Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Consumers’ attention is spread across increasingly more channels every year — in 2012 people had an average of 3 social media accounts, in 2016 they have an average of 7. Additionally, a recent Microsoft report showcases user action is down to 8 seconds — yikes! No wonder brands face an...
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video. This represents the sixth...
In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove...
AdTrader, an online ad agency, has accused Google of failing to repay monies collected for invalid traffic, either made invalid through fraud or mistakes. In a legal brief filed in a US district court in San Jose, CA, this week, AdTrader asserts that Google failed to refund almost $500,000 paid to...
There’s been a lot of talk about video ad fraud since this Buzzfeed story back in October, but there seems to still be a lot of confusion about what actually constitutes video ad fraud and why it really matters in the grand scheme of things. So what if some other...
Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi, about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google. Q: Why are advertisers now starting to pay attention (ad budgets, dedicated resources, etc.) to Amazon? A: When Amazon...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...
The Real-World Graph maps out the connection between people and places, giving insight into how people move and behave in the real world – the places they go to, where they shop and travel, and how often they do so. The mapping of this journey is crucial information: It...
  Programmatic video ad buying remains on a steep growth curve, despite a handful of hurdles that stand in its path. One of the issues holding back industry-wide adoption is data privacy, a concern shared by both buyers and sellers. As media companies and ad buyers activate more first- and...
Shereta Williams, President at Videa, shares her insights into the way that major technological changes in the industry are reshaping how TV advertisements are bought and sold. She feels that everything from what it means to drive that actual change within your organization to the way in which artificial intelligence (AI) will...