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Revenue Science, Inc. has released a study conducted by JupiterResearch that found online users are consistently more receptive to behaviorally targeted advertisements than contextual advertising. Results showed that targeted behavioral ads outperformed contextual ads up to 22%. Also found was that the audience interested in behavioral ads is considered of...
WPP, who has been teasing the media for some time now about whom they will acquire next has finally, let the cat out of the bag. Schematic, one of the largest independent interactive agencies in the United States will be joining the WPP Digital family and will work closely with...

Steve Jobs Won’t Apologize

To all iPhone customers: I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions. First, I am sure that we...

Blue Is The New Black

Pretend for a second that you just got back from vacation and didn't happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won't come quite as easily. Even if you do know, see if this doesn't show...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...
Firefox has put out a free addition to their browser that is raising some eyebrows and pulses. Adblock Plus is a new service, that once implemented deletes advertisements from web sites. While Firefox is not the biggest browser, and many other companies are choosing to ignore the development, this technology...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...
Yahoo has been in a constant state of reorganization lately with the entrance of Jerry Yang and the still not filled exit of CTO Farzad Nazem as well as other positions being shuffled around. Being thrown into the mix is position of CFO for Yahoo’s Network division as current holder...
Compliments of DM Confidential The past three weeks have had more than just the financial markets on edge. They have caused the whole world to take notice. Included in that group are those in the mortgage lead generation market. After years of prosperity, that world experienced a jitter earlier in...
Compliments of DM Confidential  Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time since the end...