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ADOTAS - Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday -- email volumes hit all-time new heights. Even as bad as the sales numbers...
  Ashwin Navin of Samba TV (pictured left) discusses viewership trends – especially as relates to streaming and live viewing. Q: We’ve already seen this year tentpole events like the Oscars and Super Bowl experience heavy declines in TV viewership, is there anything TV can do to stop the bleeding? A: There’s several factors contributing...
Q: We've seen the adoption of real-time bidding (RTB) increase dramatically in recent years, where is there still room for growth? A: I would say that there’s still lots of room for growth in programmatic as a whole -- which is more than just improvements or movement in RTB. A...
It's long been known that effective landing pages hold the key for generating revenue through pay-per-click search marketing efforts. But with recent changes to the AdWords Quality Score algorithm, if search engine marketers want to improve their conversions and keep their costs-per-click down, it's more important now than ever...
ADOTAS – Facebook, the popular social network with over a billion users worldwide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers. Facebook’s...
ADOTAS - Regardless of what happens with the stock market this week or next week, and regardless of what happens with macroeconomic issues, no one understands the realities of consumer and brand issues in this economic era better than digital ad agencies. You know the 2009 recession has not yet...
Header bidding is a relatively new, unified auction that publishers conduct outside of their primary ad server. Because it enables advertisers to cherry-pick high-priority impressions using programmatic ad platforms, it does a decent job of increasing ad revenue. Header bidding has proven itself useful in organizing competition between SSPs, increasing...
Look around at the seats the next time you fly. Chances are, you won’t see many empty ones. In part, that’s because airlines work hard to sell most of their inventory. But they don’t just do it by slashing prices. On the contrary, airlines today are flying mostly full...
“The fundamental stumbling block of the social web to date is that it has conflated social graphs with interest graphs. But in reality, who you know does not always translate into what you will like.” (“The Future of the Social Web: Social Graphs vs. Interest Graphs,” David Rogers, Columbia...

Blockchain Disruptions

Blockchain is a general label for a decentralized ledger of all transactions across a P2P network. The entire process takes place without being controlled by a particular entity. Instead, the ledger is distributed among millions of users around the globe. The network is robust, flexible and unhackable. BitFortune claims that...
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