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In his March 24th article, "Bid No More: Why an Open Network Outperforms Auction-Based Advertising", Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. He astutely points out that for a solution to be...
ADOTAS -- Marketers are no stranger to video. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use video in a way that drives engagement and conversions. It’s all too common to see long-winded interviews with executives or...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Alex White, VP Product Strategy at Sizmek, shares his thoughts on the new year ahead. 1.      Fraud will unfortunately still be with us next year, but we will hear less about...
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and...
Open Letter to Adblockers: We Can Carry the Industry Forward by Roy Rosenfeld, CEO of Stands. Stands is the provider of Fair Ad Blocker. Fair Ad Blocker allows users to choose a charity to whom money will be paid--and that encourages more than 90% of those who use...
Before you present a consumer with your viral marketing program, you have to consider your impact on their social capital and craft your strategy accordingly. You need to understand what's going to motivate people to spread the word, and use the right tactics for your situation. Failing to do...
This week we’ll look at the landscape of audience targeting across channels. We’ll start by looking at the main players and areas of opportunity in audience targeting: 1) Display New targeting capabilities have evolved most rapidly in the arena of performance display. The targeting techniques that have developed the fastest include:...
True: Facebook delisted over 15 companies from Facebook Exchange and from now on just 12 companies have bragging rights about their access to the desktop news feed and right rail ad space, the components of the FBX inventory pool. Also True: There's a new set of players who get to...
ADOTAS - We’re suffering from a paralysis of analysis in the digital ad business. The latest example is in the excellent report put out April 18 from Nielsen and 24/7 Real Media. The survey quantified what this business has known for a long time: Click-through rates have slipped to...
Ryan Sullivan, SVP, Performance Services of Performics, explores the impact of Google's AMP. Q: What does the future of mobile sites look like with the rollout of Google AMP (Accelerated Mobile Pages Project)? A: Mobile sites that are slow-to-load or frustrating to users will not be able to measure up (or...