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The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
One of the more memorable characters in A&E’s Mad Men was not a man, but a room-sized IBM mainframe, installed at Sterling Cooper as a symbol of the computer age. The agency believed, as many firms did in the early 1970s, that information technology would revolutionize worker productivity. Yet...
Recently Adotas caught up with Scott Galit is the CEO of Payoneer (pictured left), to discuss how fintech can help affiliates, publishers and advertisers master the challenges of the global online marketplace. Q: What are the global opportunities for affiliates, publishers and advertisers? And what role do ad networks play? A:...
There was no more obvious takeaway from recent second quarter 2017’s earnings reports than that Google and Facebook are giant players in the digital ad space—and are only getting bigger. Facebook trumpeted $9.3 billion in earnings during last quarter, an increase of 45 percent year over year, and Google’s parent...
Recent headlines have forced advertisers and agencies to give ad verification a second look. With $16 billion set to be lost to fraud this year, it’s not surprising that marketers now want more reassurance that their digital media buys are actually being seen by their intended audience. While it’s long...
Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scientists run very similar (though more statistically significant) analyses when determining how best to match the right...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to...
Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual process, conducted solely in print publications and on billboards and television screens, this wasn’t so much of an issue: brands dictated where their ads would go,...
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How should they adjust their approach to TV and video advertising in the wake of changing consumption habits? A: In many ways, changing consumption habits has been a boon for advertisers. With...
Cannes is possibly the only time of year when advertising creative gets its due, with words like “brilliant” bandied about in headlines. This year’s event even came on the heels of recent announcements that major holding companies will merge creative and media together under one P&L. But post-Cannes, that’s...