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Article Summary • Finding highly-qualified buyers is the key to successful pay-per-click • Searchers interested in "competitor" terms are often highly-qualified • Traditional techniques for buying "competitor" terms on Google are risky and have been rendered largely in-effective • Content Match...
"Houston.... we have a buzzword." No doubt you've been hearing and reading about "employer branding". Let's dial in a little and see what all the excitement is about. Traditional branding is focused on customers and shareholders. Great minds and considerable resources are deployed to make sure...
At every AD:TECH, it seems that after the speeches, the niceties between the agencies and the networks, and the large parties they throw with the half-dressed girls on swings, the real conversations start. You'll find in the hallway, or in the bathrooms nestled in the back of the club,...
Newspapers and magazines are finally beginning to use online processes to sell advertising in the print version of their publications. For Adotas readers immersed in the digital world, this may not seem like a big step. But for the print industry, which has traditionally had difficulty adapting online technology to...
If you're like the majority of people I've pitched about creating a podcast for their business, you've responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -"You have to have an iPod to listen to podcasts, right?" -"Nobody's creating any good material in podcasts." -"I can't commit...
As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click...
Our industry has a way of creating messiahs from new models, products or technology. I think it's a natural extension of a young immature industry finding itself and looking for direction or the big score. We're small enough for new concepts and successes to really stand out, but big...
There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They've been around for more than thirty years already, but they've only recently been realized as an ad delivery platform. For the...
Introduction The best salespeople know that selling comes down to relationship building, and doing it very quickly. And since just about everybody resents being in a relationship that feels disingenuous, it's crucial that you do NOT sound like stereotypical salesperson. Here are several ways to help you avoid coming off like...
Blogs, podcasts, RSS feeds and their syndicated brethren have crashed the interactive advertising party in true celebrity style. Glamorized on the pages of numerous trade publications, these new delivery channels are helping fuel an already festive market where online ad spending is projected to reach 20 billion in...