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In a historic shift for the industry, last year digital ad spend surpassed traditional TV spend for the first time, capturing 41% of the market versus 35% for TV. TV’s waning dominance can be attributed to a variety of factors, including increasingly disinterested and fragmented audiences, cost-prohibitive rates, and...
ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
An Adotas Q&A with Andrew Gerhart, COO of AerServ, examines the frustrations and solutions surrounding SDKs. Q: Why do you believe app developers are tired of installing SDKs? A: There are multiple reasons why app developers have grown weary of SDKs, but in general it comes down to work and risk....
Newspapers have put themselves into a pickle. For the past decade they have made their content available online for free, while serving up the same content to their print subscribers, the next morning, for a fee. What has this business model reaped? Plummeting print circulation. Over 6% loss on average over...
The mobile industry is in a race to develop technologies and techniques that will deliver a new generation of native, in-app experiences, with millennials and Gen Z’ers as prize targets. Using fresh, first-person data from in-app behavioral signals to create experience-enhancing content and calls to action is where the...

What’s New With Facebook?

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose...
The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their...
Have you watched the latest Avengers: Infinity War? *spoiler alert* Thanos intended to capture all the stones in order to achieve his goal. Before launching his campaign, he researched and knew where the stones were or with whom they were. But, what if, he did not have the correct information...
ADOTAS - A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners...
Even before Mary Shelley’s “Frankenstein” instilled the fear of artificial intelligence in several generations of readers, humans felt a bit uneasy about the prospect of a smarter, stronger, and more efficient robotic entity showing up. Today, that nervousness extends to how advertisers think about artificial intelligence (AI). And with...
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