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Searchmetrics has released their Google Core Update 2016. They say, interestingly, that they were expecting a Penguin update for the start of 2016 and their initial analyses from the weekend 9/10 January were focused on this. They found that the changes in the Google rankings were considerable on a...
ADOTAS - 2011 is almost here and that means B2B marketing professionals are evaluating plans and allocating budget for the upcoming year. Each company has unique goals as well as challenges, and what works for one company may not for another—there are no universal marketing solutions. However, the same key trends...
The Simpsons Movie has been a long time coming, with fans patiently waiting over the past 18 years, watching the illustrated family become more and more of a cultural phenomenon. Of course, after such a long time and lofty reputation built up, the creators and marketing team were not...
ADOTAS – In the U.S. alone, there are more than 327 million mobile devices being used on a daily basis. And according to the Pew Research Center’s Internet Project, an astounding 91 percent of Americans currently own cellphones, with nearly two-thirds of consumers utilizing mobile devices to access the...
You're an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend...
Last Thursday, protests erupted outside of the Javits Center in New York City on the final day of ad:tech New York. A group of over 100 people gathered together outside of the event in protest, pumping their fists and screaming at the tops of their lungs. Were they American...
Why the Right Touch Should Rule over First or Last - and why every touch point is the right touch. Tom Wolfe’s The Right Stuff recounts the story of America's first astronauts, exploring the mental and physical traits required of the “Mercury Seven” in the early years of the...
ADOTAS - Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could...

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...
ADOTAS -- Automation is redefining the ad industry, but a primary concern for advertisers is relying on computer algorithms to determine the best placement for ads online. With ad fraud and botnet traffic on the rise, some ad networks are rife with questionable websites that may appear to yield...