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As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click...
No question about it—today video games are bigger than Hollywood. And most players (65%) are the prime age, 18 to 34, and evenly split between males and females. They're on the go and ready for your promotion, coupon, and giveaway. Hey, and don't forget that they are playing games...
When it comes to fun and games, what's the favorite way to play? Crowded around the kitchen table with a familiar board game? Thumbs flying over the controller in a software game? Mouse-clicking for fun or for prizes at a gaming site? In line or anytime from a mobile...
A recent study by Ocean Consulting revealed that between 2000 and 2004, the number of people who rated ad-avoidance as a "hot topic" more than doubled. Today's consumer is more empowered than ever to edit out their marketing messages, be it through the use of DVRs (digital video recorders),...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...
ADOTAS - Like a lot of things in life, email marketing used to be simple. It was only text; subscribers would read it mostly on their computers; it would create awareness of your brand/product and influence enough to make the program reasonably profitable. Of course, some darn overachiever had to...

Defined by Your Mobile

ADOTAS - In the past, people were defined by the cars they drove (or by the cars they didn't drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the "Not Your Grandfather’s Oldsmobile" tagline). But in...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...