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Does Privacy Exist?

By Peter Koeppel The last couple of years have brought the concept of digital privacy into the spotlight. It’s not that this wasn’t an issue of some concern in the past, but recent scandals such as that of Cambridge Analytica/Facebook really forced everyone to take a look at the nasty...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
Email marketing is that form of marketing where the businesses are interacting with the clients on a one-on-one basis. The data gathered through the online activity of a user gives businesses an idea about their target audience. With the help of engaging emails, the marketers try to convert these...
By Inbar Chap, Chief Business Officer, Appreciate Though there were many efforts to clean up the programmatic media buying ecosystem in 2018, most notably the growing adoption of Ads.txt, there is still work which needs to be done. Issues like bid caching and the continued concerns about supply chain transparency, including...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
Image by Kevin Phillips from Pixabay Search engine optimization has evolved across the years. The level of competition on search engines has necessitated websites to compete at a whole new level. Businesses that fail to compete actively are often left behind to watch as their competitors grow with search engines. A majority of today's...
The most concealed way to increase sales? Well, check the loading speed of your site. Most of the site owners do everything to attract clients, invest in better design, add plenty of content, post videos, but forget to check load time of the site. Why load time or speed of the...
Society’s digital transformation along with near-constant technological advances have brought more new marketing platforms, strategies and data points to the table than ever before. A couple of decades ago, marketers were putting all of their efforts into TV, print and out-of-home advertising. Fast forward to today, and they’re spreading more...
Flat design has been ruling the UI/UX space. It’s especially for the past couple of years when it has been pushed mainstream. What's more surprising is that even large companies are following through its design approach. So why did it become so popular? Well, just because, it works. Having a flat design...
By Charles Phan For modern businesses, social media marketing has been absolutely revolutionary. Marketing reach has never before had such versatility nor measurability, and marketing trainees spend a lot of time and money trying to keep up with emerging technologies. But for many companies, the field is moving rather too...