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The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. (Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including...
ADOTAS - Only four weeks after the Phillips Electronics Company posted its five-part film series "Parallel Lines" on YouTube, the initiative garnered over 1.3 million views and more than 50,000 Facebook fans. A collaboration between Phillips, film director Ridley Scott and a rising generation of creative consumers, "Parallel Lines" signals...
ADOTAS - As media planners head into fall, where they will decide how to strategically divvy up nearly 80% of their clients’ marketing budgets for 2011, many will take the proven path of taking a close look at how each of their client’s channels performed during the past year...
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
ADOTAS -The equivalent of eviction notices were nailed to the door of small publishers and second- and third-tier ad networks as Yahoo! announced it was shutting down the Direct Media Exchange (DMX) segment of Right Media. As of Jan. 31, 2010, the DMX platform will no longer serve ads...
ADOTAS - Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great--sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad...
According to numerous reports, online ad revenues in Q3 of this year have increased by over 25% to an industry astounding $5.2 billion according to a report by the Interactive Advertising Bureau. This is an increase of $1.1 billion over the third quarter last year, and revenues were almost a...
ADOTAS - Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to...
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It's always tenuous that you'll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The...