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ADOTAS - The guerrilla marketing movement started in the 90’s when traditional forms of advertising and marketing got, well, boring. It’s an umbrella term that refers to any kind of untraditional marketing that is unexpected and unique. Wikipedia defines guerrilla marketing as, “…an unconventional system of promotions that relies on...
ADOTAS -- As other forms of online advertising flounder, savvy marketers are increasingly turning to branded mobile games to engage consumers and build awareness. Games give marketers an unbelievably powerful tool to educate, inform and entertain their customers. The most obvious appeal of branded mobile games is the sheer...
With 174 million U.S. Internet users watching online video content in March and engaging in more than 5.7 billion viewing sessions during the month (comScore data), it is interesting to assess how companies are actually deploying online video ads to promote their brands. I took inventory of some...
After years of "coming soon," the age of Mobile Marketing finally seems to be upon us. You only need to take a casual stroll through the mall, or a leisurely flip through the television channels to see the telltale signs of a tipping point: On a recent trip to...

What’s New With Facebook?

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose...
By, Patricia Wilson Do you know why all business owners enjoy Christmas? People spend money throughout the holiday season. Whether they like or hate the holidays, one factor is a constant: they buy something for themselves and for the people they love. In October 2018, Gallup launched an interesting report that...
ADOTAS - Mobile tools and applications represent a powerful technology that will most certainly become more important in the years to come. Gartner Research has predicted that by 2013, a greater number of people will be accessing the internet via mobile devices than those who will with desktop computers. With this move toward...
ADOTAS -- As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a largest possible audience. Why not? 78% of CMOs think that custom content is the future...
I'm pretty sure that with this title I'm going to skyrocket to the number one position on Google — for "epiphenomena." Laugh while you can, because epiphenoma are actually vitally important for understanding web analytics — especially if you are an ad-based web site or, indeed, any website that...
ADOTAS - Advertisers are initially drawn to the idea of call tracking because of the prospect of eliminating wasteful spending on ads that are not working. Companies can measure the number of responses an ad generates to gauge which types of media (or which providers) are producing the highest...