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Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college. ...
ADOTAS - For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online...
It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions...
ADOTAS -- In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from...
ADOTAS - Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow...
Consumers’ attention is spread across increasingly more channels every year — in 2012 people had an average of 3 social media accounts, in 2016 they have an average of 7. Additionally, a recent Microsoft report showcases user action is down to 8 seconds — yikes! No wonder brands face an...
An Adotas Q&A with Julie Ginches, CMO, Kahuna, explores the power of mobile to direct multi-channel marketing efforts. And we look at the ever-growing importance of having the right technology to make the most of marketing efforts in this ever-changing marketplace. Q: What are the unique challenges marketers face in...
With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data...
Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. I have moved between both digital and outdoor; not only...
For many people involved in the Internet industry during the first heyday, Geoffrey Moore's 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early...