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Adotas presents a Q&A with Luis Sanz, to discuss how machines bring in revenue for big brands and advertisers.    Q: What value can machine learning offer to brand marketers? A: Machine learning can be applied in a wide range of applications to benefit brand marketers. Machine learning can analyze customer information, transactions, interactions,...
Synopsis: Laura Aldridge - Director, Consumer & Market Intelligence Solutions at RAPP discusses last month's GDPR implementation. She examines how these changes are a chance for brands/marketers "to shine" with their audiences and work to build long-term relationships with those audiences and customers, using examples from brands already taking steps to build those...
Want to gain new mobile app and profitable users this summer? Look no further than the FIFA World Cup 2018. Literally tens of millions of fans around the world will tune in to the tournament, giving advertisers an unprecedented opportunity to capture mindshare, gain new customers, and enjoy active engagement. The best...
Gian Fulgoni, Former Chairman, CEO and Co-Founder of comScore, Inc spoke at the ARF AUDIENCExSCIENCE conference last week on the issue of whether marketers have taken targeting too far.   In his opening remarks, Gian pointed out that while targeting has real value, it also has limitations that need to be...
Adotas presents a Q&A with Katelyn Duff, Chief Revenue Officer at Division-D     What are the latest trends in political advertising? We’re seeing several emerging trends in digital advertising as we look to the 2018 midterm election. One of the biggest trends is how political advertisers are taking advantage of opportunities...
  Synopsis: Dara Treseder is CMO for GE Business Innovations When most of us think "blockchain," our minds automatically go to "cryptocurrency". However, blockchain can actually stand alone as a powerful technology — the applications of which brands are only beginning to not only understand, but also leverage. Though it's difficult to separate...
It’s been a crazy year for digital marketers. Since the news of potential voter manipulation by data firm Cambridge Analytica broke early this year, the question of data ownership has been turned around and looked at from a number of new angles. The European Union, for its part, responded quickly...
If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM - at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules. The law is...
Any serious marketer knows that videos are a powerful tool for brand promotion.  It is also not that hard to make, especially if you can practice video editing and reliable hardware; for the former, you need inspiration, time and some tutorials, for the latter a quick stop at Newegg would suffice. All...
User acquisition on mobile is an integral part of any working marketing strategy nowadays, along with the digital advertising. But even for experienced marketers, it can be hard to follow all the nuances of mobile advertising and successfully implement them to attract paying customers. Reaching out to mobile users...