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The Internet of Trusted Things, a research report co-authored by Jessica Groopman and Jeremiah Owyang (pictured left), Kaleido Insights Analyst and Founding Partner, analyzes the enterprise opportunities and use cases for the convergence of the Internet of Things and Distributed Ledger Technologies (DLT). Despite recent growth of connected devices and networked...
ADOTAS -- Eight companies are set to present at this year’s Startup Spotlight at ad:tech New York, ready to wow the judges with their technologies that aim to disrupt the advertising ecosystem. We interviewed seven of the eight finalists -- Buzztala, Sensegon Technologies, OneSpot, Shillster, Jana, Curalate, and Plink -- to give...
ADOTAS - Does attribution make your bottom line look better? Until recently, this was a topic discussed only by MBA students and high level marketing officers of large brands. Now it is a hot topic of small and large marketers, being discussed at every level. People are realizing that their...
Wise Data Media Launches Wise Content, Text-To-Video Technology That Transforms Story Telling Capabilities. Wise Data Media, a data-driven, cloud marketing and prediction management platform provider, announced the launch of Wise Content, a text-to-video technology that creates a new medium for information quickly and efficiently. This system delivers content that...
Header tags were arguably the biggest trend to come out of the programmatic space in 2015, and were poised for terrific potential as we entered 2016. Over the course of the past year, the hype did not disappoint. We saw header tags decimate the traditional waterfall-structured auction, allowing all...

Buying vs. Earning Fans

ADOTAS - Is it better to buy or earn fans? The answer to that question seems simple. Earning fans by creating compelling content – be it an ad, a Facebook contest, or even sponsored editorial – is obviously far better for a brand than buying them in bulk. Right? Startups...
ADOTAS - As advertisers are peppered with daily pitches for the latest array of media options, determining a company’s ideal marketing mix has become a significant feat with multiple what-if scenarios. However, it is clear that advertisers—SMBs and national brands alike—are now demanding lead quality reporting to prove the...
On Friday, February 19th, Google confirmed they were removing right rail ads. Adotas is pleased to offer a Q&A with Ben Kirshner, CEO at Elite SEM, on how this change is going affect marketers. Q: Does the removal of the right rail ad by Google create a supply and...
Really, does anybody force you to watch TV, listen to radio, or read magazines?  Aren’t you, by those very acts, accepting the ads that come with mass media? Isn’t that how it works? You get your content for free (or discounted) and in exchange, advertisers are granted your permission to...
ADOTAS - In his recent article "Five Horrible Ad Placements That Could Have Been Avoided," Peer39 CEO Andy Ellenthal points out the dangers of incongruent and even inappropriate contextual adjacencies that can arise in the execution of retargeting campaigns. But rather than a few ad placements with marginal contextual...