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The Web analytics industry has come on in leaps and bounds over the last few years. The rise in prominence of relatively easily deployable tag based systems has catapulted the industry into the mainstream and everyone from the smallest mom & pop operation, right up to giants like Comcast...
Square Peg/Round Hole Although premium publishers have a few choices towards eradicating the double standard, none of the choices are particularly exciting. First, publishers can simply refuse to sell remnant inventory and instead allocate the inventory to house ads. This can work for some publishers, particularly if they offer premium content...
Since the early days of internet advertising, premium publishers have quietly sold online display advertising under a Double Standard: While the largest, most powerful advertisers in the world pay single-to-triple-digit CPMs for premium inventory, smaller direct response advertisers pay pennies on the dollar for the exact same impressions.   Supply and Demand At...
Google is planning on releasing a product currently known as the GPhone sometime next year. There will be preloaded Google services on the device which include their email and search engine as well as interactive maps. There has not been much clarification as to what the motivations of the company...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...

Google And CPA

Google and CPA by the Editor of DM Confidential News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could pay on a per...

Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...

Stockapalooza

by the Editor of DM Confidential Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second quarter over (April through June) and earnings reports...
The Simpsons Movie has been a long time coming, with fans patiently waiting over the past 18 years, watching the illustrated family become more and more of a cultural phenomenon. Of course, after such a long time and lofty reputation built up, the creators and marketing team were not...
Click Forensics had put out a report recently that stated that click fraud was at an all-time high at 15.8% the internet over. Well this report is getting some backlash from an InfoWorld story that states transparency and accurate math may have been lacking on the part of the...