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ADOTAS - A recent story in the AP caught my eye (before the recent Wall Street Journal coverage about online ad targeting) about the formation of a new industry advocacy group called the Advertising Institute of Ethics, a collaboration between leaders in the advertising industry and the University of...
ADOTAS - Every day consumers are interacting with content -- from location-based services to content creators to digital content sharing. Currently there are millions of highly motivated consumers sharing content daily. The Content Consumption Graph (CCG) forms a social currency ecosystem based on how often and who shares content. This...
The big bully moves to block third party access to YouTube inventory via DoubleClick Ad Exchange, Google’s automated digital ad exchange. As of January you’ll only be able to buy YouTube ads from Google’s sales team, the software platform DoubleClick Bid Manager (a demand-side platform/DSP that allows for more...
Quick Quiz: What is most people's first app of the day? What's the last? Answer: Social Media is the first "App of the Day;" Entertainment dominates evening hours. However...the app category with the highest loyalty, or frequent and consistent use, is news & information. That's just part of...
As the Web plays an ever more central role in shopping, more data than ever is available to help merchants deliver the relevant experiences that spur sales and foster brand loyalty. Analyzing and giving shape to that data – and turning it into actionable results – is the crucial...
ADOTAS - There is nothing abstract about the concept of Agency 3.0. It’s all about strategy and performance required for an advertising agency to be competitive and productive while staying cost-effective in the rapidly changing digital environment. Its purpose is to respond to the opportunities created by the rise of...
Get ready for an uprising! First, there’s the revolutionary ad for The Hunger Games-Part 1 Mockingjay. The entire campaign creates a user-generated rebellion that mimics the core themes from the film. Then, watch bad coaches break a few bats (and all the rules) and finally treat yourself or that...
For a $2500 admission fee, you'd think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they're spending online and how. It should come as no surprise to anyone familiar with...
ADOTAS - Email marketing and deliverability have changed dramatically as the result of ISPs, ESPs and legislation. These changes have resulted in plummeting deliverability rates for many email marketers who fail to understand the new landscape and the number one determining factor of email legitimacy: sender reputation. A good reputation...
ADOTAS - When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are...