Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

A recent report from Forrester Research Inc. states that US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most...
Did you know that more than 3,500 years of new video footage (according to Trends magazine) is created every single year? Now, that's a lot of video! Clearly, people make videos for all sorts of reasons, but I want to focus on videos created for one of two reasons: fame...
Online retail and search are two industries that work in unison with the main objective to fulfill the consumers' need. Paired together, they help consumers research, locate, and eventually purchase products and services, whether online or cross-channel. The dynamic nature of the retail industry is almost as fluid as...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
ADOTAS - Social media is different from marketing channels whose purpose and capabilities are limited to broadcasting or simply publishing marketing messages. Rather, social media is about generating conversations around topics important to a specific user group or audience. This means social media is not about promoting a specific marketing...
Is your budget an afterthought or a well constructed recommendation? In the scheme of traditional media, online budgets are increasing tremendously, but how much is enough? When a client asks you how much they should spend online it sometimes feels like a shady exchange with a redneck...
Just how sinister click fraud really is has been a topic of conversation that, up until now, has been a dialog between advertisers, search engines marketing firms, auditing firms, and of course, the courts. Who we have not heard from in any real detail have been the search engines...
On June 22nd, at the trendy Anu bar in San Francisco, digg.com founder and architect Kevin Rose revealed digg version 3. I've been a digg user for about a year now, and I know a lot of you out there aren't. So to give you a little background, digg...
In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, "Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand...
Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...