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ADOTAS - Like a lot of things in life, email marketing used to be simple. It was only text; subscribers would read it mostly on their computers; it would create awareness of your brand/product and influence enough to make the program reasonably profitable. Of course, some darn overachiever had to...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
ADOTAS - Ad agencies are risking obsolescence. In a business world more driven by interconnected data ecosystems than ever before, many ad agencies -- even the biggest multinationals -- are still operating with systems more closely linked to the 1970s than the 21st century. At such agencies, the flow of...
As Bunchball's Rajat Paharia wrote in Adotas recently, gamification in online marketing has exploded over the last few years with the sudden popularity of casual and social gaming such as FarmVille. Major brands have not been deaf to the trend -- as a new case study from NTB Media...

Stockapalooza

by the Editor of DM Confidential Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second quarter over (April through June) and earnings reports...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
Revenue Science, Inc. has released a study conducted by JupiterResearch that found online users are consistently more receptive to behaviorally targeted advertisements than contextual advertising. Results showed that targeted behavioral ads outperformed contextual ads up to 22%. Also found was that the audience interested in behavioral ads is considered of...