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Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality. On one side you have artists and music labels that have experienced a decade...
The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on...
Way back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger put together cluetrain.com (the contents of which were published as The Cluetrain Manifesto in 2001). Their list of 95 theses begins "1. Markets are conversations". The authors built a convincing argument that the...
ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we've sifted through it all to find the best for this week's round-up. Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed...

Is Twitter Worth $3 Billion?

ADOTAS - As widely reported in the other week, investors rushed to pump cash into Twitter at a hefty $3.7 bilion valuation. To many pundits this is bubbly. Revenues are a closely guarded secret, so we can’t assess whether this valuation is justified on the numbers. However, as a...
MARKETERS TO EXPAND PROGRAMMATIC ADVERTISING ON SOCIAL MEDIA, WHILE MEASUREMENT GAP WIDENS. Nearly half (47%) of all advertisers will increase social media advertising spending in the next six months, predominantly on sharing networks and buying programmatically. That’s according to the first Social Media Advertising Report from Advertiser Perceptions, the...
ADOTAS - Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum...
More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making...
ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The...
Think it doesn’t work? According to Gizmodo, it does, but you might be ruining your online reputation in the process. Just do a quick online search for “buy Twitter followers” and you will discover over a dozen companies that sell Twitter followers as well as Facebook likes and...