Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Behavioral marketing, with its ability to truly segment and target your audience by past online behavior, is not only for banners or networks. Using this method in your email campaigns can significantly change the way you send your emails for the better. By collecting information about your lists, you can...
Everyone's talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they "get new media." IPG opens an Emerging Media Lab with Al Gore to make the point that they "get it." The irony of this pairing notwithstanding, the central...
One of the (in my view) most talented young artists working today doesn't create the kind of art that you can hang on your wall or place on display in the real world. He creates art on the Internet — but in a way that enables the viewer to...
The untapped advertising gold mine that is MySpace is no longer a secret. Small businesses and major corporations alike have begun to court the site's prime demographic and stake out their own user profiles as campaign bases, the first "commercial zones" inside a vast expanse of otherwise untamed consumer...
Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...
By now we've all heard (many times) that performance-based advertising is hot, local search is hotter, and the two disciplines together finally offer the promise of making online advertising pay for millions of small to mid-sized businesses — whether or not they have a website. I use the phrase "offer...
Timeline: 2000 Aug: Google's targeted keyword advertising appears on the search results page Oct: Google launches AdWords, a self-service ad buying system that expands their keyword advertising program 2001 (top query: nostradamus) Google expands search service and partners with several companies; notably Yahoo, Sprint, Vodafone, and AT&T 2002 (top query: spiderman) Feb: Google introduces PPC pricing...
What will it mean to know you can trust an email message? The triangle of trust between volume email senders, mailbox providers (like Yahoo! and AOL) and recipients is severely bent if not broken. Recipients are regularly abused by malevolent actors masquerading as legitimate brands to send spam, phishing attacks...
There is no question that paid search advertising has been one of the most revolutionary advertising models we've seen to date. Online ad spending in the U.S. surged to a record $12.5 billion in 2005 and search advertising — also coined "pay-per-click" advertising — is by far the fastest...
The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it's more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more...