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ADOTAS EXCLUSIVE -- There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google's...
The online advertising climate is always changing and with the emergence of Web 2.0 and the diminishing availability of ad space, a next generation of online advertising model is emerging. The current ad network model was developed at a time when bandwidth was still very expensive and ad campaign management...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...
As digital advertising gains an increasingly large foothold in the marketing world, so does digital advertising fraud. According to the Association of National Advertisers, a staggering $6.3 billion in losses are expected globally in 2015 due to the activity of digital fraudsters. After analyzing 181 campaigns containing over 5.5...
ADOTAS - There are a large number of successful Facebook applications in terms of number of installs and monthly active users (MAU), a statistic that Facebook provides to track application engagement. Applications such as Mafia Wars or Farmville have high MAU numbers. However, successful commercial Facebook applications (called business applications...
ADOTAS - Why does it matter to society in general how Google or Facebook treat their advertisers? Why is it of concern if Facebook refuses to allow the marijuana reform movement to advertise in Facebook? These sites have such a strong monopoly position that access is something without which you...
ADOTAS - Pardon the Dickens-like observation of these being the best of times and the worst of times. With some 7,000 different applications using location-based services, the mobile apps cup runneth over. For businesses, software developers and mobile users, everyone’s having a field day. There’s seemingly no realm...

Greenwash Backlash

ADOTAS - With the 40th Anniversary of Earth Day close in the rearview mirror, we all heard lots of companies pitching themselves as “green.” And just in time, Ogilvy & Mather have published a new guide to help with managing your brand: "From Greenwash to Great: A Practical Guide...
ADOTAS - For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late to initiate a performance marketing strategy. With the ability to literally add thousands of additional marketing staff to support your online presence practically overnight, affiliate programs...
MARKETERS TO EXPAND PROGRAMMATIC ADVERTISING ON SOCIAL MEDIA, WHILE MEASUREMENT GAP WIDENS. Nearly half (47%) of all advertisers will increase social media advertising spending in the next six months, predominantly on sharing networks and buying programmatically. That’s according to the first Social Media Advertising Report from Advertiser Perceptions, the...
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