Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
Last year’s IAB predictions for content marketing and native advertising focused on mobile, native and data as the game changers.  And while this largely holds true for this year, a few new themes have emerged that have changed the tone and outlook for this type of marketing, namely brand...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...
Chloe Brown has tough skin, and as a member of the all-female Pandora's Mighty Soldiers (acronym: PMS, formerly known as Psychotic Men Slayerz) gaming clan, she's no stranger to the habits of online gamers. But while learning how to play Halo 2 on Xbox Live, she experienced one of...
Heads up for the JavaScript Web Development Revolution! Are apps always the answer? Not anymore. Thanks to tech advancements, websites are not only poised to rival apps, but ultimately, be a better choice. The momentum of new technologies like ReactJS – the innovative JavaScript library backed by Facebook – is...
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How should they adjust their approach to TV and video advertising in the wake of changing consumption habits? A: In many ways, changing consumption habits has been a boon for advertisers. With...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
There’s been a lot of talk about video ad fraud since this Buzzfeed story back in October, but there seems to still be a lot of confusion about what actually constitutes video ad fraud and why it really matters in the grand scheme of things. So what if some other...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...