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Blue Is The New Black

Pretend for a second that you just got back from vacation and didn't happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won't come quite as easily. Even if you do know, see if this doesn't show...
Has it already been a year since the ad:tech crew graced New York with their digital marketing extravaganza? With time flying, the interactive ad industry's growth has been almost as equally rapid and staggering. So as ad execs the world over descend upon the Big Apple to discuss, promote...
A good online marketer these days monitors ROI by channel and then constantly tunes campaign variables to find the most revenue at the best possible return. But, be careful in how you interpret ROI results — if you execute upon detailed ROI metrics without thinking through purchase decision...
The world of marketing communications is an ever-changing and evolving one. Combine that with the college market and you're dealing with a handful of emerging trends nearly every semester. My company originally began in 1998 as an email-based marketing firm serving the higher education market. Through the years we've...

Stockapalooza

by the Editor of DM Confidential Every so often, we do a different type of analysis. Instead of looking at the state of mobile marketing or the current strategies of pay-per-click arbitragers, we look at a completely different market. With the second quarter over (April through June) and earnings reports...
ADOTAS - A recent study from the University of California San Diego’s Global Information Industry Center found that businesses, governments and other organizations are processing 10 zettabytes of information a year. If you’re not familiar with the term “zettabytes,” you soon will be. It’s 10 to the 22nd...
ADOTAS - This is the third article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here and the second article here. As the Internet has grown, so have the responsibilities of companies that engage in online business. At the heart of these responsibilities...
ADOTAS - As this year's industry events cycle draws to a close, I've been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I've listened to the debate (a...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
In a recent survey, we found that a majority of senior level brand marketers are not confident that their interactive marketing dollars are spent effectively. Of the marketers surveyed, 85% said their ability to measure interactive needs improvement. The bottom line: marketers are underutilizing the interactive medium, and...