Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS - Wouldn't it be wonderful to have a say in just how gummy the next generation of gummy bears candy should be? Or how about helping shape a new sports car that's being polished for the production line or tailor-make a fresh range of garments alongside your favorite...
ADOTAS - Advertising as we know it is quickly changing. Consumers are no longer viewing traditional mediums in home, leading to a declining rate of effectiveness. As a result, advertising dollars are shifting away from expensive stalwarts like full-page print ads and 30-second TV spots. Recently Outsell demonstrated the decline...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....
ADOTAS EXCLUSIVE -- Since Bill Clinton went from being a pot smoking, draft dodging, womanizing governor of a small state beginning with the letter ‘A’ to becoming the 42nd president of the United States, I have been a believer in and a follower of political marketing. If you think...
Compliments of DM Confidential  Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time since the end...
Yahoo! announced today that Terry Semel's position as the CEO of the Internet titan will now be in the hands of Jerry Yang. Yang was an original founder of the company and currently serves as a Board Member. Susan Decker, the current EVP and Head of the Advertiser and Publisher...

The Perplexities of Pixels

ADOTAS - Earlier this month I met many of our colleges in the industry while attending the ad:tech conference in New York. I sat in summits and forums and private conversations which mostly revolved around super-intelligent, super-fast, super sophisticated technologies and business models, like real-time bidding, prediction algorithms, audience...
ADOTAS - Shelf space. It’s a common term in the retail industry and it’s a subject that most retailers obsess on how to most effectively optimize and monetize. Dozens among the eTail Top 500 online retailers have started these programs but almost all participants run these programs manually, making these...
ADOTAS EXCLUSIVE -- Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with...