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Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers. GroupM, a media investment group, has published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on the number of consumers online, the...

Greetings, iPad!

ADOTAS - Apple announced its widely anticipated iPad device last week. I arrived in San Francisco yesterday just as Steve Jobs kicked off his presentation, so I wasn’t able to make it to the event. But like most of you, I was excited to see this long-rumored mobile device...
ADOTAS -- The world watched as Twitter executed a near-flawless IPO yesterday, officially becoming a public company on the New York Stock Exchange. Before the first day of trading, witter priced its shares at $26, slightly above the predicted range of $23-$25. By day's end, shares climbed 73 percent to...
ADOTAS - Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And...
ADOTAS - Much has been made recently about the anticipated demise of video ad networks, which are said to be under attack by various players in the evolving space. As DSPs, exchanges and trading desks continue to dot the display landscape, the assumption is that these same platforms will...
ADOTAS - Online display advertising is making a comeback. Only a short time ago, display was considered unusable by many in the industry due to poor performance and lack of accountability. But now, recognizing the enormous reach and potential of display, several companies have been popping up and gaining momentum...
I've been thinking a lot lately about where we are on the timeline in regards to social networking. I do believe we are now entering the most productive period of the lifecycle of a new technology. Namely, the period where the hype has subsided, and the technology either fades...
ADOTAS - Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for...
ADOTAS - The search engine marketing discipline has never been easy. Now with Google’s algorithm changes, marketers have a new challenge to meet. And we will. Search marketing is certainly the brainiest, most scientific marketing approach in history. With all due respect to its evolving complexities, I would like to...
ADOTAS - This is the first in a three-part series on the non-proprietary search market. When most people think of search advertising, they think first (and many times only) of the dominant market players -– Google, Yahoo! and Microsoft. They’re the 800-pound gorillas in the room, no question. Outside of the...