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I've been thinking a lot lately about where we are on the timeline in regards to social networking. I do believe we are now entering the most productive period of the lifecycle of a new technology. Namely, the period where the hype has subsided, and the technology either fades...
If there was one word to describe the changing expectations of online advertising in 2006, it's transparency. Dictionary.com, who was displaying an ad for AT&T at the time, says transparency means, 'The full, accurate, and timely disclosure of information.' In keeping with the reference, I fully anticipate that AT&T...
Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there's a pretty good chance that you're getting a partial...
According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word "blog" still just a whispered word in the industry? For the first time I've noticed we as Online...
If you're a Google AdWords advertiser, you should've received notice of settlement for click fraud claims. If you haven't received this, check your spam filter--the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you've received and read the settlement notice, and perhaps even some...
All it takes is a quick glance at ADOTAS's "Most Popular" and "Most Commented" sections to see that the conversation regarding the major online social networks' deficient safety standards and advertising's relationship to this problem remains a serious, unsolved issue. Everyone seems to have an opinion about how...
Things used to be pretty straightforward. You had a product you wanted to sell, some folks to sell it to, and some well-defined media through which to tell people about it. A planner knew what they had to do — some customer research, a focus group or two, sometimes...
Imagine for a moment that you're at your family's annual reunion. Cousin Louise, whom you haven't seen in years, asks what you're up to these days. You reply: "I work for an online marketing company." "Yeah, what specifically do you do" she asks. "Well, um, our company monitors individual's...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
Online retail and search are two industries that work in unison with the main objective to fulfill the consumers' need. Paired together, they help consumers research, locate, and eventually purchase products and services, whether online or cross-channel. The dynamic nature of the retail industry is almost as fluid as...