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In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
I'm aware that titling this piece 'the new creativity' sounds a little excessively portentous. What on earth do I mean by that? Surely creativity — one of the most fundamental of human drivers, and one of the most necessary of business applications - is, to quote David Byrne, 'same...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...
We have all had it happen. A friend tells you about a great new restaurant, promising unbelievable food, atmosphere and service. The place is so hot you can't get in for four weeks. You finally show up breathless with anticipation and it falls so short of expectations; you vow...
It's late February 2006 and so far you haven't had to give a "Why Online Advertising?" presentation to any of your clients. You've gotten a hefty increase in budget and have even been present at the "adult table" during communication strategy discussions. You're feeling pretty grown up,...
In what appears to be a coordinated move, new hire John Nicol seeks "to bring out the soul of MSN". Search Engine Watch notes the choreography of the new management: David Cole, Senior Vice President, MSN and Personal Services Group, will be leaving MSN at the end of April...It is...
As an industry, marketing often looks to itself and to history for clues about the coming evolution of our field. We have not generally looked to broader business solutions for insight into coming trends that marketers will have to wrestle with. Yet much can be learned from the ways...
If you know what the words 'panic attack', 'sleepless nights' and 'slow days' mean and you have ever found yourself throwing a child-sized tantrum because you just opened up the frig and found there is no more Pepsi, then you are most certainly a small business owner. I'm sure...
Step aside, TV Traditionally, the television commercial has been the benchmark for effective advertising that creates an emotional response from the recipient and generates the most awareness for a product, brand or service. TV commercials are what most people discuss around the water cooler the day after the SuperBowl. Commercials have...