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We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and...
At this moment in the digital landscape, technology plays a far greater role than ever before.  On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers.  On the B2C side, consumer technologies shift us to a new mix of consumption...
ADOTAS - It’s no surprise that Apple has dropped the ball in creating and delivering iAds -- they shouldn’t have entered the creative space in the first place. When Apple announced that they would be exclusively creating iAds for clients, most industry insiders were skeptical. Turns out they were right,...
ADOTAS - As the fourth and last installment of this series on the value of the ad exchanges (you can read the first three here, here and here), we’ll look at how taking a more “quality-based approach” to buying media on the exchanges can dramatically improve performance. Online as an advertising medium...
According to a study released last month by Harvard Business School and the Interactive Advertising Bureau (IAB), the ad-supported Internet contributed to 5.1 million jobs in the U.S. and $530 billion to the US economy in 2011. The release of this information was timely, as the topic of job...
Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive...
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five months before the start of this year, and then added roughly 30%...
ADOTAS - As we wrap up 2010, it’s safe to say that it was a good year for most of the major text analytics vendors, with approximately 50% growth overall. As we head into 2011, that momentum will continue, with the market expected to see strong growth—upwards of 40%....
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...
As the pace of technology evolution accelerates and the complexity of software development increases, the value of “getting it right” for your firm goes up, too. Your team is probably capable of defining a digital marketing strategy, business objectives, and a brand voice for your firm or clients, but...