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ADOTAS - When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are...
A Q&A with Pete Doe, Chief Research Officer, clypd. Q: What are the challenges facing advertisers when it comes to planning a campaign on TV and other media so that it will target viewers who are actually potential customers? A: Defining the potential customers is the first challenge –...
Rick Erwin, President-Audience Solutions at Acxiom, looks at the future of TV advertising. Q: Will Comcast merchandising of its data actually help TV advertisers target consumers more effectively? A: While “addressable TV” advertising has grown significantly in the past few years, it is only offered by cable and satellite operators...
ADOTAS - There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device....
ADOTAS - Social media is different from marketing channels whose purpose and capabilities are limited to broadcasting or simply publishing marketing messages. Rather, social media is about generating conversations around topics important to a specific user group or audience. This means social media is not about promoting a specific marketing...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...
ADOTAS - There has been a lot of talk lately about demand-side platforms (DSPs), exchanges, networks and their ilk, which seems like good discourse for an industry finding its way among so many choices in the complex and highly fragmented display advertising landscape. But as we navigate these uncharted...
You've done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your...
ADOTAS - Advertising as we know it is quickly changing. Consumers are no longer viewing traditional mediums in home, leading to a declining rate of effectiveness. As a result, advertising dollars are shifting away from expensive stalwarts like full-page print ads and 30-second TV spots. Recently Outsell demonstrated the decline...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...