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Majority of Marketers Aren’t Targeting Multilingual Audiences. Smartling has released the results of a study that exposes the current state of multilingual marketing. The translation management software company polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers for...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...
According to numerous reports, online ad revenues in Q3 of this year have increased by over 25% to an industry astounding $5.2 billion according to a report by the Interactive Advertising Bureau. This is an increase of $1.1 billion over the third quarter last year, and revenues were almost a...
ADOTAS - Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to...
ADOTAS - Perhaps the hottest topic in the interactive marketing industry over the last several months is online privacy. A few fairly major developments that have occurred were led by our industry’s foremost trade organizations, and the news media has spent a hefty portion of time and resources covering...
ADOTAS - During the holiday season it’s not uncommon for search marketers to make big changes as they plan for what is easily the heaviest traffic period of the year. However, when it really comes down to it, this time of year is no different than others in terms...
The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. (Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including...
ADOTAS - As media planners head into fall, where they will decide how to strategically divvy up nearly 80% of their clients’ marketing budgets for 2011, many will take the proven path of taking a close look at how each of their client’s channels performed during the past year...
As the Web plays an ever more central role in shopping, more data than ever is available to help merchants deliver the relevant experiences that spur sales and foster brand loyalty. Analyzing and giving shape to that data – and turning it into actionable results – is the crucial...