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ADOTAS - There is no longer any doubt about the critical role that content now plays in most marketing strategies. Companies like Adobe, Yankee Group and Novell, among others, have all built sites that leverage original and third-party content to engage customers and prospects—and they are, in many cases,...
Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS - Mobile commerce is at our fingertips, metaphorically and figuratively. Technologists impatiently clamor for mCommerce to become a reality, while some insist that we’re already there. Maybe we are, at least within our small mobile ecosystem -- but I believe we still have a lot of work to do...
ADOTAS - There has been a lot of talk lately about demand-side platforms (DSPs), exchanges, networks and their ilk, which seems like good discourse for an industry finding its way among so many choices in the complex and highly fragmented display advertising landscape. But as we navigate these uncharted...
It's that time of year again: Super Bowl. While millions of fans crowd into packed bars and cramped living rooms, each jockeying for the perfect couch position, marketers and ad execs are burning the midnight oil to put the finishing touches on a campaign that will fuel Monday morning...
ADOTAS - Much has been made recently about the anticipated demise of video ad networks, which are said to be under attack by various players in the evolving space. As DSPs, exchanges and trading desks continue to dot the display landscape, the assumption is that these same platforms will...
In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, "Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
A new study from Metamarkets, Interactive Analytics: How to unleash the power of programmatic data, reveals that despite the programmatic marketplace boom, with more than 600 billion ad impressions each day, traditional analytics tools are unable to process the growing volume of data.                 * 67% percent of marketers are...

Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...