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This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...
By nature, sales people are pushy. We're not afraid to negotiate, and we're not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree....
ADOTAS - Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And...
ADOTAS EXCLUSIVE -- The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still...
Apparently, I run a video ad tech company. At least that’s what the omnipresent “lumascape” .ppt slide tells me.  I gotta tell you something. I’m really sick of that slide. In my view, I head up a team of folks that helps brands tell a story.  I run a story company. Humans...

Google Tax

DM CONFIDENTIAL - The performance marketing world has generally relied upon a fairly straightforward approach. Find/build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic piece has been a key component and changes in traffic have dramatically altered the nature of performance marketing to date. In the earlier...
ADOTAS - For those of us in the digital advertising space -- either as advertisers, publishers or providers -- we’re the first to publicly promote the growth and importance of mobile as the next great advertising platform. We’ve seen the dollars Apple, Google and others are throwing at mobile...
Last month, I wrote about how Online Retail and Search are two industries that work in unison with the main objective to fulfill the consumer's need; find information on product, compare product, buy product. Search fulfills the need of the consumer at the point in which they are seeking...
ADOTAS - Social media is different from marketing channels whose purpose and capabilities are limited to broadcasting or simply publishing marketing messages. Rather, social media is about generating conversations around topics important to a specific user group or audience. This means social media is not about promoting a specific marketing...
ADOTAS - Pop quiz! What do the following three phrases have in common: return on investment (ROI), effective advertising dollars and bang for your buck? Aside from being every advertiser’s motivation for advertising in the first place, these three phrases mean nothing to your campaigns without analytics. Analytics is an essential...