Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
Last December Connexity acquired Hitwise, which records behavioral and media consumption patterns from 20 million websites and 500 million web searches. This is integrated with Connexity's own data that tracks retail purchase behavior from over 100 million shoppers interacting with 175 million products. While in the past companies have...
Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but also in revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks disclosed in its State of Mobile Advertising report. It shows that mobile video advertising is booming. In just...
ADOTAS - The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network...
ADOTAS – Time Inc. CEO Joe Ripp has a lot on his mind these days as he prepares the publishing company for its spinoff from Time Warner later this year. After the dust settles, Time Inc. will be operating as a public company that will be under intense scrutiny,...
Andy Shirey, Senior Product Manager, OpenMarket, explores the life cycle of apps. Did you know more than half of all apps are deleted within a month of installation? And another 30% don’t even make it through the first hour. As the stats prove, and as your personal experience...
ADOTAS - I know I’m not alone in saying good riddance to 2009. It was a year full of economic slumps, a depressing job market and a decline in advertising almost everywhere you looked. So how is 2010 going to be any different? Instead of going over a forecast, I...
Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and...
ADOTAS - For daily deal businesses like Groupon, Living Social, and hundreds of others, serving two masters — advertisers who want to build brand loyalty and repeat business, and fickle subscribers who want relevant offers, not junk — is no easy task. With 685 (and counting) group sales and flash...
ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s...