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Image by Kevin Phillips from Pixabay Search engine optimization has evolved across the years. The level of competition on search engines has necessitated websites to compete at a whole new level. Businesses that fail to compete actively are often left behind to watch as their competitors grow with search engines. A majority of today's...
The most concealed way to increase sales? Well, check the loading speed of your site. Most of the site owners do everything to attract clients, invest in better design, add plenty of content, post videos, but forget to check load time of the site. Why load time or speed of the...
Society’s digital transformation along with near-constant technological advances have brought more new marketing platforms, strategies and data points to the table than ever before. A couple of decades ago, marketers were putting all of their efforts into TV, print and out-of-home advertising. Fast forward to today, and they’re spreading more...
Flat design has been ruling the UI/UX space. It’s especially for the past couple of years when it has been pushed mainstream. What's more surprising is that even large companies are following through its design approach. So why did it become so popular? Well, just because, it works. Having a flat design...
By Charles Phan For modern businesses, social media marketing has been absolutely revolutionary. Marketing reach has never before had such versatility nor measurability, and marketing trainees spend a lot of time and money trying to keep up with emerging technologies. But for many companies, the field is moving rather too...
By Marion Selista Implementing a digital marketing strategy can be hard work and difficult to schedule as there are so many channels and activities involved. Would it not be wonderful to have all the posting of content and sending emails automated? Some small businesses use email lists and blast customers...
Ed Brew – Head of Strategic Partnerships, PostForRent As the nineteenth century came to be defined by the Industrial Revolution, and the twentieth by social revolution, this century has so far been characterized by the digital revolution. There are now more than four billion people connected to the internet globally,...
By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms. Facebook is the most popular and influential social networking platform out...
Instagram marketing techniques and trends are always changing as an increasing number of brands try to capture the attention of their target audiences. Marketers need to be aware of what their audiences are taking a liking to so that they can leverage the opportunity for driving engagement and boosting...
By Aditya Kathotia Sometimes as lifestyle marketers, it’s highly significant that we think from the customers’ shoes. After all, everything starting from branding techniques to customer needs is evolving today at the rate of knots. To know what makes a customer tick, we need to think like one first. The...