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We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom,...
In today's market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising...
ADOTAS - After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That's the goal. But what we're finding is that people...
Authors Viktor Mayer-Schonberger and Kenneth Cukier say in their book Big Data: A Revolution That Will Transform How We Live, Work, and Think, that Big Data is "about extracting new insights or creating new forms of value in ways that change markets, organizations, the relationship between citizens and governments,...
ADOTAS -- Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of...
Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason...
For many large clients, the web channel's impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy....
Brands, Don’t Let TV Enter the Cheesy Digital Dating Scene. Brands use silly metrics to cobble together "premium" digital media plans because most media buyers are more interested in spending the full budget at a low price. As TV goes digital, there is a big risk that premium placements...
I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012. At the time they had some snappy ads on the train going into New York City. One is reproduced below.  It broadcasts the idea that Google...

Ignite Your SEO Engine

ADOTAS - The first thing to do when building an online business is to attract visitors. Once you have a website suitable for your company’s needs, the key is to be as visible as possible in order to get customers. This is where search engine optimization (SEO) comes into...