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By Patty Parobek More than ever before, customers are doing the work salespeople once did. They search, they seek information — they research on their own. Too often, companies make their customers work too hard to find the information they need. Despite the constant chatter about user-friendly content, many websites...
By Carol Duke Negative online reviews are a bane in today’s e-commerce retailers and business owners. However, just ignoring them is no longer an option. In fact, doing so can only make matters worse for your business. According to a 2018 local consumer review survey, 57% of consumers said that they...
By Robert Jordan Video content has long been the center of attraction for the online audience. As a marketer, you would have even promoted much online video content, but the key here is to develop content which can resonate and connect with the audience. With the enormous number of video content...
Marketing psychology in your email campaign is a determinant to increase people’s engagement and curiosity, make them read and respond to the newsletters they get. In this article, you’ll learn about the main keys to your audience’s heart that enhance your email marketing tools. When getting a newsletter we usually...
By Amelie Blanche Gmail is one of the most popular email providing services, due to the reputation and possibilities that Google as a company can provide. The powerful Google offers a bunch of different features in the Google account in addition to email. As for email, it is stated to...
Just recently, Instagram released its latest app, The Instagram TV also known as IGTV. With its vertical format, its aligns for both video creation and consumption for your phone. This move is Instagram's attempt to dethrone YouTube (that has a large platform in engaging users.) The introduction of IGTV can...
By Julie J. Neel Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed. The de-anonymization is what helped platforms like Facebook take off. However with the...
By Ivan Serrano As the heart of most mobile apps, databases are a critical component to the success of an application. Although there are a multitude of different databases to choose from, they all have the same basic function; to collect data. To limit the need of relying on networks, applications...
  Many people who market content already know, that video content is becoming commonplace and a more popular way of marketing. Studies that have been conducted by Cisco have projected that videos will comprise 80 percent of all the internet traffic, by the end of this year. This statistic is...
By Peter Koeppel Digital advertising has been simultaneously the best and worst thing to happen to a lot of brands. On one hand, the reach that can be achieved would be absolutely impossible by pre-digital standards, but with that, marketers end up having to try to tease out how many of...