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Exponential Interactive has released their whitepaper,“Engagement: Not Just a Buzzword, The Art of Driving Active Attention with Your Next Consumer.” It discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. “Our industry has used...
ADOTAS - Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to...
ADOTAS - Reading this article on your smartphone? You are not alone. With the advent and further enhancements of the iPhone, Blackberry, Droid and HTC devices to name a few, there is now a growing mobile market that offers consumers a wide range of well-designed, efficient and just plain...
As the Web plays an ever more central role in shopping, more data than ever is available to help merchants deliver the relevant experiences that spur sales and foster brand loyalty. Analyzing and giving shape to that data – and turning it into actionable results – is the crucial...
ADOTAS - Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for...
ADOTAS - Managing online campaign data used to be a much simpler task. Old-school campaigns produced less data, and the information they generated tended to reside in a fairly uniform format in data centers. Today, there is a profusion of data from a variety of sources. A typical campaign...
ADOTAS - Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday -- email volumes hit all-time new heights. Even as bad as the sales numbers...
"Quick! Do something manly!" Did you notice how Snickers made a social commentary about how men can bear their boobs, wardrobe malfunctions notwithstanding, without a fuss? Maybe you noticed their other subtle jab at how auto workers are so poor, they can only afford just one Snickers...
DM CONFIDENTIAL -Today, there are probably more pay-per-click marketplaces that aren't search based than are. One of our favorite examples is Plenty of Fish. As a dating site, it probably never would have thought of itself as a potential per click marketplace. But, today, instead of being just an...

The Perplexities of Pixels

ADOTAS - Earlier this month I met many of our colleges in the industry while attending the ad:tech conference in New York. I sat in summits and forums and private conversations which mostly revolved around super-intelligent, super-fast, super sophisticated technologies and business models, like real-time bidding, prediction algorithms, audience...
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