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When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also...
ADOTAS -- ad:tech San Francisco 2014 wrapped up yesterday with the newly rechristened Sean "Puff Daddy" Combs discussing his launch last fall of RevoltTV, a multi-genre, multi-platform music network, and his vision for how it can change the music landscape forever. ad:tech is typically a forum for making major announcements...
To explore adtech, mobile moments, and artificial intelligence, Adotas caught up with Scott Swanson, co-founder and CEO (pictured left) of Aki Technologies. Q: Why do you think the adtech space has been the target of so much criticism in the last couple of years? A: Many consumers today have a general...
ADOTAS (Third of three parts) – Earlier today, in part 2 of this series, we explored the business benefits of Pinterest, Instagram, and Vine. In this final installment, we’ll cover the benefits of using LinkedIn, Foursquare, and Tumblr. If these networks are on your business radar for social strategy,...
I was recently reviewing several reports showing U.S. Online Advertising Revenue by Pricing Model. Every year, with one exception, revenue from purely performance-based pricing models grew at a higher rate than the CPM (cost-per-impression) pricing model or a hybrid of the two. This growth has resulted in almost an...
ADOTAS - For those of us in the digital advertising space -- either as advertisers, publishers or providers -- we’re the first to publicly promote the growth and importance of mobile as the next great advertising platform. We’ve seen the dollars Apple, Google and others are throwing at mobile...
ADOTAS - Simply stated, publisher fraud occurs when phony leads are generated by a publisher to generate illegitimate revenue. For some of us, fraud keeps us up at night, causes us to lose advertisers, and creates multiple headaches for publishers looking for stable campaigns to promote and profit with. For...

Murdoch Comes Out On Top

Today the battle ended. Rupert Murdoch has officially been granted enough votes by the Bancroft family to buy Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Trusts and family members that represent about 32% of the shareholder vote were reported to have shown their support...
AdExchanger runs a column called "The Sell Sider” and recently Lorne Brown, CEO at Operative, weighed in on this important topic. Highlights from his opinion piece follow... Is Programmatic Advertising Economically Advantageous? There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading...
The Facebook Preferred Marketing Developer (PMD) program was created to help businesses scale their marketing efforts on Facebook. The structure gives partners one badge to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise: Ad Technology:...