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By Jessica Rovello, CEO, Arkadium Digital media is constantly evolving and reflecting the tastes and habits of its users. Lately, the trend is visual. In our own study of more than 1,000 news consumers, we found that pairing news stories with visual content -- the visualization of data and text in the form of anything from...
ADOTAS – When I first started my career in advertising, there was an expression we used all the time: "You can have it good, fast and cheap. Pick any two out of the three." The essence of this little saying was that high-quality work,...
By Dennis Dayman, Chief Privacy and Security Officer at Return Path   There is no doubt that the proliferation of consumer data has grown exponentially in the last decade, and no sector of the online world has remained untouched by this phenomenon. Technology has crept into every home and business arena, becoming...
One of the biggest trends this year is that marketers are deciding to take their programmatic operations in house. To paraphrase Ross Perot, this is a giant sucking sound that can be heard all across Madison Avenue. A survey this year by the Association of National Advertisers found...
Today, Yahoo launched what is sure to be the next step in the company's advertising future. Behavior-based SmartAds is a product that will meld direct response advertising and brand by allowing advertisers to target their message and creative on-the-fly and applies it based on user behavior. Yahoo has yet to...
Eye candy is back! Our picks this week remind us just how powerful a great visual concept can be. Using in-your-face images, cool effects and clever animations, these ads of the week put the “eye” in interaction! _________________________________________ Campaign Name: Samsung SUHD Country: Spain Advertiser: ...
ADOTAS - Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy entrepreneurs alike sing in perfect harmony. The part of our brain that loves completeness admires the elegance of analyzing online conversions. There...
From first shaves and first loves to hosting the perfect party, each of our ads of the week sets a different itinerary and mood for spending time with special people in your life. Just take a look at these from around the globe.   _________________________________________________________________________ Campaign Name: PS4...
ADOTAS - A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...