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What can publishers do about ad blocking? What should they do? Those are the questions that are haunting millions of site owners. The increasing use of ad-blocking software poses a greater problem for publishers than for advertisers. Advertisers, after all, can send their ads elsewhere, while each publisher can...

The Rise of Counter-Googling

ADOTAS - The idea of enabling personalized through research on clientele is nothing new to the hosts of high-end hotels and restaurants. Before the web, it was not uncommon for a maître d’ to use newspapers and word-of-mouth to figure out how to make their service and brand stand...
ADOTAS - Advertising as we know it is quickly changing. Consumers are no longer viewing traditional mediums in home, leading to a declining rate of effectiveness. As a result, advertising dollars are shifting away from expensive stalwarts like full-page print ads and 30-second TV spots. Recently Outsell demonstrated the decline...
You've done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...
Rick Erwin, President-Audience Solutions at Acxiom, looks at the future of TV advertising. Q: Will Comcast merchandising of its data actually help TV advertisers target consumers more effectively? A: While “addressable TV” advertising has grown significantly in the past few years, it is only offered by cable and satellite operators...
ADOTAS - Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And...
As the Web plays an ever more central role in shopping, more data than ever is available to help merchants deliver the relevant experiences that spur sales and foster brand loyalty. Analyzing and giving shape to that data – and turning it into actionable results – is the crucial...
ADOTAS - Shelf space. It’s a common term in the retail industry and it’s a subject that most retailers obsess on how to most effectively optimize and monetize. Dozens among the eTail Top 500 online retailers have started these programs but almost all participants run these programs manually, making these...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
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