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ADOTAS - Most people agree that our technology is getting smarter, but most don’t realize just how smart. Sure, they know their smart phones have GPS capability and their smart appliances are capable of improving efficiency, but that’s just the tip of the iceberg. In reality, smart technology is around us every...
The technology, music and entertainment industries collide at Austin's annual three-in-one South by Southwest festival this week, so what should people expect this year at the nation’s most influential and talked about event? Each year, South by Southwest (SXSW) attracts more than 200,000 people to Austin, Texas, transforming the...
ADOTAS - Ready to find out why some advertisers have moved up to 25% of their search budget into pay-for-call? Looking for an alternative to search per-click bidding and online lead generation? Advertising veterans often say that if you’re not spending at least 15% of your marketing budget testing new...
In the customer service obsessed world we live in today; establishing and keeping a good online reputation is becoming more and more important to all companies. Let’s assume you’re running an interactive agency and a client comes to you with a reputation management problem.  To organize your efforts and...
Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative...
While almost all relevant, high-circulation print operations today offer companion Web properties, offering a smattering of exclusive online tidbits here and there, most have not capitalized on the digital age quite like the FADER has. Founded in the late 90s by Rob Stone and Jon Cohen, who now serve as...
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we've become a nation of “multi-screeners” using smartphones, tablets, computers and TVs -- sometimes simultaneously -- to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways...
ADOTAS EXCLUSIVE -- These days, transparency is a subjective term. The role (and degree) of transparency is in a constant state of flux within the network space. A few years ago, transparency existed to ensure that ads did not end up next to inappropriate content. Of course, mistakes happen...
ADOTAS - Nike! Most online ad effectiveness studies are designed to measure the branding impact of the campaign. This is because while the internet is uniquely designed to directly measure transactions, it’s not well designed to solicit viewer engagement and/or opinions about advertising. Many of the campaigns that we find...
The Wearables-era is coming…and it’s sure to be huge. How huge? The personal-wearable technology market is expected to exceed $6 billion by 2016. Increasingly, however, this growth will be driven not by consumer-demand for entertainment but the insatiable human need to control body and health. Start-ups such as Fitbit and...