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ADOTAS - I have been rather surprised at the discussion of whether Yahoo!'s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that...

Engagement Media Has Landed

ADOTAS - Digital media has finally become an effective way for brands to reach consumers and brands have done this by embedding advertising within engaging online content and turning their ads into content itself. For the past 10 years, many brands looked at online as “just another channel.” They repurposed...
Rick Erwin, President-Audience Solutions at Acxiom, looks at the future of TV advertising. Q: Will Comcast merchandising of its data actually help TV advertisers target consumers more effectively? A: While “addressable TV” advertising has grown significantly in the past few years, it is only offered by cable and satellite operators...
ADOTAS - There are a large number of successful Facebook applications in terms of number of installs and monthly active users (MAU), a statistic that Facebook provides to track application engagement. Applications such as Mafia Wars or Farmville have high MAU numbers. However, successful commercial Facebook applications (called business applications...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...
ADOTAS EXCLUSIVE -- There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google's...
ADOTAS - When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are...
ADOTAS - Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday -- email volumes hit all-time new heights. Even as bad as the sales numbers...
ADOTAS -- The mobile platform is fueling the online video industry. Once seen as a hindrance for content providers to overcome, the smaller screen size actually drives people to consume more multimedia like videos over text-based searches and web browsing. With companies like Hulu, ABC, FOX and Netflix already...
ADOTAS - The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network...