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A Crash Course in DMPs

ADOTAS - DMP: What is it? Why does it matter? And why should you care? There has been a lot of ink spilled about Data Management Platforms (DMP) this year, mostly coming from the technology and vendor perspective. Coming from a digital agency to the wild world of data and...
The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies' use of social media as discounting and couponing platforms all but finished the job. But there's one role that...
Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...
Bringing social media content creators and leading brands together has been a challenge says IZEA founder and CEO Ted Murphy. “I wish I could say it’s been an easy path, but the reality is that it’s has been a long struggle to convince brands and agencies to let social...
Google is planning on releasing a product currently known as the GPhone sometime next year. There will be preloaded Google services on the device which include their email and search engine as well as interactive maps. There has not been much clarification as to what the motivations of the company...
ADOTAS - In the South, we use the word "tizzy" to mean: simultaneously frantic, worried and confused. As in: "Mama's in a tizzy because the cake's burnt, and MeeMaw's coming for dinner." Since the widespread adoption of cable TV, Tivo and like technologies; and increasing exponentially since the emergence of...
ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s latest data, 38% of all U.S. mobile phone owners now have a smart phone, with Apple’s iPhone showing the most growth in recent months. Given...
Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the...
ADOTAS - One of the hottest topics in marketing today is the realization that all marketers are content marketers. Regardless of whether you’re marketing a consumer product or a business service, creating and sharing relevant content to your current -- and prospective -- customers is an effective way to create brand awareness...