence in emphasis on SEO as companies...