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ADOTAS – Everyone knows that staying afloat in the Social world is rough -- in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what...
ADOTAS - John Battelle recently wrote an insightful piece called "On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model....
ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the...
Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
With TV ad spending totaling $70.60 billion in 2016, one of the biggest challenges facing advertisers is how to maximize the potential of their ads and get the best ROI. And with the influx of Smart TVs on the market that have this technology installed, ACR is gearing...
It’s been said that the hardest thing about B2B selling today is that customers don’t need you the way they used to. The abundance of online resources has changed the buyer’s journey forever, and while figures vary, at least 50 percent of the decision-making process is complete before the...
Been to the new Sizmek Showcase yet? Well, this week’s ad picks are a mini-tour, highlighting just four of the many features from our creative library. Whether it’s expandable video, sync ads, 3D cubes or weather targeting, there’s a cool feature out there to bring any idea to life. Campaign...
ADOTAS – It's been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we've sifted through to find the top five ads of the week for your viewing pleasure, and this week's round-up is all about family (aww). Read on for...
The holiday season impacts business of different types in a variety of different ways. Of course, as the holiday season approaches, the media focuses on the impact seasonal shoppers are having on retail stores. Despite the focus on the retail industry during the holiday season, other types of businesses...