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At the July's Search Insider Summit in Colorado, there was a lot of talk about click fraud and how marketers are searching for ways to get more value from their search advertising dollars. A number of companies have responded to advertisers' needs by offering different methods of retargeting. Early results...
ADOTAS EXCLUSIVE -- There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google's...

Semantics Go Mainstream

ADOTAS - Many of the world’s leading online players are struggling with ad-funded business models. Social networks are still suffering from low ad yields, while paid content is dominating internal newspaper discussions following recent pay wall announcements by The New York Times and Le Figaro. The issue here is relevance....
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study...

Advocate for the User

ADOTAS - Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: "The director is the ultimate advocate for the audience." Made perfect sense when he said...
True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers understand and leverage this growing trend, Yahoo has released a new study The Migration to Mobile Video that looks at mobile video landscape, mobile...
ADOTAS - The Holy Grail that any marketer seeks is a simple one: Figure out where to spend advertising dollars to drive the best performance. Truth be told, for brands advertising in the online world, this is no longer just a pipe dream. Online marketers are now able to accurately...
It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date! Today, most of us are probably filling in empty slots...

Social Is the New Black

ADOTAS - Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a...
The big bully moves to block third party access to YouTube inventory via DoubleClick Ad Exchange, Google’s automated digital ad exchange. As of January you’ll only be able to buy YouTube ads from Google’s sales team, the software platform DoubleClick Bid Manager (a demand-side platform/DSP that allows for more...