Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Compliments of DM Confidential  Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time since the end...
There’s good news for Web consumers, advertisers, and Internet advertising software companies alike: The desktop advertising industry’s “Wild West” days are quickly coming to an end. Thanks to several recent developments, consumers have more protection – and savvy advertisers more opportunity – than before. Consumers can now safely choose to...

The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...
The Web analytics industry has come on in leaps and bounds over the last few years. The rise in prominence of relatively easily deployable tag based systems has catapulted the industry into the mainstream and everyone from the smallest mom & pop operation, right up to giants like Comcast...
Square Peg/Round Hole Although premium publishers have a few choices towards eradicating the double standard, none of the choices are particularly exciting. First, publishers can simply refuse to sell remnant inventory and instead allocate the inventory to house ads. This can work for some publishers, particularly if they offer premium content...
Since the early days of internet advertising, premium publishers have quietly sold online display advertising under a Double Standard: While the largest, most powerful advertisers in the world pay single-to-triple-digit CPMs for premium inventory, smaller direct response advertisers pay pennies on the dollar for the exact same impressions.   Supply and Demand At...
Google is planning on releasing a product currently known as the GPhone sometime next year. There will be preloaded Google services on the device which include their email and search engine as well as interactive maps. There has not been much clarification as to what the motivations of the company...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...

Google And CPA

Google and CPA by the Editor of DM Confidential News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could pay on a per...

Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...
popup close button