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Grow Your Own Mobile Apps

ADOTAS - Mobile applications are being added to interactive advertising campaigns every day. Your clients are looking to you to help them navigate this new channel. These applications require very specific skills to build the rich and engaging social, local, and media-packed experiences that consumers demand in mobile applications...
ADOTAS EXCLUSIVE -- Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with...
ADOTAS - It’s good that the FCC has put forward the nation’s first real broadband plan. Having a good plan is an essential first step in bringing high-speed Internet access to all Americans -- and that is an essential first step in achieving the recommendations of the Knight Commission...
DM CONFIDENTIAL - If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the...
ADOTAS - I’ve said before that there isn’t one sure-fire way to make your social campaign a success. There are, however, a lot of ways to be successful. In my last article I showed you some examples of how you can put social media to good use. Although it’s ultimately...
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
ADOTAS EXCLUSIVE -- While innovation certainly makes things more efficient, quick, sleek and sexy, often the fundamentals remain the same. Entertainment is no exception. Compare a play from the 1800s and a web video being watched on an iPhone-- the delivery methods couldn’t be more different, but both mediums share...
The world of marketing communications is an ever-changing and evolving one. Combine that with the college market and you're dealing with a handful of emerging trends nearly every semester. My company originally began in 1998 as an email-based marketing firm serving the higher education market. Through the years we've...
ADOTAS - Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And...