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The Simpsons Movie has been a long time coming, with fans patiently waiting over the past 18 years, watching the illustrated family become more and more of a cultural phenomenon. Of course, after such a long time and lofty reputation built up, the creators and marketing team were not...

You Are What You App

To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising...
Is it déjà vu all over again? The mobile advertising industry is consolidating in much the same way that desktop did. We are on the fast track to a few dominant mobile players, coupled with a second layer of hyper-niche businesses that usually piggyback off the “big boys’” services,...
From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with...
This week’s super-creative ads put storytelling front and center, with three engaging narratives ranging from hapless to romantic. Each ad grabs attention but keeps the user in full control of the ad experience. ____________________________________________________________________________ Campaign Name: Amarok Highline Country: Turkey Advertiser: Volkswagen Media Agency: Mediacom TR Publisher: Fanatik.com.tr; Ntvspor.net Built Using:...
Today, we have more data sources than ever before, so it’s critical for marketers to familiarize themselves with the ones that are most valuable and most relevant for their brand. Whether these terms are new to you, or you just need a quick refresher course, the list below is...
ADOTAS - John Battelle recently wrote an insightful piece called "On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model....
The MORE THINGS CHANGE... (...a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet,...
ADOTAS - Mobile commerce is at our fingertips, metaphorically and figuratively. Technologists impatiently clamor for mCommerce to become a reality, while some insist that we’re already there. Maybe we are, at least within our small mobile ecosystem -- but I believe we still have a lot of work to do...
ADOTAS -- Facebook announced a new feature called Anonymous Login earlier this week, and some may be left wondering what data is shared/exposed when they login to sites & apps with their social IDs. To address this question, Janrain has created a mini-site where anyone can get an instant visualization...