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Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
ADOTAS - A recent story in the AP caught my eye (before the recent Wall Street Journal coverage about online ad targeting) about the formation of a new industry advocacy group called the Advertising Institute of Ethics, a collaboration between leaders in the advertising industry and the University of...
It seems that Google’s troubles are far from over. The search behemoth has removed advertisements from its social network Orkut, an especially popular site in India and Brazil. The ads running were on 1% of the site according to Google Inc. and were part of a testing phase to see...
Get ready for an uprising! First, there’s the revolutionary ad for The Hunger Games-Part 1 Mockingjay. The entire campaign creates a user-generated rebellion that mimics the core themes from the film. Then, watch bad coaches break a few bats (and all the rules) and finally treat yourself or that...
Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS - Every day consumers are interacting with content -- from location-based services to content creators to digital content sharing. Currently there are millions of highly motivated consumers sharing content daily. The Content Consumption Graph (CCG) forms a social currency ecosystem based on how often and who shares content. This...
For a $2500 admission fee, you'd think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they're spending online and how. It should come as no surprise to anyone familiar with...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...
ADOTAS - There has been a lot of talk lately about demand-side platforms (DSPs), exchanges, networks and their ilk, which seems like good discourse for an industry finding its way among so many choices in the complex and highly fragmented display advertising landscape. But as we navigate these uncharted...
As the Web plays an ever more central role in shopping, more data than ever is available to help merchants deliver the relevant experiences that spur sales and foster brand loyalty. Analyzing and giving shape to that data – and turning it into actionable results – is the crucial...