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On Friday, February 19th, Google confirmed they were removing right rail ads. Adotas is pleased to offer a Q&A with Ben Kirshner, CEO at Elite SEM, on how this change is going affect marketers. Q: Does the removal of the right rail ad by Google create a supply and...
Programmatic advertising takes the term "data driven" to a whole new level. While many advertisers are using first and third-party data to target their campaigns, they may not be leveraging their data to the fullest possible extent. It’s more than just putting the data into play - it’s really...
ADOTAS - A lot has been written about the movement of advertising budgets from traditional to online media. There’s no debating that it’s happening, but much more slowly than anticipated. Because the web offers a more effective way for people to find what they’re looking for, low-hanging fruit like classifieds...
In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly. This is about to change. The Interactive Advertising Bureau (IAB) recently introduced a...
Does your company have a Chief Localization Officer? Scott Yancey, CEO and co-founder of Cloudwords (pictured below), says you might consider whether your competition already does. A company’s success overseas is directly related to the number of languages the company ‘speaks,’ and how well its marketing team is able to...
Written with Widen's Jake Athey. ADOTAS - Between the Twitter redesign, the expansion of functionality on Google+, YouTube’s XBox app launch, LinkedIn’s IPO and (perhaps most notably) Facebook’s IPO, tech and marketing news has been going absolutely nuts with updates, speculation and product announcements. There’s a reason for our fascination with just about anything...
ADOTAS - Everyone is jumping on the "quit Facebook" bandwagon. But you know what? Accept for a few cases, it won’t happen because there is no real Facebook alternative. We’ve seen this scenario before. Facebook launches some privacy-threatening implementation. Users scream "How dare they!" And then Facebook does some minor adjustments...

Madison Avenue in 2011

ADOTAS - You would think that a maturing industry would have a slower pace of growth than a brand new one. You sure can’t say that about display advertising! I’m a speed junkie and the rate of change in our industry is fast even for me. Just when Madison Avenue...
ADOTAS -- In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in...
Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There's no doubt that real, tangible data is part of the everyday in the modern digital world. It's universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and...