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ADOTAS EXCLUSIVE – You simply can’t turn on a television or radio, or surf the net without hearing or seeing the dreaded “R word.” The topic of a recession is everywhere; from being a headline story in the presidential election, to being a major driver of new economic stimulus...
ADOTAS - The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network...
Compliments of DM Confidential  Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time since the end...
With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad...
Quick Quiz: What is most people's first app of the day? What's the last? Answer: Social Media is the first "App of the Day;" Entertainment dominates evening hours. However...the app category with the highest loyalty, or frequent and consistent use, is news & information. That's just part of...

Social Is the New Black

ADOTAS - Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a...

Advocate for the User

ADOTAS - Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: "The director is the ultimate advocate for the audience." Made perfect sense when he said...
Majority of Marketers Aren’t Targeting Multilingual Audiences. Smartling has released the results of a study that exposes the current state of multilingual marketing. The translation management software company polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers for...
Get ready for an uprising! First, there’s the revolutionary ad for The Hunger Games-Part 1 Mockingjay. The entire campaign creates a user-generated rebellion that mimics the core themes from the film. Then, watch bad coaches break a few bats (and all the rules) and finally treat yourself or that...
ADOTAS - When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are...