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By CEO Brian Bowman, Consumer Acquisition Here’s a prediction for 2019: Facebook advertising will be even more competitive. Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette of advertising tools that anyone...
By Rilind Elezaj, experienced Digital Marketing Specialist Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on...
Tom Wozniak - Executive Director of Marketing - OPTIZMO Technologies, LLC   The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place. There’s good reason that email marketers focus a great deal of their...
By Christopher Rudy, co-founder and chief strategy officer of Cut   More than four-fifths of all consumer internet traffic is expected to come from video by 2021, but only about 20 percent of it is driving the bulk of online engagement.   Think about that for a second. It’s great that we love watching videos, but those figures indicate...
By Patricia Wilson, academic writer for EduGeeksClub and blogger for ScholarAdvisor.com. Let’s be real: although your target audience is ready to spend money before Christmas, it doesn’t mean people will easily give you their money. Oh, no! This is the time of the year when they have tons of options. They will...
By Scott Matthews, professional blogger Marketers are constantly trying to come up with new and more efficient promo techniques, but they can rarely ever reach the potential of good old email marketing. This channel remains one of the most productive marketing techniques, enabling businesses to raise brand awareness and increase...
By Patrick Reinhart, Sr. Director of Digital Strategies at Conductor, Inc. The holidays are upon us, and that means it’s a make or break season for most brands as we hurtle towards the end of the year. Every year around this time, we hear one question again and again: “How...
By Gali Rosen, CMO, Liberdy When I studied marketing, the smartest marketers were the consumer packaged goods manufacturers who relied on market research and marketing tests in order to fine-tune their marketing efforts. Though consumer packaged goods marketers are still respected, the smartest marketers in the room today are Facebook and...
By Gary Stevens, front-end developer.  Blockchain technology is what powers all of the cryptocurrencies, like Bitcoin and Ether, that you've been hearing about in the news. It's kicked off a major revolution in the financial sector and may very well change how monetary transactions are processed online. Banks, credit card...
By Samantha R. Gilbert, blogger and journalist from New York When you look at the statistics, using Instagram for proper marketing makes a lot of sense. Instagram Stories, in particular, contributed to a significant increase of the time users spend on the platform. On average, users under the age of 25 spend...