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The Ad Revenue Waterfall

Written on: August 12th 2008 | Heather Luttrell

ADOTAS EXCLUSIVE — In a perfect world, you get what you pay for. For online advertisers, that is especially true. Typically, ad inventory is sold through multiple outlets in the marketplace. My company calls this publisher ad inventory monetization structure the “Ad Revenue Waterfall.” Successful media properties generally have a sales structure [...] more...

8 Steps to Affiliate Marketing Success

Written on: August 4th 2008 | Jeffrey Sage

ADOTAS — Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first. In the article, I’ll present you with [...] more...

Has NebuAd Ruined Behavioral Targeting?

Written on: July 29th 2008 | Christopher Weiss

ADOTAS EXCLUSIVE — Online privacy issues around behavioral targeting (BT) for display advertising are causing chagrin among advertisers, leading some to look elsewhere. Yet with the uncertain economy and crowded theater for customer mindshare, they need more than ever to reach their audiences, engage them effectively, and drive additional return [...] more...

The Fatal Flaw of Pay for Performance

Written on: July 23rd 2008 | Christopher Dessi

ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] more...

Marketing to Women Is So 2007

Written on: July 21st 2008 | Yvonne DiVita

ADOTAS EXCLUSIVE — Are you hard at work perfecting that marketing to women pitch for your next online campaign? Are you preparing your 2009 budget for the “must attend” conferences and webinars you’ve been gathering info on for months now, in order to meet your marketing to women online goals? How [...] more...

Can SMS Get McCain Elected?

Written on: July 14th 2008 | Bob Bentz

ADOTAS EXCLUSIVE — John McCain is out of touch …with the American public. At a time when nearly 60% of Americans use text messaging, how does the McCain campaign not have a text messaging element? Text messaging today is as important to the American public as the fireside chats of the FDR [...] more...

Four Steps To Lead Generation Success

Written on: July 10th 2008 | Bret Grow

ADOTAS EXCLUSIVE — I come across companies all the time that are eager to start brokering leads and co-registration data instead of just sending traffic from their affiliates to their merchant’s Web sites. Many of these companies are looking for a technology solution and consulting to get them started. In [...] more...

People: The 5th P Will Bring Highest ROI

Written on: July 8th 2008 | Kathleen Brush

ADOTAS EXCLUSIVE — As a CMO my most important role is that of a mentor. Marketing departments seem to be perpetual training grounds for employees who have arrived from sales, services, and product development in search of a new career path: hence the importance of being a mentor. For years the memorable, [...] more...

Se Habla Search?

Written on: June 30th 2008 | Alicia Morga

ADOTAS EXCLUSIVE — Not everyone online in the U.S. speaks English as a first language – but almost everyone online uses search. In fact, millions of searches are performed in foreign languages every day. Advertisers that aren’t buying non-English keywords, writing search ad creative in other languages and optimizing landing [...] more...

No Recession For Online Advertising, Promise

Written on: June 24th 2008 | Editor

ADOTAS EXCLUSIVE – There are a lot of numbers to follow, so resist the urge to let your eyes glaze over — these are important figures to note when taking stock of your future in Internet marketing. I continually hear and read in the news that the U.S. economy is tumbling [...] more...

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Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...